2013 Event Guide - Tales of the Cocktail

2013 Event Guide 

PUBLISHED BY

Welcome 

Welcome to the 11 th Annual Tales of the Cocktail ® ! 

Tales of the Cocktail ® is the annual fundraiser for the nonprofit New Orleans 

Culinary and Cultural Preservation Society, which grants scholarships to our 

industry’s frontline: bartenders. 

This year’s festival has been 360 days in the making. From the moment Tales 

of the Cocktail ® 2012 came to a close, we’ve been working to serve up a 

new round of events that dive deep into the constantly evolving spirits industry. 

The 200+ curated seminars, tasting rooms, competitions, Spirited Dinners ® 

and more will celebrate everything that’s new and now in cocktails. 

In addition to taking in the Tales of the Cocktail ® events, we hope you also 

take some time to drink in everything New Orleans has to offer, including all 

the food, music culture and, of course, cocktails. This is our home, and we’re 

so happy to share it with you for the next five days. 

Now let’s get out there and drink it all in at Tales of the Cocktail ® 2013. 

Cheers, 

Ann, Paul & the Tales of the Cocktail ® Team 

4 Tales of the Cocktail ® 2013

Table of Contents 

6 A Street Guide to New Orleans 

9 registration & highlights 

11 seminars 

25 tasting rooms 

49 Complimentary events 

53 special events 

63 invitation-only events 

66 2013 Tales of the Cocktail ® 

official cocktail recipe 

Tales of the Cocktail ® 2013 5

TOULOUSE ST 

ST. PETER ST 

ST. LOUIS ST 

TULANE AVE 

PERDIDO ST 

GRAVIER ST 

BURGUNDY ST 

DAUPHINE ST 

BOURBON ST 

CANAL ST 

COMMON ST 

6 3 

ROYAL ST 

2 

BIENVILLE ST 

1 

CHARTRES ST 

CONTI ST 

8 

IBERVILLE ST 

N. PETERS ST 

Tales of the Cocktail ® 

Street Guide 

to New Orleans 

9 

LOYOLA AVE 

S. RAMPART ST 

O'KEEFE AVE 

POYDRAS ST 

LAFAYETTE ST 

BARONNE ST 

CARONDELET ST 

4 

ST. CHARLES AVE 

CAMP ST 

GIROD ST 

MAGAZINE ST 

7 

S. PETERS ST 

TCHOUPITOULAS ST 

CANAL ST. FERRY 

CONVENTION CENTER BLVD 

JULIA ST 

90 

ST. JOSEPH ST 

ANDREW HIGGINS DR 

5

A Street Guide to New Orleans 

Event Venues 

1 

2 

3 

4 

5 

6 

7 

8 

9 

Hotel Monteleone 

214 Royal Street 

Royal Sonesta Hotel 

300 Bourbon Street 

Omni Royal New Orleans 

621 Saint Louis Street 

Gallier Hall 

545 Saint Charles Avenue 

Generations Hall 

310 Andrew Higgins Drive 

Bombay Club 

830 Conti Street 

W Hotel New Orleans 

333 Poydras Street 

House of Blues 

225 Decatur Street 

Hyatt Regency New Orleans 

601 Loyola Avenue 

Spirited Dinners ® —Various Locations 

The Hotel Monteleone 

Lobby 

Tales of the Cocktail ® Bookstore 

Bitters Market 

Logo Shop 

Cocktail Kingdom Pop-Up 

Shop 

Carousel Bar 

Royal Ballrooms A&B 

Registration & Tales Shop 

Royal Ballrooms C&D 

Tasting Rooms 

Queen Anne Ballroom 

Seminars 

Bonnet Carre Room 

Tasting Rooms 

Orleans Room 

Lagniappe Lounge 

(access limited) 

Bienville & Iberville Rooms 

Tasting Rooms 

La Nouvelle Orleans Ballroom 

Seminars 

Riverview Room 

Seminars 

Vieux Carre Room 

Revival Room (access limited) 

The Royal Sonesta 

Irvin Mayfield’s Jazz 

Playhouse 

Evangeline A&B 

Tasting Rooms 

Fleur De Lis Suite 

Tasting Rooms 

Regal Suite 

Tasting Rooms 

Grand Ballroom North 

Seminars 

Grand Ballroom South 

Seminars 

Hotel Partners 

Bienville House 

W New Orleans 

W New Orleans French Quarter 

Bourbon Orleans Hotel 

Dauphine Orleans Hotel 

Omni Royal Orleans 

Hotel le Marais 

Hotel Mazarin 


Registration & Highlights 

Registration 

Tuesday - Saturday 

9:30 AM to 6:00 PM 

Royal Ballrooms A & B 


Will Call, Media, Presenter and Sponsor 

Check-In, On-Site Ticket Sales, All 

Package Pick-Up (Founder’s Day, Native 

Spirits, How to Run A Successful Bar 

Business presented by BarSmarts, The 

Vermouth Institute, and The School of 

Spirits with Mark Ridgwell), Raffle and 

Tales of the Cocktail ® Shop. 

New Orleans Cocktail Tour 

Wednesday - Sunday 

4:00 PM to 5:30 PM 

Lobby, Hotel Monteleone; Led by Joe 

Gendusa; Presented by St-Germain 

Elderflower Liqueur; $40 

There’s a reason Tales of the Cocktail ® 

calls New Orleans home—the city’s 

legendary bars and bartenders helped 

shaped how Americans drink. Get a 

taste of our legendary cocktails and the 

history behind them on the New Orleans 

Cocktail Tour. Led by renowned historian 

Joe Gendusa, this spirited romp 

through the French Quarter takes you to 

the locations where cocktail history was 

made as Joe shares the tall tales of how 

our world famous drinks came to be. 

Tales of the Cocktail ® 

Bookstore by Octavia Books 

TUESDAY OPENS AT NOON 


10:00 AM to 7:00 PM 

Lobby, Hotel Monteleone 

Presented by Octavia Books 

The Tales of the Cocktail ® Bookstore will 

serve up some of the greatest pieces of 

cocktail literature and the people who 

wrote them. Meet some of the world’s 

best cocktail writers, including this year’s 

Spirited Awards ® finalists. It’s the perfect 

place to pick up hard-to-find books. 

The Bitter Market at the 

Octavia Bookstore 

TUESDAY OPENS AT NOON 


10:00 AM to 7:00 PM 


Presented by Amargo Chuncho Bitters 

from Peru, Aromatic Pimento Bitters, 

Basement Bitters, Bitter End Bitters, 

Bitter Tears, Bittered Sling, Bittermens, 

Bitters Old Men, Breckenridge Bitters, 

Dr. Elmegriab’s Bitters, El Guapo 

Bitters, Fee Brothers, Hawaii Bitters, 

Peychaud’s Bitters, Regans’ Bitters, Rx 

Bitters Co. and Scrappy’s Bitters 

Find the right bottle of bitters for any 

cocktail. This store will feature bitters 

makers from around the world bringing 

together the most diverse selection of 

bitters you’ll ever find in one place. 

The Cocktail Kingdom Pop-Up 

Shop at Tales of the Cocktail ® 


9:30 AM to 6:00 PM 

Logo Shop, Hotel Monteleone 

Presented by Cocktail Kingdom 

This pop-up store will feature bitters 

makers from around the world, bringing 

together the most diverse selection 

of bitters you’ll ever find in one place. 

Stop by and sample almost every flavor 

of bitters imaginable and add a little 

something to your next cocktail. 

Live Streaming from NOLA.com 

Look for this logo to see when events 

will be live-streaming via 

NOLA.com, then join us 

online! 


Seminars 

WEDNESDAY, July 17 

10:00 AM to 11:30 AM 

School of Spirits: Gin—A Product of 

the Marketeer or Tastemaker 

La Nouvelle Ballroom, Hotel Monteleone 

Led by Mark Ridgwell 

Transform from bartenders to tastemakers 

by learning about gin’s contribution to 

social history and understanding what’s in 

the bottle. Those who complete the series 

will receive certification from Tales of the 

Cocktail ® and Taste and Flavour ® . 

