Undergraduate Program Guide - Navitas
Undergraduate Program Guide - Navitas
Undergraduate Program Guide - Navitas
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Business course structure (continued)<br />
Bachelor of Business (Single Major – Marketing)<br />
Stage 1/Year 1 Diploma of Business<br />
Compulsory units –students must complete and pass all 5 units listed below<br />
• ACC1100 Accounting 1<br />
• ECF1110 Economics 1<br />
• MKT1600 Marketing Principles & Practices 1<br />
• BES1100 Foundations of Business Knowledge 1<br />
• BES1200 Business Knowledge Development 1<br />
Elective units – students must complete and pass 3 of the following units<br />
• ECF1120 Finance 1<br />
• LAW1100 Legal Framework 1<br />
• MAN1100 Management 1<br />
• MIS1600 e-Business Systems<br />
Stage2/Year 2<br />
Compulsory units – students must complete and pass all 4 units listed below<br />
• BES2100 Foundations of Business Leadership<br />
• MKT2600 Buyer Behaviour<br />
• MKT2601 Marketing Intelligence<br />
• MKT2602 Marketing Communications<br />
Stage 3/Year 3 – Bachelor of Business<br />
Compulsory units – students must complete and pass all 5 units listed below<br />
• BES3100 Business Career Development<br />
• MKT3120 International Marketing<br />
• MKT3600 New Product Development<br />
• MKT3601 Marketing Strategy<br />
• MKT3603 Customer Relationship Marketing<br />
Summary of Credit Points (or number of units at each level)<br />
Credit Points<br />
Year 1 120 8<br />
Year 2 60 4<br />
Year 3 75 5<br />
Total 255 17<br />
No of units<br />
Students will need to select 7 additional units from any Year 1, 2 or 3 units to gain another<br />
105 credit points to complete their degree. Four (4) of these units must come from ECU<br />
managed programs.<br />
Full unit outlines are available from the ECU website – www.handbook.ecu.edu.au<br />
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