Breaking News - Bowling Centers of Southern California

B O W L I N G C E N T E R S O F
S O U T H E R N C A L I F O R N I A
BCSC Newsletter
V O L U M E 1 4 , I S S U E 8
A U G U S T 2 0 1 0
I N S I D E T H I S
I S S U E :
Breaking News 1
“New Look” 2011 Summit
Headed for Red Rock
BCSC Partners 2
President’s Perspective 4
Financial Re-Regulation
Has Interchange Provision
Executive Director’s
Report
March of Dimes 6
Marketing Tip 6
Certificate of Appreciation 6
Texas Station 7
Coast Casinos 8
28th Annual
Golf Tournament
1
4
5
10
Pepsi Ad 12
Fun Facts 13
Calendar 13
Funny Money: No Joke
for Small-Business
Owners
Wanted: A Few Good
Men & Women
14
14
Welcome, New Member 14
Breaking News
If anyone has seen our past president,
Jason Altman, please contact BCSC at
818-789-0900. Jason was last seen in
Las Vegas at Bowl Expo impersonating
James Brown.
If you find him, we’d love to see him and
you at our Annual Meeting on Nov. 10 at
Disneyland’s Grand Californian Adventure
Hotel & Spa.
Find the flyer enclosed with this
newsletter for more info.
“New Look” 2011 Summit
Headed for Red Rock
A move to Vegas for next
year’s BPAA Bowling Summit,
Jan. 19-22 at Red Rock Resort and
Casino, will give proprietors an
opportunity to attend two major PBA
events slated for the same location:
the Tournament of Champions and
the Hall of Fame dinner, Jan. 22.
Dollars and cents incentives to attend Summit include discounted
tickets to the PBA events—$40 for the tournament (normally $60) and $100
for the Hall of Fame dinner (normally $150).
Red Rock rooms are reduced to $130 for those attending Summit. The price
includes shuttle service to and from the Las Vegas airport, shuttle to and from
the Strip, the $25 resort fee, valet parking, Internet in every room, access to the
fitness center and spa at the Red Rock, and more.
BCSC Board of Directors 15
WBPI Ad 16

P A G E 2
BCSC PARTNERS
American Consulting Group
Eric Martin
23361 Madero, Suite 220
Mission Viejo, CA 92691
800-747-8666
www.american-consulting.com
Dippin’ Dots
John & Cheryl Hiller
27530 Newhall Ranch Rd.
Valencia,. CA 91390
661-510-8348 • 661-857-3274
Betson
Kyle Berger
5660 Knott Ave.
Buena Park, CA 90621
714-228-5714
kberger@betson.com
C. Sanders Emblems, L.C.
Penny Ledbetter
12965 Arroyo St.
San Fernando, CA 91340
800-336-7467
penny@csanders.net
Champion Family Games, LLC
Douglas Parrott
19451 Vintage St.
Northridge, CA 91324
866-523-4039
www.ChampionFamilyGames.com
info@championfamilygames.com
El Dorado Hotel & Casino
John McGinnes
888-808-7720
mcginnesj@eldoradoreno.com
Family Amusement Corporation
Stephen or Robert Peck
876 N. Vermont Ave.
Los Angeles, CA 90029
323-660-8180
info@familyamusement.com
www.familyamusement.com
HPSI Hospitality
Spencer Gonzalez
1 Ada Suite 150
Irvine, CA 92618
949-250-4774
spencerg@hpsionline.com
HPSI is a national group purchasing service company
that negotiates contracts, collects rebates, and audits
invoices for our consumers in the food service, bowling,
hospitality, and healthcare industries.
CleanSource Inc.
Gus Dominguez
5580 East Olympic Blvd.
Commerce, CA 90022
323-837-4149 • 323-788-3392
gdominguez@cleansource.com
Digital View
David E Brow
2735 San Pasqual St.
Pasadena, CA 91107
626-354-1989
adigitalview@gmail.com
www.adigitalview.com
Herzog Insurance Agency
Bob Herzog
235 Main Street
Pleasanton, CA 94566
800-300-1303
info@herzogins.com
Lime Energy
Burke Ewers
2247 Lindsay Way
Glendora, CA 91740
909-394-0230
bewers@lime-energy.com
www.lime-energy.com
Lime Energy provides energy-efficient design/build solutions
for lighting, HVAC, water, weatherization, and renewable
energy.
B C S C N E W S L E T T E R