American Whiskey’s Evolving Identity 

Queen Anne Ballroom, Hotel Monteleone 

Led by Paul Clarke with Dave Pickerell 

and Chip Tate 

Presented by Angel’s Envy and Middle 

West Spirits 

Explore some notable spirits coming from 

American distillers, gain a richer understanding 

of the whiskies being made in 

the U.S. and learn from the venerable 

whiskies from Kentucky. 

Part 1: How to Run a 

Successful Bar Business 

Riverview Room, Hotel Monteleone 

Led by Philip Duff with Dale DeGroff, Jackson 

Cannon, Alba Huerta and Cedd Moses 

Presented by BarSmarts 

Many bartenders dream of opening their 

own bar, but only a handful do. “How To 

Run a Successful Bar” will be presented 

again during the 2013 Professional Series 

at Tales of the Cocktail ® . 

10:30 AM to 12:00 PM 

The Art and Philosophy of Hospitality 

Grand Ballroom North, Royal Sonesta 

Led by Jacob Briars and Ludovic Miazga 

with Colin Field, Zdenek Kastanek and 

Alex Kratena 

Presented by Grey Goose 

Discover the secrets of the finest bars, 

as well as lessons from the great hotels, 

restaurants and other service industries. 

Learn how to create a philosophy of 

hospitality, how to build a culture of excellence 

and how to exceed expectations of 

your guests. 

Stepping Out From Behind The Bar 

Grand Ballroom South, Royal Sonesta 

Led by Audrey Fort with Paolo 

Domeneghetti, Darcy O’Neil and Gary 

Regan 

Presented by June Liqueur 

Liquor ambassadorship is a logical next 

step for a bartender—but what’s the next 

step Learn about the spirits business— 

what it is, where the good jobs are, what 

the good jobs are, how to get them, and 

how to keep moving up, job after job. 

12:30 PM to 2:00 PM 

Why Rye 


Led by Claire Smith with Nicole Austin 

and Allen Katz 

Presented by Belvedere Vodka 

Today we drink an abundance of light 

and dark spirits, yet few have rye at their 

base. This panel will explore rye in all its 

glory, including the first public tasting of 

New York Distilling’s aging rye whiskey, 

the first public tasting of Belvedere’s 

secret experiment, and a live distilling of 

rye whiskey and rye vodka for analysis. 

The Pineapple: A Symbol of Hospitality 


Led by Dean Callan with Jake Burger 

Presented by Monkey Shoulder Whisky 

Since the first tribesman fought his way 

through the jungle of the Amazon and 

stumbled across a pineapple, humans 

have been obsessed with this fruit. From 

its historical rise to the top of the social 

food chain to its cultural demise at the 

hands of the canned food industry, we will 

taste our way through some of the most 

broadly influential drinks ever created 

as well as some gems that need to be 

shared more often. 




Led by Philip Duff with Andy Seymour, 

Sean Muldoon, Tad Carducci, Aidan 

Demarest and Jackson Cannon 


Many bartenders dream of opening their 

own bar, but only a handful do. “How To 

Run a Successful Bar” will be presented 

again during the 2013 Professional Series 

at Tales of the Cocktail ® . 


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2013 

Summer 

Drinks 

Guide 

Summer’s 

Best Smashes 

Picnic-Ready 

Sparkling Wines 

Destination 

Martinique 

The Summer 

of Mead 

Simple 

Cocktails 

A 4-ingredient 

Challenge 

Easy 

Homemade 

Sodas 

A New Orleans 

Cocktail Tour 

America’s Best 

Cream Ales 

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1:00 PM to 2:30 PM 

The World of Flavor Extracts 


Led by David Cid with Liv Bader 

Presented by Bacardi Rum 

Explore the process of flavor extraction 

techniques from small to large-scale 

applications and what makes extracts 

work in spirits and cocktails. Also look at 

two of the most common flavors sought 

by brands and bartenders: citrus and 

vanilla. 

Airport Bars 

Grand Ballroom South, 

Royal Sonesta 

Led by Charlotte Voisey with Jacob 

Briars and Doug Draper 

Presented by Bombay Sapphire, 

Hendrick’s Gin, Grey Goose, Noilly Prat, 

Tullamore Dew 

Why are airport bars notoriously bad 

Hear about the 10 worst airport bar 

stories of all time; 10 things we can do to 

get a better cocktail at an airport; and the 

10 best examples of great airport bars. 

Guests will receive a TSA-proof in-flight 

cocktail-making kit. 

3:00 PM to 4:30 PM 

Midnight In Paris: 

Cocktails of the Lost Generation 


Led by Philip Greene with Alexandre 

Gabriel 

Presented by Cognac Ferrand, Papa’s 

Pilar Rum and Pierre Ferrand Dry Curacao 

In the 1920s, luminaries populated Paris 

cafés, nightclubs, salons and saloons, the 

latter of which were often run by many 

legendary bartenders of the day. Taste 

what the Left Bank denizens were imbibing 

in Paris of the ‘20s. 




Led by Philip Duff with Andy Seymour, 

Stephanie Schneider, Francis Schott, 

Erick Castro and Jackson Cannon 


Many bartenders dream about opening 

their own bar, but only a handful do. 

“How To Run a Successful Bar” will be 

presented again during the 2013 Professional 

Series at Tales of the Cocktail ® . 

3:30 PM to 5:00 PM 

Paleococktails 


Led by Derek Brown with Dr. Rodolfo 

Fernandez, Dan M Healan, Don Lee, 

Dr. Patrick McGovern and David Suro 

Presented by London No. 1 Gin 

Mixed drinks were discovered as early as 

7,000 BCE in China containing rice wine, 

botanicals, honey and fruit. Discover the 

earliest alcoholic beverages, who mixed 

them and how they contributed to some 

of humanity’s greatest achievements. 

Rise of the Zombie: 

Tiki’s Deadly Drink 


Led by Jeff Berry with Ian Burrell, 

Stephen Remsberg 

Presented by Diplomatico Rum 

From the end of Prohibition to the dawn 

of Disco, the Zombie was the world’s 

most famous drink. Donn Beach kept 

his original recipe secret—and when 

Jeff Berry finally found it, it was in code! 

Learn why this drink was the toast of Hollywood 

and hear how the recipe’s code 

was cracked. 

Thursday, July 18 

Seminars 

10:00 AM to 11:30 AM 

School of Spirits: Vodka—Spirit for 

Fashionistas or Tastemakers 



Discover how to transform your vodka 

service from fashion statements in need 

of constant innovation and re-invention 

to sustainable choices for the discerning 

drinker. Those that complete the series 

will receive official certification from 

Tales of the Cocktail ® and Taste and 

Flavour ® 

Lowcountry Cocktails 


Led by Charlotte Voisey with Melissa 

Calabro, Patrick Emerson, David 

Higgins, Evan Powell and Jim Ryan 

Presented by William Grant & Sons 

Now firmly on the culinary map, Charleston 

deserves its turn in the mixological 

spotlight. Explore the epicurean resources 

of the South, look at Charleston’s moments 

in the development of cocktail 

culture and celebrate the current talent 

of the town. 


Frozen Aristocracy: The History of Ice 


Led by Bobby Heugel with Alba Huerta 

The history of ice is a tale of wealth, sex, 

espionage, violence and cocktails. While 

modern bartenders freely debate the 

merits of density and shape today, ice 

was once the ultimate symbol of wealth 

in the South and a targeted commodity 

during the Civil War. 

