Brand Failures

Brand Failures Brand Failures

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300 References

References 301 References Barger, S (2000) Hell’s Angel: The life and times of Sonny Barger and the Hell’s Angels Motorcycle Club, William Morrow and Co, New York Cassel, J and Jenkins, H (1998) From Barbie to Mortal Kombat: Gender and computer games, MIT Press, Cambridge MA Cassidy, J (2002) Dot.con: The greatest story ever sold, HarperCollins, New York Cellan-Jones, R (2001) Dot.bomb: The rise and fall of dot.com Britain, Aurum Press, London Dearlove, D and Crainer, S (1999) The Ultimate Book of Business Brands: Insights from the world’s 50 greatest brands, Capstone Publishing Limited, Dover, NH Enrico, R (1986) The Other Guy Blinked: How Pepsi won the cola wars, Bantam Books, New York Garrett, L (1994) The Coming Plague: Newly emerging diseases in a world out of balance, Farrar, Straus and Giroux, New York Haig, M (2002) Mobile Marketing: the marketing revolution, Kogan Page, London Hill, S, Lederer, C and Lane Keller, K (2001) The Infinite Asset: Managing brands to build new value, Harvard Business School Press, Boston, MA Iacocca, L (1986) Iacocca: An autobiography, Bantam Books, New York Janal, D (2001) Branding the Net, http://brandingthenet.com Klein, N (2000) No Logo: Taking aim at the brand bullies, Picador, New York Lacey, R (1988) Ford: The men and the machine, Little, Brown and Company, Boston, MA and Toronto Lardner, J (1987) Fast Forward: Hollywood, the Japanese, and the onslaught of the VCR, WW Norton & Company, New York

References 301<br />

References<br />

Barger, S (2000) Hell’s Angel: The life and times of Sonny Barger and the Hell’s<br />

Angels Motorcycle Club, William Morrow and Co, New York<br />

Cassel, J and Jenkins, H (1998) From Barbie to Mortal Kombat: Gender and<br />

computer games, MIT Press, Cambridge MA<br />

Cassidy, J (2002) Dot.con: The greatest story ever sold, HarperCollins, New York<br />

Cellan-Jones, R (2001) Dot.bomb: The rise and fall of dot.com Britain, Aurum<br />

Press, London<br />

Dearlove, D and Crainer, S (1999) The Ultimate Book of Business <strong>Brand</strong>s: Insights<br />

from the world’s 50 greatest brands, Capstone Publishing Limited, Dover, NH<br />

Enrico, R (1986) The Other Guy Blinked: How Pepsi won the cola wars, Bantam<br />

Books, New York<br />

Garrett, L (1994) The Coming Plague: Newly emerging diseases in a world out of<br />

balance, Farrar, Straus and Giroux, New York<br />

Haig, M (2002) Mobile Marketing: the marketing revolution, Kogan Page,<br />

London<br />

Hill, S, Lederer, C and Lane Keller, K (2001) The Infinite Asset: Managing brands<br />

to build new value, Harvard Business School Press, Boston, MA<br />

Iacocca, L (1986) Iacocca: An autobiography, Bantam Books, New York<br />

Janal, D (2001) <strong>Brand</strong>ing the Net, http://brandingthenet.com<br />

Klein, N (2000) No Logo: Taking aim at the brand bullies, Picador, New York<br />

Lacey, R (1988) Ford: The men and the machine, Little, Brown and Company,<br />

Boston, MA and Toronto<br />

Lardner, J (1987) Fast Forward: Hollywood, the Japanese, and the onslaught of the<br />

VCR, WW Norton & Company, New York

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