Photo - Premiere Show Group

Hair • Nails • Dayspa 

• Business 

Taking Beauty To The Next Level 

Greater Columbus 

Convention Center 

Columbus, Ohio 

Earn 8 hours 

of CEUs 

in just 2 days! 

Register 

on or before 

August 22 nd 

for a $20 savings! 

Photo: John Paul Mitchell Systems 

Photo: WHITE SANDS Photo: Biomaris Photo: ibd 

Show Preview 

Show Hours 

Sunday, October 11 • 9a - 6p 

Monday, October 12 • 9a - 5p 

Beauty Industry Professionals Only

photo: John Paul Mitchell Systems 

Show Dates & Hours 

October 11 • 9a – 6p 

October 12 • 9a – 5p 

Registration Prices 

Special Registration (by August 22) 

Professional $55 

Student $30 

Show Location 

Greater Columbus Convention Center 

400 North High Street 

Columbus, OH 43215 

Advance Registration (by October 10) 

Professional $65 

Student $30 

Register 

on or before 

August 22 nd 

for a $20 savings

Beauty Classic: 

your loyal source for continuing education in hair, 

nails, skincare, and business 

Artist Highlights 

Stephanie Kocielski 

John Paul Mitchell Systems 

As Artistic Director for Paul Mitchell, Stephanie travels the world educating hairdressers in the 

latest haircutting, coloring, and styling techniques, as well as inspiring them with her infectious 

laugh and joie de vivre. 

David Velasco 

Trade Secrets of a Haircolor Expert 

With over 30 years experience in the fi eld of hairdressing, David has become one of the 

industry’s leading authorities and is the creator of the world’s fi rst Home Study Course in the Art 

of Haircolor, “Trade Secrets of a Haircolor Expert” 

Trent Day 

A.R.T./ Liquid Style 

Trent’s career extends over 14 years which includes leading teams of over 160 educators 

throughout the US and Canada, creating and setting standards for the industry by defi ning 

them through the visual presentations of the shows, publications and education sessions. 

Ivan Zoot 

Andis 

Famously known for developing Andis’ revolution cutting system, Ivan has the notion of 

economy of motion, as he calls it, to assist stylists in cutting hair faster while maintaining 

technical quality and customer service. 

Mike Karg 

KARG 

Straight from Switzerland, Mike is an electric educator and spokesperson who thrives on 

teaching hairdressers with his groundbreaking techniques to help raise them to the next level of 

hair cutting artistry. 

Earn 8 hours 

of CEUs in just 2 days! 

4 Easy Ways to Purchase Tickets 

1. ONLINE www.beautyclassicshow.biz 

2. FAX or MAIL registration form on page 27 

3. CALL 800-335-7469 or 407-265-3131 (9a – 5p EST, M-F) 

4. VISIT a local authorized registration outlet (listing on page 27) 

All sales are final. No refunds will be issued. Any lost, forgotten, misplaced or stolen 

registrations will have to be repurchased. 

CEU Class Sign Up 

To sign-up for classes, you must visit www.beautyclassicshow.biz and from Attendee menu 

select “Register Now.” Print out your Class Schedule immediately! 

Sign Up Early to confi rm your seat! Deadline: Friday, October 2 nd 

EDUCATION 

Business Forum ................... 20-21 

Center Stage.............................4-5 

Dayspa & Esthetics ....................18 

Extensions & Weaves .................17 

Global Texture ............................16 

Hair Education ........................6-13 

Nail Education ...................... 22-23 

SCHEDULE 

OF EVENTS 

Sunday & Monday 

Schedule ....................... 14-15 

WORKSHOPS 

Hands-On ...................................24 

PARTICIPATING 

COMPANIES ........ 19 

GENERAL 

INFORMATION 

CEU Class Sign Up .....................26 

Coupons ....................................25 

Frequently Asked Questions ......26 

Registration Form ......................27 

Registration Outlets ...................27 

HOTEL & TRAVEL 

INFORMATION 

Directions, Transportation 

& Parking ............................28 

SPECIAL EVENTS 

Dance Party ................................19

Center Stage 

presented by Paul Mitchell Ohio 

Schedule 


Featuring Stephanie Kocielski 

Six Figures Collection 

Take control of your business! The Six Figures collection a creative collaboration from Paul Mitchell superstars 

includes six salon friendly techniques that deliver valuable tools you can put to work immediately in your salon 

to increase revenues and boost your artistic edge. 

Sunday 

10-10:50a 

11-11:50a 

12-12:50p 

1-1:50p 

2-2:50p 

3-3:50p 


Mantra 

KARG, Inc. New York 

Keune 

Saint Charles International 

Liquid Style/A.R.T. 

Inspire your creativity and raise revenues to new heights with intense red color formulations and innovative 

cutting techniques. Learn how to create vibrant splashes of fi ery color and achieve the perfect hue for guests 

who want reds with extra oomph. 

Finish fast with Paul Mitchell® Pro Tools and two new time-saving essentials from the Express Style® 

Category. NEW Hot Off the Press, and NEW Fast Form high-speed stylers will get you to the fi nish line 

faster and deliver fl awless results your guests will love. 

Sun & Mon 10 – 10:50a 

Monday 

10-10:50a 

11-11:50a 

12-12:50p 

1-1:50p 

2-2:50p 

3-3:50p 


Keune 

KARG, Inc. New York 

Mantra 




Featuring Trent Day 

Liquid Style has been developed for the professional salon. Our focus is on preventing heat damage from the 

overwhelming use of today’s hi-tech styling tools. With over 3 years of research and development, Thermal 

Q Complex was created. Heat Shield and Thermal Q Complex will give everyone the confi dence to create any 

hair style with any heat appliance desired. 

Join Trent Day as Liquid Style is committed to a long-term relationship with professional hair stylists. Utilizing 

your input in the development, creation, and testing of Liquid Style products enables us to provide the most 

innovative and professional products for you and your clients. We know that in the world of hair care, the 

professional stylist drives our industry. 

Sun & Mon 3 – 3:50p 

4

presented by North Coast Salon Systems 

KARG Inc. New York 

Featuring Mike Karg 

The KARG Dry Hair Cut 

Mike Karg, creator of the KARG DryHairCut philosophy, celebrates the 7th Anniversary of 

KARG Inc. New York. Designer of the 

wildly successful KARG SHEARS, Karg and his team will demonstrate state-of-the-art 

methods he developed to break new barriers and design bold, modern hair structures. 

KARG thrives on teaching hairdressers his groundbreaking techniques to improve their 

haircutting artistry. 

This session isn’t just about hairstyling, it’s about a new way of cutting hair. Learn the 

methods that can help you build a clientele or start booking $100+ haircuts. 

Sun & Mon 12 – 12:50p 

Keune 

Featuring Regan Peek & Ramon Walker 

Azure 

Raised in the salon industry by parents who are salon owners and 

Keune National Artisans, the beauty industry is in Regan’s blood. 

From the edginess of Blend, to an in depth knowledge of Keune color 

chemistry, Regan brings a fresh approach to every presentation. As a master colorist, 

cutter, and makeup artist, Regan believes “It is every aspect of a look that creates the 

perfect fi nish.” 

Ramon is a fusion of old world classic and new world avant-garde. He brings more 

than 20 years of experience and a family history of international showmanship to the 

stage. Fluent in English and Spanish, both infl uence a fl air for the spectacular. You will 

be amazed at the speed and artistic ability of his fl awless work. A salon owner and 

International Artisan with Keune Haircosmetics, his presence is in constant demand. 

With this duo you are bound to leave with a fresh approach on the latest Azure trends 

by Keune. 

Sun 1 – 1:50p & Mon 11 – 11:50a 



Featuring Greg Saint Charles 

The Power of Seven 

Discover the journey in fi nding the seven points in every haircut that will maximize your 

fi nished look by giving it incredible volume, movement and the most well balanced style 

support you can achieve. It’s fast and effi cient and a great way to introduce your clients 

to a new method of cutting that will maximize your dollars and is sure to keep your 

clients coming back for more. 

Sun & Mon 2 – 2:50p 

Mantra Haircare 

Featuring The Mantra Artistic Team 

Now more than ever clients are demanding more bang for their buck. The Mantra 

Design Team will challenge hairdressers with creative cutting and styling techniques 

that are easily understood and salon friendly. This experience will not only educate 

but also inspire and motivate us to step out the box and offer our clients something 

different. Mantra has dedicated itself to providing an exceptional product line sold 

EXCLUSIVLEY in salons that will not break the bank. 

We will be introducing designs for the upcoming fall season and beyond. A combination 

of creative cutting and styling techniques will be featured including: 

• Wet and dry cutting 

• Razor cutting 

• Texturizing 

• Finish work 

Sun 11 – 11:50a & Mon 1 – 1:50p 

photo by Kleisch Photography 

5

Hair Education 



Haircutting 

Featuring Rachelle King 

Check out this new collection of haircuts showing the diversity of hair show cutting 

that is salon friendly. Rachelle’s creative energy will have you pumped to go back 

to the salon! 

Rm E170-171• Sun 9 – 10a & Mon 1 – 2p 

Blonding 

Featuring Jessica Frye and Bonnie Goodner 

Don’t let all your blondes walk out looking the same! Find out when, why and how 

to use toners to personalize every guest. Learn simple highlighting techniques that 

will keep guests in the salon and away from coloring their own hair. 

Rm E170-171 • Sun 11a – 12p & Mon 9 – 10a 

Formal Finishes 

Featuring Kim Chamblin 

Kim brings a fresh, unique touch to formal and not so formal fi nishing. Learn 

beautiful, elegant and artistically inspired looks that are salon friendly. 


Keune Haircosmetics 

Featuring Regan Peek and Ramon Walker 

The name of the Trend Collection “AZUR” refl ects the ambiance 

created in the photography of the professional fashion models and 

stills of the Côte d‘Azur in the south of France. Fascinating exotic 

places full of glamour, like Cannes and Nice. Glamour by day... 

Glamour by night… 

Chic by Night 

The glitz and intrigue of night time on the sophisticated French Riviera has inspired 

the looks of the “Collection de nuit”. Sculpted architecture of the classic style, 

redone to expose harmonious shades of color, spells out glamour and attention. 

Rm D130 • Sun 11a – 12p & 3 – 4p 

Mon 9 – 10a & 1 – 2p 

Rm E170-171 • Sun 1 – 2p & Mon 11a – 12p 

Cut & Color 

Featuring Stephanie Kocielski 

Take control of your business! The Six Figures Collection is a creative collaboration 

from Paul Mitchell superstars including six salon friendly techniques that deliver 

valuable tools you can put to work immediately in your salon to increase revenues 

and boost your artistic edge. 

Rm E170-171 • Sun 3 – 4p 

6

800.335.7469 

www.beautyclassicshow.biz 

Each class = 1 CE credit 

presented by J Beverly Hills of Ohio 

J Beverly Hills 

Featuring J Beverly Hills Associate Education Team 

We invite you to experience a session of J Beverly Hills design techniques focusing 

on teaching the concept of J Beverly Hills hair design. 

• Utilizing a haircut collection as a basis in which to share the nuances of 

balance, contrast and harmony. Discover how to design a cut that is ideal for 

each client 

• Find the balance between technique and artistry and learn advanced styling 

application and advanced J Beverly Hills product usage 

The J Beverly Hills associate education team has combined years of knowledge 

with our signature style and technical skills. J Beverly Hills approach to hair is 

working with the natural texture of hair, not against it in creating styles with soft 

simple lines; creating cuts that are imperfectly perfect. 

J Beverly Hills Associate Education Team is passionate and enthusiastic about 

sharing their knowledge with fellow stylists – you! 

*No CEU’s available for this exhibit demo 

Keratin Complex Smoothing 

Therapy by COPPOLA 

Featuring Keratin Complex Team 

FREE Look and Learn Certification 

Classes Available in English and Spanish 

Come join the Keratin Complex Team and get certifi ed to turn a $350 investment 

into a $5,000 return! Keratin Complex Smoothing Therapy will give your clients 

straight, smooth and sexy hair resulting in healthier profi ts for your salon! 

