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Full Annual Report - Inchcape

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Business review<br />

Strategy<br />

Group Chief Executive’s<br />

strategic review continued<br />

Decentralised and empowered<br />

organisation<br />

I believe that this unique position also<br />

extends to the quality of our global and<br />

regional management teams, on whose<br />

personal judgement and freedom to make<br />

decisions so much depends.<br />

It is our people across the world who<br />

have enabled us to deliver a performance<br />

in 2009 that was ahead of our own<br />

expectations and which improved as the<br />

year progressed. Revenues declined year<br />

on year but due to our committed<br />

operational focus, we ended 2009 with<br />

a robust gross margin performance,strong<br />

cash flows, improved customer service<br />

globally and increased market share<br />

in many territories across the world.<br />

This performance was due, in no small part,<br />

to the tight management of our five key<br />

priorities – growing market share, growing<br />

aftersales, reducing costs, managing<br />

working capital, and selective capital<br />

expenditure investment – augmented by<br />

the in depth personal knowledge that our<br />

local management teams have of their<br />

markets. Our decentralised structure<br />

enables management to act swiftly with<br />

relevant, local, innovative propositions to<br />

meet the particular needs and preferences<br />

of their customer base, ensuring that a<br />

localised customer focus builds on our<br />

global strategy.<br />

High quality people are vital to ensure that<br />

the business model works, and I would like<br />

to thank all our employees for playing a<br />

fundamental role in delivering a record<br />

operating cash flow in 2009.<br />

3<br />

Decentralised<br />

and<br />

empowered<br />

organisation<br />

The unprecendented<br />

economic crisis<br />

brought out the best<br />

in our organisation,<br />

achieving success<br />

through a balanced<br />

approach to cost and<br />

cash initiatives as well<br />

as superior customer<br />

service and strong<br />

market share<br />

performance.<br />

Five Key Priorities<br />

Growing<br />

market share<br />

Reducing<br />

costs<br />

Managing<br />

working<br />

capital<br />

Growing<br />

aftersales<br />

Controlling<br />

capital<br />

expenditure<br />

16<br />

<strong>Inchcape</strong> plc ¦ <strong>Annual</strong> <strong>Report</strong> and Accounts 2009

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