ANNEX XXI - (HRD OS) > Home

1.3 Training the staff on the basis of new public service model including employment services
specific to the disadvantaged persons
Result 2: Awareness-raising activities aiming to combat discrimination and prejudices
against the disadvantaged persons which stands as a barrier for their entrance into labour
market were carried out.
2.1 Preparing and organizing communication campaigns which aim to increase accessibility of
disadvantaged persons to public and private workplaces, educational institutions and relevant
public service providers.
2.2. Identifying role models who had similar problems in the past and sharing their success
stories by visual materials and ensuring the broadcasting of some visual materials as public
spot. 5
2.3. Holding awareness raising conferences 6 to inform disadvantaged persons about the newly
established model of İŞKUR and to eliminate widespread prejudices of general public, especially
employers and NGOs.
2.4. Preparing and distributing promotion materials and short movies to combat discrimination
and to eliminate prejudices at national, regional and local levels and ensuring the broadcasting of
some visual materials as public spot.
2.5. Implementing awareness raising activities for the persons out of the target groups through
visual and written/ printed publicity materials (especially by Radio and Television Supreme
Council -RTÜK, Ministry of Family and Social Policies, Department of Religious Affairs,
MoNE and Ministry of Health).
6. Implementation arrangements
6.1 Institutional framework:
The overall management of the Operation will be carried out by the following structures:
• Contracting Authority (CA)
• Operation Beneficiary (OB),
5 The role models will share their stories in awareness raising conferences identified under Activity 2.3
6 These conferences/ seminars should also be used as an opportunity to access disadvantaged persons who are not
registered to İŞKUR database or out of scope of services provided by İŞKUR.
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