Don’t miss out on this wonderful opportunity to learn how to: 

• Transform the lives of your clients 

• Maximize salon revenues 

• Increase referral business 

• Turn slow days into profi table days with this revolutionary smoothing system. 

The science of smooth relaxed hair. 

Exhibit Floor Education • Sun 9a – 6p & Mon 9a – 5p 

Rm D40 • Sun & Mon 10 – 11a, 12 – 1p & 2 – 3p 

Sun ONLY 4 – 5p 

7



Mantra Hair Care 

Featuring The Mantra Artistic Team 

Now more than ever clients are demanding more bang for their buck. 

The Mantra Design Team will challenge hairdressers with creative 

cutting and styling techniques that are easily understood and salon 

friendly. This experience will not only educate but also inspire and 

motivate us to step out the box and offer our clients something 

different. Mantra has dedicated itself to providing an exceptional 

product line sold EXCLUSIVLEY in salons that will not break the bank. 

We will be introducing designs for the upcoming fall season and beyond. A 

combination of creative cutting and styling techniques will be featured including: 

• Wet and dry cutting 

• Razor cutting 

• Texturizing 

• Finish work 

The Mantra Design Team will discuss some of the myths about diversion and give 

hairdressers solid solutions to the problem. 

In photo above 

Top Row: 

Brian LaManna - Director of Education 

Pete Packard - Academy Director 

Scott Gargiulo - Creative Director 

Bottom Row: 

Kyle Remmington - Artistic Team 

Jessica Lape - Artistic Team 


Featuring Mike Karg 

The KARG DryHairCut 

Mike Karg, creator of the KARG DryHairCut philosophy, celebrates the 7th Anniversary 

of KARG Inc. New York. Designer of the wildly successful KARG SHEARS, Karg and his 

team will demonstrate state-of-the-art methods he developed to break new barriers 

and design bold, modern hair structures. KARG thrives on teaching hairdressers his 

groundbreaking techniques to improve their haircutting artistry. 

This session isn’t just about hairstyling, it’s about a new way of cutting hair. Learn 

the methods that can help you build a clientele or start booking $100+ haircuts. 

Now launching the KARG SHEAR K-11 Royale and the KARG UNPLUGGED DVD Vol. 6 



Rm D130 • Sun 9 – 10a & 1 – 2p 

Mon 11a -12p & 3 – 4p 

photo by Kleisch Photography 

8

800.335.7469 



Liquid Style / A.R.T. 

Featuring Trent Day 


Featuring David Velasco 

Liquid Style has been developed for the professional salon. Our focus is on preventing 

heat damage from the overwhelming use of today’s hi-tech styling tools. With over 

3 years of research and development, Thermal Q Complex was created. Heat Shield 

and Thermal Q Complex will give everyone the confi dence to create any hair style 

with any heat appliance desired. 

Join Trent Day as Liquid Style is committed to a long-term relationship with 

professional hair stylists. Utilizing your input in the development, creation, and testing 

of Liquid Style products enables us to provide the most innovative and professional 

products for you and your clients. We know that in the world of hair care, the 

professional stylist drives our industry. 

Advanced Research and Technology has developed some of the most unique and 

time saving styling appliances in the industry. From the Technology of Japan with the 

GLAM pdq to the ‘Hip to be square” thermal brushes, and the amazing A.R.T. fl atirons 

watch Trent Day work magic into his presentation with tools from A.R.T. 




David will present this system that will teach you: 

• How haircolor really works 

• How to get great gray coverage every time 

• How to create exotic brunettes that won’t turn red 

• Formulation secrets for amazing redheads 

• How to produce incredible single process blondes 

Rm D131 • Sun 11a – 12p 

How to Create “Amazing Redheads” 

Learn the “Tricks of the Trade” that true haircolor masters use to ensure that the 

redheads they produce stay looking great day after day, week after week with minimum 

fading and superior shine. 

Rm D131 • Sun 3 – 4p 

Great Gray Coverage 

In today’s world of aging baby boomers, learning to achieve GREAT GRAY COVERAGE is 

the single most important haircolor service you can offer. However, getting good gray 

coverage is the biggest haircolor problem that hairdressers face today. 

Rm D131 • Mon 11a – 12p 

Stunning Double Process Blondes 

Learn everything you need to create beautiful double process blondes with confi dence. 

• Understanding bleachers and toners at a deeper level 

• Doing bleach-outs on previously tinted or highlighted hair 

• Eight color corrective procedures for DPB 

Rm D131 • Mon 3 – 4p 

9



Featuring Greg Saint Charles, 

Celebrity Stylist, CEO and Founder 

The Rock and Roll Bob and Contour Cutting 

All new for 2009, it’s the Rock and Roll Bob. This method of haircutting is a 

new and exciting, fresh approach to a classic haircut. The classic Bob haircut is 

traditionally pulled together with a series of geometric lines. With the Rock and Roll 

Bob, we remove all the straight lines and replace them with curves and contours 

ending up with an entirely new shape and method of haircutting. 

Contour Cutting is our signature method of layering. It allows you the freedom 

and creativity to shape and contour the layers by following the head shape. It 

will eliminate all the points that add weight to the cut as well as creating a more 

profi cient way of cutting. 

Rm E151 • Sun & Mon 11a – 12p & 3 – 4p 

Product Club 

Featuring Adrienne Rogers 

iFoil in Color 

As the owner of Hush salon in Philadelphia, Adrienne Rogers is the Senior 

Colorist at Cutler Salon in NYC and the National Technical Training Director for 

Product Club. In this class, Adrienne shares her experience and knowledge that 

will have you looking at your career as a colorist and haircolor in a whole new 

way. Join Adrienne to discuss several topics including: 

• The importance color plays in our everyday lives 

• What she believes leads to success as a colorist 

• The importance of professionalism 

This class incorporates adaptations of techniques from the iFoil in Color DVD. 

Both techniques allow for customization so you can really produce something 

that is individualized for each client. 

Rm D131 • Sun & Mon 9 – 10a & 1 – 2p 

Andis 

Featuring Ivan Zoot 

Time is money. The professional beauty industry has always based compensation on productivity. 

Ivan Zoot will help you make more money, build your client base and have more fun. 

Once again, Ivan has raised the bar by breaking all three of the Guinness World Haircutting 

Records. Ivan has developed the Andis revolution cutting system, the notion of economy of 

motion, as he calls it, is to assist stylists in cutting hair faster while maintaining technical quality 

and customer service. 

Up Close and Clippered 

Andis will be presenting the latest and best in clipper cutting, up close and personal, on stage 

in the Andis mini fl oor theater at the Andis booth. This is the place to see the tips, tricks and 

techniques that will help you master the world of clipper cutting. Fades, fl at tops and tapers 

will be explained and demonstrated. Long hair, layers and texture cutting will be explored and 

experienced as only Ivan Zoot, Andis director of education and training can do it. Return to your 

shop with the skills and confi dence to change your clipper cutting forever. 

10 

Exhibitor Floor Information • Sun 9a – 6p & 9a – 5p 

No CEU’s 

available for this 

exhibit demo 

Sahag Workshop NYC 

Featuring Thomas Clancy & A.J. Everett 

Dry Haircutting 

John Sahag spent thirty seven years creating and perfecting his Dry 

Haircutting technique. Dry haircutting is about creating something 

magical… It’s a very personal and intimate experience. As a result, 

cutting hair dry allows us to fi nd the shape that’s perfect for each 

individual. The creativity to fi nd hair’s inner shapes must come from 

your eye as a craftsman. 

Thomas Clancy, top stylist from the “Sahag Workshop NYC” and John Sahag 

Education Director and National Sahag Educator, A.J Everett are here to share the 

refi nement and culture of Dry Cutting technique, including: 

• Proper body position and stance 

• How to prepare the hair for the dry cut using the fl at iron 

• Proper use of the comb 

• Which types of scissors to use 

• Instruction on how to transform a wet shear 

into a dry shear 

Different techniques will be discussed on how to 

sculpt all shapes of hair and the fi nal session will 

demonstrate how to style a fi nished dry hair cut. 

This is an experience that will be educational, 

pleasant and fulfi lling. 

Rm E150 • Sun & Mon 11a – 12p 

Sun ONLY 3 – 4p

800.335.7469 



ESBI International 

Featuring Nuccio & Cheryl Basilisco 

and the ESBI Artistic Team 

The Color Zone 

Inspiration, creativity, individuality, it’s all about color. The ESBI International Artistic 

Teams color techniques are imaginative and will: 

• Keep you profi cient with color 

• Introduce new marketing ideas 

• Learn new color techniques that will place you at the 

top of your game 

• Inspire you to step out of your box 

Rm E151 • Sun 1 – 2p 

Fast Forward Designs 

.Are you showing originality in your work, with creativity and passion Learn trends 

of today with condensed cutting and dry detailing techniques that will help you bring 

your cutting to an edge. Learn up styling techniques that will show you how and 

where to begin to create an image. With both they are blueprints to success. 

Rm E151 • Mon 1 – 2p 

BKB Consultants 

& Styles, LLC 

Featuring Belinda K. Baker 

Ionic Ceramic Fusion 

How many of you enjoy the latest and greatest technology Some upgrade your technology 

as often as it changes others change only when you need to or have a problem. This analogy 

is true for your clients as well. Clients desire the latest and greatest technology, tools and 

techniques for their hair care also. Ionic Ceramic Fusion Styling System allows you to provide 

a systematic approach towards providing the latest and greatest ionic technology to provide 

healthy hair results for weaves, natural, chemically treated and hard to manage multicultural 

hair. 

Join BKB Consultants’ International Creative Director and CEO Belinda K Baker as she 

incorporates inspiration education. 

• Understanding Hydration 

Steam Therapy Treatment 

• Producing Healthy Hair 

• Maintaining and styling 

options for weaves 

• Transitioning process from relaxed to natural hair 

• Ionic Flat Iron styling secrets 

Rm D232 • Sun & Mon 1 – 2p 

All-Nutrient 

Featuring Tony Difraia 

Preparations for Perfect Hair Color 

Join All-Nutrient as they teach the art of communication with clients. Topics include: 

• All necessary client information as well as products being used and medical 

history 

• Clarifi cation, the vital fi rst step to the perfect expected haircolor result 

• Natural level evaluation to demonstrate the proper method of fi nding your clients 

natural level 

Room D131 Rm Sunday D235 & • Monday Sun & Mon • 11a 11a – – 12p 

Creating the Perfect Haircolor 

Class will cover the following topics: 

• Explain the level of lift and their relationship to developers 

• Timing the haircolor process 

• Common myths and mistakes made in the haircolor sector 

• Covering resistant gray hair 

• What is needed for perfect coverage and longevity of 

haircolor when working with gray 

Room D131 Sunday Rm D235 & Monday • Sun & • Mon 3 – 3 4p 

– 4p 

Jeffrey Paul’s Restoring Beautiful Hair 

Featuring Jeffrey Paul 

Building a Successful Women’s Hair 

Replacement Business 

More than 1/3 of American women ages 28-55 are worried 

about some degree of hair thinning or loss and over 25 million 

are experiencing some type of hair loss. Not to mention the 

great desired millions who want more hair through extensions. 

• Business blueprint of Women’s Hair Thinning and Loss in 

your Salon 

• Knowing the Women’s Market 

• Solutions & Marketing for Women’s Hair Thinning & Loss 

Rm D235 • Sun & Mon 9a – 10a 

Wigs for Kids: Helping Children Look Themselves and 

Live Their Lives 

Did you know that it takes between 15-30 donated ponytails to 

create one beautiful hair system Or that large percentage of 

salons cut or package the donated ponytails incorrectly Join 

Jeffrey Paul, Founder of Wigs for Kids, a non-profi t organization, 

to become certifi ed to cut Wigs for Kids ponytails in your salon 

and help the thousands of children who suffer from hair loss 

each year. 

