University of Aarhus ECOTOURISM AS A WAY TO PROTECT ...
University of Aarhus ECOTOURISM AS A WAY TO PROTECT ...
University of Aarhus ECOTOURISM AS A WAY TO PROTECT ...
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Ecotourism as a sustainable way to protect nature<br />
2.5.1 Green Globe 21<br />
The "Green globe 21"ecolabel was the first and still is the only<br />
attempt at a single ecolabel scheme applicable to all forms <strong>of</strong><br />
tourism worldwide (Buckley 2001). This ecolabel was initiated<br />
by the World Travel and Tourism Council (WTTC) (9) in 1998. In the early<br />
stages, the Green Globe has taken decisions that have put them in the firing line<br />
<strong>of</strong> environmental NGOs for reasons such as becoming a pr<strong>of</strong>it organisation, no<br />
improvement in certifying, and allowing companies to use the logo without the<br />
certification (Font, 2002). But this scheme was well accepted by the travel<br />
industry.<br />
Because <strong>of</strong> the criticism the Green Globe is now attempting to advance to<br />
the next evolutionary step and gain the acceptance from the consumers,<br />
governments, and environmental groups without loosing its existing acceptance<br />
by the industry (Buckley, 2001).<br />
Currently three major approaches are followed in the Green Globe 21:<br />
1. Recently they launched new approach towards reduction in green<br />
house gas emissions and introducing this into ecotourism labelling.<br />
2. And also they stated its intention to use local legal and cultural<br />
framework for implementation (Buckley, 2001). (It is much more<br />
difficult for schemes with wide coverage to achieve this than for the<br />
national and sub-national schemes /UNEP, 2002/.)<br />
9 WTTC -The World Travel & Tourism Council is the global business leaders' forum for Travel &<br />
Tourism, http://www.wttc.org<br />
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