10:30 AM to 12:00 PM 

Modifiers: Eternal Life For Cocktails 


Led by Philip Duff with Alexandre 

Gabriel, Erik Lorincz, Joaquin Simo and 

David Wondrich 

Presented by Pierre Ferrand Dry Curacao 

From Margaritas to Toreadors, twisting 

classic cocktails by varying a single modifier 

means we are still drinking cocktails 

with the DNA of classics. Modifying a 

classic takes skill—explore the role 

modifiers play in ensuring great classic 

cocktails never die! 

A Cook Walks Into a Bar 

Grand Ballroom South, 

Royal Sonesta 

Led by Andrew Bohrer with Chef Neil 

Robertson 

Presented by Presented by Haus Alpenz, 

Herradura Tequila and VitaMix 

What techniques does a cook have to 

teach a bartender Explore different types 

of acidity, how different liqueurs offer different 

sweetness, how produce changes 

seasonally, and the difference between 

flavor and aroma. You’ll master the fresh 

sheet, the meat slicer and the blender. 

12:30 PM to 2:00 PM 

Advanced Sherry: 

Secrets, Lies & Solera 


Led by Camper English 

Presented by Botran Rum, Sandeman 

and Williams & Humbert 

Delve into the production parameters 

and secrets of sherry. Examine aging 

practices and explore the terroir of 

different sherries. Learn about a few commonly 

told fibs and shortcuts in sherry 

production, as well as hard-to-find anada 

sherries, non-solera vintage-dated sherries, 

and unfiltered “en rama” selections. 

Finally, explore sherry in cocktails. 

Digging into the Roots of Tequila 


Led by Elayne Duff with Enrique De 

Colsa, Miguel Cedeño Cruz, Don Lee 

and Amy Stewart 

Presented by Don Julio Tequila 

Dig into the roots of tequila! Learn how 

agave is grown and how it affects the 

final product; compare distillates from 

Mexico’s tequila-producing regions; hear 

insights from industry experts; investigate 

horticulture methods; and examine how 

the distiller’s craftsmanship is similar to 

the bartender’s creative process. 

The Team Equation: How To Build a 

Family Instead of Hiring a Staff 


Led by Dushan Zaric with Simon Ford 

and Jim Meehan 

Presented by Stolichnaya Vodka 

Join Dushan Zaric in identifying the real 

reason for a successful restaurant or 

Seminars 

bar—the service team. Learn how to 

build the tribal relationship within the 

service staff; hire the right people; retain 

staff; and build a team that builds your 

bar’s personality. This is a recommended 

follow-up workshop to last 

year’s “From Cocktail Napkin to Cocktail 

Bar” seminar. 

1:00 PM to 2:30 PM 

Simplexity: Complex Simplicity 


Led by Claire Smith with Jeffrey Kluger 

and Tristan Stephenson 


What makes a cocktail simple Learn how 

we often mistake immensity for complexity 

and subtlety for simplicity, and how 

you can turn simple ideas into beautiful, 

complex and powerful concepts. 

Part 1: The Vermouth Institute 


Led by Philip Duff with Jared Brown, 

Martin Doudoroff, Audrey Fort, Giuseppe 

Gallo, Neil Kopplin, Alex Kratena, 

Franky Marshall, Agostino Perrone 

and Eric Seed 

Presented by La Quintinye Vermouth, 

Martini & Rossi 

You may know enough about vermouth 

to get by, but do you know enough to get 

ahead Come to the Vermouth Institute, 

only the second-ever curated series of 

three seminars at Tales! At the end of 

these three seminars, you’ll receive the 

Certificate of Membership of the Institute 

of Vermouth. 


3:00 PM to 4:30 PM 

Oxidation: The Good & The Bad 


Led by Darcy O’Neil with Alex Velez 

Presented by Haus Alpenz 

Understanding how oxidation works can 

add another tool to a drink mixer’s toolbox 

and improve aged cocktails and open up 

new areas for drink development. Explore 

methods of oxidation and how they can 

be used to create unique drinks. 

The WED Talks: Thursday 


Led by Philip Duff with Dave Broom, 

Andy Gemmell and Neyah White 

Inspired by the TED talks, welcome to WED 

Talks: Whisky, Entertainment, Development! 

Talks will be no longer than 15 minutes 

each. Topics include Getting Scots To 

Drink Whisky; Japan & The Water Highball; 

The Importance of Good Wood; Growing 

a Distillery from Scratch; The Botanical History 

of Whisky; and The Whisky Sour. 

3:30 PM to 5:00 PM 

The Savoy’s Green Fairy 

Secrets Revealed 


Led by Alan Moss with Ricky Gomez 

and Erik Lorincz 

Presented by Drinkupny.com, Pernod 

Absinthe and Plymouth Gin 

Harry Craddock’s role in keeping old cocktails 

alive and creating new ones is undisputed. 

Lesser-known is his role in keeping 

absinthe alive. See how the Savoy’s 

traditions are maintained and adapted 

using Craddock’s absinthe cocktails. 

Lucrative Libations 


Led by Cameron Bogue with Ryan 

Magarian 

Presented by Diageo 

Learn how to implement a cost-effective 

cocktail program into start-up and existing 

beverage programs. Find solutions to implementing 

a world-class “fresh” beverage 

program in everything from single-store 

ventures to multi-unit operations. 

Friday, July 19 

10:00 AM to 11:30 AM 

School of Spirits: Scotch—A Spirit 

Full of Baggage or Taste 



Discover the product realities of Scotch 

and equip yourself to make informed recommendations 

that encourage trial and 

deliver reward. Those that complete the 

series will receive certification from Tales 

of the Cocktail ® and Taste and Flavour ® 

Grape’s Great Leap Toward Immortality 


Jason Wilson with Florence Castarède, 

Audrey Fort, Charles de Bournet Marnier 

Lapostolle, Duggan McDonnell and May 

Matta-Aliah 

Presented by G’Vine Gin and Kappa Pisco 

Grape-based spirits may be the most 

underrated, underutilized bar ingredient. 

With so many developments surrounding 

grape-based spirits, there’s no better time 

to discuss the role of grapes in spirits. 

Seminars 

Usquebaugh! A Radical 

Spin on Scotch 


Led by Dave Broom with Ryan 

Chetiyawardana, Stephen Marshall 

Presented by Dewar’s 

Discover how the world’s most complex 

aged spirit has been used and enjoyed for 

more than 600 years. Dave Broom will be 

talking, Stephen Marshall will spin tunes 

and Ryan Cheti will shake and stir drinks 

that show whisky’s forgotten history. 

10:30 AM to 12:00 PM 

An Apple a Day Keeps the 

Drinker at Play 


Led by Jacob Briars with Colin Field and 

Sebastian Reaburn 

Presented by Boulard VSOP, Laird’s 

Applejack, Lecompte 5yr, Pere Magloire 

VSOP and Spirit France 

Explore cider’s history and how its use in 

cocktails can elevate any tipple. Discover 

how apple juice and the acids in the fruit 

lift drinks from the mundane and help cure 

a hangover. And discover how almost any 

brandy drink tastes better with Calvados. 

Grow Your Own: 

Successful Bar Gardens 


Led by Amy Stewart with Susan Morrison 

Presented by Pages and Luxardo 

Chefs have been growing their own 

ingredients for years—but what about 

bartenders This is the master class for 

growing your own. 


12:30 PM to 2:00 PM 

Fun with Hydrocolloids 


Led by Douglass Miller with Cheryl 

Stanley 

Learn how bartenders can easily incorporate 

the use of hydrocolloids in cocktails. 

The demo will focus on how versatile hydrocolloids 

are and show different uses for 

them behind the bar. The cocktails served 

will utilize the techniques talked about. 

Agave Amigos: 

A Rare Agave Spirit Tasting 


Led by Misty Kalkofen with Marco A 

Ochoa Cortes, Pedro Jiménez Gurría 

and David Suro 

Presented by Tequila Interchange 

Project 

Learn about some lesser-known agave 

distillates. Along with a tasting tour of 

Mexico, learn about the history, culture 

and tradition of agave distillates in Mexico 

and consider the current challenges faced 

by artisanal producers due to the introduction 

of big business and legislation. 

