This ball changes - Callaway Golf

GOLF BALL
TECHNOLOGY
– of the Tour i Series is significantly thinner than previous Callaway Golf
balls, which makes the balls feel softer. However, the new mantle
material is denser, which additionally helps increase the MOI and move
weight out and away from the inner core to help improve driver distance.
In a golf ball cover, you want enough thickness that the material can
get into the grooves and grip on wedge shots. Callaway Golf’s Reaction
Injection Molding (RIM) process creates an ideal and consistent cover
thickness all the way around the Tour i Series Golf Balls at 20 thousandths
of an inch. That compares to 35 thousandths of an inch in the original
Rule 35 Golf Ball, and 30 thousandths of an inch in the HX Tour Series.
The combination of dual core technology, inertia technology, RIM, and
HEX Aerodynamics is something you can only get in a Tour i and Tour ix
Golf Ball. When you want a drive to spin less and fly farther, it does.
When you want an approach shot to spin and stick, it does that, too.
And when you want soft feel, durability, precision and consistency from
tee to green, it has all that, too. That makes Tour i Series Golf Balls
the weapon of choice these days for pros like Phil Mickelson, Annika
Sorenstam, Ernie Els and others who thought they had the “holy grail”
of golf balls in the HX Tour Series. In fact, it was Callaway Golf’s ball
technology that convinced Ernie Els to join the Company as a Staff
Professional. “I didn’t think it was possible to create a better ball,” Els
said. “Once again, Callaway Golf has raised the bar.”
There is a misconception, stemming from the old balata ball days,
that you have to be an accomplished golfer to play a Tour-level ball. The
balata ball did spin a lot with the driver, and the pros were among the
few who could get good distance out of it. But those days are long gone.
“You don’t have to be a pro to play a Tour i Series Golf Ball,” Ogg
says. “Anybody who wants great feel and greenside control will benefit
from this ball. Anybody who wants less driver spin and more distance
will benefit from this ball, too. It really is the best of all worlds.”
“I tried every
brand and the
Tour i Golf
Ball stood out
because
around the
green it has a
softer feel”
– Lorena Ochoa
Professionally
Speaking
Tour i Series Golf Balls
tearing it up on Tour!
By Tim Sweeney
with 11 tour victories through April, this
new ball technology has made believers out of
some of the world’s best players. Callaway Golf
Ball Staff Professional and women’s World No. 1
Lorena Ochoa grabbed the year’s first major when
she used the Tour i Golf Ball to win the Kraft
Nabisco Championship. As we went to press,
Ochoa had five wins on the LPGA Tour with the
Tour i Golf Ball. Phil Mickelson, Ernie Els and
Annika Sorenstam have all won in 2008 using the
Tour ix Golf Ball. Through the first three months
of the season, every tournament on the PGA and
LPGA Tours has seen more Callaway Golf balls in
play than in 2007. In some cases, twice as many
were in play. (Source: Darrell Survey.)
“I tried every brand and the Tour i Golf Ball stood
out because around the green it has a softer feel.
I look for distance, but the most important thing
is consistency. I want to know that I’ll have really
good distance control. I want to work the ball
easily, so I need a ball that I feel comfortable
doing that with.” – Lorena Ochoa
“I’ve gained so much more consistency with the
Tour i Golf Ball. I was literally shocked at how
well the golf ball plays in the wind, how it stays
down and goes through it.” – Ryan Moore
“The Tour ix Golf Ball goes through the wind
so well. I’ve been really pleased with how it performs
in windy conditions. It doesn’t float up in
the air at all.” – Rory Sabbatini
“I heard a lot of good things from other players
about the Callaway Golf balls in regard to consistency
of ball flight, so I was excited to test the
Tour i and Tour ix. I love the performance. The
ball flight is just how I like it. They are both very
good Tour-level balls. The Tour i gives me more
spin and a softer feel.” – Fredrik Jacobson
For more information on Callaway Golf Ball Staff
Professionals, go to: www.callawaygolf.com/tour.
SUMMER 2008 Callaway Golf 27