Plantations, poverty and power - Critical Information Collective
Plantations, poverty and power - Critical Information Collective
Plantations, poverty and power - Critical Information Collective
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73<br />
Thail<strong>and</strong>, a <strong>power</strong> plant for a Nestlé baby milk factory in the Philippines, a nuclear <strong>power</strong> plant in<br />
Finl<strong>and</strong>, a styrene monomer <strong>and</strong> propylene oxide wastes oxidation plant in Spain, developing software to<br />
manage electrical project documents, rewriting water policies in Egypt, Ethiopia <strong>and</strong> Sudan, or a massive<br />
plantation project <strong>and</strong> pulp mill in Indonesia, Pöyry will provide services, from pre-feasibility studies to<br />
design <strong>and</strong> construction supervision.<br />
Pöyry <strong>and</strong> pulp<br />
Pöyry has worked on more than 400 pulp <strong>and</strong> paper mills. 360 During the 1970s <strong>and</strong> 1980s, the company<br />
exp<strong>and</strong>ed internationally, promoting the same model of industrialised forestry wherever it went. The<br />
company’s first contract in the global South was in Brazil, for Aracruz’s first pulp mill, which was<br />
completed in 1978.<br />
One of Pöyry’s important roles in shaping the pulp <strong>and</strong> paper industry is through providing information,<br />
particularly through forecasts of paper consumption worldwide. These forecasts are almost invariably<br />
optimistic. In 2002, the company produced a report titled “World Paper Markets up to 2015”, which<br />
Pöyry describes as “essential business information for pulp <strong>and</strong> paper companies, machinery, equipment<br />
<strong>and</strong> related suppliers, investors, financiers, institutions, traders <strong>and</strong> other interest groups”. 361 Pöyry<br />
anticipated that between 2005 <strong>and</strong> 2015, dem<strong>and</strong> for paper <strong>and</strong> paperboard would increase by 120 million<br />
tons, with 35 million tons increase in China. 362 In January 2006, Pöyry published its “World paper<br />
markets up to 2020” report, which predicts more growth: 2.1 per cent growth a year in world dem<strong>and</strong> for<br />
paper reaching a total of 490 million tons by the year 2020. 363<br />
In a similar vein, Pöyry’s Ilkka Kuusisto wrote in 2004 that “World dem<strong>and</strong> for paper <strong>and</strong> paperboard<br />
continues to grow. With an average growth rate of 2.2 percents (sic) a year, it will reach 450 million tons<br />
by the year 2015.” 364<br />
Of course, Pöyry has an interest in predicting that paper consumption will increase. New pulp <strong>and</strong> paper<br />
mills are needed to meet the predicted dem<strong>and</strong> <strong>and</strong> Pöyry looks forward to winning contracts studying,<br />
designing <strong>and</strong> building these mills.<br />
Neither is Pöyry’s predicted dem<strong>and</strong> inevitable. The current over-consumption in the North could be<br />
reduced, with a redistribution of paper consumption worldwide. And Pöyry’s estimates of future growth<br />
are not always accurate. For example, in 1994, Pöyry predicted that paper use per capita in the US would<br />
increase by 1.6 per cent a year until 2005. 365 In fact, paper consumption in the US peaked in the late<br />
1990s <strong>and</strong> fell by 12.75 per cent between 1999 <strong>and</strong> 2005. 366<br />
360 Tove Selin (2004) “Jaakko Pöyry <strong>and</strong> the Fin(n)ished Forests of the Mekong Region”, Watershed, Vol. 9, No. 3,<br />
March-June 2004. http://terraper.org/pic_water/Watershed%209(3).pdf<br />
361 Know-How Wire, Jaakko Pöyry Magazine, December 2002.<br />
362 “FFIF says Finnish pulp & paper sector must adjust to globalization”, RISI, 20 December 2005.<br />
http://www.risiinfo.com/content-gateway/pulp<strong>and</strong>paper/news/pp20051219102.html<br />
363 Timo Suhonen (2006) “World Paper Markets 2020”, Know-How Wire, Jaakko Pöyry Client Magazine, January 2006.<br />
364 Ilkka Kuusisto (2004) “Trends <strong>and</strong> Developments in the Chinese Pulp <strong>and</strong> Paper Industry”, International Forum on<br />
Investment <strong>and</strong> Finance in China’s Forestry Sector, 22-23 September 2004, Beijing, China.<br />
365 Bernard Simon (1994) “Survey of World Forest Products (2): Paperwork exp<strong>and</strong>s – Forest products fight for survival<br />
in the electronic age”, Financial Times, 17 May 1994.<br />
366 The statistics come from the World Resources Institute’s Earthtrends website: http://earthtrends.wri.org