Buzz Management 


Led by Darcy O’Neil 

A good bartender knows when to put 

the brakes on a fast-drinking guest, but 

successful bar owners also know that a 

steady stream of drinks need to flow to 

remain a viable business. This session will 

expand the low-alcohol drink repertoire 

of bartenders, allowing them to better 

serve guests. 

1:00 PM to 2:30 PM 

Hey, Good-Looking 


Led by Francesco LaFranconi and 

Charlotte Voisey 


Aroma is often under-played in cocktails, 

yet the final flourish can drastically improve 

the drinking experience. From the history of 

the cocktail umbrella to the simple delights 

of a lemon twist, we’ll explore the possibilities 

and duties of the cocktail garnish. 




Martin Doudoroff, Audrey Fort, 

Giuseppe Gallo, Neil Kopplin, Alex 

Kratena, Franky Marshall, Agostino 

Perrone and Eric Seed 

Presented by La Quintinye Vermouth 

and Martini & Rossi 




only the second-ever curated series of 

three seminars at Tales! At the end of 

these three seminars, you’ll receive the 

Certificate of Membership of the Institute 

of Vermouth. 

3:00 PM to 4:30 PM 

When American Bartenders 

Invaded Cuba 


Led by Jared Brown 


Jared Brown has traveled extensively 

through Havana over the past six years, 

Seminars 

documenting its bars and the people who 

worked in them during the golden age of 

Cuban cocktails. He’ll present his findings 

in words, pictures and drink of this 

American invasion of Cuba. 

The WED Talks-Friday 


Led by Philip Duff with Gable Erenzo, 

Ralph Erenzo and Gary Regan 

Inspired by the popular TED talks, 

welcome to WED Talks: Whisky, Entertainment, 

Development! All talks will 

be coached and curated by Philip Duff 

and will be no longer than 15 minutes 

each. Topics will include Getting Scots 

To Drink Whisky; Japan & The Water 

Highball; The Importance of Good Wood; 

Growing a Distillery from Scratch; The 

Botanical History of Whisky; and The 

Whisky Sour. 

3:30 PM to 5:00 PM 

Water World: 

Water in Spirits and Drinks 


Led by Camper English 

Presented by Bowmore Single Malt 

Scotch Whisky and Perrier 

Learn about water in distillation and the 

purified water used to dilute spirits to 

bottle strength, plus explore the types of 

filtration used to clean water in industrial 

settings. Follow as water turns into ice 

and learn what causes clouding. Then 

study water used in drinks. Finally, 

examine carbonated water, both in nature 

and in bottles. 


How Bars Spend Your 

Hard-Earned Money 


Led by Bobby Heugel 

That $9 cocktail doesn’t go far when 

there’s bar rent, booze, juice, taxes and 

toilet paper to pay for. This seminar is for 

consumers and pros to discuss the how 

and why of bar margins and expenses. 

Saturday, July 20 

10:00 AM to 11:30 AM 

School of Spirits: American—In 

Fashion Yes, but a Match for Scotch 



Learn why American whisk(e)y has no 

reason to feel inferior to Scotch and how 

the product realities, unique to American 

whiskey, can turn today’s fashion choice 

into tomorrow’s informed habit. Those 

that complete the series will receive 

official certification from Tales of the 

Cocktail ® and Taste and Flavour ® . 

The Tender Topic of Terroir 


Led by Paul Clarke and Ed Hamilton with 

Alexandre Gabriel and Bobby Heugel 

Presented by Cognac Ferrand and 

St. George Spirits 

Look at raw materials, such as agave, 

sugarcane and grapes, and explore how 

their essential characters are carried 

over—or forever lost—through fermentation, 

distillation and aging. You’ll taste 

spirits that are evocative of the places 

where the raw materials are sourced. 

60 Ideas in 60 minutes 


Led by Jamie Evans with Jackson 

Cannon, Laura Cullen, Charles Joly, 

Sean Kenyon, Theresa Paopao and 

Paul G. Tuennerman 

Presented by Oxley Gin 

Hear from some of the top bartenders 

about their secrets and tips on service, 

etiquette, experience, bar programs, ice 

programs and design to ensure that you 

are on the correct path to becoming your 

own success story. In 60 minutes, you’ll 

hear 60 creative and honest essentials to 

put you in charge of your own destiny. 

10:30 AM to 12:00 PM 

Charles H Baker: 

Guide to Latin America 


Led by Jacob Briars with David 

Cordoba, St John Frizell and Johnny 

Schuler 

Presented by Bacardi Rum and 

Pisco Porton 

When Charles H Baker’s guide to the 

food, drinks and drinkers of Latin America 

and the Caribbean was published in 

1951, many of the ingredients and flavors 

were little-known outside the region, 

but now we have ready access to both 

the local spirits and fruits. Baker may be 

gone, but his drinks and anecdotes will be 

brought to life in this session. 

Seminars 

From Oak to Smoke: 

The Ultimate Seminar 


Led by Alban Petiteaux with Audrey 

Fort, Ben Jones and Dave Pickerell 

Presented by Excellia Tequila, Hudson 

Whiskey, Rhum JM 

Learn about whether barrels should be 

shipped empty, full or broken-down; why 

oak is not the same in Portugal as in 

France; why Oregon has its own strain of 

oak; and why everything is being aged in 

barrels these days. 

12:30 PM to 2:00 PM 

Global Warning: 

Spirits & Climate Change 


Led by Wayne Curtis with Michael Blum, 

Dave Pickerell and Lorena Vasquez 

Presented by Zacapa Rum 

Distillers are starting to pay attention to the 

potential impact of climate change on spirits. 

We’ll look at what’s known and where 

we’re headed. You’ll taste spirits aged at 

varied temperatures to see how just a few 

degrees can make a big difference. 

Bottled Carbonated Cocktails for Bars 


Led by Evan Wallace with Kyle Ford and 

Solomon Siegel 

Presented by Cointreau 

Learn about new methods and tools for 

batch-carbonating a cocktail and bottling 

it under counter pressure, with no loss of 

carbonation. Learn how to batch up to 10 

gallons of cocktail, carbonate it, and bottle 

it with any desired level of carbonation. 


Seminars 

Barking Up the Right Tree 


Led by Amy Stewart 

Presented by St. George Spirits 

While we celebrate the herbs, fruit, seeds, 

and nuts that flavor liqueurs, bitters, and 

spirits, the contributions of tree bark and 

resin are often overlooked or misunderstood. 

Join author Amy Stewart for an 

appreciation of a dozen trees whose role 

in cocktail history may surprise you. 

1:00 PM to 2:30 PM 

European Rums Uncovered: 

What’s the Story 


Led by Ian Burrell with Alexandre 

Gabriel and Richard Seale 

Presented by Banks 5 Island Rum, Dos 

Maderas Rum and Plantation Rum 

Ian Burrell will take you through a tasting 

of some of the more notable European 

rums on sale in the U.S., plus a few 

exclusive rums for seminar attendees. 




Martin Doudoroff, Audrey Fort, Giuseppe 

Gallo, Neil Kopplin, Alex Kratena, 

Franky Marshall, Agostino Perrone and 

Eric Seed 

Presented by La Quintinye Vermouth, 

Martini & Rossi 




only the second curated series of three 

seminars at Tales! At the end of these 

22 Tales of the Cocktail ® 2013 

three seminars, you’ll be expert in every 

aspect of this essential cocktail ingredient 

and will receive the Certificate of Membership 

of the Institute of Vermouth. 

3:00 PM to 4:30 PM 

I Love...I Hate...BIG BRANDS 


Led by Claire Smith with Jacques 

Bezuidenhout, Jacob Briars, Robert 

Cameron, Erick Castro, Simon Ford and 

Angus Winchester 


Working for a big brand can often feel 

like having bad breath. What is it about 

the big brands that turn us off so much 

Join this illustrious panel as they pit Love 

against Hate, Niche against Mass, David 

against Goliath. 

