This ball changes - Callaway Golf

editor’s letter
welcome
Pioneering technology and game-changing innovations
have for a long time attracted many of
the world’s leading players to Callaway Golf. The
Company has always been recognized as a market
leader in drivers, fairway woods and irons but,
in recent years, its golf ball technology has been forcing the world’s
elite golfers to take notice also. It was the performance of the HX Tour
Golf Ball line, for example, that was an important clincher in convincing
both Ernie Els and Phil Mickelson to become Staff Professionals.
Over the past few seasons, a growing number of pros have started to use
Callaway Golf Balls – attracted primarily by the consistency of ball flight. “I had
heard a lot of good things from other players,” says Fredrik Jacobson. “The golf
ball was a key factor in my decision to join Callaway Golf as a Staff Professional.”
Several players even went as far as saying that it would be difficult to improve
on the HX Tour and HX Tour 56 Golf Balls, but the new Tour i Series Golf Balls
look set to change all that. The new 4-piece balls have two cores that respond
differently to the clubhead speed generated at impact. In simple terms, this means
that a Tour i Series Golf Ball will create less spin with a driver than it will on a
wedge, leading to more distance off the tee and more control around the green.
You can read more about this ground-breaking technology and how it will affect
your game in our cover story starting on page 22.
Elsewhere in this issue, you can get an amateur golfer’s perspective of
the I-MIX System, learn how to improve your swing and ball-striking, and find
out why Phil Mickelson is so anxious to win a tournament for his father.
Enjoy the issue.
Nick Wright
Editor-in-Chief
Welcome to the team!
VISIT US ONLINE
Enhance your Callaway Golf experience. Visit us
online, any time, at one of these great websites:
CallawayGolf.com
In-depth information on the science and specifications
of Callaway Golf equipment and accessories.
Shop.CallawayGolf.com
Buy the latest Callaway Golf technology on your
schedule – 24 hours a day, seven days a week.
CallawayGolfPreowned.com
Certified Pre-Owned golf clubs include a Certificate
of Authenticity, plus a like-new warranty and
a money back guarantee.
CallawayGolfTV.com
Watch streaming video of Team Callaway Golf,
featuring pros like Annika Sorenstam, Arnold
Palmer, Phil Mickelson, and more! View instructional
videos or take a behind-the-scenes look
at life as a Callaway Golf Staff Pro.
CallawayGolf.com/magazine
Read extended versions of features and view
additional photos, video lessons and interviews.
CallawayGolf.com/netfits
This online driver fitting program takes you
through a complete assessment of your game.
What a welcome surprise Callaway Golf received from Patrick Buhrmann of Abilene, Texas. And vice versa. The new
Callaway Golf Master Staffer switched to Callaway Golf club and ball technology this spring and made his first hole-in-one,
in the very first round using his new X-Forged 6-iron and Tour ix Golf Ball. Buhrmann was part of a large gangsome called
the Doctors’ Group that plays the Fairway Course every Friday. On February 29, at the par-3 16th hole, Buhrmann pulled
out his new 6-iron for the first time since putting it in his bag. With 24 other players within earshot or sight of his accomplishment,
Buhrmann aced the 171-yard hole. “It was my first round using the Tour ix Golf Ball, my first time using the
X-Forged 6-iron and my first hole-in-one,” Buhrmann says. “A nice way to kick things off and a very nice surprise.”
SUMMER 2008 Callaway Golf 3