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Vermont Housing Conservation Board 2005 - Vermont Housing and ...

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VERMONT FARM VIABILITY PROGRAM<br />

Bob Eddy photos<br />

28<br />

CHAMPLAIN ORCHARDS<br />

Helping an Apple Grower’s Ideas Bear Fruit<br />

Bill Suhr began taking a small salary this year. At Champlain Orchards in<br />

Shoreham, that’s news: After Suhr bought this l<strong>and</strong>mark, 158-acre property<br />

by Lake Champlain at a conserved-farml<strong>and</strong> price in 1998, he went five years<br />

without drawing a salary, despite working nearly endless hours to build a growing<br />

new place in the struggling New Engl<strong>and</strong> apple industry.<br />

Suhr’s business plan was developed in 2004 with assistance from VHCB’s<br />

Farm Viability Program. Using VHCB-funded consultants from the Intervale<br />

Foundation, he was able to fine tune his capital needs <strong>and</strong> make projections for<br />

various product lines.<br />

“We were well on our way to having good ideas,” he says, “<strong>and</strong> they helped us<br />

implement them.”<br />

“It’s so risky to grow fruit,” adds Suhr, who was just 25 when he bought this<br />

place from Wesley <strong>and</strong> Virginia Larrabee. “Who’s going to stick it out <strong>and</strong> keep<br />

trying”<br />

So far, Bill Suhr has. Champlain Orchards’ high-quality McIntosh, Empire,<br />

<strong>and</strong> Red Delicious apples, along with early <strong>and</strong> old-time varieties, have become<br />

popular fixtures at food coops <strong>and</strong> supermarkets from Brattleboro to St. Albans.<br />

The business now boasts “eight fairly full-time employees, of which I would be<br />

one,” Suhr quips — “<strong>and</strong> 16 employees during harvest.<br />

Suhr’s marketing ideas are making an impact. Having worked successfully to<br />

br<strong>and</strong> his fruit <strong>and</strong> deliver it directly to <strong>Vermont</strong> customers, he’s now investing<br />

in diversification, value-added processing, <strong>and</strong> creative packaging <strong>and</strong> delivery.<br />

Having completed his business plan, Suhr this year paired operating capital<br />

with a 6,000 implementation award from the Farm Viability Program to<br />

develop a “white room” for peeling apples — the first of its kind in <strong>Vermont</strong>.<br />

At Champlain Orchards,<br />

Bill Suhr's espaliered apple<br />

trees stretch towards Lake<br />

Champlain. Suhr purchased<br />

the orchard in 1998. The<br />

previous owners, Wesley<br />

<strong>and</strong> Viriginia Larrabee, had<br />

conserved the l<strong>and</strong>, which<br />

reduced the purchase price to<br />

this young farmer.

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