The Dark Ages: Mixology, 1967-1988 


Led by David Wondrich with Jeff Berry 

Presented by Galliano 

The years between the death of tiki and 

the revival of the cocktail saw an impressive 

burst of creativity behind the bar, but 

not all good. Join David Wondrich and 

Jeff Berry as they trace a path through 

this culinary minefield. 

The Column Still: Pretty on the Inside 


Led by Camper English with Liza 

Cordero, John Jeffrey and Kevin Curtis 

Presented by Death’s Door Spirits, 

Don Q Rum, Michter’s Whiskey 

Get a deeper understanding of the inner 

workings of column stills and learn about 

the original column still design and the 

differences between today’s models, 

shapes and sizes. You’ll also learn about 

the different ways column stills are used 

in spirits. 

3:30 PM to 5:00 PM 

Low-Octane Libations 


Led by Kara Newman with Greg Best, 

Amanda Boccato, Kirk Estopinal and 

Joaquin Simo 

Presented by Cocchi Americano, Lillet 

and Pineau des Charentes 

Learn why Atlanta’s bartenders needed to 

invent their own low-octane “Suppressor” 

cocktail category and how to create 

a kick-ass cocktail lineup—when you 

don’t have a full liquor license. Also 

find out what happens when you build 

a world-class bar around cobblers and 

other historic aperitif cocktails, and 

sample drinks that embody the best of the 

low-octane revolution. 

Beyond the Coupe: Glassware in Bars 


Led by Ivy Mix with Mara Lee, Robin Mix 

and Jim Ryan 

Presented by Cardinal Spirits and 

Hendrick’s Gin 

This is an age when bartenders worry 

about even the slightest difference of 

measurement in a cocktail. But what 

about the vessels that house these 

drinks We’ll explore the evolution of 

glassware, different social connotations 

of glassware, and the question of which 

came first: the cocktail or the glass

Tasting Rooms 

Tuesday, July 16 

2:00 PM to 4:00 PM 

Warm Welcome With Fonseca BIN 27 


Presented by Fonseca 

Kick off Tales with a charming retro tradition! 

Join Fonseca BIN 27 and the #BIN- 

27Girls for punch and cookies. Try BIN 27 

neat or in a classic Ruby Port Punch created 

by David Wondrich—paired with chocolate 

chip cookies baked by Jacques Torres. 

2:30 PM to 4:00 PM 

Texas Tailgate Party 

Street Side, Hotel Monteleone 

Presented by Texas 

What great event would be complete 

without a Tailgate Party to kick it off 

The Lonestar State is sending its finest to 

throw the Texas Tailgate Party. Upscale 

cocktails with a parking-lot vibe and 

“Head to Tail” street food will make this a 

great way to help kick off Tales 2013. 

3:00 PM to 6:00 PM 

BarSmarts Reunion Party 

Pool Side, Hotel Monteleone 


If you’re in NOLA and you’re a BarSmarts 

grad, join your favorite Pernod Ricardians, 

the BAR, LLC guys and other industry 

luminaries for a poolside cocktail party. 

Swing by for great food, drinks and stories. 

And be sure to always drink responsibly. 

5:30 PM to 7:30 PM 

The Taste of Islay: Bowmore, 

Bivalves and Blindfolds 

Arnaud’s, 813 Bienville Avenue 

Presented by Bowmore Single Malt 

Scotch Whisky 

Journey to Bowmore without leaving New 

Orleans. See how water changes whisky, 

smell the peat smoke that gently dries Bowmore’s 

malted barley and taste Bowmore 

alongside oysters. Then do a blind tasting 

with Master of Malts Iain McCallum. You’ll 

taste Bowmore 12 Year Old, 15 Year Old 

“Darkest”, 18 Year Old, Dorus Mor and a 

few surprises from the No. 1 Vaults. 

6:00 PM to 7:30 PM 

A Southern Tailgate 

Kick-Off With Bulleit 

Street Side-Iberville Street, 


Presented by Bulleit Bourbon 

Join Bulleit as we kick-off Tales and 

celebrate the southern art of tailgating 

with our custom Woody Trailer. Hawthorn 

Beverage Group will craft unique twists on 

classic tailgating cocktails featuring Bulleit 

Bourbon, Bulleit Rye and Bulleit 10. 

6:00 PM to 7:30 PM 

Ole Smoky Moonshine Tasting Room 

Street Side-Bienville Street, 


Presented by Ole Smoky Moonshine 

Join Ole Smoky Master Distiller Justin 

King in exploring the flavors of Tennessee 

moonshine. Start with Ole Smoky’s Original 

100-proof Moonshine, an unaged corn 

whiskey. Then try a cocktail featuring Ole 

Smoky White Lightnin’, a smooth grain 

neutral spirit. Continue with Moonshine 

Cherries, and taste Ole Smoky’s Apple 

Pie, Peach and Blackberry flavored 

moonshine. Enjoy a cocktail with Ole 

Smoky, Tennessee’s first legal moonshine! 

Wednesday July 17 

8:30 AM to 10:30 AM 

Absolut Bloody Bar 

Mezzanine, Hotel Monteleone 

Presented by Absolut Vodka 

Absolut Vodka gives you the Bloody 

Mary, faithful friend of those cocktail 

connoisseurs who stop for no man. Have 

one. Have two. Indulge in the fixings … 

and then get out there and seize the day! 

More cocktails await. 

10:30 AM to 12:00 PM 

Worldwide Exclusive—The first Ile de 

Ré Cognac from CAMUS 

Bonnet Carre Room, Hotel Monteleone 

Presented by CAMUS Cognac 

CAMUS Cognac is celebrating the 150 th 

anniversary of Cognac-making and introducing 

the redesigned Elegance range. 

CAMUS’ three maritime-induced offerings 

will be poured. Experience this innovative 

selection of naturally iodine-rich and lively 

eaux-de-vie—a worldwide exclusive. 


Tasting Rooms 

New Vermouth Tasting Room 

Iberville & Bienville Ballrooms, 


Presented by Atsby, Cana’s Feast, 

Hammer & Tongs, Imbue Vermouth, 

Ransom Wine Co. & Distillery, Regal 

Rogue, Uncouth and VYA 

Over the last four years, few categories 

have created more buzz or controversy 

than New Vermouth. For the first time, nine 

producers are coming together to introduce 

you to the simple yet elegant formula of 

new vermouth. 

The Authentic Appalachian 

Moonshine Experience 

Royal Ballrooms C & D, 


Presented by Ole Smoky Moonshine 

Take a trip into the heart of Appalachia 

with Ole Smoky Tennessee Moonshine. 

Taste our authentic Original 100-proof 

Moonshine. We’ll also have Moonshine 

Cherries, Apple Pie, Peach and 

Blackberry flavored moonshine. Master 

Distiller Justin King will be serving Ole 

Smoky’s award-winning Apple Pie 

Moonshine. Enjoy the delicious heritage of 

Ole Smoky Tennessee Moonshine. 

12:00 PM to 1:30 PM 

1883-Routin Flavor 

With a Spin on a Mai Tai 

Snack Stand in the Lobby, 


Presented by “1883” Syrups 

Discover what happens when natural “1883” 

syrups from the French Alps mix with Old New 

Orleans Rum to make the perfect cocktail. 


1:00 PM to 2:30 PM 

The Sandeman Don Crawl 

Location listed at talesofthecocktail.com 

Presented by Sandeman 

Join George Sandeman for a bar crawl 

through the French Quarter with hundreds 

of black-caped Dons. Enjoy Sandeman 

Porto cocktails as unique as each hosting 

New Orleans bar and discover the secrets 

of the Don at each stop. Uncover the mystery 

of why he is “Famous for Pleasure.” 