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BCSC PARTNERS
P A G E 3
Lind Shoe Company
David Wiggins
6620 Southpoint Dr., Suite 501
Jacksonville, FL 33216
800-950-4568
dwiggins@linds.com
www.linds.com
Lind Shoe Company supplies USBC-approved pins, house
shoes and balls, essential items for pro shops. No-hassle
warranty on all products. Contact us at sales@linds.com.
Kahn Air Conditioning, Inc.
Mike Carson
19434 Business Center Dr.
Northridge, CA 91324
818-886-2600
mcarson@kahnair.com
www.kahnair.com
MillerCoors
Jeff Colton
(949) 278-9875
Jeffrey.Colton@millercoors.com
Mischel & Company
Bowling & Entertainment Centers - Full-Service
Brokers, Appraisers and Financial Advisors
Ken Mischel
37 Tunapuna Lane
Coronado, CA 92118
619-423-2001
Fax: 619-423-7850
Murrey International, Inc.
Bill Snoberger
14150 S. Figueroa St.
Los Angeles, CA 90061
Ph: 310-532-6091
www.murreyintl.com • sales@murreyintl.com
National Planning Corporation
Vayle Floria
752 Town and Country Road
Orange, CA 92868
714-750-3090 ext. 110
Fax: 714-750-3091
vayle.floria@natplan.com
Pepsi
Greg Copeland
27717 Aliso Creek Rd.
Aliso Viejo, CA 92656
949-643-5743
greg.copeland@pepsi.com
QubicaAMF
Joe Roussin
190 S. Summertree Road
Anaheim Hills, CA 92807
714-974-9436
jroussin@qubicaamf.us
www.qubicaamf.com
QubicaAMF, the leader in new bowling center develop.m.ent and
existing center modernization, bowling equip.m.ent and support
services.
Switch Bowling and Billiards LLC
James Borin
1025A Avenue M
Grand Prairie, TX 75050
972-679-4824
james@switchbowling.com
Switch Bowling offers the latest technology and highest quality
production methods. Check us out on www.switchbowling.com.
US Bowling Corporation/
US Steltronic
Mark Marchido
5480 Schaefer Avenue
Chino, CA 91710
909-287-0712
Fax: 909-287-0718
mark@usbowling.com
VISTAR
Dan Walsh
1975 E. Locust St. #B
Ontario, CA 91761
909-673-1780
dwalsh@pfgc.com
www.vistar.com
Western Bowling Proprietors’ Insurance
Larry Linder
1535 E. Shaw Street, Suite 100
Fresno, CA 93710
800-200-9998
Fax 559-227-4461
Western Pacific Bowling Supply
Chuck Sager / Lee Haxton
1216 W. Grove Avenue
Orange, CA 92865
714-974-1733
chuck@wpbowling.com

P A G E 4
President’s Perspective
As president of our association, I made the move this year to bring
our annual meeting back to Southern California. In the past, we held it
in conjunction with the Western States Super Trade Show in Northern
California, but Southern California attendance was very poor lately
and we really need more proprietors to attend our annual meeting.
I am reaching out this year to all of you to plan to attend this
important once-a-year event. We will be hosting it on Wednesday,
Nov. 10, at the Disneyland Hotel at Disney’s California Adventure in Anaheim. The event
will include breakfast, annual meeting, guest speaker on customer service, lunch and tables
for our Business Partners to show their products offered to you year round.
The best part for you in attending is the fact that it will be free.
In hope that we can get good numbers for the event, I decided that we would raise money
for all proprietors to attend. In addition, we will have a gift for all who attend. Complete
information should have been sent to everyone already, but I’m sure we will sending it out
again.
Please mark this down, as attendance is very important to me, and I would like all of you
to meet your board members that make the BCSC operate.
The Grand Prix bowling program will come to an end this month with a great Awards
Banquet at Knott’s Berry Farm. This will end 20+ years of a junior program that has lost
some steam the past few years. We thank everyone that has helped and participated with the
program, and let’s hope we can find something comparable for the future.
Tom Cristi
President
Bowling Centers of Southern California
Financial Re-Regulation Has Interchange Provision
Dodd-Frank—the Wall Street Reform and Consumer Protection Act— a significant
re-regulating of the financial services industry, was signed by President Barack Obama July
21. Among its provisions, the so-called Durbin Amendment requires the Federal Reserve to
determine “reasonable” interchange fees for credit card transactions. Also, merchants are
allowed to offer discounts for forms of payment other than credit cards without penalties being
assessed by credit card companies.
B C S C N E W S L E T T E R