Rm D235 • Sun & Mon 1 – 2p 

11


Studio 728 

Featuring Teresa Reagor 

Teresa, owner of Salon 728, wants to help 

all clients and stylists develop skills that will 

enable them to enjoy their inner and outer beauty. With 

10 years of Licensed Cosmetology experience she has 

created multiple courses on color and spoken at various 

schools. 

On the Level…Hair Color Skills for 

Salon Survival 

Join Teresa as she will start you on a path towards 

exhibiting a stronger professional image by establishing 

important formulating and hair color corrective skills 

while learning how to exude confi dence. Become part 

of an interactive hair color lecture with the use of “hair 

scenario” posters. Each scenario will encourage you to 

think beyond your normal hair coloring process. Explore: 

• Awareness to client sensitivity 

• Establish foundation of advanced color skills 

• Create appreciation and desire to continue and 

maintain your education 

Rm 160B • Sun & Mon 

9 – 10a & 1 – 2p 

Innovations Today 

Featuring Rodney Barnett, 

Certifi ed Trichologist 

Introduction to Trichology 

Did you know 

• Between 35 to 50 million American men and women 

suffer with hair loss everyday 

• 2 out of 8 clients fall into this category 

• Most stylists recommend a Dermatologist, when this is 

a service you could provide 

Would you like to treat hair breakage, thinning hair, 

receding hair lines, baldness, or scaly scalps If you have 

clients that suffer with these disorders, then this class is 

a must for you. 

Join Rodney to: 

• Focus recognizing hair and scalp disorders 

• Learn the use of a digital viewer scope 

• Become a certifi ed trichologist 

Rm E150 • Sun & Mon 9 – 10a & 1 – 2p 

Bonika Shears 

Featuring Nikita Smith 

“ARISTO-CUT” Freestyle Cutting 

Nikita Smith will guide you through the maze of free style 

cutting techniques including: 

• Australian point cutting 

• Speedy Squeeze cuts 

• 3-Layered Texture System 

• Sea-Shape Hair Flow and more 

Know how to select the right cutting tools based on your 

cutting style, hand size and desired outcome. If you cut 

hair, you don’t want to miss this class. 

Rm E151 • Sun 9 – 10a 

presented by PWAI, LLC 

Provens 

Instructional Institute 

Featuring Joyce Provens 

As the Director of the Provens Instructional Institute, Joyce 

is experienced as a licensed cosmetology and barber for 

over 20 years. She has been accredited by the State of 

Ohio to provide continuing education. 

Clipper Class Using Barber 

Techniques 

This class is designed to be fi lled with fun, excitement and 

knowledge while including: 

• Changes in Ohio law 

• Ohio State Board of Cosmetology laws 

• Review of up to date sanitation rules 

• Clipper cut demonstrations featuring clipper skills 

12 

Rm D30 • Sun & Mon 12 – 1p 

Sun ONLY 4- 5p 

PROVENS 

Amy Colvin Concepts 

Featuring Amy Colvin 

Prominent stylist and hair designer Amy Colvin created the 

Fool Proof Updoing © method and has been teaching stylists 

for over 9 years. This method to doing hair up “takes 

the guesswork out of your updos”. With over 20 years of 

industry experience, Amy’s education style is dynamic and 

exciting. 

Up Do Your Updos 

What makes your updos better than the place down the 

street It’s the little things that you know about doing 

updos that they never learned. Today’s market is all about 

outdoing anyone else in service. We expect good service 

for the value of our money. 

This high energy class will teach you some little things 

that will make your updo ability better than anyone else. 

You will be able to “up do” your 

updos and outdo your competition. 

Learning should be fun and not 

just a job. Have fun while learning 

current trends by attending this 

presentation. 

I N S T I T U T E 

EDUCATION FOR THE STATE OF OHIO. IN-SALON CLASSES NOW AVAILABLE 

CLIPPER CUTTING 

USING BARBER TECHNIQUES 

Earn 4 CEU’s State Board Approved 

EARN MORE CEU’S 

Rm D30 • Sun & Mon 10 – 11a & 2 – 3p 

REVIEW FOR 

SALON MANAGEMENT TESTING 

Earn 8 CEU’s State Board Approved 

ZipA Foil 

Featuring Marsha Russell 

Hair Foiling from Z to A 

Master hair foiling without the struggle. Enhance your 

application skills and open your world to unlimited creativity. 

Conquer the art of short hair foiling, men’s foiling, angular 

placement and inverted foiling. Learn the latest in custom 

color cocktailing and evaluating your client’s true coloring 

needs. Turn your foiling business into profi ts and expand your 

client base. 

• Understand the tools of the trade 

• Push foils to the line, without going over 

• Experiment with new technology 

• Multiple effects with foil placement 

• Placing foils only where you see them 

• Full effects using less than 10-foils 

• Mixing custom color solutions using all products 

• Learn the latest in evaluating your client and 

understanding their needs: 

• Marketing to Men • Strategic pricing 

Rm E160B • Sun & Mon 11a – 12p & 3 – 4p

800.335.7469 



Sue Beck Currie 

Geoff Persson 

Dawn Souders 

Haircutting Techniques 

Sue Beck Currie is the owner and Creative Director of 

Salon Beck. Sue has worked with Scott Cole, Global Artistic 

Director and Linda Yodice, Co-Artistic Director for Color 

for Paul Mitchell, ColorCutting USA, Vidal Sassoon, Trevor 

Sorbie, Toni & Guy and many others in her career. Sue has 

provided editorial for Mademoiselle, Good Housekeeping, 

Italian and Australian Vogue as well as Canadian Marie 

Claire magazines. Having been responsible for education, 

technical skills, motivation and goal setting for a multisalon 

group, Sue’s passion for education will be present in 

her class. 

Join Sue for her haircutting class focusing on techniques 

acquired from working with the best in the business. She 

will leave you motivated and inspired. 

Rm D10 • Sun & Mon 10 – 11a & 2 – 3p 

Classic Men’s Grooming 

Former American Crew National Educator and Stage artist 

Geoff Persson brings his experience in men’s grooming 

to the stage. Geoff conveys a modern attitude to men’s 

haircutting while expressing his individuality. The rules 

are no longer the rules…just guidelines. Stage cuts and 

presentation models will be a blend of time honored 

classics along with a distinctly modern attitude. 

His classic men’s haircutting class gives you the basics to 

build your men’s business in the salon and to help set you 

up for the foundation to move into advanced techniques. 

Rm D10 • Classic Men’s Grooming 

Sun & Mon 12 – 1p 

Rm D10 • Advanced Men’s Cutting 

Sun 4 – 5p 

Color and Dry Cutting Techniques 

As a Hairdresser, Salon Owner, Beauty School Owner 

and Educator, Dawn has been in the Beauty Industry for 

18 years. She is a Columbus native and works in Upper 

Arlington. Join Dawn in this class to: 

• Discuss salon friendly color techniques including Gray 

Coverage and Multi-Dimensional Color in one step 

• Discover dry cutting fi nishing techniques to give you 

the perfect cut 

Bring an open mind and be ready to take back to the 

salon tools to work smarter behind the chair, not harder! 

Rm D20 • Sun & Mon 12 – 1p 

Sun ONLY 4 – 5p 

For Instructors 

Bonika Shears 

Featuring Bonnie Megowan 

Shearology 

Why are some shears so expensive Is it always worth it to 

pay more You will learn the following from internationally 

renowned scissor expert, Bonnie Megowan of Bonika 

Shears: 

• How to select shears based on your cutting personality 

and hand size 

• Introduction to specialty shears and texturizing shears 

and their uses 

• Simple shear repair and maintenance 

• How to shop for quality shears. 

Rm E151 • Mon 9 – 10a 

For Instructors 

Milady 

Featuring Louis Mattassi 

Teaching Essential Business 

for Success 

In this program, we offer ideas and solutions for 

teaching your students how to communicate with their 

customers. Learn the best methods to guide them to 

effectively recommend services and retail products. 

Focus will be on: 

• Building clinic fl oor traffi c 

• Increasing retail sales 

• Doubling chemical sales 

• Finding and fi lling client needs 

• And much more 

Rm D232 • Sun & Mon 9 – 10a 

For New Professionals 

Amanda Stephens 

Doing hair in the real world is scary. Classes 

on the basics are hard to fi nd. Join Amanda as she shares 

with you her haircutting and color techniques to make 

cutting and coloring easier. 

Haircutting 

• Simple ways to make men’s haircuts easier-keeping 

it tight along the hair line 

• Simple techniques on blending long layers 

• Texturizing techniques and rules to obey in order to not 

put holes in your haircuts 

• The Consultation - how easy it is to communicate with 

your client 

• Product retail and how to sell products to your clients 

to keep them coming back indefi nitely 

Rm D20 • Sun & Mon 10 – 11a 

Hair Color 

• Simple weave technique 

• Simple ways to get blended highlights and lowlights 

• Talking about toners and how they will ALWAYS benefi t 

you 

• Product retail and how to sell products to your clients 

to keep them coming back indefi nitely 

Rm D20 • Sun & Mon 2 – 3p 

13

Sunday Classes 

Class 

Registration 

Register online & instantly 

print your class schedule 

See pages 2 & 26 

for details 

START END COMPANY NAME CLASS TITLE LOCATION 

9:00 AM 10:00 AM BeautySuperStars.com Secrets of Creating Your Dream Team E160A 

Bonika Shears ARISTO-CUT Free Style Cutting E151 

DiGrigoli Seminars Conquer the Ultimate Battles in D144-145 

Business 

Innovations Today Introduction to Trichology E150 

Jeffrey Paul's Restoring Building a Successful Women's Hair D235 

Beautiful Hair Replacement Business 

Kassidy's Salon Management 

How to Set Up & Run Your Business D140-141 

Consulting from the Front Desk 

Mantra 

D130 

MD Beauty Business Come Chat: Bulding Your Portfolio D242-243 

Consultant Group & Image 

Milady 

Teaching Essential Business for Success 

D232 

*Instructor Class 

Nancy King Heupel/ Pedicure Safety D240-241 

SCEC, Inc. 

Paul Mitchell Haircutting with Rachelle King E170-171 

Precision Nails Waterless Spa Pedicures D244-245 

Product Club iFoil in Color D131 

SO.CAP.USA Hair Extensive 

E161A 

Extensions 

Spa Techniques Training Gloves Masks Double Dip or Not D230-231 

& Consulting 

Studio 728 

On the Level…Hair Color Skills for E160B 


The Edge The Line Series E161B 

9:30 AM 11:30 AM SIMPLICITY Hair Extensions 

Make More Money in Less Time D132 

10:00 AM 11:00 AM Amanda Stephens New Professionals: Haircutting D20 

Techniques 

Amy Colvin Concepts Up Do Your Updos D30 

Keratin Complex FREE Look and Learn Certifi cation D40 

Smoothing Therapy by 

Coppola 

Paul Mitchell 

Service Building Opportunities with E162 

Heather Walter 

Sue Beck Currie Haircutting Techniques D10 

11:00 AM 12:00 PM Akzentz Akzentz Gel Basics D240-241 

All-Nutrient Preparation for Perfect Haircolor D235 

Dave Ray International Breaking the Laws of Color E160A 

Empowering You Go Profi t! No Loss! D140-141 

John Amico Hair Care How to Beat the Competition and D144-145 

Increase Profi ts During Tuff Times 

Keune Chic by Night D130 

LeChat Nail Care Nail Art Made Easy Using Color Gels D242-243 

Products 

and Acrylics 

MediNail Learning Options to Set Yourself Apart and D244-245 

Center 

Above Your Competition 

Milady 

10 Profi t Points Every Salon/Spa D142-143 

Professional Should Know 

Paul Mitchell 

Blonding with Jessica Frye & Bonnie E170-171 

Goodner 

Sahag Workshop NYC Dry Haircutting E150 


The Rock & Roll Bob and Contour E151 

Cutting 

SCEC 

Advanced Esthetic Devices and Practices 

D230-231 

– The Line between Medicine 

and Beauty 

Stars Weaving & Fire & Ice: The Transformation of D232 

Replacement Natural Tresses 

Top Secret Haircessory Taking Your Retail to a Whole New E161A 

Level 

Trade Secrets of a Trade Secrets of a Haircolor Expert D131 

Haircolor Expert 

Twist & Curves Flat Twist Corkscrew Ponytail E161B 

ZipA Foil (by PWAI, LLC) Hair Foiling from Z to A E160B 

12:00 PM 1:00 PM Dawn Souders Color and Dry Cutting Techniques D20 

Geoff Perrson Classic Men's Grooming D10 



Coppola 

Paul Mitchell Take Home with Heather Walter E162 

Provens Instructional 

Institute 

Clipper Class Using Barber Techniques 

D30 


1:00 PM 2:00 PM BeautySuperStars.com $ecrets of the Millionaire Stylists E160A 

BKB Consultants & Ionic Ceramic Fusion 

D232 

Styles 

Cinderella Hair 

E161A 

DiGrigoli Seminars Booked Solid! D144-145 

ESBI International The Color Zone E151 


Intaglio 

Skin Rejuvenation & Professional D230-231 

Peels 

Jeffrey Paul's Restoring Wigs for Kids: Helping Children Look D235 

Beautiful Hair Themselves and Live Their Lives 


The 3 Reasons Why Every Business D140-141 

Consulting Can Fail 

Mantra 

D130 

MD Beauty Business Learn the ABC's of the Nail Business D242-243 

Consultant Group 

Milady Salon and Spa Culture! D142-143 

Nancy King Heupel/ Electric Filing D240-241 

SCEC, Inc. 

