Brand Failures
Brand Failures Brand Failures
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28.12.2014
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CHAPTER 8 Rebranding failures
- Page 157: PR failures 149 Remember that comp
- Page 161: Brands operate on a global scale. B
- Page 164 and 165: 156 Brand failures of the Bombay St
- Page 166 and 167: 158 Brand failures Coca-Cola. The
- Page 168 and 169: 160 Brand failures Lessons from Kel
- Page 170 and 171: 162 Brand failures Translation trou
- Page 172 and 173: 53 Schweppes Tonic Water in Italy I
- Page 174 and 175: 55 Electrolux in the United States
- Page 176 and 177: 57 Coors in Spain Coors beer had eq
- Page 178 and 179: 59 Clairol’s Mist Stick in German
- Page 180 and 181: 61 American Airlines in Mexico When
- Page 182 and 183: 63 Kentucky Fried Chicken in Hong K
- Page 184 and 185: 176 Brand failures ment. Pretty soo
- Page 186 and 187: 178 Brand failures 65 Quaker Oats
- Page 188 and 189: 180 Brand failures Lessons from Sna
- Page 191 and 192: The people behind a brand are its m
- Page 193 and 194: People failures 185 66 Enron Failin
- Page 195 and 196: People failures 187 67 Arthur Ander
- Page 197 and 198: People failures 189 68 Ratner’s W
- Page 199 and 200: People failures 191 met comedians w
- Page 201 and 202: People failures 193 was out, Planet
- Page 203 and 204: People failures 195 is wrong to lea
- Page 205 and 206: People failures 197 had lost the su
- Page 207: People failures 199 tortilla brand
- Page 212 and 213: 204 Brand failures But while there
- Page 214 and 215: 206 Brand failures There is a wise
- Page 216 and 217: 208 Brand failures Lessons from Con
- Page 218 and 219: 210 Brand failures Part of this ‘
- Page 220 and 221: 212 Brand failures 75 BT Cellnet to
- Page 222 and 223: 214 Brand failures 76 ONdigital to
- Page 224 and 225: 216 Brand failures for digital tele
- Page 226 and 227: 218 Brand failures 77 Windscale to
- Page 228 and 229: 78 Payless Drug Store to Rite Aid I
- Page 230 and 231: 80 MicroPro Remember MicroPro In th
- Page 233 and 234: On the Internet, brand failure has
- Page 235: Internet and new technology failure
- Page 238 and 239: 230 Brand failures ‘Pets.com has
- Page 240 and 241: 232 Brand failures Perhaps the main
- Page 242 and 243: 234 Brand failures 82 VoicePod Fail
- Page 244 and 245: 236 Brand failures 83 Excite@Home B
- Page 246 and 247: 238 Brand failures Lessons from Exc
- Page 248 and 249: 240 Brand failures own SMS shorthan
- Page 250 and 251: 242 Brand failures 85 Dell’s Web
- Page 252 and 253: 244 Brand failures Lessons from Del
- Page 254 and 255: 246 Brand failures Lessons from Int
- Page 256 and 257: 248 Brand failures scribble the wor
CHAPTER 8<br />
Rebranding failures
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