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P A G E 5
Executive Director’s Report
As a new bowling season begins, I am looking both
backwards to the final hurrah of our Grand Prix program
and forward to the new league season and to the new
programs that we will develop over the next months and
seasons ahead.
As to Grand Prix, we finished the program with more
than 200 young So Cal bowlers in competition at the state
finals. The setting was the behemoth Brunswick West
Covina, and boy what a day we had! The day was filled
with great sportsmanship and camaraderie. And, we can’t
forget great service. The team at BWC did an outstanding
job taking care of the bowlers and the add’l 400+ guests
that were in attendance.
Even though there were many that are disappointed this
program had to end, many are hopeful that we can find
new and more relevant ways to entice youth to experience
the thrill of bowling competition.
Do we have specific program in mind yet No. Do we need
your help in working together to put that next big thing together.
BCSC E.D. gets acquainted with Buddha’s
belly during dinner at Bowl Expo.
Yes! Remember, even the best plan on paper means absolutely nothing if there is no support
from you, our members. Nothing successful happens here, without you.
We do look forward to our annual (and final) Grand Prix awards banquet dinner, Aug. 21 at
Knott’s Berry Farm. It’s not too late to become a table sponsor, by the way. All the money will
go into the scholarship fund for our kids.
As we say goodbye to our Grand Prix program, our hats here at BCSC are off to those of
you who contributed so much to help build youth bowling and to lend a hand to kids setting
out on their college careers. This year the Foundation has provided more than $50,000 in
scholarships to more than 70 kids. Accumulatively, the Foundation has given more than
$500,000 in scholarships.
This is an amazing accomplishment for an amazing association.
I believe participating proprietors, managers, youth coordinators and staff can hold their
heads up high knowing that this program ended with dignity, grace and style befitting to the
Grand Prix legacy.
Scott Frager
Executive Director
Bowling Centers of Southern California

P A G E 6
March of Dimes
Every day, thousands of babies are born too soon, too
small and often very sick. I'm walking in the March for
Babies because I want to do something about this. And I
need your help.
Please support my walk. Making a secure donation is
easy: just click the 'donate now' button on this page. Thank
you for helping me give all babies a healthy start!
The mission of March of Dimes is to improve the health
of babies by preventing birth defects, premature birth, and
infant mortality.
Your gift will support March of Dimes research and
programs that help moms have full-term pregnancies and
babies begin healthy lives. And it will be used to bring comfort and information to families with a
baby in newborn intensive care.
Was notified today that we can accept credit cards including American Express. Link to website
is as follows: www.marchforbabies.org/bob_herzog
Marketing Tip
How do you market to your bowlers
To the left is how Santa Clarita Lanes
lets their bowlers know what they’re
offering. The center features its best
league in the concourse area of the
bowling center where bowlers can’t miss
but to see the products/programs they’re
offering.
Is your center reaching out to your
bowlers the same way
Certificate of Appreciation
University of California, Santa Barbara recently
sent the Foundation of BPASC a Certificate of
Appreciation for the support of their students through
our Grand Prix Scholarship Program.
Scholarship monies bowlers accumulate
throughout the years help them with options to
achieve their academic goals.
This could not have been done without our
centers’ participation. Thank you.
B C S C N E W S L E T T E R

P A G E 10
28th Annual Golf Tournament
This year’s annual golf tournament was held on July 28, 2010 at Black Gold Golf Club.
The weather was perfect, the course was well organized, the food was delicious and
everyone had a great time. We had over 60 golfers and attendees for dinner. Big thanks
go out to Pepsi and MillerCoors for providing the refreshments, Dippin’ Dots for the
ice cream, South Point Hotel & Casino for sponsoring the cocktail hour and
Coast Casinos for sponsoring the golf carts. And of course, thank you to all those for
attending. We hope to see you again next year.
B C S C N E W S L E T T E R

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V O L U M E 1 4 , I S S U E 8 P A G E 13
Fun Facts: In a recent
survey, BCSC asked its
members which top 3
methods do you prefer
getting your BCSC news/
info regarding programs,
services and events. The
result (chart on the right)
says most prefer email and
the newsletter.
Calendar
September 2010
Sun Mo Tue We Thu Fri Sat
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30
November 2010
Sun Mo Tue We Thu Fri Sat
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30
Sept. 7: Angels merchandise and optional game ticket due
Sept. 8: San Bernardino/Riverside County Regional Meeting
Location TBD
Nov 7-9: BCSC Board Retreat, Disney’s Californian Adventure
Hotel & Spa
Nov. 10: BCSC Annual Meeting, Disney’s Californian
Adventure Hotel & Spa

