Brand Failures
Brand Failures Brand Failures
300 References
References 301 References Barger, S (2000) Hell’s Angel: The life and times of Sonny Barger and the Hell’s Angels Motorcycle Club, William Morrow and Co, New York Cassel, J and Jenkins, H (1998) From Barbie to Mortal Kombat: Gender and computer games, MIT Press, Cambridge MA Cassidy, J (2002) Dot.con: The greatest story ever sold, HarperCollins, New York Cellan-Jones, R (2001) Dot.bomb: The rise and fall of dot.com Britain, Aurum Press, London Dearlove, D and Crainer, S (1999) The Ultimate Book of Business Brands: Insights from the world’s 50 greatest brands, Capstone Publishing Limited, Dover, NH Enrico, R (1986) The Other Guy Blinked: How Pepsi won the cola wars, Bantam Books, New York Garrett, L (1994) The Coming Plague: Newly emerging diseases in a world out of balance, Farrar, Straus and Giroux, New York Haig, M (2002) Mobile Marketing: the marketing revolution, Kogan Page, London Hill, S, Lederer, C and Lane Keller, K (2001) The Infinite Asset: Managing brands to build new value, Harvard Business School Press, Boston, MA Iacocca, L (1986) Iacocca: An autobiography, Bantam Books, New York Janal, D (2001) Branding the Net, http://brandingthenet.com Klein, N (2000) No Logo: Taking aim at the brand bullies, Picador, New York Lacey, R (1988) Ford: The men and the machine, Little, Brown and Company, Boston, MA and Toronto Lardner, J (1987) Fast Forward: Hollywood, the Japanese, and the onslaught of the VCR, WW Norton & Company, New York
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- Page 318: 310 Index Taiwan 163 tampons 137-39
References 301<br />
References<br />
Barger, S (2000) Hell’s Angel: The life and times of Sonny Barger and the Hell’s<br />
Angels Motorcycle Club, William Morrow and Co, New York<br />
Cassel, J and Jenkins, H (1998) From Barbie to Mortal Kombat: Gender and<br />
computer games, MIT Press, Cambridge MA<br />
Cassidy, J (2002) Dot.con: The greatest story ever sold, HarperCollins, New York<br />
Cellan-Jones, R (2001) Dot.bomb: The rise and fall of dot.com Britain, Aurum<br />
Press, London<br />
Dearlove, D and Crainer, S (1999) The Ultimate Book of Business <strong>Brand</strong>s: Insights<br />
from the world’s 50 greatest brands, Capstone Publishing Limited, Dover, NH<br />
Enrico, R (1986) The Other Guy Blinked: How Pepsi won the cola wars, Bantam<br />
Books, New York<br />
Garrett, L (1994) The Coming Plague: Newly emerging diseases in a world out of<br />
balance, Farrar, Straus and Giroux, New York<br />
Haig, M (2002) Mobile Marketing: the marketing revolution, Kogan Page,<br />
London<br />
Hill, S, Lederer, C and Lane Keller, K (2001) The Infinite Asset: Managing brands<br />
to build new value, Harvard Business School Press, Boston, MA<br />
Iacocca, L (1986) Iacocca: An autobiography, Bantam Books, New York<br />
Janal, D (2001) <strong>Brand</strong>ing the Net, http://brandingthenet.com<br />
Klein, N (2000) No Logo: Taking aim at the brand bullies, Picador, New York<br />
Lacey, R (1988) Ford: The men and the machine, Little, Brown and Company,<br />
Boston, MA and Toronto<br />
Lardner, J (1987) Fast Forward: Hollywood, the Japanese, and the onslaught of the<br />
VCR, WW Norton & Company, New York