Paul Mitchell Formal Finishes with Kim Chamblin E170-171 

Precision Nails The Ideal Client D244-245 


Studio 728 

On the Level…Hair Color Skills for E160B 



1:30 PM 3:30 PM New Concepts Hair Lacefront 

D132 

Goods 

2:00 PM 3:00 PM Amanda Stephens New Professionals: Haircolor D20 

Techniques 




Coppola 

Paul Mitchell 

Building Your Salon Identity with E162 



3:00 PM 4:00 PM All-Nutrient Creating the Perfect Haircolor D235 

Backscratchers Salon Glass Glaze - Fiberglass & Silk Wrap D240-241 

Systems 

System 

BKB Consultants & Weaving Exclusively: Leveraging the E161A 

Styles 

Innovation of Commercial Hair 

Depilève Waxing Workshop D230-231 

Dave Ray International Mind Your Business E160A 


Empowering You Charge With Confi dence, Charge D140-141 

Your Worth 

ESBI International Searching for Successful Changes D142-143 

Forever French Nail Carving out for a Pink and White Gel D244-245 

Systems 

or Acrylic Fill 


LeChat Nail Care Nail Art Made Easy Using Color Gels D242-243 

Products 

and Acrylics 

Paul Mitchell Cut & Color with Stephanie Kocielski E170-171 



The Rock & Roll Bob and Contour E151 

Cutting 

Stars Weaving & Fire & Ice: The Transformation of D232 

Replacement Natural Tresses 

Trade Secrets of a How to Create Amazing Redheads D131 





Geoff Perrson Advanced Men's Cutting D10 



Coppola 

Provens Instructional Clipper Class Using Barber Techniques 

D30 

Institute 

5:00 PM 6:00 PM Kassidy's Salon Management 

Consulting 

The Top 10 List to Succeed in 

Business 

D140-141 

14 

*No CEUs available for these classes

Monday Classes 

Class 

Registration 

Register online & instantly 

print your class schedule 

See pages 2 & 26 

for details 


9:00 AM 10:00 AM BeautySuperStars.com Secrets of Creating Your Dream Team E160A 

Bonika Shears Shearology *Instructor Class E151 

DiGrigoli Seminars Conquer the Ultimate Battles in 

Business 

D144-145 


Jeffrey Paul's Restoring 

Beautiful Hair 

Building a Successful Women's Hair 

Replacement Business 

D235 


Consulting 

How to Set Up & Run a Business for 

Booth Renting 

D140-141 


MD Beauty Business 


Come Chat with Me D242-243 

Milady 

Teaching Essential Business for Success 

*Instructor Class 

D232 

Nancy King Heupel/ 

SCEC, Inc. 

Top 10 Practices to Protect Nail 

Professionals 

D240-241 

Paul Mitchell 

Blonding with Jessica Frye & Bonnie 

Goodner 

E170-171 

Precision Nails Book Smart D244-245 


SO.CAP.USA Hair 

Extensions 

Extensive 

E161A 

Spa Techniques Training Gloves Masks Double Dip or Not 

& Consulting 

D230-231 

Studio 728 



E160B 


9:30 AM 11:30 AM ESBI International Condense & Structure Cutting D132 

10:00 AM 11:00 AM Amanda Stephens New Professionals: Haircutting 

Techniques 

D20 




Coppola 

Paul Mitchell 

Service Building Opportunities with 


E162 


11:00 AM 12:00 PM All-Nutrient Preparation for Perfect Haircolor D235 

Backscratchers Salon 

Systems, Inc. 

Extreme Powder Glaze System D240-241 

Dave Ray International Breaking Rules of Color E160A 

Empowering You Go Profi t! No Loss! D140-141 

John Amico Hair Care How to Beat the Competition and 

Increase Profi ts During Tuff Times 

D144-145 

LeChat Nail Care 

Products 

Nail Art Made Easy Using Color Gels 

and Acrylics 

D242-243 

Mantra 

D130 

Milady Double Your Color Business in 30 

Days 

D142-143 

Paul Mitchell Formal Finishes with Kim Chamblin E170-171 

Precision Nails Greening Your Nail Salon D244-245 



The Rock & Roll Bob and Contour 

Cutting 

E151 

SCEC 

Advanced Esthetic Devices and Practices 

– The Line between Medicine 

D230-231 

and Beauty 

Stars Weaving & 

Replacement 

Fire & Ice: The Transformation of 

Natural Tresses 

D232 

Top Secret Haircessory Taking Your Retail to a Whole New 

Level 

E161A 

Trade Secrets of a 


Great Gray Coverage 

D131 




Geoff Perrson Classic Men's Grooming D10 



Coppola 

Paul Mitchell Take Home with Heather Walter E162 

Provens Instructional 

Institute 

Clipper Class Using Barber Techniques 

D30 

1:00 PM 2:00 PM BeautySuperStars.com $ecrets of the Millionaire Stylists E160A 

BKB Consultants & 

Styles 

Ionic Ceramic Fusion 

D232 

*No CEUs available for these classes 



E161A 


ESBI International Fast Forward Designs E151 


Intaglio 

Skin Rejuvenation & Professional 

Peels 

D230-231 

Jeffrey Paul's Restoring 

Beautiful Hair 

Wigs for Kids: Helping Children Look 

Themselves and Live Their Lives 

D235 


Consulting 

So Now You’re a Business Owner, 

Booth Renter 

D140-141 




Learn the ABC's of the Nail Business D242-243 

MediNail Learning 

Center 

Options to Set Yourself Apart and 


D244-245 

Milady Salon and Spa Culture! D142-143 


SCEC, Inc. 

Top 10 Secrets to Great Nails D240-241 

Paul Mitchell Haircutting with Rachelle King E170-171 


Studio 728 



E160B 


2:00 PM 3:00 PM Amanda Stephens New Professionals: Haircolor 

Techniques 

D20 




Coppola 

Paul Mitchell 

Building Your Salon Identity with 


E162 


3:00 PM 4:00 PM Akzentz Akzentz Gel Basics D240-241 

All-Nutrient Creating the Perfect Haircolor D235 


Styles 

Weaving Exclusively: Leveraging the 

Innovation of Commercial Hair 

E161A 

Depileve D230-231 

Dave Ray International Mind Your Business E160A 

Empowering You Charge With Confi dence, Charge 

Your Worth 

D140-141 

ESBI International Searching for Successful Changes D142-143 

Forever French Nail 

Systems 

Carving Out for a Pink and White Gel 

or Acyrlic Fill 

D244-245 

LeChat Nail Care 

Products 


and Acrylics 

D242-243 

Mantra 

D130 


The Rock & Roll Bob and Contour 

Cutting 

E151 


Replacement 



D232 

Trade Secrets of a 


Stunning Double Process Blondes D131 




Sign Up Online for CEU Classes! 

To sign-up for classes, you must visit 


and from Attendee Menu select “Register Now.” 

• Print Out Your Class Schedule Immediately! 

• Sign Up Early to Confi rm Your Seat! 

Deadline: Friday, October 2 

See page 26 for details. 

15

Global Texture 

800.335.7469 



John Paul Mitchell 

Systems 

Featuring Kim Thomas 

A New Twist on Texture 

Paul Mitchell’s Kim Thomas takes the mystery 

out of relaxer and permanent wave services with 

practical principles and techniques that are easy 

to apply in the salon. Whether you’re adding curl 

with Permanent Waves or smoothing it out with 

The Relaxer, Paul Mitchell has the products and 

support you need to make every texture client a 

triumph. 

Exhibit Floor • Sun 9a – 6p & Mon 9a – 5p 

No CEU’s 


exhibit demo 

The Edge 

Featuring Andrea Cheese and 

The Edge Styling Team 

The Line Series 

Our goal is to educate a generation of new hairstylist 

and refresh and re-inspire our fellow colleagues in 

the industry. The Edge Styling Team is a team of 

hairstylists, formed by hairstylists for hairstylists. 

Our team is headlined by six entrepreneurs, led by 

renowned hairstylist Andrea Cheese. 

6 Stylists, 6 Point of Views, 1 Goal with over 100 years 

of experience combined “The Edge” Styling Team 

will bring you a plethora of techniques and education 

with their platform work and classroom presentations, 

where they will reveal the secrets of: 

• The Line Series Cutting 

• Same day relaxing and permanent coloring 

• The back bar 

• Salon presentation and ticket building techniques 

Prepare to be taken to the edge of the new wave in our 

industry by a team of professionals that know what it 

takes to become cover stylists for major publications. 

Rm E161B • Sun & Mon 9 – 10a & 1 – 2p 

Twist & Curves 

Featuring Maria Thompson 

A native of London, England, Maria specializes in 

elegant styles for the busy woman on the run. Her 

styles are designed to take 2-3 hours to create and 15- 

60 minutes to take out. You can view Twist & Curves’ 

styles at www.twistandcurves.com or www.myspace. 

com/twistandcurves.com. 

Flat Twist Corkscrew Ponytail 

Want to learn something new and exciting; something 

different to offer your clients and increase your earning 

potential at the same time Then allow International 

Master Braider & Educator Maria Thompson to show 

you how to complete this Flat Twist Corkscrew Ponytail 

in less than an hour. Learn how to: 

• Create a base for the 

ponytail 

• Attach ponytail with 

proper pin placement 

• Make your corkscrews 

This style is a great summer 

look that transitions from 

daytime to evening with ease. 

Your clients will love the time 

it takes for you to have them 

in and out looking like an 

Empress! 

Rm E161B • Sun & Mon 11a – 12p & 3 – 4p 


Replacement 

Featuring Tajuana Hughes 



Celebrity stylist for MTV Sweet 16 and having worked 

with BET Awards, join Tajuana as she shares the 

elements of natural tresses. 

• Consultations 

• Understanding types of texture and density 

• Breakdown of natural strands without chemicals 

• Instructions on maintenance 

• Comb out method for natural hair 

• Proper tools 

Rm D232 • Sun & Mon 11a – 12p & 3 – 4p 

Dave Ray International 

Featuring Dave Ray 

Breaking the Laws of Color 

Are you afraid of doing color Especially on textured 

or sensitized hair Are you confused by terminologies 

such as tones, hues, levels, depth, warmth, cool, 

ash, hollow, translucence and the likes Dave Ray, 

master colorist, will share with you his true and tried 

experiences to master and execute this art form. Color 

does not have to be a challenge. You can make it a 

pleasure while increasing your income. 