P A G E 14
Funny Money: No Joke for Small-Business Owners
Counterfeit cash cuts into profits at firms, many of which are already struggling in the tight
economy, and puts pressure on prices, but
the fake bills can be hard to spot with an
untrained eye, and sophisticated digital
printers have made it easier for criminals to
create higher-quality bad bills, faster.
The problem appears to be growing. The
Secret Service, which is in charge of
investigating and preventing counterfeiting,
said it helped remove from circulation
more than $182 million in fake U.S. currency
in the fiscal year that ended Sept. 30,
2009. That’s more than double the amount in fiscal 2008.
Cash-based businesses such as bowling centers, gas stations, liquor stores, fast-food restaurants,
convenience stores and mom-and-pop grocery stores are obvious targets. Criminals try to get
around authorities in several ways. Experts say bills printed on unofficial paper can be coated with
hairspray that can fool special pens meant to detect legitimate currency paper. Higher denomination
fakes often are printed on real, lower-value bills that have been bleached clean of ink,
according to Jim Smith, senior vice president of sales and marketing at UVeritech Inc., a Glendora
company that makes and sells fraud-prevention products.
Just last month, authorities in San Diego broke up what they called “one of the most organized
counterfeiting operations” ever discovered in the county, which they said passed more then
$100,000 worth of fake $100 bills at local businesses. The fakes started out as real $1 bills.
Small businesses can fight back by teaching employees how to spot bogus bills: Posters and
other resources are online at http://www.newmoney.gov. Countertop UV machines can cost $100
or less. Some machines can also detect micro-printing, watermark and magnetic security features.
Hand-held UV pens are even less expensive.
WANTED: A Few Good Men and Women
The BPAA Nominating Committee will be conducting interviews
during the Bowling Summit in January 2011 for anyone
interested in serving as an officer of BPAA or serving on BPAA's
Board of Directors. For more info, please call Scott Frager at
(818) 789-0900 or email scottf@socalbowling.com.
Welcome, New Member
76-lane Sunset Station, under the management of Jim Welch, has joined BCSC. Sunset joins
Red Rock Lanes, Texas Station and Santa Fe Station as full members. We hope our SoCal centers
will help drive sweeper business to our Vegas bowling centers.
B C S C N E W S L E T T E R

V O L U M E 1 4 , I S S U E 8
P A G E 15
BCSC BOARD OF DIRECTORS
TOM CRISTI
President
Santa Clarita Lanes
21615 W. Soledad Canyon Rd.
Santa Clarita, CA 91350
P: 661-254-0540
F: 661-254-7562
scl4usc@aol.com
DAN MUELLER
Vice President
Buena Lanes
1788 S. Mesa Verde
Ventura, CA 93003
P: 805-656-0666
F: 805-656-0774
buenalanes1@earthlink.net
GARY FORMAN
Secretary / Treasurer
Fountain Bowl
17110 Brookhurst St.
Fountain Valley, CA 92708
P: 714-963-7888
F: 714-965-1158
gcf@fountainbowl.com
BRYAN ALPERT
Pickwick Bowl
921 W. Riverside Dr.
Burbank, CA 91506
P: 818-842-7188
F: 818-845-5082
balpert@pickwickgardens.com
MICKEY COGAN
Gable House Bowl
22501 Hawthorne Blvd.
Torrance, CA 90505
P: 310-378-2265
F: 310-378-6158
mcghb@aol.com
NICOLE ELLISON
Del Rosa Lanes
1499 E. Highland Ave.
San Bernardino, CA 92404
P: 909-886-4675
F: 909-883-4665
nicole@delrosabowl.com
CRAIG GOODMAN
Santa Clarita Lanes
21615 W. Soledad Canyon Rd.
Santa Clarita, CA 91350
P: 661-254-0540
F: 661-254-7562
craiggnla@dslextreme.com
DINA FINK
Buena Lanes
1788 S. Mesa Verde
Ventura, CA 93003
P: 805-656-0666
F: 805-656-0774
buenabowler@aol.com
JOHNNY HUMBLE
Kearny Mesa Bowl
7585 Clairmont Mesa Blvd.
San Diego, CA 92111
P: 858-279-1501
F: 858-279-8693
johnnyhumble@hotmail.com
BILL MOSSONTTE
Mission Hills Bowl
10430 Sepulveda Blvd.
Mission Hills, CA 91345
P: 818-361-1221
F: 818-361-0321
missionbowl@verizon.net
SCOTT PODDIG
Harley’s Camarillo Bowl
305 Arneill Rd.
Camarillo, CA 93011
P: 805-482-0747
F: 805-987-5170
cambowlscott@yahoo.com
DOUG SVELA
Gage Bowl
3477 E. Gage Ave.
Huntington Park, CA 90255
P: 323-587-3211
F: 323-587-3531
gagebowl@sbcglobal.net
Bowling Centers of Southern California
13245 Riverside Dr. Suite 501
Sherman Oaks, CA 91423
Scott Frager, Executive Director
scottf@socalbowling.com
Victoria Tahmizian, Office Administrator
bcsc@socalbowling.com
Phone: 818-789-0900
Fax: 818-783-2874
E-mail: bcsc@socalbowling.com