2:00 PM to 3:30 PM 

Caribbean Ice-Cream Float 



Presented by El Dorado Rum & Barritt’s 

Ginger Beer 

What’s better than an ice-cream float on 

a summer day El Dorado’s version: pistachio 

ice cream with Barritt’s Bermuda 

Stone Ginger Beer and, of course, El 

Dorado’s Spiced Rum! 

2:30 PM to 4:00 PM 

World Tour of Single Malts 


Presented by Amrut Distilleries, 

Glenglassaugh, PVI Global, Stalk & 

Barrel Canadian Single Malt, Sullivans 

Cove and The English Whisky Co. 

Visit and sample Amrut Single Malts. 

Enjoy stalk and barrel from Canada. Take 

a trip to Tasmania and taste Sullivans 

Cove. Cross the pond for a dram of 

English Whisky Classic Single Malt. Then 

head to Scotland and enjoy whisky from 

Glenglassaugh. All of the single malts will 

be served neat and in a traditional whisky 

cocktail. Plus, sample food inspired by the 

countries you’ll visit. 

Becherovka Tasting Room 



Presented by Becherovka 

Celebrate the Bohemian way of life 

through Becherovka! We will have four 

mixologists from around the U.S. bringing 

Becherovka libations to life as we dance 

to bohemian beats. 

Global Launch of Louisiana’s 

Own BAYOU RUM! 



Presented by Louisiana Spirits 

Sample cocktails made with Silver Bayou 

Rum and Spiced Bayou Rum. You’ll 

also touch, taste and see the finest raw 

materials available, and swap rum stories 

with Billy Patout from M.A. Patout & Sons. 

The first 200 people in the door will pick 

up a signed Bayou Rum Swamp Survival 

package. You’ll need it to prepare to pet 

the alligator, hold baby gators, blow your 

duck call, grab a bite and, most importantly, 

enjoy some Bayou Rum! 

3:00 PM to 4:30 PM 

Mandarine Napoleon Imperial Battle 

of the Sexes at the Napoleon House 

The Napoleon House, 500 Chartres Street 

Presented by Mandarine Napoleon 

Mandarine Napoleon brings you the 

battle of all battles, man Vs. woman. 

Three male and female bartenders will

e paired against each other to create 

signature Mandarine Napoleon cocktails, 

and you will determine their fate. At the 

end, one sex will be named the winner 

and hailed as the conquerors. 

3:00 PM to 6:00 PM 

Me and Julio Down in NOLA 

Street Side, Hotel Monteleone 

Presented by Tequila Don Julio 

Tequila Don Julio invites you to kick off 

Tales in true NOLA style. Enjoy Cajun fare 

with a hint of a Mexican twist by a famed 

local culinary established along with 

specialty Don Julio drinks crafted by some 

of the country’s finest bartenders. As you 

sip and eat in style, you will also have the 

pleasure of listening to local jazz. 

3:30 PM to 5:30 PM 

Celebrating 150 Years 

With CAMUS Cognac 


Presented by Camus Cognac 

Celebrate CAMUS Cognac’s 150 th anniversary 

and be among the first to see 

the brand’s redesigned Elegance range. 

Indulge in aromatic and fruit-driven 

Cognacs, straight or in cocktails. 

4:00 PM to 5:30 PM 

The Perfect Happy Hour 



Presented by Perfect Purée 

Let The Perfect Purée of Napa Valley 

settle you into The Big Easy with an exploration 

of flavors—delectable libations and 

perfectly paired bites. 

4:00 PM to 7:00 PM 

Disaronno Hotel 

Hotel Mazarin, 730 Bienville Street 

Presented by Disaronno 

Disaronno brings fun back to bartending 

at the Disaronno Hotel. From classic to 

fruity, enjoy the versatility of Disaronno. 

Mixologists will be pouring creative 

libations, perfectly paired bites, and 

live music will make for an exciting 

atmosphere. 

4:30 PM to 6:00 PM 

George Dickel: Raising the Bar 

The Parish at House of Blues, 


Presented by George Dickel 

Three bars will be serving hand-crafted 

cocktails featuring Dickel No. 8, Dickel No. 

12 and the recently launched Dickel Rye. 

And master craftsman Jimmy DiResta 

will be building a George Dickel bar from 

the ground up, with the completed bar 

being donated to Tales of the Cocktail ® . 

There will be plenty of Tennessee-inspired 

cuisine and slow-cooked Memphis BBQ. 

Aperitivo Italiano 

Fleur de Lis Ballroom, Royal Sonesta 

Presented by Spirit of Italy 

Engage in a Venetian Carnevale experience 

with the family-owned Italian amari 

and liqueur producers of The Spirit of 

Italy. World-renowned Italian mixologists 

will prepare aperitivi cocktails featuring 

Amaro Lucano, Luxardo, Moccia, Nardini, 

Pallini, Toschi, Varnelli and Cocchi. 

Tasting Rooms 

5:00 PM to 7:00 PM 

The Whiskey Luau 

Poolside, Hotel Monteleone 

Presented by Bardstown Barrel Selections 

The Whiskey Luau is a whimsical take on 

tropical drinks and entertainment featuring 

drinks crafted with a whiskey base. 

Bardstown Barrel Selection’s whiskeys 

will be featured, including Redemption 

Rye, Redemption High Rye Bourbon, 

Temptation Bourbon, Riverboat Rye and 

Cornstar White Whiskey. 

3rd Annual VIVA SANGRITA!! VIVA 

TEQUILA OCHO!! National Finals 

d.b.a., 618 Frenchmen Street 

Presented by Tequila Ocho 

National finalists will be competing for a 

trip to Mexico to experience the La Altena 

distillery. Tomas Estes will be on hand 

with an all-star cast of judges. Cast your 

vote as the audience rankings factor into 

the final winner. There will be the epic 

Taceaux Loceaux Taco truck to feed y’all, 

more Tequila Ocho than you can shake a 

stick at and a ton of cold beer. 


Tasting Rooms 

12:00 AM to 2:00 AM 

Cointreau Rickey Moonlight 

Garden Soirée 


Presented by Cointreau 

At the magical hour of midnight, when the 

night is warm and the magnolias are in 

bloom, join Alfred Cointreau as he hosts a 

unique Cointreau moonlight garden soirée. 

The sultry street of New Orleans will be 

transformed into a luscious and captivating 

garden that will immerse you into the 

world of Cointreau. Mix and mingle at this 

moonlight garden soirée while sipping 

refreshing Cointreau Rickey creations. 

Talking Turkey on Bourbon Street 


Presented by Wild Turkey 

Join Associate Distiller Eddie Russell on 

Bourbon Street for a taste of Wild Turkey. 

On Wednesday evening after a long day 

of festivities, we’ll be pouring Wild Turkey 

Bourbon, and Eddie will also be sharing 

turkey sandwiches for late-night snacking. 


8:30 AM to 10:30 AM 




Absolut Vodka gives you the Bloody Mary, 

faithful friend of those cocktail connoisseurs 

who stop for no man. Have one. Have two. 

Indulge in the fixings … and then get out 

there and seize the day! More cocktails await. 


42Below Coffee Bar 

Criollo Bar, Hotel Monteleone 

Presented by 42Below Vodka 

Get your caffeine fix at the 42 Below 

Coffee Cart. We’ll be pouring espresso 

and coffee with the New Orleans Coffee 

Exchange. If you need something a little 

stronger, start your morning properly with 

Espresso Martinis and our signature Flat 

White cocktail. 

10:30 AM to 12:00 PM 

Jupiter Olympus Hopped-Up 

Bloody Mary Cart 

Corner of Bienville and Royal Street 

Presented by HOPHEAD Vodka 

HOPHEAD Vodka and Jupiter Olympus are 

teaming up to bring thirsty (and groggy) 

TOTCers a San Francisco eye opener. 