Rm E160A • Sun & Mon 11a – 12p 

Mind Your Business 

Join “The Beauty Surgeon”, a well sought after hair 

care specialist and entrepreneur, as he and his team 

share with you quite candidly how to manage your 

business to make it more profi table. 

No more Mom & Pop operations. 

They are a thing of the past. His 

bestseller, “Mind Your Business” 

is an entrepreneurial business 

reference guide intended to make 

you more lucrative and legal. 

Rm E160A • Sun & Mon 3 – 4p 

BeautySuperStars.com 

Featuring Miki Wright 

$ecrets of Creating Your Dream 

Team! 

Have you ever asked yourself “Where are all the 

good stylists” If yes, then this is the class for you. 

Join Salon Business Coach, Miki Wright, as she 

shares the: 

• Secrets of how to “grow your own” talent 

• Unique ways to fi nd stylists that your competition 

never thought of 

• 5-step Hiring Process 

Rm E160A • Sun & Mon 9 – 10a 

$ecrets of the Millionaire Stylists 

Have you ever felt like becoming a great stylist with 

clients lined up to see you As a “booked solid” 

Hair Designer, Miki is dedicated to giving stylists a 

“Game Plan” for Success! 

• Set targets and goals 

• Find and attract new clients 

• Keep your clients for life 

Rm E160A • Sun & Mon 1 – 2p 

16

Extensions & Weaves 

800.335.7469 



SIMPLICITY 

Hair Extensions 

Featuring Jessica Chaney 

Make More Money in Less Time* 

Today’s women change their hair as often as she changes 

shoes. How do you satisfy these needs With Simplicity Hair 

Extensions! 

Extensions are the fastest growing segment of the beauty 

industry; they have gone from a fashion accessory to an 

accessible way of changing your looks. 

• Requires no sewing, weaving, heat or glue 

• Application in less than ½ 

hour 

• You do not have to purchase 

any fancy machines or 

equipment 

• Comfortable and carefree; 

will not damage hair 

Your clients can have the gorgeous 

hair they have always 

wanted and you can expand 

your extension business and 

profi tability as simple as 1-2-3. 

See pp. 24 for Simplicity 

workshop! 

Exhibit Floor • Sun 9a - 6p & Mon 9a – 5p 


Styles, LLC 

Featuring Belinda K. Baker 

Weaving Exclusively: Leveraging 

the Innovation of Commercial Hair 

This class explores advance weaving techniques that will 

help you create signature styles just like Beyonce, Mary 

J. Blige, Tara Banks, and other high profi led celebrities. 

Take part in this approach to learning techniques that are 

excellent for those experiencing alopecia or your clients who 

simply desire to change their looks. 

Techniques Include: 

• Lace Front options and applications 

• Niche Weaving with crochet 

techniques 

• Seamless Weave with no glue 

or thread 

• Net Weaving patterns and 

techniques 

• Braiding patterns and techniques 

• Strand by Strand Infusion 

• Custom Quick Weave 

• Commercial Integration 

• Custom Wig 

Top Secret Haircessory 

Featuring Denise Rossouw, 

Founder & Creator 

Taking Your Retail to a Whole New 

Level 

Don’t miss this incredible opportunity to have a hands 

on class with one of Hollywood’s top celebrity stylists. 

Come and meet Denise Rossouw founder and creator 

of Top Secret Haircessory. She will educate you on an 

incredible product to boost both stylist and salon profi ts. 

Adding fullness and thickness to fi ne and limp hair in a 

snap is something everyone desires. Give your clients 

the instant transformation and make them look years 

younger. It’s what so many celebrities have kept a 

secret for years! 

Rm E161A • Sun & Mon 11 – 12p 

No CEU’s 


exhibit demo 

Rm E161A • Sun & Mon 3 – 4p 

New Concepts 

Hair Goods 

Featuring Veronica Forbes 

Lacefront 

The Lacefront is Hollywood’s Secret. Originally made for 

the movie industry, the Lacefront systems have become 

the latest in modern hair replacement. The Lace is invisible 

to the eye and the hair appears to be growing from the 

scalp, even with up-close scrutiny. 

See pp. 24 for New Concepts Hair Goods 

workshop! 

Exhibit Floor • Sun 9a - 6p & Mon 9a – 5p 

No CEU’s 


exhibit demo 


Featuring Nona Marie 

Join Nona and learn the benefi ts of added length, volume, 

non-chemical highlights and custom blending. Learn the 

proper pricing, application, maintenance and removal. 

Extensions require regular maintenance with repeated 

visits to the salon, making 

them a great way to build 

client loyalty and increase 

salon profi ts. 

Rm E161A • Sun & Mon 1 – 2p 

SO.CAP.USA 

Featuring Sandy Donafee 

EXTENSIVE 

Sandy Donafee, Cleveland Magazines Hair Extensionist 

of the Year for 2007, will be demonstrating SO.CAP. 

USA newest products EXTENSIVE. EXTENSIVE is a new 

and innovative professional hair extension application 

from SO.CAP.USA Hair Extensions. These 100% human 

hair extensions simply adhere temporarily to your 

clients natural hair, sealed with a special iron and easily 

removed with EXTENSIVE Remover Solvent. 

There are many benefi ts to this new professional 

EXTENSIVE System. Using a quick, easy and semipermanent 

application process by SO.CAP.USA Hair 

Extensions, this extensions option provide a harmless, 

long-lasting and reliable attachment that allows new 

length, volume, texture, highlights and haircolor for any 

client! The best thing about these extensions- they are 

reusable!!! 

Rm E161A • Sun & Mon 9 – 10a 

AFTER 

17

DAYSPA & Esthetics 

800.335.7469 



Spa Techniques Training & Consulting 

Featuring Janet McCormick 

Janet is well written in the beauty industry with over 300 highly respected articles in trade 

magazines as well as 2 books. She is a licensed and experienced Esthetician and Manicurist, 

and has achieved the CIDESCO Diploma, an award respected world-wide in the esthetic 

community. Janet is the owner of Spa Techniques, a consulting and training fi rm, and coowner 

of Medinail Learning Center, an online training program to train manicurists to work 

for physicians and podiatrists. 

Gloves Masks Double Dip or Not 

Wear gloves, don’t wear gloves, wear masks, don’t wear masks. And OH NO, goggles, that 

is going way too far! Skin care professionals need to know what the fi nal word is on these 

topics and who has the authority to say what goes Plus…solve the question of double 

dipping or not Join this class and learn the answers to all your questions…as well as: 

Intaglio 

Featuring Tonya Elder 

Skin Rejuvenation and Professional Peels 

Learn how to master the natural resilience of the skin by stimulating youthful regeneration 

through a combination of in-spa professional treatments coupled with home use products. 

Tonya Elder has been affi liated with Intaglio Skin Care for the past 8 years and continues 

to own and operate Center Of Attention Day Spa in Florida. This is a class for dedicated 

skin care professionals taught by an active spa owner who is dedicated to the wellness of 

her own clients. 

Rm D230-231 • Sun & Mon 1 – 2p 

• Who is an at-risk client 

• How to work with them safely 

• Attracting new clients ‘because you care’ 

Leave with the information on how to attract an entirely new set of clients that no one else 

has thought to attract! 

Rm D230-231 • Sun & Mon 9 – 10a 

professional 

skincare 

SCEC 

Featuring Kevin D. Heupel 

Kevin is one of the foremost experts in the area of professional licensing, making him a 

popular speaker and presenter at regulatory conferences throughout the United States. 

Having served as an Assistant Attorney General, Kevin has represented professional licensing 

boards and agencies. He has also served as general counsel to several allied health 

professions. 

Advanced Esthetic Devices and Practices – The Line 

between Medicine and Beauty 

Where is the regulatory line between esthetics and medicine With estheticians expanding 

into chemical peels, microdermabrasion and lasers, the risk of liability increases. One wrong 

move and you could lose your livelihood. 

• Learn applicable rules so you don’t cross the line before you buy products and machines 

which you can’t use and could cost your license 

• Know how the FDA classifi es esthetic devices in order to protect your clients 

Depilève 

Waxing Workshop 

This is an in-depth Depilatory Waxing Workshop with an emphasis on speed and technique. 

• Learn facial, bikini and large area waxing 

• Get answers to existing problems you may have with waxing 

• See demonstrations on the rules of waxing with detailed advanced instructions on 

speed waxing 

• Discover tips on how to do a waxing consultation to help increase your waxing business 

Rm D230-231 • Sun & Mon 3 – 4p 

Rm D230-231 • Sun & Mon 11a – 12p 

18

A.R.T./ Liquid Style 

Akzentz 

All-Nutrient 

Amanda Stephens 

Amy Colvin Concepts 

Andis Company 

Atlas Wholesale/ Johnny B. 

Backscratchers Salon Systems 

Barbara Black Productions 


Betty Oh 

BKB Consultants & Styles 

Bonika Shears 


Colours of Joy, Inc. 

Cortex International 

Crown Brush Company 

Cutting Edge Shear 

Dashing Diva Professional 


Dawn Souders 

Dennis Bernard, Inc. 

Depileve 

Diamond Towel & Supply Co. 

DiGrigoli Seminars 

Empowering You 

ESBI FLH International 

Falcon International Group, INC. 

Florida Shears 

Forever French Nail Systems/Ram 

Products 

Geoff Perrson 

Global Best Beauty Trading, Ltd. 

Hair Publications 

Innovations Today 

Intaglio 

Iredale Mineral Cosmetics 

J Beverly Hills 

Jaco Distributer, Wholesale Dayspa 

Supplies 

Jeffrey Paul Restoring Beautiful Hair 

John Amico Hair Care 


John Sahag 


Kassidy’s Salon Management 

Consulting 

Keratin Complex Smoothing Therapy 

by COPPOLA 

Keune 

KMC - Dashing Diva 

LeChat Nail Care Products 

Liquid Style/ A.R.T. 

Magazine Service Outlet/ 

CMS Holland 

Mantra 

MD Beauty Business Consultant Group 

MediNail Learning Center 

Migi Cosmetics 

Milady 

Moroccanoil 

New Concepts Hair Goods, Inc. 

PMT/Permark 

Precision Nails 

Product Club 

Provens Instructional Institute 

R.E.M. Spring 

Ram Products, Inc./ Forever-French Nail 

Systems 

RevitaLight 


SCEC/Nancy King Heupel 

Sensei Shear Systems 

SIMPLICITY Hair Extensions 

SO.CAP.USA Hair Extensions 

Spa Techniques Training & Consulting 

Stars Weaving & Replacement 

Studio 728 

Sue Beck Currie 

The Edge 

Top Secret Haircessory 


Twist & Curves 

Worcester Reading 

ZipA Foil (by PWAI, LLC) 

Plus Many More . . . 

Participating Companies subject to change 

List as of July 13, 2009 

After 

Party 

Sunday 

Oct 11 th 

18 & Over Welcome 

Doors open @ 8 pm 

No Cover Charge 

Drink Specials! 

www.sugar-bar.net 

19

Business Forum 

Kassidy’s Salon 

Management Consulting 

Featuring Ken Cassidy 

How to Set Up & Run Your Business 

from the Front Desk 

For owners, managers, receptionists, coordinators, 

commission-based or rental businesses. 

• Focus on what you want from your front desk 

• Manage the manager and the receptionist 

• The art of interviewing…going to the next level 

Room D140-141 

Rm • Sunday 9 – 10a 

9 – 10a 

The 3 Reasons Why Every Business 

Can Fail 

For current or prospective owners and managers. 

• Realize why the lack of structure whether Legal, Profi t 

or Managerial can cause your business to fail 

• Learn how to implement a solid foundation with 

employees or renters 

• Don’t be among the 10,000 + salons and spas that 

have gone out of business 

Room D140-141 

Rm • Sunday 1 – 2p 

1 – 2p 

The Top 10 List to Succeed in 

Business 

For owners moving locations, remodeling or starting a 

new business. 

