MAKOPLASTY® - MAKO Surgical Corp.

M A K O p l a s t y ®
C e n t e r o f E x c e l l e n c e ( C O E )
M a r k e t i n g P r o g r a m

COE Marketing Toolkit
T h e M a r k o f E x c e l l e n c e
Becoming a MAKOplasty Center of Excellence gives you online access to our unique and customizable COE Marketing Toolkit that
will assist with communicating the value and advantages of MAKOplasty via templates, examples and sample materials, including:
A Powerful Relationship
1. ADVERTISING
2. ONLINE STRATEGY
3. PUBLIC RELATIONS
At MAKO Surgical Corp. we are committed to helping you deliver advanced clinical outcomes and establish
a concrete market advantage. Becoming a MAKOplasty ® Center of Excellence, with the use of the RIO ®
robotic arm system, can give you a powerful edge in attracting top surgical talent and new patients.
The MAKOplasty COE Marketing Program delivers a host of resources to help you create market awareness,
drive patient interest, and enhance physician referrals, resulting in sustained orthopedic service line growth
and continue to position your facility as a leader in orthopedics. We can offer support in a number of ways.
Strategic Consulting
Planning and Development
Execution Advice
Lend marketing expertise and best practices that focus on your
market dynamics, goals and plans.
Offer planning and program management tools as well as support
in crafting an effective marketing plan.
Provide a marketing toolkit and resources to facilitate implementation.
Get the word out with a comprehensive
set of resources for advertising your
MAKOplasty advantage to your local
and ever-expanding community.
• Customizable Ads and Signage
• Letters, Mailers and Flyers
• Radio Advertising
Harness the reach and economic aspect
of a digital campaign to reach patients
and physicians online.
• Web-ready Content
• Animation and Testimonial Videos
• Banner Ads
Tap into the power of the press with
human-interest stories that set you apart
and raise awareness of the powerful
advantages of the MAKOplasty procedure.
• Hospital Press Releases
• MAKOplasty Descriptions
• Media Kit
• Library of Lifestyle and Product Imagery
• Testimonials
COE Strategic Partnership
4. EVENTS AND PROMOTIONS
5. EDUCATION — PROFESSIONAL
AND PATIENT
5
EDUCATION — PROFESSIONAL
AND PATIENT
1
ADVERTISING
2
ONLINE STRATEGY
Spend time with prospective patients and
referring physicians when hosting events
and seminars.
• Seminar Invitations and Mailers
• Seminar Brochures
Knowledge is power. So place the
knowledge in the hands of your audience.
• Announcement Letters
• Patient Education Brochure
(English and Spanish)
4
EVENTS AND PROMOTIONS
3
PUBLIC RELATIONS
• Consumer Seminar Brochures
• Presentation Templates
(Professional and Patient)
• Pop-up Banners
• FAQ Sheet
• MAKOplasty Pre-operative Guide
• Educational Video
• Summary of Clinical Research
• Case Study DVDs

How to Get Started
The MAKOplasty ® Center of Excellence Marketing Program is available to every RIO ® Robotic Arm
Interactive Orthopedic System customer. Upon acquisition of the RIO, the MAKO team will provide
the COE Marketing Toolkit and begin supporting your MAKOplasty marketing program. Contact your
MAKO representative for further information.
Restoring Quality of Life Through Innovation®
2555 Davie Road | Fort Lauderdale, FL 33317 | 866.647.6256 | www.makosurgical.com
© MAKO Surgical Corp. 205481 r00 06/11