TELENOVELA BLOCK.pages 24 - 30: - Discop

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AMERICANS ON THE AIR By Anna Njemoga Kolar CZECH REPUBLIC: PRIMA TV, PRAHA TV Prima is a full form TV that is seen in Czech Republic, and partially in Slovakia. At the moment, it is the se - cond significant TV station on the Czech media market. On its program are broad cast purchased programs (films, serials, documentaries) and programs of its own production (entertainment, reality shows, quiz programs, serials). Its audience can watch informative program, journalism and sports. PR at Prima TV, Jana Malikova, in - formed us that purchased programs are from the Czech Republic, America and Europe. American films and serials are significant part of TV program, since they are very attractive to the audience. In the program schedule, they can be found in both daily and evening hours. During the week serials for children and the young, sitcoms, serials for women and criminal movies are mostly broadcast. In the evening hours Prima TV offers attractive films. How does the broadcasting of programs produced in America look like in this period (January-February 2006) BEVERLY HILLS, rating 3, share 19. 55, broadcasting time – afternoon hours, Mondays to Fridays. Audience: younger generation, 15 – 34 years old. MY FRIEND MONK, rating 4, share 15. 86, broadcasting time – Sundays morning, audience: women aged betwe en 35 and 54. PROTECTORS OF AFRICAN WILD - ERNESS, rating 1.9, share 24.14, broad casting time – Saturdays, audience: men over 45. PASADENA, rating 3.1, share 15. 88, romantic serial that is broadcast on Saturdays, women over 45 are the majority audience. ROSEANNE, rating 1.7, share 16. 95, spectators can see it Mondays to Fridays in the morning hours, audience: women 25 to 34 years old. THE SEDUCTION, rating 0.9, share 19.29, broadcasting time - Mondays after midnight, audience: men, 25-44 years old. BELIEVE – DO NOT BELIEVE, rating 13.6, share 30.58, broadcasting time – Thursdays evening, audience: mostly women 35-44 years old. WOLF LAKE, rating 1.1, share 25.52, broadcasting time - Fridays after midnight, audience: men 35-54 years old. THE LAW AND ORDER, rating 1, share 24.79, broadcast time - Sun days after midnight, audience: men 35-44. Prima TV also broadcasts Ameri - can films. This year, audience could see more than 70 American films. Se the list below for the most successful five: - AIR AMERICA, rating 10.2, share 20.14 - I DREAMT ABOUT AFRICA, rating 10.1, share 29.03 - THE BATTLE FOR MIDWAY, rating 9.9, share 21.15 - NOT BEFORE THE WEDDING!, rating 9, share 19.82 - INDEPENDENCE DAY, rating 8.8, share 19.49 In the next period we are planning to show new films, serials and animations. At the beginning of this year, Prima TV informed the public about signing the contract with Warner Bros. Company. This contract provides for Prima TV the licence for broadcasting the most popular films, and premiere showing of high quality TV serials and cartoons, like classical - Looney Tunes. This contract is one of the most significant that Prima TV has ever signed. By this contract, Prima TV can broadcast a great number of unique and successful films, for example, MATRIX and HARRY POTTER, and blockbusters like THE LORD OF THE RINGS, THE TROY, and many others. From the attractive production for 2005/2006 season, we will soon start broadcasting the following: POINT OF NO RETURN/THE ASSASSIN, LAST MAN STANDING, GLIMMER MAN, ON DEADLY GROUND, 15 MINUTES, ERASER, THE MATRIX RELOADED, THE MATRIX REVOLUTIONS, etc. It can be concluded that American production has, and will have, a significant place in the program of Prima TV. } usa & cee SLOVAKIA: TV JOJ, BRATISLAVA TV JOJ is the younger one of the two private Slovakian TVs. It began broadcasting in 2002, taking licence from TV GLOBAL, the network of Slovakian local stations from Kosice. Acquisition Manager, TV JOJ, Martin Smatlak told us about the influence of American programs in this TV’s program scheme, in the period 1.9.2005 to 31.12.2005. In this period, TV JOJ broadcast 835 American production programs of different genres, with 259 premieres. That was 781 hours of program, and 27% of total TV JOJ program in this period. 285 American films were broadcast, 72 were premieres. The length of films was 430 hours, 15% of total program. The average share of the TV in broadcasting American movies on the Slovakian market was 19%. In this period, 28 different serials were shown, that is 550 episodes. Duration time of these serials was 12% of total program. The average share of TV on the market while broadcasting these serials was 15.2%. When speaking about films, premieres and repetitions had the same average market share, and repetitions of serials had higher share comparing to premieres. Presence of genres: - action – 39% - crime – 13% - sitcom – 9% - comedy – 6.5% - thriller – 5.5% - cartoons – 5.5% - romantic – 4% - horror – 3% - drama – 2.5% - adventure – 2.5% In this period, some of Ame - rican programs were the most popular ones on TV JOJ. } 16 discop link 03 www.discop.com march 2006
