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Strategic Thought Transformation - The IIPM Think Tank

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Wal-mart’s pricier...<br />

<strong>The</strong> world’s biggest retail giant, Wal-Mart – which has closed down its operations in South Korea and Germany this year – has come up<br />

with a new idea to attract the flock of wealthy shoppers so that they pick up high-margin articles. <strong>The</strong> retail behemoth is launching a<br />

collection of holiday home decor that will be designed by world-renowned designer and wedding planner Colin Cowie. <strong>The</strong> list of items<br />

includes barware, photo frames, dinnerware, napery, champagne flutes and floral topiary. <strong>The</strong> collection will be christened C Squared<br />

and is available October onwards.<br />

To fix the fixed-lines<br />

Italy’s biggest telephone company, Telecom Italia SpA, unveiled its intentions to re-organise its fixed-line and mobile units, at a board<br />

meeting in Milan. <strong>The</strong> plan includes sharpening focus on internet services and promoting media content. <strong>The</strong> company’s moving out<br />

Chairman, Marco Tronchetti Provera, had been holding talks with Rupert Murdoch at News Corp. to strike a deal to provide media content<br />

using Telecom Italia’s high-speed internet service. This could spark the sale of Italia’s mobile units in Italy and Brazil for $59 billion. <strong>The</strong><br />

Italian company has a mobile subscriber base of 52.7 million in Italy and Brazil. However, it is to be noted that the company has reported<br />

a 15.7% drop in net profits during H106.<br />

Nokia to ring with Moto Razr!!!<br />

<strong>The</strong> American & Finnish handset manufacturers, Motorola & Nokia, respectively, have signed a deal to work jointly, enabling<br />

their customers to watch television broadcasts through each other’s networks on mobile handsets. Broadcast mobile TV is<br />

the latest service that mobile companies offer to lure subscribers to add to their current base. <strong>The</strong> world leaders are planning<br />

to use DVB-H technology (digital video broadcast-handheld), which competes with two other mobile TV formats called DMB<br />

and MediaFlo. Jointly, Nokia and Motorola carry the onus of selling 55% of the global mobile sale. It is estimated that 50 million<br />

DVB-H enabled handsets will be sold by 2010. In order to push the adoption of DVB-H, five companies – Intel, Modeo,<br />

Motorola, Nokia & Texas Instruments – had formed the Mobile DTV Alliance in January this year.<br />

An <strong>IIPM</strong> Intelligence Unit Publication STRATEGIC INNOVATORS 107

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