Plantations, poverty and power - Critical Information Collective
Plantations, poverty and power - Critical Information Collective
Plantations, poverty and power - Critical Information Collective
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consumer goods which are manufactured cheaply in China <strong>and</strong> exported to North America, Europe <strong>and</strong><br />
Japan. A large part of the driving force is the North’s over-consumption – not just of paper products but<br />
packaging for flat screen plasma TVs, fridges, cheap jeans, iPods, washing machines, laptops <strong>and</strong><br />
computers.<br />
Over-consumption <strong>and</strong> under-consumption<br />
Paper consumption is massively skewed worldwide. One issue of the New York Times newspaper covers<br />
an area of more than 50 square metres if it is laid out on the ground. Meanwhile schoolchildren in Zambia<br />
have no choice other than to take notes in the s<strong>and</strong>, because they have neither pencils to write with nor<br />
paper to write on. 53<br />
Globally, the average per capita paper consumption is 54.48 kilogrammes per year. Per capita<br />
consumption of paper <strong>and</strong> board in high income countries (227.82 kilogrammes per year) is about 55<br />
times as high as that in low income countries (4.11 kilogrammes per year). In Brazil, in 2005, per capita<br />
consumption of paper <strong>and</strong> board was 39.49 kilogrammes. In Germany, the figure was 231.65<br />
kilogrammes. 54<br />
The amount of waste paper produced each year is staggering. Every year in the US, 100 billion pieces of<br />
junk mail are posted. 55 In the UK, the newsprint industry produces 13 billion newspapers <strong>and</strong> magazines.<br />
To do so, in 2002, it imported 1.65 million tonnes of paper, double the amount of domestic paper (or<br />
recycled paper) which went into newspapers. 56<br />
Meanwhile, paper companies are constantly looking for new uses for paper, precisely to increase<br />
consumption of paper (<strong>and</strong>, of course, to increase their profits). Just some of these new uses include<br />
cardboard bicycles (which need new frames, forks <strong>and</strong> wheels every six months); cardboard furniture,<br />
cardboard houses <strong>and</strong> paper clothing. 57<br />
“Papers are essential vehicles for our culture, lifestyles, <strong>and</strong> industries,” Nobuaki Shoichiro Suzuki, Oji<br />
Paper’s president, wrote on the company’s website. “Therefore, we believe that it is our mission to satisfy<br />
the growing paper dem<strong>and</strong> in many possible ways.” 58 During the mid-1990s, Swedish company SCA<br />
measured its managers’ performance by how many new products they had launched. 59<br />
Tissue paper provides a good example of how the industry promotes dem<strong>and</strong> for its products.<br />
“Manufacturers argue that retailers mainly want non-recycled products because this is what consumers<br />
53 Chris Lang (2006) “Zambia <strong>and</strong> paper”, Pulp Inc., 11 September 2006. http://pulpinc.wordpress.com/2006/09/11/zambia<strong>and</strong>-paper/<br />
54 The statistics come from World Resources Institute’s Earthtrends website:<br />
http://earthtrends.wri.org/searchable_db/index.phpaction=select_variable&theme=9. WRI’s source is the UN Food <strong>and</strong><br />
Agriculture Organization’s 2007 FAOSTAT on-line statistical service: http://faostat.fao.org/default.aspx<br />
55 “ForestEthics Launches ‘Do Not Mail’ Campaign to Stop Junk Mail”, ForestEthics press release, 11 March 2008.<br />
http://donotmail.org/article.phpid=51<br />
56 Fiona Harvey (2004) “The green bins as a last resort”, Financial Times, 14 December 2004.<br />
57 Justin Tol<strong>and</strong> (2008) “Inventing more uses for paper”, RISI blog. http://www.risiinfo.com/blogs/Blog-Inventing-moreuses-for-paper.html<br />
58 Oji Paper’s website: http://www.ojipaper.co.jp/<br />
59 Bernard Simon (1994) “Survey of World Forest Products (2): Paperwork exp<strong>and</strong>s - Forest products fight for survival in the<br />
electronic age”, Financial Times, 17 May 1994.