• Hear the top 10 common, costly mistakes owners 

make over and over again 

• Get ahead of the competition fi nancially and 

emotionally 

• Learn 10 steps to build a successful foundation 

Room D140-141 

Rm • Sunday 5 – 6p 

5 – 6p 

How to Set Up & Run a Business for 

Booth Renting 

Including IRS and Most State Guidelines 

Learn why 90% of all booth rental salons, spas and their 

booth renters are operating illegally and could not pass an 

IRS audit, state audit or survive a court hearing. 

For owners, managers & renters. 

• Discover 6-7 ways to produce additional income legally 

• Learn a management structure to guide and direct your 

business to be successful 

Room D140-141 

Rm • Monday 9 – 10a 

9 – 10a 

So Now You’re a Business Owner, 

Booth Renter 

For all professionals considering becoming a booth renter 

or mini salon owner. 

• Learn why you should have a lease 

• Discover what is in that lease, how it will protect you 

and why you want to sign it 

• Operate your business more profi tably, and save on 

taxes 

Room D140-141 

Rm • Monday 1 – 2p 

1 – 2p 

Milady 

Featuring Louis Mattassi 

10 Profit Points Every Salon/Spa 

Professional Should Know 

How many of you have a budget How many of you 

work more than 40 hours behind the chair and have 

no time for marketing, meetings, reviewing fi nancials 

Join this course and learn to assess 10 areas in the 

business that effect profi t. 

• Study, choose and charge your worth 

• Understand the relationship between profi t and 

productivity 

Room D142-143 

Rm D142-143 • Sun 11a – 12p 

Salon / Spa Culture! 

Do you have a culture that is attractive and magnetic 

Do you have people bragging about where they work 

Come learn how to create a culture in your salon and 

spa that makes you win! 

• Learn what stops your culture 

• Discover systems to grow your culture 

• Start leading from facts, not emotion 

Room D142-143 Rm D142-143 Sunday • & Sun Monday & Mon 3 – 1 4p 

– 2p 

Double Your Color Business in 

30 Days 

Learn techniques that successful stylists are using to 

increase their color services, keep their clients and 

make more money in less time. 

• Uncover ‘color’ opportunities 

• Build a ‘fashion forward’ focus 

• Brand yourself as a color expert 

• Attract more hair color clients to your salon 

Room D142-143 Rm D142-143 Monday 11a • Mon – 12p 

11a – 12p 


John Paul Mitchell 

Systems 

Featuring Heather Walter 

Service Building Opportunities 

What service marketing opportunities are you missing 

The wash house, the color bar and the tool bar 

are an opportunity to distinguish yourself as a service 

leader as well as market your services. These 

areas increase revenues, assist in client upgrades 

and increase client loyalty. 

Rm E162 Rm Sun E162 & Mon • • Sun 10 & – Mon 11a 

10 – 11a 

Take Home 

Go beyond retail and offer guests a way to bottle 

their salon experience with Take Home. By changing 

the dialogue and the way you look at retail, your 

salon can increase revenues and build loyal customers. 

Maximize your sales and put Take Home to 

work for you. Discover systems that will help you to 

control inventory and make retailing work for your 

salon. 

Rm E162 Sun Rm & E162 Mon • Sun 12 – & 1p 

Mon 12 – 1p 

Building Your Salon Identity 

What is your WOW factor Learn how to celebrate 

your salon’s greatest strengths that set you apart 

from the rest. 

Rm E162 Sun Rm & E162 Mon • Sun 2 – & 3p 

Mon 2 – 3p 

20

800.335.7469 



DiGrigoli Seminars 

Featuring Paul DiGrigoli 

Conquer the Ultimate Battles in 

Business 

How do you turn fear into power Master the key 

elements of leadership and bounce back in tough 

times! For salon and spa owners & managers. 

• Hire smarter and fi ne tune your thinking habits 

• Make changes to become better than average 

• Discover the power of purpose 

Rm D144-145 • Sun & Mon 9 – 10a 

Booked Solid! 

How many clients do you need Learn the secrets 

to winning the race for new clients and keeping your 

schedule booked solid. For stylists, estheticians, nail 

technicians, booth renters and new professionals. 

• Choose where you work wisely 

• Master your craft with education 

• Promote yourself through effective networking 

• Keep your customers from becoming bored 

Rm D144-145 • Sun 1 – 2p & 3 – 4p 

Mon 1 – 2p 


Featuring Nuccio Basilisco 

Searching for Successful Changes 

It’s been 7 years since Nuccio started his quest to share 

his vision with the beauty industry. Since then thousands 

have heard and changed not only how they do business, 

but also saw a change in their lives. For years so many of 

us have gone from show to show expecting a magic pill 

that will change everything around us. As time goes on 

we realize that we are still doing the same thing but yet 

expecting different results. 

With Nuccio’s innovative and spiritual philosophy you will 

realize that you’re the magic pill you’ve been looking for! 

Come and experience what thousands of people have 

come to fi nd out about themselves and how they have 

become leaders in salons, schools, corporations, families 

and in their own lives. You won’t want to miss this class! 

Room D144-145 Rm D142-143 Sunday • & Sun Monday & Mon 3 – 3 4p 

– 4p 

John Amico Hair Care 

Featuring John Amico, Jr. 

How to Beat the Competition and 

Increase Profits During Tuff Times 

Join John while he shares 60-minutes fi lled with 

valuable information and great take away value. 

Whether you are big or small, one stylist or a large salon 

owner, John will open your eyes and teach you how 

make money in a down economy. 

• Take advantage of growing your business while 

others are thinking about closing 

• Learn the methods, systems and programs some 

of the smartest owners in the industry have used just 

this year, resulting in terrifi c percentages of growth 

and profi ts 

John has worked with numerous savvy salon 

professionals over the last year with many being up 

10% to 20%! Hear these stories, as well as many more 

to be shared from John’s experience of being the former 

CEO of 175 salons and now the President of Share the 

Wealth Of Knowledge. 

Rm D144-145 • Sun & Mon 11a – 12p 


Featuring Dave Ray 

Dave Ray aka “The Beauty Surgeon” is an 

International Award Winning Stylist, Educator and 

Platform Artist. Dave has been formally trained by 

the gurus such as Thomas Hayden, John Atchison, 

Pivot Point, Vidal Sassoon, DCU, the lates Jim 

Williams and Olive Lee Benson. 

Mind Your Business 

Join “The Beauty Surgeon”, a well sought after hair 

care specialist and entrepreneur, as he and his team 

share with you quite candidly how to manage your 

business to make it more profi table. His bestseller, 

“Mind Your Business” is an entrepreneurial business 

reference guide intended to make you more 

lucrative and legal. You 

will also learn to use color 

techniques to generate 

more income. You cannot 

afford to miss this class. 

Empowering You 

Featuring Deb Hunt 

Go Profit! No Loss! 

In this class you will learn ways to increase your service and 

retail sales and have a team that is happy to work for your 

company! Learn what systems are needed for the success 

of your company, your team and yourself. 

• Maximize each client potential 

• Setting clear expectations 

• Tracking success 

Rm D140-141 • Sun & Mon 11a – 12p 

Charge With Confidence, Charge 

Your Worth 

Open your eyes and learn your true value! In this class we 

will look at what a client is “really” paying for, as well as 

how to provide exceptional service and earn exceptional 

wages. 

• Learn what you are really worth 

• Discover the power of complements 

• Examine how and when 

to raise prices 


Featuring Miki Wright 

Secrets to Creating Your 

Dream Team! 

Have you ever asked yourself “Where are all the 

good stylists” If yes, then this is the class for you. 

Join Salon Business Coach, Miki Wright, as she 

shares: 

• Secrets of how to “grow your own” talent 

• Unique ways to fi nd stylists 

• 5-step hiring process 

Rm E160A • Sun & Mon 9 – 10a 

$ecrets of the Millionaire Stylists 

Have you ever felt like becoming a great stylist with 

clients lined up to see you It can feel that way 

at times and no one knows better than Miki. As a 

“booked solid” Hair Designer, she is dedicated to 

giving stylists a “Game Plan” for Success! 

• Find and attract new clients 

• Keep your clients for life 

Rm E160A • Sun & Mon 3 – 4p 

Rm D140-141 • Sun & Mon 3 – 4p 

Rm E160A • Sun & Mon 1 – 2p 

21

Nail Education 

Precision Nails 

Featuring 

Jaime Schrabeck, PhD. 

Waterless Spa Pedicures 

Spa Pedicures are hotter than ever, but so is the 

controversy surrounding foot spa safety. 

• Provide extraordinary spa pedicures without the 

hassle and expense of a foot spa 

• Learn the newest products and procedures to 

protect the health and safety of your clients and 

yourself 

• Work cleaner and smarter than your competition 

• Save time and reduce costs to make more 

money 

• Attract more clients with the safest and best 

pedicures possible 

Room D244-245Sunday Rm 9 – • 10a 

Sun 9 – 10a 

The Ideal Client 

Lost any clients recently Offering discounts and 

freebies will attract clients, but not ones you can 

depend on. Your business needs loyal clients 

who make your services a priority. Building that 

exclusive clientele begins when you respect yourself 

and value your clients. 

• Communicate your salon’s uniqueness to 

potential clients 

• Schedule clients a year in advance 

• Reward clients without giving away the salon 

Room D244 – Rm 245 D244-245 Sunday 1 • – Sun 2p 

1 – 2p 

Book Smart 

Time is money, or at least it should be. Weather 

you’ve just fi nished school, or have been working 

for years, your appointment book controls when and 

how you work and how much money you’ll earn. 

Learn essential steps to: 

• Build and fi ll your ideal schedule 

• Eliminate late cancellations and no shows 

• Utilize technology for greater effi ciency 

Room D244-245 Rm D244-245 Monday 9 • – Mon 10a 

9 – 10a 

Greening Your Nail Salon 

In this challenging business climate, being lean 

and green will sustain both your business and the 

environment. Evaluating how your business impacts 

the environment is not only the right thing to do, it’s 

the smartest thing you can do. Greening your nail 

salon can reduce costs and attract more clients. 

• Understand the chemicals and resources utilized 

in your salon 

• Move beyond recycling to reducing 

consumption 

• Develop safer and more effective alternatives to 

standard beauty practices 

Rm D244-245 • Mon 11a – 12p 


SCEC, Inc. 

Featuring Nancy King Heupel 

Pedicure Safety – Facts Not Fiction 

Confused about what to buy for pedicure safety Learn: 

• What are Biofi lms 

• What is the Build-up in pedicure spas 

• What do you need to do to be safe and compliant 

• Correct steps to avoid fi nes and lawsuits 

You will learn to reduce the risk of infection to your clients 

and protect yourself from the spread of disease while 

maintaining your credibility as a nail professional. 

Room 240-241 Rm Sunday D240-241 9 – • 10a 

Sun 9 – 10a 

AEFM Electric File Safety 

Take the mystery out of buying a machine, choosing the 

right bit and more! Don’t be scared to use a drill – using 

one properly can save time and make you more money! 

• Buying the machine 

• Choosing the right bit 

• Safety tips to avoid damage 

Room 240 - 241DSunday Rm D240-241 1 – • 2p 

Sun 1 – 2p 

Top 10 Practices to Protect Nail 

Professionals 

Nancy will provide her Top 10 Practices to protect you and 

your business. 

• Avoiding fi nes and citations 

• Updates on state rules 

• Protect your clients health and safety 

• Learn when to refuse service 

• Doing your part to keep your practices ‘green’ 

• Building your future 

• Spend your money wisely 

• Taking charge of your business 

• Protect yourself from lawsuits and much more! 

Don’t miss this class – your future depends on it! 