usa & cee AMERICAN TV PRODUCTION IN MONTENEGRO By Marijana Bojanic From the newest Hollywood hits to the legendary black and white cowboy movies, serials about the most romantic American couples, the rich and losers, scientific programs, cities of the world… The majority of Monte - negro TVs broadcast various TV programs of American production. How and where are they acquired Mostly from distributors, say people from TV houses that we have talked to. And there are televisions that can only dream about American production, because of the prices in the price list and their own poor financial situation. One of the most popular TV hou - ses in Montenegro is IN Television. It shows films from American production every day. General Manager at this television, Rade Vojvodic, explains that they broadcast serials and films of American production following the quality standards. „We extremly carefully choose what we are going to offer to our audience, and we do not want to neglect the quality at the expense of price, “Vojvodic says for Discop Link. They do not cooperate directly with people from America; they purchase American production by means of agencies that represent American production houses in the territory of Montenegro. ”The presence of American production on the TV IN program is between 20% and 30%, ”explains Vojvodic. The youngest TV house in Monte - negro, Atlas TV, launched its experimental TV program few days ago. They broadcast American hit movies, and legendary Hollywood films that are almost forgotten. Some of them are from black & white era. Besides, they announce a lot of popular serials, of both new and old production. US Product: Biography (AETN International) One of the people who created this TV is Stanko Crnobrnja. Crnobrnja explains that this TV will broadcast films, serials and different shows of American production, since audience wants and loves that. ”We will show everything that is popular and that our audience wants, ”says Crnobrnja for Discop Link.” We have good experiences with Americans and people who provide all these programs for us.” One of the owners, General Manager and Program Editor of independent TV Montena, Djuro Vucinic, explains for Discop Link that his TV house does not broadcast American films or serials. ”We do not have anything from American production. American production is too expensive for an independent TV station.” says Vucinic. Anyway, Vucinic says that audience will soon be able to watch on this NEWS: ATLAS IN MONTENEGRO Recently, RTV Atlas, the youngest TV house in Montenegro started its operation. They still do not have a 24-hour program. But, as they say, they are in the second phase of experimental broadcasting – every day between 6 p.m. and 2 a.m. Author show THE BOOK OF THE DAY just started. It is realized with the bookstore Karver, with the aim to present high quality publications in an original and interesting way. This show marks the significant segment of Atlas TV program orientation. This TV is planning to place itself as media that affirms culture and gives program space to cultural institutions in Montenegro. In the second phase of their experimental broadcasting, Atlas TV will offer films and serials of high quality. Films will be broadcast Monday to Thursday at 10 p.m., and mini-serials Friday to Sunday at 7 p.m. and 1 a.m. TV a scientific serial from the USA. “The serial is in educational character,” says Vucinic. Thirty hours of documentary program are just in the process of translation, and will soon arrive on the TV screens by NTV Montena. The serial is about American governmental system, civil society, parliamentarism, and legislation. It is acquired from the American Consu - late. Montenegro is a small TV market, and all TV houses here operate through intermediaries; they do not have contacts with people that directly procure American production, and because of that, they do not have much experience in this field. For the time being, Montenegrin TV sky is occupied by telenovelas from Latin America, while the youngest are amused by cartoons with elements of pornography, imported from Asia. } discop link 03 www.discop.com march 2006 17
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Page 5 and 6: news FULL OF WESTERN PROMISE By Bob
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TELENOVELA BLOCK.pages 24 - 30: - Discop

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