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Planet Callaway worldwide news CONTENTS ISSUE 17 • SUMMER 2008 Ernie Els and his family speak out to raise awareness for autism. A voice regulars 3. editor’s letter 4. Letters your say 8. Planet callaway world news 34. straight talking johnny miller 77 sUMMER PROMOTIONS Check out the latest Callaway Golf special offers, promotions and sweepstakes. 28 the next one’s for dad Phil Mickelson shares some of his favorite childhood golf memories and anecdotes, 17 22 3 Keys to better ball striking PGA Tour Professional Fredrik Jacobson shows you how to strike it like a Tour Pro and talks you through his swing and his life on the road. Tour i series golf balls We take a look at the 4-piece golf ball technology that is changing the games of Tour Pros, and delve into how it will 30 and explains why his father remains the man he respects and admires most. the perfect driver every time We invited Callaway Golf Magazine Reader Panel member and 9-handicap golfer Steve Brooks to the Ely Callaway Performance Center in Carlsbad, Calif. for an I-MIX System fitting and Ernie Els and his son Ben at home in Lake Nona, Orlando, Fla. change your game, too. recorded it all on camera. 8 Callaway Golf SUMMER 2008
Planet Callaway for others For several years, Callaway Golf Staff Professional Ernie Els and his wife Liezl have dealt with their son Ben’s autism as a personal family issue, talking with specialists around the globe about the complex brain disorder that affects their son, who is now five years old. “As any family in our position would tell you, it’s not easy,” Els says. “It’s a change of life, a change of priorities.” Early this year, Els and his wife decided to speak out for Ben and the many others who are often misunderstood and sometimes misdiagnosed. “This is about the millions of families who have a loved one affected by this condition,” Els said. Els picked up the phone and called “Autism Speaks” – an organization dedicated to raising awareness and funding research on autism causes, prevention and treatments. In March, Els showed up on Tour with the organization’s logo on his Callaway Golf bag – and a mission on his mind. “I want to raise awareness and money for the disorder,” Els says. “I’ve obviously got a bit of a high profile and that will help grab some attention. To be honest, that’s what this problem needs.” AUTISM SPEAKS was founded in 2005 by Suzanne and Bob Wright, the grandparents of a child with autism. Bob Wright is Vice Chairman, General Electric. You can keep up with Els and his family at: www.ernieels.com and learn more at: www.autismspeaks.org. SUMMER 2008 Callaway Golf 9
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Page 3 and 4: your Letters Write to Callaway Golf
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Page 9 and 10: Planet Callaway join our advisory s
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Page 15 and 16: PROFESSIONAL INSTRUCTION 1 Building
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Page 19 and 20: EQUIPMENT & TECHNOLOGY STORY BY: PA
Page 21 and 22: EQUIPMENT & TECHNOLOGY Welcome to t
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Page 27 and 28: I-MIX READER CASE STUDY The Perfect
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Page 31: Straight Talking Johnny Miller Time

This ball changes - Callaway Golf

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