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Balanced Scorecard ING BANK - sasCommunity.org

Balanced Scorecard ING BANK - sasCommunity.org

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<strong>Balanced</strong> <strong>Scorecard</strong>: Users & usage<br />

• Primary users: Mid-level sales management in<br />

branches as well as headquarters departments<br />

• Management attitude<br />

• Self-management and communication, instead of control<br />

• Uniformity of goals, different ways to achieve them<br />

• Offer more than financial information<br />

• Is reprospective<br />

• Is short-term focused<br />

• Has little explanatory power

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