This ball changes - Callaway Golf

EQUIPMENT &
TECHNOLOGY
t
Brooks assembles his own club
in less than 25 seconds on the
first attempt. The I-MIX system
is intuitive, with graphics on
the tool, shaft and clubhead
that cue Brooks on the proper
orientation for each piece. The
pieces only fit together one way.
How I’m going
to use my new
I-MIX System
by steve Brooks
5
PICK. CLICK. PLAY
Your three quick steps to
mastering the I-MIX connection
a } When you insert the
shaft, make sure it is aligned
properly. The chevron on the
tip should be visible. Wiggle
the shaft slightly when
inserting to ensure a good
fit. Finger tighten the shaft
nut to the clubhead.
b } Holding the clubhead
with one hand, place the
wrench around the shaft
and slide it up toward the
nut. Ensure that the wrench
remains at a 90-degree angle
to the shaft and that the
wrench completely covers
the shaft nut. Avoid gaps.
c } Turn the wrench in the
direction indicated by
the arrow on the wrench.
Tighten until the red indicator
appears in the window,
you hear a click and feel
the wrench advance a few
degrees. It’s locked and
you’re ready to go play!
conditions or altitude changes, and also to experiment with a variety of
different shafts. You’re probably not going to tear the shaft out of a brand
new driver just to see how a new one performs, but with I-MIX, you don’t
have to go to that trouble or expense.
I-MIX also helps golfers adjust their driver set-up as their game changes.
For example, you might begin the season with one particular loft and shaft
combination, then switch to another as your game improves later in the
summer. Golfers who frequently travel to different courses will find it easy
and convenient to leave their favorite shaft at one or more locations, and
simply take the clubhead in their carry-on luggage. You won’t have to worry
about the airline breaking or losing your driver, and you’ll always have the
right loft and flex for where you’re playing.”
For more information, go to: www.callawaygolf.com/imix.
“Immediately after the fitting, I
couldn’t wait to play. I was very
impressed by the speed at which
Greg was able to fit me with the
optimum shaft and clubhead. I
started the day pushing my drives
and ended the session hitting
them as straight as an arrow.
I was a little nervous when Greg
first handed me the wrench and
invited me to switch the shafts
myself. But it was very simple.
I’m already looking at different
shaft options for my 9-degree
clubhead and, as I get more and
more comfortable hitting a driver,
adding a 10-degree head to the
mix. I typically play closer to the
coast, where it’s often wet in the
mornings, so I’ll use the10-degree
then. For drier conditions, such as
trips to the desert, I’ll also take
the 9-degree clubhead.”
“I started the
day pushing
my drives and
ended the
session hitting
them as straight
as an arrow”
SUMMER 2008 Callaway Golf 33