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University of Aarhus ECOTOURISM AS A WAY TO PROTECT ...

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Ecotourism as a sustainable way to protect nature<br />

ecotourists. It helps to ensure that the latter do not have negative impacts on<br />

natural environment and local culture (Bouchdjira, 2002). In addition, it is<br />

necessary to prepare detailed and specialised information for ecotourists, both<br />

before and during the trip (Megan, 1993). The information can be designed in<br />

various forms, such as brochures, guidebooks, leaflets, maps, eco-museums,<br />

signpost nature trails etc. They should contain details on flora, fauna, geology,<br />

and in general on the ecosystem to be visited and provide guidelines for what the<br />

tourists may and may not do during transport and on site (Eugenio, 2002). All<br />

information will help ecotourists to understand <strong>of</strong> the areas they are going to<br />

visit. In other words, tourists should already be educated before starting the tour.<br />

With regards to the educational aspects <strong>of</strong> visitors, many businesses and<br />

organisations have promoted a less damaging brand <strong>of</strong> tourism and recreation. It<br />

can be a designed as signs, pamphlets, posters, and T-shirts. All these measures<br />

are meant to warn visitors against disturbance and destruction <strong>of</strong> wild species<br />

and their habitat (Ruth et al., 1998). In addition, through the tours, ecotourists<br />

will learn from nature, understand processes and developments and get involved<br />

in looking after endangered species or ecological activities (Oliver, 2001).<br />

Furthermore, public relations also contribute to raising environmental<br />

awareness for both local communities and visitors (Oliver, 2001). It educates<br />

through the newspapers, broadcast media such as radio, television, etc. This type<br />

<strong>of</strong> activity should be supported by government agencies.<br />

2.6.3. Ecotourism benefit to promote conservation<br />

Ecotourism as a support for biodiversity conservation has been mentioned<br />

by a number <strong>of</strong> scientists. It is <strong>of</strong>ten viewed as an effective means for promoting<br />

the conservation <strong>of</strong> endangered species and habitats in developing countries.<br />

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