This ball changes - Callaway Golf

EQUIPMENT &
TECHNOLOGY
Welcome to the
new Tour i Series
Golf Balls.
The first thing you need to know about Callaway Golf’s new 4-piece
ball technology is this: no other manufacturer offers a golf ball
this advanced, innovative and complete. In just a few months, this
patented game-changing design has proven itself with 11 victories
on the world’s professional tours. From the lightweight, lower compression
inner core and the high-density, high-compression outer
core to the high inertia mantle and the HEX Aerodynamics cover, this
science could only come from Callaway Golf.
The next thing you need to know about Tour i Series Golf Balls is that
4-piece technology changes everything. The “i” stands for inertia and
this new science will alter the way you look at golf balls in much the
same way the original Big Bertha Driver transformed the most-feared
club in the bag into the most-loved.
To find out how this technology made its way from concept to reality,
we need to go back a few years. In 2000, Callaway Golf launched
the first solid-core, 3-piece cast thermoset covered golf ball – the Rule 35
It seems like the Tour
i Series Golf Balls know
instinctively what kind
of shot you want to hit
– using state-of-the-art manufacturing processes. The ball was so
revolutionary that Arnold Palmer (who once used a circular metal ring
to measure the spherical accuracy of his golf balls) started using the
Rule 35 and decided to become a Callaway Golf Staff Professional. Next
Technology
from the
Inside Out
Tour i Series Golf Balls
are constructed to react
differently to power shots
off the tee and controlled
wedge or finesse shots.
1. Spin Separation and
dual core technology
Two cores mean complete performance on a
variety of shots. The challenge in designing
golf balls is matching the correct amount of
spin to the club – lower spin with driver, higher
spin with wedges. Tour i Series Golf Balls
give you both. The inner core is less dense
and soft, while the outer core is very dense
and firm. Driver shots with more force react
with the softer inner core to give you less
spin, while finesse shots impact the firmer,
heavier outer core for more spin and control.
2. Inertia Technology
Dual Core Technology offers the ability to
differentiate the specific gravity of the inner
core from that of the outer core and take
advantage of perimeter weighting in the
outer layers of the Tour i Series Golf Balls.
High-density fillers, such as Tungsten, are
used in the ball’s outer core and mantle layer
to move weight away from the inner core.
This increases the moment of inertia (MOI)
and makes the ball as heavy as it can be while
still conforming. A high MOI means less spin
and more distance on driver shots.
24 Callaway Golf SUMMER 2008