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Full Annual Report - Inchcape

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Business review<br />

Strategy<br />

Key Performance Indicators (KPIs)<br />

These KPIs are how we measure<br />

the success of our business<br />

Key performance indicators<br />

The <strong>Inchcape</strong> plc Board of<br />

Directors and the Group<br />

Executive Committee monitor<br />

the Group’s progress against<br />

its strategic objectives and the<br />

financial performance of the<br />

Group’s operations on a regular<br />

basis. Performance is assessed<br />

against the strategy, budgets<br />

and forecasts.<br />

We also measure the quality<br />

of revenues through the mix of<br />

revenue streams, and the flow<br />

through of value from sales<br />

revenue to trading profit.<br />

Sales<br />

Definition<br />

Defined as the<br />

consideration receivable<br />

from the sale of goods<br />

and services. It is stated<br />

net of rebates and any<br />

discounts and excludes<br />

sales related taxes.<br />

Trading profit<br />

Definition<br />

Defined as operating<br />

profit excluding the<br />

impact of exceptional<br />

items and unallocated<br />

central costs.<br />

Trading margin<br />

Definition<br />

Calculated by dividing<br />

trading profit by sales.<br />

Achievements in 2009<br />

Achievements in 2009<br />

Achievements in 2009<br />

Thanks to the growth in<br />

our market share, our<br />

sales decline was limited<br />

to 10.8% despite the<br />

severity of the global<br />

economic downturn.<br />

Trading profit declined by<br />

22.4% in 2009 driven by<br />

the significant market<br />

declines across the<br />

Group’s regions.<br />

Resilient trading margin<br />

of 3.5% achieved in<br />

challenging trading<br />

conditions, offset by<br />

significant cost savings.<br />

Sales<br />

Trading profit<br />

Trading margin<br />

£5.6bn<br />

-10.8%<br />

£4.5bn<br />

£4.8bn<br />

£6.1bn<br />

£6.3bn<br />

£5.6bn<br />

Australasia 19.5%<br />

Europe 14.7%<br />

North Asia 10.3%<br />

South Asia 28.8%<br />

UK 24.1%<br />

Russia and Emerging<br />

Markets 2.6%<br />

£194.0m<br />

3.5%<br />

05<br />

06<br />

07<br />

08<br />

09<br />

20<br />

<strong>Inchcape</strong> plc ¦ <strong>Annual</strong> <strong>Report</strong> and Accounts 2009

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