The Jupiter Olympus team will be serving 

Bloody Marys out of a converted hot dog 

cart outside the Hotel Monteleone—available 

in three flavors inspired by San 

Francisco neighborhoods: Chinatown, 

North Beach and the Mission. 

Hood River Distillers Presents the 

Absinthe Lounge 


Presented by Lucid Absinthe 

Stop in for a cocktail or two, as Hood 

River Distillers celebrates their recent 

acquisition, Lucid Absinthe Supérieure. 

Always handcrafted and never containing 

synthetic dyes or additives, Lucid set 

a standard for quality in the U.S. Meet 

master distiller T.A. Breaux and see his 

full range of the ultra-premium Jade 

absinthes. 

Sandeman’s Pleasure Reinvented! 



Presented by Sandeman 

Explore the style of Portugal with George 

Sandman and mixologist Jonathan 

Pogash. You’ll be treated to culinary and 

cocktail delights while being transported 

to Portugal. Discover your inner Don in 

our photo booth, relax with our masseuse, 

indulge in chocolate delights and learn 

how to create Porto Pleasure in a glass! 

UrbanDaddy presents”Stoli’s Most 

Original Bartender” Contest 



Presented by Stolichnaya Vodka and 

Urban Daddy 

The climax to an exhilarating multi-city 

search begins when UrbanDaddy and 

Stoli pit five of the country’s most talented 

bartenders against each other. They’ll 

put their shakers through their paces and 

showcase what makes them an original 

bartender. Only one will be named Stoli’s 

Most Original Bartender. The winner will 

be profiled by UrbanDaddy and receive an 

extravagant night to see their hometown in 

a way that only UrbanDaddy can arrange. 

12:00 PM to 1:30 PM 

Cinn-Fully Delicious by 

Black Velvet Whisky 


Presented by Black Velvet Original Cinn 

and Black Velvet Toasted Caramel Whisky 

Sample a delicious pairing of the Black 

Velvet Original Cinn cocktail, featuring 

new Black Velvet Cinnamon Rush Whisky,

Tasting Rooms 

Black Velvet Toasted Caramel Whisky 

and refreshing apple cider. Paired with a 

sinfully savory and satisfying pork slider, 

this is a heavenly combo that will have 

you saying Amen! 

12:30 PM to 2:00 PM 

Indie Spirits That Rock 

Fleur de Lis Suite, Royal Sonesta 

Presented by Indie Spirits 

Taste wonderful spirits and mixers from 

around the world and meet the people 

who are driven to succeed against all odds 

in this highly competitive business. Great 

music provides a lively background for 

these would be spirits business rock stars. 

Green Hour and Bech Czech 

Garden Party 

New Orleans Pharmacy Museum, 

514 Chartres Street 

Presented by Pernod Absinthe and 

Becherovka 

Enjoy an afternoon of sips, sweets and 

surprises. Sneak off the street and step 

into our world of treats and sweets featuring 

that most mysterious and inspirational 

of spirits: Pernod Absinthe. We will have 

cakes and candies, cocktails and green 

fairies. In the garden you are invited to 

taste Becherovka in perfect pairing with 

local NOLA beers and snacks. 

Midori’s Stairway to Melon 

Regal Suite, Royal Sonesta 

Presented by Midori 

Elevate your palate as Midori brings 

different evolutions of fresh melon flavor 

through a variety of cocktails. Global 

brand ambassador Manuel Terron will 

help you through this unique olfactory experience 

and explain the complex process 

behind the world’s original melon liqueur. 

Bruichladdich: Progressive 

Hebridean Distillers 

Evangeline A&B Ballroom, 

Royal Sonesta 

Presented by Bruichladdich 

Join us for a modern sensory journey from 

unpeated Bruichladdich, breathing in the 

salt-soaked sea air as we pass the barley 

fields to the village of Port Charlotte where 

huge peat banks were used to fire pre- 

Prohibition tastebuds. Then we will head 

up the hill, to Octomore, spiritual home of 

the world’s most heavily peated whiskies. 

2:00 PM to 3:30 PM 

Caorunn Small Batch Scottish Gin 

Snack Stand 

Snack Stand in the Lobby, Hotel 

Monteleone; Presented by Caorunn Gin 

Stop by for a bonnie glass of hand-crafted 

gin! We’ll be serving a refreshing appleinfused 

Caorunn & Tonic paired with a 

tasty culinary concoction. Learn about 

Caorunn’s unique botanicals and enter 

to win tickets to a premier Tales of the 

Cocktail ® event! 

Sailor Jerry Spiced Rum 

Tasting Time 

R Bar, 1431 Royal Street 

Presented by Sailor Jerry 

In true Americana spirit, the Sailor Jerry 

team will host a Sailor Jerry Backyard 

BBQ. Right on the streets of the Marigny 

in front of the Sailor Jerry pop-up inn, the 

team will roast a pig in Sailor Jerry with 

all the fixins on the side. Enjoy Sailor Jerry 

cocktails and a picnic table-lined street 

in the midst of local tattoo artists painting 

original Norman Collins flash work and 

some loud and proud classic Americana. 

Laisser Les RUM Temps Rouler 

Michalopoulos, 617 Bienville St. 

Presented by Old New Orleans Rum 

Old New Orleans Rum is teaming up 

with Saint Arnold Brewing Company to 

give tasters the chance to experience 

the remarkable blend of old and new 

with cocktails that range from classics to 

modern concoctions. A Saint Arnold brew 

that was aged in an Old New Orleans 

Rum barrel will be featured alongside 

beer, cocktails and other treats. There will 

also be door prizes and giveaways for a 

few lucky visitors! 

A Taste of the New South: 

Hosted by Tom & Hollis Bulleit 

Latrobe’s on Royal, 403 Royal Street 

Presented by Bulleit Bourbon 

Tom and Hollis Bulleit invite you to join 

them for a celebration of the New South 

and the independent spirit that drove Tom 

to resurrect his great-great-grandfather’s 

150-year-old bourbon recipe. Several 

of the nation’s pioneering bartenders 

will mix classic whiskey cocktails with 

contemporary twists, featuring Bulleit 

Bourbon, Bulleit Rye and Bulleit 10. 

Kentucky-inspired cuisine will be 

prepared, and the venerable Latrobe’s on 

Royal will immerse you into the world of 

the New South. 


2:30 PM to 4:00 PM 

Pyrat Rums: The Enlightened 

Ultra-Premium Dark Rum 


Presented by Pyrat Rum 

Join us in the Pyrat rum tasting room 

to explore and experience your path 

to enlightenment. We’ll be featuring 

several cocktails, prepared by talented 

mixologists from across the country and, 

of course, sampling our versatile, sophisticated, 

high-quality Pyrat XO Reserve and 

Pyrat Cask 1623 rums. 

Pisco Pavilion 



Presented by Pisco Pavilion 

The Pisco Pavilion is a unique opportunity 

to taste pisco from multiple Peruvian 

producers at the same time. Along with 

tasting a vast array of Peruvian pisco, 

you will acquire skills and techniques for 

mixing cocktails from pisco distillers and 

brand ambassadors. 

Explore the World of Fratelli Branca 

Royal Ballrooms C&D, Hotel Monteleone 

Presented by Fratelli Branca 

Embark on a mystical educational journey 

through the world of Fratelli Branca. Enjoy 

specialty cocktails that feature all the 

spirits from the Fratelli Branca portfolio, 

and meet Edoardo Branca of the Branca 

family. Linger with a cocktail, espresso 

or share a Fernet-Branca with friends— 

Fratelli Branca style. At the end, you will 

be rewarded in true Italian style. Curious 

Come join us. 

Monkey Shoulder Scotch Whisky 

Tasting Room 



Presented by Monkey Shoulder Whiskey 

Roll up for all the fun of the fair as 

Monkey Shoulder takes to the street with 

games to make you giggle and cocktails 

to quench your thirst! Ambassadors 

Freddy May and Dean Callan will be in 

charge of the fun button, so expect a 

seriously cheeky amount of amusement. 

