Strategic Thought Transformation - The IIPM Think Tank

E X E C U T I V E S U M M A R I E S
The Gazelle way to India
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The case vividly discusses the elements contained in the road to glory for Reebok in Inida, despite being a laggard when the global scenario
is concerned. What they did right where Indian is concerned and what they did wrong where the globe is what’s discussed in this case.
Paper Extract: Reebok entered India in the year 1995 and presently enjoys the leadership position in the country. Reebok India is the subsidiary
of Boston-based fitness and sportswear giant Reebok International Ltd. Though gaining the leadership position can not be attributed only
to the early entry strategy of the company, it is a fact that India is one of the few geographical markets where Reebok has left archrival Nike
behind. Customisation of products, pricing, rebranding of products, all can be mentioned as factors leading to Reebok’s success in India.
Creating Competitive Advantages : Singapore 74
The case illustrates how Singapore has managed to succeed economically by concentrating on its core-competencies and how the economy
took seized the opportunity presented by the foreign investmetns to develop its external economy.
Paper extract: People-powered, Singapore has thrived itself upon the brand name of infrastructural and technological know-how as well
as valuable reputation among foreign companies. Constant economic reform programs have also helped to attract foreign direct investment
into the city-state. Such a move started as early as the mid-1960s which saw the beginnings of the Singapore government’s aggressive
approach to woo foreign MNCs to fuel the city-state’s economic development and a reversal of trend was being observed in the mid 1980s.
CEO PROFILE
Rupert Bray – Cathay Pacific
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Profiling Rupert Bray, Cathay Pacific, Country Manager, India, Nepal, Bangladesh & Bhutan, who talks about Cathay Pacific’s success and phenomenal
growth in India. Even in the face of many challenges like infrastructural bottleneck and severe competition, how Cathay Pacific has
captured a major chunk of the market under his leadership.
Paper extract: Though infrastructure still remains the biggest challenge for airlines, Bray is still confident that he is at the right
place at the right time and Cathay will continue to grow along with the airlines industry in India...Though infrastructure still remains
the biggest challenge for airlines, Bray is still confident that he is at the right place at the right time and Cathay will continue to
grow along with the airlines industry in India...
PATH BREAKERS
Sir. Martin Sorrell 82
The discussion in the paper centres around the life and achievements of Sir. Martin Sorrell, founder and CEO of the WPP Group. He is
is one of the most feared, hated and admired strategists whose acquisition maneuvers have become part of corporate folklore.
Paper extract: While referring to the importance of WPP in his life Sorrell is said to have remarked, “It’s not a matter of life and
death, it’s more important than that.” While Sorrell might have plagiarized the legendary football coach Bill Shankly’s quote, he
could not have found a better way to express his passion for WPP. While analysts might keep on speculating over how many more
years does Sorrell have at the helm of the WPP group, his name has entered the annals of corporate history as the man who broke
all previous moulds by establishing his name in an industry that was believed to be ruled by only creative geniuses.
BOOK REVIEW
Integrity: The Courage to Meet the Demands of Reality
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The reviewed book, Integrity: The Courage to Meet the Demands of Reality, by Dr. Henry Cloud covers how integrity should not be viewed
in hues of absolute black or white, either as omnipresent or notable by its absence but rather more pertinently as an embellishment that
adorns the journey of growth
Paper extract: “Integrity: The Courage to Meet the Demands of Reality” passionately argues that success is not a direct function or measure
of the talent at your disposal or the intelligence you are endowed with. As a matter of fact, the number of bright young things seemingly
ordained for greatness who never get a sniff of success is obscenely high and bears silent testimony to this elementary factoid. In the course
of Cloud’s work, it becomes evident that one of the defining factors acting as a prelude to triumph is the personality of the individual in totality,
and not just any one particular facet.
An IIPM Intelligence Unit Publication STRATEGIC STRATEGIC INNOVATORS INNOVATORS 2006
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