Room 240-241D Rm D240-241 Monday 9 • – Mon 10a 

9 – 10a 

10 Secrets to Great Nails 

Learn the top 10 secrets to creating and maintaining great 

salon nails and staying on schedule. Topics include: 

• Tips about what products to use 

• Shortcuts for application of UV gels 

• Acrylics 

• Pink and Whites 

• Nail maintenance secrets 

• Manicures 

• Pedicures 

• Electric Files 

Don’t miss this valuable opportunity to build your business 

while improving your work. 

Room 240 – Rm 241D D240-241 Monday 1 • – Mon 2p 

1 – 2p 

Backscratchers 

Salon Systems, Inc. 

Featuring Leaha Franks 

Glass Glaze – Fiberglass & 

Silk Wrap System 

Wrap systems revolutionized by the beauty industry over 

20 years ago. The true original Glass Glaze was created 

by 1984 and is still the #1 fi berglass wrap system. This 

nail system is stronger and more fl exible than traditional 

liquid and powder – yet is thinner and looks very natural. 

This nail system also offers your clients natural looking 

nails without the use of harsh primers or monomers; 

therefore, non-damaging to the natural nail. Learn the 

step-by-step process used to apply the best fi berglass/silk 

system available today. 

Rm D240-241 • Sun 3 – 4p 

Extreme Powder Glaze System 

Extreme Powder Glaze System combines the best of resin 

technology with the best of acrylic. A healthier alternative 

to traditional acrylic systems, Extreme uses no primers or 

no monomers. The results: 

• Less damaging 

• No harsh odor 

• Very little fi ling 

• Strong and durable 

• Results in 30 minutes 

Come learn the latest application techniques on this 

easy-to-use system. 

Rm D240-241 • Mon 11a – 12p 

22

800.335.7469 



LeChat 

Nail Care Products 

Featuring Yvette Holt 


and Acrylics 

LeChat is revolutionizing the nail industry. Come learn 

the easy way to do nail art using color gels and acrylics. 

Enhance your skills and profi ts with our innovative systems 

for natural and artifi cial nails. LeChat has the simplest 

product applications, exceptional customer service, superb 

education and competitive prices. 

Rm D242-243 • Sun & Mon 11a – 12p & 3 – 4p 

MediNail Learning 

Center 

Featuring Janet McCormick 

Options to Set Yourself Apart and 


Times are tough and new clients are rare. Learn some 

new methods to bring new clients to your nail table 

and to become considered the nail technician and the 

salon or spa to go to for purchasing nail services. Also, 

learn about a never before considered opportunity for 

nail technicians to learn the skills needed to work for 

physician or podiatrists – just like the estheticians – 

performing cosmetic nail services on their healthy but 

at-risk patients who normally cannot go to salons and 

spas for their nail care. 

Rm D244-245 • Sun 11a – 12p 

Mon 1 – 2p 

Dashing Diva Professional 

Dashing Diva Professional will be demonstrating their 

exciting new product line, including natural Gelife, French 

Wrap, French Tipped and Virtual French. 

Gelife UV Soak Off Gel system with organic essentials and 

Calcium Salt prevents the natural nail from losing its own 

calcium and moisture content. Flexible and Healthy natural 

nails every time. 

French Wrap ultra thin French white decoration. Perfect 

every application. 

French Tipped Nails - nail extensions tips that do not 

require any blending before applying overlays. The clear 

well portion allows for adjustable nail bed placement. 

Our Virtual French Nails -full 

cover custom fi t French Nail 

that allows you to achieve a 

perfect French look in under 

20 minutes. 

No CEU’s 


exhibit demo 

Exhibit Floor • Sun 9a – 6p & Mon 9a – 5p 

Forever French 

Nail Systems 

Featuring Kerry Webber 

Carving Out for a Pink and White 

Gel or Acrylic Fill 

Learn what bits to use, and how to correctly carve out 

and fi ll in the free edge of an acrylic or gel nail without 

burning your clients. Learn when and how to strip down 

gels or acrylics. This class will teach you tricks to make 

your job easier! 

Rm D244-245 • Sun & Mon 3 – 4p 

Akzéntz 

Featuring Holly Ratta 

Akzéntz Gel Basics 

An excellent opportunity to start working with gels. 

We will demonstrate Akzentz Gel Polish and Gel 

Manicures and Gel Pedicures. Students will receive 

basic information on Gel manicures and pedicures, 

and how to increase their service offering with the 

addition of these services to their menu. 

Rm 240-241 • Sun 11a – 12p & Mon 3 – 4p 



Featuring Maisie Dunbar 

Come Chat with Me 

Come let me help you master the art of 

freelancing: 

• Design a portfolio for success 

• The do’s and don’ts of freelance and the 

compensation 

• Creating a look book, resume building and what to 

have in your case for a photo shoot 

• The difference between a portfolio and a scrapbook 

Room D242-243 Rm D242-243 Sunday • Sun 9-10a 

& Mon 9 – 10a 

Learn the ABC’s of the Nail Business 

Learn how to build a very successful Nail Business with 

Celebrity nail, makeup and body therapist Maisie Dunbar. 

Have you considered leaving the nail industry because you 

lack the income Having challenges developing your nail 

department I will show you how to: 

• Hire right 

• Build a “Fast Forward Powerful” front desk 

• Sell experience – not service 

• Inventory control 

• How to grow and benefi t from your business 

• How to make 100k – 150k per year 

• The importance of client retention, asking for the 

business, using the tools you have and prebooking 

Room D242-243 Rm D242-243 Monday • 1-2p 

Sun & Mon 1 – 2p 

23

Hands-On 

Workshops 

SEATING IS LIMITED! Paid show admission is REQUIRED to 

register. Workshop Registrations are non-refundable and are 

only available through Premiere Show Group. 

3 Easy Ways to Register for Workshops: 

• Complete registration form on page 27 of brochure 

• Call 800-335-7469 

• Visit www.beautyclassicshow.biz 

hair cutting 


Featuring Nuccio Basilisco & Cheryl Basilisco 

and The ESBI Artistic Team 

Each workshop = 2 CE credits 

Condense & Structure Cutting 

This is where it all begins! ESBI International presents this training class that will focus on the 

latest trends in haircutting. Trends are here today and gone tomorrow, so this hands-on class 

will take you beyond application and share steps to success by mixing cutting techniques with 

a business philosophy that will brand your cutting skills. You will learn discipline haircutting, 

structured designs without disruption, condensed cutting methods and dry detailing techniques. 

ESBI educational program will change your outlook on cutting and position your mind to a new 

way of thinking. 

For technical questions regarding this workshop, 

please contact ESBI International at 330-722-6678 

Workshop Prices 

$150 On or before Oct 10 

$175 Day of Show 

What do I need to bring 

• Sectioning clips 

• Blowdryer • Scissors 

• Water bottle • Razor 

• Combs 

What does the registration 

cost include 

• Mannequin 

• Literature 

• Certifi cate of Completion 

Rm D132 • Mon ONLY 9:30 – 11:30a 

24 

extensions 

New Concepts Hair Goods, Inc. 

Featuring Veronica Forbes 

This workshop is for beginners 

Lacefront 

The Lacefront is Hollywood’s Secret. Originally made for the movie industry, 

the Lacefront systems have become the latest in modern hair replacement. 

The Lace is invisible to the eye and the hair appears to be growing from the 

scalp, even with up-close scrutiny. In this course attendees will learn: 

• Consultation • Application 

• Selection • Removal 

• Designs 

Rm D132 • Sun ONLY 1:30 – 3:30p 

Workshop Price 

$199 On or before Aug 22 

$249 Aug 23 – Oct 10 

$299 Day of Show 


• Combs 


• Shears 

• Spray bottle 


cost include 

• Mannequin 

• Practice hair and tools 


For technical questions regarding 

this workshop, please contact 

New Concepts Hair Goods at 

800-676-6244. 

AFTER 

extensions 


Featuring Jessica Chaney 

Make More Money in Less Time 

Today’s women change their hair as often as she changes shoes. How do you satisfy these 

needs With Simplicity Hair Extensions! 

Extensions are the fastest growing segment of the beauty industry; they have gone from a fashion 

accessory to an accessible way of changing your looks. 

• Requires no sewing, weaving, heat or glue 

• Application in less than ½ hour 

• You do not have to purchase any fancy machines or equipment 

• Comfortable and carefree; will not damage hair 

Your clients can have the gorgeous hair they have always wanted and you can expand your 

extension business and profi tability as simple as 1-2-3. 

Workshop Price 

$99 


• Flat Iron 

• Utility scissors 

• Metal rat tail comb 


• Razor or slide cutting shears 

• Hair brush 


cost include 

• Use of mannequin to practice 

on during the workshop 

• Practice hair 


For technical questions regarding this workshop, please 

contact Simplicity Hair Extensions at 

800-536-7202 or visit www.simplicityhair.com. 

Extensions will be available for purchase the 

Day of Show. 

Rm D132 • Sun ONLY 9:30 – 11:30a

Clip & save with free coupons from some of your favorite manufacturers & distributors. 

Take advantage of superior discounts & savings on the latest products. 

Refer to coupon for additional details. 

coupons 

ESBI-FLH International 

Receive $10 OFF any of 

ESBI Book Store materials at booth. 

(Valid with purchase of $50 or more) 

Limit One Coupon Per Customer While Supplies Last. 

Coupon Valid At Mid-American Beauty Classic, October 11 & 12, 2009 ONLY 

Florida Shears 

Stimulus Shear Sale 

Shear Sharpening available 

at show $20 – all makes & models 

NEW Shear! NEW Steel! Experience the difference! 

The NEW Japanese V-10 Steel Special 

SHOW Price: $159 (regularly $209) 



Dennis Bernard Inc. 

Take an additional $5 OFF 

your book purchase 



2008 

2008 

2008 2008 

Simplicity Hair Extensions 

Receive 50% OFF Jerry Curl & Yaki 

Perm Hair Extensions 

14-16” length only. 

Certain restrictions and colors apply. 




Receive a FREE 

KARG DryHairCutting book with 

purchase of KARG Shears 

(a $49 value) 



Global Best Beauty Trading Ltd 

Receive a 10% discount for GBB 

clip-in Extensions, GBB Fusion 

Hair Extension, GBB Double Loop 

Extensions, GBB Euro – Collections 

and Hairkingdom. 15% Discount for all 

extension tools and accessories. 



2008 

2008 2008 

2008 

Backscratchers Salon 

Systems Inc. 

Receive a FREE 

SeptiFile Trial Pack 

with a minimum purchase of $20 



Mantra 

Presented by North Coast Salon Systems 

“STUFF THE BAG” 

Any 12 products $60 

(no more than 2 items of the same product) 



Atlas Wholesale 

Receive your FREE 

Johnny B coffee cup 

with any purchase of $5 or more! 

Quantities are limited. First come fi rst serve. 

Only one mug per person buying $5 or more. 

Coupon required. 



2008 2008 

2008 

Product Club 

Beyond Basic Foiling Haircolor 

Technique DVD Collection – Vol.1-4 

for only $140 (a $200 Value) 

iFoil in Color DVD – Vol.1 

for only $75 (a $100 Value!) 

All 5 DVDs for only $200 

(a $300 Value) Save $100! 



Keune 

Presented by North Coast Salon Systems 

Receive a FREE GIFT 

with every 

$20 purchase 



ZipAFoil 

Presented by PWAI, LLC 

Receive one FREE Gripa Hair Grip, 

the universal hair tool with coupon. 

See this tool in use at 

www.zipafoil.com. 

Limit to fi rst 100 customers 

each show day. 



25

Frequently 

Asked Questions 

Registration 

Who is allowed to attend the Mid-American Beauty Classic 

The Mid-American Beauty Classic is only open to beauty industry professionals and students. 

All attendees may be required to present a photo ID along with one of the following credentials: 

• Salon or Spa business license denoting Salon ownership 

• Cosmetology School ID card 

• Cosmetology, Nail Technician, Esthetician, Massage Therapist license 

• Sally’s Professional Card (red) 

• Cosmetology School business or state license 

• Distributor Store Card 

If you have another form of credential which is not listed above, please call 800-335-7469 or 

visit www.beautyclassicshow.biz 

Am I allowed to bring my children to the show 

The Mid-American Beauty Classic gives the professional an opportunity to experience and 

learn. Due to insurance liabilities and also with respect to your professional peers, children of 

any age will not be permitted on the show fl oor or into the educational components. 

