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44 Căruntu, C.; Lăpăduşi, M.L. attracted the interest of economists, sociologists, anthropologists, psychologists, historians and, implicitly, the theorists and practitioners of public relations. Thus, public relations define the crisis or pre-crisis phenomena as disruption of normal functioning of public institutions and as moments of freezing or bad organization in exchanging information between the institution and its public institution, internal or external. Crises occur, therefore, as phenomena which may cause damages to public institutions, both in terms of material losses, and in that of social prestige, through the deterioration of the public image (reputation). Crisis can be difined as a phase of acute or chronic difficulties (economic, political, social, ideological, military, human, moral, related to the conduct, behavior etc.) when the economic, political and social contadictions, gained by that society over time, manifest violently (Costea&Popescu&Taşnadi, 2010). For public relations professionals, the crisis is a favorite ground for the conceptualization and implementation of communication strategies to limit or stop the damages. The crisis appears to be a rupture, a situation undesirable, that interrupts the normal operation of a public institution or public authority and affecting its image in the public. Therefore, there should be a welcome global strategy for crisis management (crisis management), a group of well trained specialists (cell crisis) and an appropriate communication policy (crisis communication). Regarding the causes that are attributed to changes in the size of funding, a decrease of it is associated, for most indicators, to the economic crisis phenomenon. Regarding the sources of organizations funding, the downward trend is put into relation with economic recession for self-financing and financing from the state budget. The forecast for sources of funding assumes that the economic crisis lead to the anticipated decline in bank lending, the self-financing, the sponsors and the state budget. 2. ASPECTS REGARDING THE CRISIS AT MACROECONOMIC LEVEL The economic and financial crisis from the world level has affected dramatically also Romania, GDP recording a decline of over 7% in 2009, for 2010 is estimated a decrease of almost 2% of GDP, with serious effects on the labor market and on the social situation of the population. The Romanian economy remains in recession also in 2011, estimations related to the economic loss relies between -0.5% and -2%. Public debt will explode until the end of 2012 when it is estimated to reach over 62% of GDP, exceeding the criteria for joining the euro zone( if appropriate measures of economic and financial adjustment are not taken now). Since the beginning of the crisis so far, daily about 800 Romanian people have lost their jobs. We have a debtor every five customers who have taken bank loans. In the past year, every day, 250 Romanians could not pay the bank rate. Over 300,000 companies are seriously affected by the economic crisis (every day, more than 1,800 companies were affected by the crisis). The crisis effects are dramatic in the Romanian economy. Investments in infrastructure have decreased, the number of unemployed reached 765,285 (according
Mitigation of the Crisis Effects in Public Authorities and Institutions … 45 to the latest bulletin of INSSE in March), the financial blockage tends to generalize and arrears grow. State companies have debts of over 1.5 billion RON. The budget deficit this year will exceed 6.8% of GDP (according to its commitments with the IMF), becoming increasingly difficult to finance. Cuts in wages, pensions, unemployment benefits and social benefits will make the poverty rate to increase by about 4 percentage points this year, reaching 27%. Supporting the small and medium enterprises takes place only on the paper. Nationally, CNP estimates an economic growth of 1.5% in 2011 and an increase of 5.2% of the net average wage, up to 1.472 lei per month. A quick exit from the crisis is for the counties of Cluj, Sibiu, Brasov, Arges, Ilfov, which recorded strong economic growth, meaning an advance of more than 2% of GDP. In contrast, the most difficult situation is recorded in Giurgiu, Ialomita, Bihor, Salaj, Satu Mare and Covasna, the GDP advance is less than 1% this year. According to CNP, other counties will record medium or temperate rises, with an advance of 1.5% of GDP to 2% and 1% to 1.4%. 3. ASPECTS REGARDING THE CRISIS AT THE LEVEL OF GORJ COUNTY Country's economic growth is different from one region to another. The data on the evolution of key economic indicators in territorial profile, centralized by the National Commission for Prognosis (CNP), shows that Gorj county recorded a curbed outflow of the economic crisis. After the period 2001-2008 when Romania and therefore Gorj County, has experienced some economic growth, starst a period marked by the crisis, due to the effect of driving the economic and financial crisis that broke out in the U.S. in October 2008. The economic growth of our county is one tempered of only 1.3%, the average wage in 2011 being estimated at 1.597 lei at the level of Gorj. The economic crisis implies further problems raising the risk of poverty due to lower employment, mainly because of the decline in the number of employees and increasing unemployment, and also due to reduced purchasing power, especially in the case of low-income population, under the impact of inflation and restrictive policies in the allocation of wages and social protection. The role of social protection has to be increased, but there is a risk of adoption, under pressure, of measures insufficiently prepared, which could affect the equilibrium system, the application of rules and the principles on which its components are built. Also, overlapping of responsibilities between the local structures, inadequate financial resources to support development and diversification of social services, inefficient management of existing funds or inconsistency and lack of continuity in providing long-term resources are other drawbacks to the welfare system. 4. EFFECTS OF THE CRISIS IN THE LOCAL AUTHORITIES AND INSTITUTIONS FROM GORJ COUNTY Year 2011 was the year of projects for Târgu-Jiu city. Whether we speak about projects on the educational system, or about construction projects, the city is
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Annals of the University of Petroş
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Romanian Companies Dilemmas-Busines
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Proposal for Strategies to Build Mi
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Promotion of Employment among Youth
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Promotion of Employment among Youth
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Decisions in Negotiations Using Exp
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3. CASE STUDY Decisions in Negotiat
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