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Plantations, poverty and power - Critical Information Collective

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92<br />

pulp industry’s biggest annual event”. In November 2007, about 300 pulp <strong>and</strong> paper company<br />

representatives met for a three day corporate shindig at the Sheraton Hotel in Brussels.472<br />

CEPI acts quickly to defend the industry’s interests against any attempts to change it. For example, when<br />

more than 50 European NGOs launched the “Shrink” campaign, aimed at reducing paper consumption in<br />

Europe, CEPI responded with a press release in which it claimed that the pulp <strong>and</strong> paper industry is “a<br />

unique example of how an industry can avoid producing waste <strong>and</strong> one that recycles at all stages.”473<br />

“By targeting the paper industry these NGOs are promoting other materials that do not have the same<br />

environmental credentials,” said Teresa Presas, CEPI’s Managing Director, in the press release. Presas<br />

ignores the fact that the Shrink campaign is not promoting other materials. It is advocating using less<br />

paper in the North, not replacing paper with something else.<br />

Presas says that NGOs are “contributing to the relocation of paper production to other areas of the world<br />

where environmental st<strong>and</strong>ards are less of a concern.” She seems oblivious to the fact that the pulp <strong>and</strong><br />

paper industry has been closing down operations in the North <strong>and</strong> exp<strong>and</strong>ing in the global South for many<br />

years. In any case, the NGOs behind the Shrink campaign are not recommending that the industry should<br />

relocate to the South, they are recommending that it should shrink.<br />

Presas says that the Shrink campaign would become “responsible for the loss of thous<strong>and</strong>s of jobs in<br />

Europe in particular in rural areas.” But as CEPI’s own data shows, the pulp <strong>and</strong> paper industry is<br />

responsible for the loss of thous<strong>and</strong>s of jobs in Europe. In 1991, CEPI member countries employed<br />

389,300 people in the pulp <strong>and</strong> paper sector. By 2006, this figure had shrunk by about a third, to 259,100<br />

people. During the same period, pulp <strong>and</strong> paper production in Europe has actually increased.474<br />

In January 2008, CEPI commented on the European Commission’s proposals for the EU CO 2 emission<br />

trading system (EU ETS). CEPI welcomed the “special considerations for energy intensive industries,<br />

like the pulp <strong>and</strong> paper industry”, an unusual admission by the industry that pulp <strong>and</strong> paper production<br />

does in fact require a large amount of energy. CEPI is in favour of a trade in emission credits, which<br />

would allow the industry to buy credits instead of reducing its emissions to meet targets. Predictably<br />

however, CEPI opposes the auctioning of emission credits, because the industry would have to buy to<br />

rights to continue polluting. CEPI argued that the EU ETS would “generate up to 75 billion Euros per<br />

year” by 2020, which CEPI describes as the first direct EU tax in history. 475<br />

CEPI is also lobbying against the targets for reduced greenhouse gas emissions that are needed across all<br />

industries to prevent runaway climate change:<br />

“Full auctioning is not needed to ensure a properly functioning carbon market or carbon price <strong>and</strong> will not<br />

help industry to meet the required targets but it will unnecessarily damage European industry. ETS<br />

472 “Welcome to European Paper Week”, CEPI website. http://www.cepi.org/Content/Default.aspPageId=43.<br />

European Paper Week 2008 is planned for 25-28 November 2008.<br />

473 “Confederation of European Paper Industries (CEPI) Disagrees with ‘Shrink Waste <strong>and</strong> Recycle’ Campaign by<br />

NGOs in Europe”, CEPI Press Release, 12 June 2008.<br />

474 “Key Statistics 2006 European Pulp <strong>and</strong> Paper Industry”, CEPI, June 2007.<br />

475 “Energy intensive industries need clarity soon in EU ET”, Confederation of European Paper Industries, press release,<br />

24 January 2008.

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