What should I do if I lose my show registration 

All sales are final. You will be required to purchase another show registration to gain entrance into the 

show. 

Are refunds available if I purchase my registration but am not able to attend the show 

All registration sales are fi nal, no refunds will be issued. Your 2009 registration may be 

exchanged for the Mid-American Beauty Classic 2010 event by calling 800-335-7469. 

General Show Info 

When and where is the show located 


400 North High Street, Columbus, OH 43215 

Sunday, October 11 • 9a – 6p 

Monday, October 12 • 9a – 5p 

Am I allowed to smoke inside the Convention Center 

No, in compliance with the Columbus Clean Air Act, smoking inside is prohibited by the Greater 

Columbus Convention Center. Designated smoking areas outside the building will be marked. 

Am I able to bring my camera 

No photography or videotaping of the Mid-American Beauty Classic or its Educational Program 

is allowed without prior permission from Show Management. 

Is there a public paging system 

No, if attending the show with friends in the industry, be sure to set a specifi c time and place 

to meet. 

Planning Tools 

Do I need to pre-register for classes 

Classes are included with your show registration and are available on a fi rst-come, fi rst-serve 

basis. Workshops with separate fees are limited by the number of seats in the room. 

How can I make travel arrangements to attend the show 

To make travel arrangements, please contact Travel Planners at 800-237-5655 or online at 

www.beautyclassicshow.biz, click on Hotel & Travel. 

Onsite Resources 

Will there be a location for me to hold my purchases 

Yes, to have someone hold your products. Visit our Product Check location at the show. No 

strollers or pull carts allowed on the show fl oor. 

What if I need special assistance at the show 

To ensure your participation in the Mid-American Beauty Classic is enjoyable and meaningful, 

please contact Premiere Show Group at 800-335-7469 at least three weeks prior to the show. 

Show Tips 

What am I required to bring with me 

Bring plenty of business cards and your beauty industry credentials. The Mid-American Beauty 

Classic show is a time for networking and contact information should always be available. To 

purchase products, you may be asked to verify that you are a beauty industry professional or 

student of the beauty industry. 

What should I wear 

Clothing should be comfortable, yet professional. We suggest wearing business casual clothing, 

but pack some comfortable pieces if you plan to visit area attractions. 

*Opinions stated at the conference are those of the presenters and not necessarily those of 

Premiere Show Group. Show Management reserves the right to change or cancel any portion 

of the program without prior notice and cannot be held responsible for exhibitors that may drop 

out of the event. 

CEU Class Sign Up 

Deadline: Friday, October 2 

You Must Sign Up Online 

for CEU Classes! 

Visit www.beautyclassicshow.biz and from the 

Attendee Menu select “Register Now” 

Class Registration Policies 

Please read carefully before you sign up for classes. 

1. You must purchase a Professional Two-Day 

Registration in order to sign up for continuing 

education classes. 

2. To schedule classes, all attendees must visit our 

website at www.beautyclassicshow.biz and select 

“Register Now” (Please note: This is the ONLY way 

to confirm your class schedule in advance.) 

3. Please note that classes cannot be scheduled backto-back. 

4. Each Mid-American Beauty Classic class includes 

1 continuing education hour, with a maximum of 4 

classes on Sunday and 4 classes on Monday. 

5. There are NO guarantees on class availability. 

Seating is limited. 

6. Beauty Industry Professionals MUST stay for the 

duration of the class in order to receive a Continuing 

Education certifi cate. 

7. Credit may only be awarded once for each class. 

Attending two classes with the same title does not 

constitute receiving double CEUs. 

8. Students cannot sign up for classes, but may attend 

on an available seating basis. 

9. Classes are limited and are available on a firstcome, 

first-serve basis. Sign up early to confirm 

your seat. 

10. Don’t forget to print out your class schedule after 

you sign up online. 

26

eauty classic 2009 

Questions 800.335.7469 

Fax form to: 407.265.3134 

Registration form 

ONLY ONE PERSON MAY REGISTER PER FORM. 

Please copy this form for each additional registrant. 

Beauty Industry Professionals Only 

The Mid-American Beauty Classic is a trade event for Beauty Industry Professionals 

and Students ONLY. No children will be permitted access into the show fl oor or any of 

the educational components. 

4 easy ways to purchase tickets 

1 contact information 

Please print clearly the following information & keep a copy for your records. 

NOTE: Industry professional license number is REQUIRED to process registration. 

Name: 

Address: 

License # : 

(credit card payments only) 

Licensing State: 

City: State: Zip Code: 

1 

2 

3 

4 

ONLINE: www.beautyclassicshow.biz 

Available until Thursday, October 8 th 

FAX or MAIL registration form to: 

Beauty Classic 

c/o Registration Department 

1049 Willa Springs Drive, Suite 1001 

Winter Springs, FL 32708 

Fax: 407-265-3134 

CALL: 800-335-7469 or 407-265-3131 

(9a – 5p EST, M-F) 

Available until Saturday, October 10 th 

VISIT a local authorized registration outlet: 

North Coast 

Salon Systems 

Garfi eld Heights, OH 

800-465-5887 

Paul Mitchell Ohio 

Zanesville, OH 

800-251-8427 

Salon Ware, Inc 

Copley, OH 

800-362-9497 

The Brittany Group 

Columbus, OH 

888-892-6382 

deadlines 

Saturday, August 22 

Show Ticket Special Registrations must be postmarked 

Friday, September 18 

Advance Show Ticket Registrations must be postmarked 

Friday, September 25 

Any orders received after this date will be held at 

WILL CALL located at Registration. The registration 

will be held under the contact’s name and will be 

REQUIRED to provide a photo ID and professional 

beauty license or student ID. 

Thursday, October 8 

Online Ticket Registration Deadline 

Sign Up Online for CEU classes! 


Deadline: Friday, Oct 2 

Salon or School Name: 

Phone: ( ) 

This is my ◦ Home Address 

2 show ticket registration 

On or Before Aug 22 

Professional ◦ $55 

Student ◦ $30 

3 workshops 

New Concepts Hair Goods 

◦ Sunday • 10:30a - 12:30p 


◦ Sunday • 2:30 - 4:30p 


◦ Monday • 9:30 - 11:30a 

4 registration payment 

5 attendee type 

◦ Cosmetologist 

◦ Hair Stylist 

◦ Colorist 

◦ Esthetician 

◦ Nail Technician 

◦ American Salon 

◦ American Spa 

◦ Attended Past Show 

◦ Beauty Launchpad 

◦ Beautytech.com 

◦ Behindthechair.com 

◦ Brochure 

◦ DAYSPA 

◦ ESTETICA 

◦ Exhibitor 

E-mail: 

◦ Business Address 

(Please check all that apply) 

◦ Student 

◦ Massage Therapist 

◦ Salon Owner/Manager 

◦ Cosmetology Instructor 

◦ Esthetics Instructor 

*Includes entrance to the exhibit hall, 

all FREE classes & show floor education. 

Total (A) $ 

Please note that paid show registration is required to register for the following workshops. 

Seating is limited. (See page 24 for details) 

Price 

◦ On or Before Aug 22 $199 

◦ After Aug 22 $249 

◦ Day of Show $299 

Please allow 7 - 10 business days for processing. All sales are final, no refunds. 

◦ Check enclosed ◦ Money Order enclosed Check or Money Order # ________ 

(made payable to Mid-American Beauty Classic in US Dollars only. A $20 fee for returned checks will be assessed) 

◦ American Express ◦ Discover ◦ Mastercard ◦ Visa 

Credit card charges will appear on your statement as IDEA Beauty Classic. 

Card Holder’s Name: (please print) 

Authorized Signature 

Card # 

CID # (3 or 4 digit security code on your card) 

Price 

◦ $ 99 

After Aug 22 

◦ $65 

◦ $30 

Price 

◦ On or Before Oct 10 $150 

◦ Day of Show $175 

Total (B) 

Exp. Date 

Day-of-Show 

◦ $75 

◦ $40 

Note: Premiere Show Group reserves the right to refuse issuance of the admission ticket to any registrant it deems 

inappropriate, and to verify the trade identity of any registrant when necessary. 

How did you hear about the show 

For Office Use Only 

Date received 

_________________ 

Date processed 

_________________ 

◦ Modern Salon 

◦ Nailpro 

◦ NAILS Magazine 

◦ Ohio Stylist Newspaper 

◦ Other Industry Website 

Order # 

_________________ 

◦ Nail Technology Teacher ◦ Apprentice 

◦ School Owner 

◦ Receptionist 

◦ Independent Contractor 

◦ Booth Renter 

◦ Other: ________________ 

◦ Poster 

◦ Premiere Website 

◦ Sales Rep/Distributor 

◦ School 

◦ Search Engine 

$ 

◦ TSNN 

◦ Upscale Magazine 

27

1049 Willa Springs Drive, Suite 1001 

Winter Springs, FL 32708 

PRE-SORTED 

STANDARD US 

POSTAGE PAID 

TAMPA, FL 

PERMIT #2397 

800.335.7469 or 407.265.3131 

Fax: 407.265.3134 


Book Your Hotel Rooms in Advance! 

NEW THIS YEAR... Check availability at ALL hotels at the same 

time with Travel Planners at 800-237-5655! The Beauty Classic 

has teamed with Travel Planners as the show’s housing coordinator. 

Make your reservation and receive NEW benefits: 

• Pre-negotiated LOW RATES 

• No pre-payment - book today and don’t pay a penny until you 

check-out 

• Convenience - check availability of all hotels at one time 

• Immediate confirmations 

• Update or even cancel your reservations online 

Book online 24/7 at www.beautyclassicshow.biz 

and select Hotel & Travel or call Travel Planners at 

800-237-5655 or 212-532-1660 Monday-Friday 

from 9a-7p EST. 

Show Location: 


400 North High Street Columbus, OH 43215 

Crowne Plaza Hotel* 

33 E. Nationwide Blvd. 

800-237-5655 

$139 Standard 

Hyatt Regency* 

350 N. High St. 

800-237-5655 

$139 Standard 

Drury Inn & Suites* 


800-237-5655 

$121 Standard 

$141 Suite 

Red Roof Inn* 


800-237-5655 

$87 Standard 

*Connected to convention center via skywalk *2 blocks from 

convention center 

Driving to the 

Mid-American Beauty Classic 

Airline & Car Rental 

Discounts 

From PORT COLUMBUS AIRPORT 

Take I-670 West to Exit 4B 

Follow signs to the Convention Center 

From CLEVELAND 

Take I-71 South to I-670 West [EXIT 109A] 

Take I-670 West to Exit 4B and follow signs to the 

Convention Center; or 

Take I-71 South to Spring Street Exit 

Go West on Spring Street to Fourth Street 

Go North on Fourth Street to Nationwide Boulevard 


From CINCINNATI 

Take 1-71 North to I-70 East 

Take I-70 East to Fourth Street Exit 



From INDIANAPOLIS 

Take I-70 East to Fourth Street Exit 



From WHEELING 

Take I-70 West to Fourth Street Exit 



*Please be advised that the directions outlined are 

for the two main highways (I-70 and I-71) that come 

into Columbus, Ohio. 

PARKING 

Parking is available at various lots surrounding 

the convention center. For parking maps view 

www.columbusconventions.com 

Z Code: ZEPE 

Agreement Code: B0NX98 

Receive discounts on published zone 

fares of 2-15%. 

■ Call your travel agent or Continental 

Meeting Works at 800-468-7022 

■ Book online at www.continental.com 

and save an additional 3%. Enter 

ZEPEB0NX98 in the Offer Code Box. 

(800) 331-1600 

Refer to code #K213092

Photo - Premiere Show Group

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