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เอกสารอ้างอิง<br />
1. http://www.<strong>Cafe</strong>-amazon.com<br />
2. http://www.facebook.com/<strong>Cafe</strong>amazonbyptt ]<br />
3. http://www.pttbluesociety.com ]<br />
4. http://th.wikipedia.org/wiki/เรย์_แมคโดนัลด์<br />
5. http://www.siamsport.co.th/Sport_Other/130606_159.html)<br />
6. http://www.pttbluesociety.com<br />
7. http://www.thaifranchisecenter.com/<br />
8. http://www.bizfocusmagazine.com/biz-interview-history-news/237-<strong>Cafe</strong>-amazon-ประกาศความส าเร็จ-1-<br />
ทศวรรษ.html<br />
9. http://www.<strong>Cafe</strong>-amazon.com/th/main/Default.aspx<br />
10. Aaker A., David and Joachimsthaler, Eric (2000) <strong>The</strong> Brand Relationship Spectrum: <strong>The</strong> key to the<br />
brand architecture challenge, vol. 24 no.4, California Management.<br />
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