Brand Failures
Brand Failures Brand Failures
132 Brand failures 43 Pan Am Ending in tragedy In the 1980s, Pan American World Airways, or Pan Am, was one of the most famous brands of airline on the planet. For more than 60 years it had pioneered transocean and intercontinental flying. Having begun life in 1927 with a few aircraft and a single route from Key West to Havana, Pan Am came to represent US commercial aviation policy overseas. However, in the late 1980s the company started to struggle to achieve goals and performance began to slip. Then, in 1988, disaster struck. A Pan Am plane on route from London to New York disappeared from radar somewhere above Scotland. Later it emerged that a bomb had gone off in the cargo area, causing the aircraft to break in two. The main body of the plain carried on for 13 miles before coming to ground in the small Scottish village of Lockerbie. The total search area spanned 845 square miles and debris turned up as far as 80 miles from Lockerbie. In total, 270 people were killed, including 11 on the ground. One witness told television interviewers ‘the sky was actually raining fire.’ The horrific nature of the tragedy, the fact that everybody knew that the airline involved was Pan Am, and also the international nature of the story, meant that the Pan Am name was tarnished and could never recover. Despite the company’s constant promises of commitment to increasing its airline’s security, the public was simply not willing to fly with Pan Am anymore. After three years of flying with empty seats, in 1991 the company went bankrupt and shut down.
PR failures 133 Lesson from Pan Am Some crises are too big to recover from. Pan Am handled the Lockerbie disaster as best as it could, but the decline in public confidence proved too much.
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- Page 99 and 100: Extension failures 91 the no-nonsen
- Page 101 and 102: Extension failures 93 Have a core
- Page 103 and 104: Extension failures 95 In the mid-19
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- Page 109 and 110: Extension failures 101 However, amo
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- Page 115 and 116: 31 Ben-Gay Aspirin Ben-Gay is anoth
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- Page 121 and 122: 37 LifeSavers Soda Invented in 1912
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- Page 129 and 130: PR failures 121 40 Exxon Don’t sa
- Page 131 and 132: PR failures 123 including the clean
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- Page 137 and 138: PR failures 129 42 Perrier’s benz
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- Page 147 and 148: PR failures 139 Lessons from Rely
- Page 149 and 150: PR failures 141 As Gerber saw it, a
- Page 151 and 152: PR failures 143 regarding youth mar
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- Page 186 and 187: 178 Brand failures 65 Quaker Oats
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PR failures 133<br />
Lesson from Pan Am<br />
Some crises are too big to recover from. Pan Am handled the Lockerbie<br />
disaster as best as it could, but the decline in public confidence proved too<br />
much.