Brand Failures

184 Brand failures
resulting damage did not come from a faulty product,’ he told Brand
Marketing readers. ‘All of the faults, the problems, the improprieties, the
theft, all came from within the corporation, and in many or most cases, from
inside the executive suite or from the CEO directly.’
On the face of it, there may not be much in common between Enron and
Planet Hollywood, or Arthur Andersen and the first reality TV pop group,
but there is a unifying factor. In the case of Enron it was corruption, while
in the case of Planet Hollywood it was a simple case of celebrity selfdeception,
but either way the brand ambassadors ultimately failed the brand.