Strategic Thought Transformation - The IIPM Think Tank

E X E C U T I V E S U M M A R Y
EXECUTIVE SUMMARY
STRATEGIC ISSUES
The Phoenix
08
The paper deals with how the fortunes of Hero Honda changed overnight
with the launch of Splendour, which catapulted it to the number one
position in the two-wheeler segment.
Paper extract: The instant success of Splendour meant that Hero Honda
grew at a phenomenal 450% over a span of ten years, from 1989 to 1999.
Today the company controls 52% of the Indian two wheeler market and
is the single largest two wheeler company in the world. All because of
one product – Splendour.
Demand Analysis & Investments in the
global Aviation Industry
12
The paper discusses the change in air demand with the change in per
capita income hence serving as a guide to entry strategies.
Paper extract: There is absolutely no doubt that the aviation industry
forms a significant part of any country’s infrastructure and possesses vital
ramifications indispensable for the development of tourism and trade,
opening up inaccessible zones in the country and providing stimulus
to business activity and economic growth. Thanks to privatization and
liberalization, today we can actually look upon aviation as a sector where
boundless amendments can be expected with rising competition and
elevation of the purchasing power of the general masses.
21st Century survival strategies in Asia Pacific
12
The paper analyses in depth the Eye on Asia survey by Grey Worldwide
and research firm Millward Brown. The duo conducted an exhaustive of
consumer behavior, attitudes, aspirations and associations.
Paper extract: For years, academicians had been writing brilliantly analysed
scholarly papers on how MNCs must pay more attention to the Asia Pacific.
Coming from the ivory towers, these papers were largely ignored by strategists
and marketing mavens. But the imprint of a global powerhouse like Goldman
Sachs on similar conclusions meant that no MNC worth its salt would be able
to ignore the inevitable – that the Asia Pacific region would be the hub of
economic activity in the 21st century.
Strategic Planning a la BCG!!
18
The paper demonstrates the application of the BCG Matrix taking a
hypothetical enity into consideration.
Paper extract: The greatest advantage of this model is that it is a very
simplistic method of analysis and enables managers to identify the competitive
position of various businesses (SBUs) a corporate entity might
have. A very important point to note here is that BCG Matrix is not used
to map various companies in an industry but for a single entity to map its
various SBUs’ competitive position.
96 STRATEGIC INNOVATORS
An IIPM Intelligence Unit Publication