There might be coconuts, fire trucks 

and more. 

Olmeca Altos 



Presented by Olmeca Altos Tequila 

Olmeca Altos wants you to embrace 

tequila’s spirit of fun, and we can’t think 

of a better way to do that than with the 

help of a Taco Truck, the culinary world’s 

answer to this everyday’s-a-party liquor. 

Lime, salt, tortillas full of seasoned 

beef—some things are just meant to go 

with tequila. 

3:30 PM to 5:30 PM 

The Elegant Hour With Lady Lillet 


Presented by Lillet 

Pause for an hour or two of elegance at 

Tales with Amanda Boccato as she shows 

her refined take on proper ladylike imbibing 

by enjoying an aperitif with emphasis 

on the joie de vivre! 

Tasting Rooms 

4:00 PM to 5:30 PM 

Pallini Snack Stand 


Presented by Pallini Limoncello 

Join Pallini Limoncello for a taste of our 

delicious cocktails paired with a sweet, 

refreshing snack. 

4:30 PM to 6:00 PM 

A 21-Cocktail Salute to the 21 st 

Amendment 


Presented by Anchor Distilling 

Taste 21 cocktails created by bartenders 

from around the U.S. and toast to the 

80 th anniversary of the Repeal Act. Each 

bartender will be judged on a “3-drink 

menu” consisting of 1 punch, 1 cocktail 

and 1 shot. The judging panel will consist 

of Anchor Distilling President David King, 

attending guests, and bartenders Jackson 

Cannon, Russell Davis, Jim Meehan and 

Charles Joly. Between cocktails, meet the 

suppliers from Luxardo, BenRiach, Glendronach, 

HINE and BarSol and taste through 

the Anchor’s portfolio of 300+ spirits. 

Rare and Exotic Fruit From 

Around the World 


Presented by Boiron 

Enjoy cocktails made with ingredients 

from exotic origins, such as bergamot 

from Italy, coconut from Thailand, 

Alphonso mangoes from India, kalamansi 

from the Philippines, and dark red plum 

from Serbia. Cocktails will be crafted 

by Boiron Fruit Puree Ambassador and 

President of AlambiQ Inc, Freddy Diaz. 


The Master Distiller’s Experience: 

The Heaven Hill Full Barrel Program 

Evangeline A&B Ballroom, Royal Sonesta 

Presented by American Whiskies Collection 

Share the Master Distiller experience with 

the Heaven Hill American Whiskey Collection 

Barrel program as six of the leading 

cocktail accounts in the U.S. serve their 

personal Heaven Hill barrel selections. 

Choose from Heaven Hill’s premium 

American Whiskey Collection brands, including 

Elijah Craig 12 Year Old Bourbon, 

Evan Williams Single Barrel, Bernheim 

Wheat Whiskey and Henry McKenna 10 

year old Bottled-in-Bond. 

5:00 PM to 7:00 PM 

Zubrowka / ZU Vodka Tasting 


Presented by Zubrowka/ZU 

Sip hand-crafted Zubrowka cocktails and 

punches created by Global Brand Ambassador 

Daniel Undhammar. What better 

way to enjoy the Big Easy than mingling 

with friends while enjoying music, sun, 

pool, cocktails, dreams and Zubrowka. 

5:00 PM to 10:00 PM 

2013 USBG Mixing Star National Final 



With six regional competitions down, the 

USBG and Disaronno have been searching 

for the next “Mixing Star”! Watch 12 

finalists exhibit the element of skill, performance 

and entertainment that comes from 

a well-rounded professional. See who will 

receive a trip to the Venice Film Festival! 

6:00 PM to 8:00 PM 

Barrel-Aged Boulevard by Zacapa 



Presented by Zacapa Rum 

Learn about Zacapa Rum’s rich history 

and sistema solera barrel-aging process 

by sampling delicious barrel-aged 

cocktails. Join mixologist Elayne Duff and 

Master Blender Lorena Vasquez and experience 

a fresh twist on classic cocktails. 

10:00 PM to 1:00 AM 

Angostura Bitters U.S. Cocktail 

Challenge Live Finals 

The Joy Theater, 1200 Canal Street 

Presented by Angostura 

Cheer on five of the top U.S. bartenders as 

they compete for a $5,000 prize and a trip 

to Trinidad. Each bartender will have seven 

minutes to prepare two cocktails while 

the audience enjoys samples of and votes 

for their favorite bartender to help crown 

the People’s Choice Award. RSVP for the 

Angostura Bitters U.S. Cocktail Challenge 

Live Finals to Angostura@hkstrategies.com 

Tasting Rooms 

10:00 PM to 2:00 AM 

American Ingenuity Transport 

Starting from the Hotel Monteleone, 

going to Cure and Bellocq 

Presented by The American Still Life 

Collection 

No modern cocktail pilgrimage to New 

Orleans is complete without a visit to 

Cure and Bellocq. Get there and back 

safely and comfortably. A shuttle will run 

round-trip from Hotel Monteleone to Bellocq 

to Cure on three consecutive nights. 

Onboard bar chefs Dan Searing and David 

Ortiz will offer fresh cocktails. 

12:00 AM to 2:00 AM 

Licor 43 After-Dark Midnight 

Drinks and Tapas 


Presented by Licor 43 

Stop by Licor 43 After Dark where we’ll 

be serving drinks and bites with a Spanish 

flair. We’ll also be serving shots of our 

popular “43 Mini Beer,” Carajillos and 

cocktails designed to refuel you for your 

next stop or cap the evening. 


8:30 AM to 10:30 AM 













Get your caffeine fix at the 42 Below Coffee 

Cart. We’ll be pouring espresso and coffee 

with the New Orleans Coffee Exchange. 

If you need something stronger, try an 

Espresso Martini or our Flat White cocktail. 


10:30 AM to 12:00 PM 

Jupiter Olympus Hopped-Up 

Bloody Mary Cart 

Corner of Bienville and Royal Street 

Presented by HOPHEAD Vodka 

HOPHEAD Vodka and Jupiter Olympus are 

teaming up to bring thirsty (and groggy) TOT- 

Cers a San Francisco eye opener. The Jupiter 

Olympus team will be serving Bloody Marys 

out of a converted hot dog cart outside the 

Hotel Monteleone—available in three flavors 

inspired by San Francisco neighborhoods: 

Chinatown, North Beach and the Mission. 

Historic and Modern Milk Punches 


Presented by Oro Pisco & St. George Spirits 

Join tiki goddess Suzanne Long, barman 

Christopher James, and the spirits writer 

Warren Bobrow as they team up with St. 

George Spirits and ORO Pisco to lead you 

on a liquid romp through the history of 

Milk Punch. Raise your glass and taste 

your way through centuries of historic milk 

punches from Colonial America to today. 

Montelobos Mezcal & Reyka Vodka 

Tasting Room 



Presented by Montelobos Mezcal & 

Reyka Vodka 

Meet Ivan Saldana, creator of Montelobos 

Mezcal and all-round agave academic. 

Taste Montelobos neat and in cocktails 

while learning about mezcal. Also experience 

the inventive spirit of Reyka Vodka. 

A wonderful way to start the day with 

cocktails by Charlotte Voisey. 

Four Roses Bourbon 125 th 

Anniversary Celebration 


Presented by Four Roses Bourbon 

Enjoy Four Roses cocktails, learn about and 

sample all 10 Four Roses Bourbon recipes, 

and more! When’s the last time you tasted 

amazing distillate, let alone 10 different 

fabulous distillate recipes How about 

sampling all 10 matured bourbon recipes 

We have a few other things up our sleeve, 

so join the celebration to find out more! 

ELYX Tasting Room 

Bevolo, 521 Conti Street 

Presented by Absolut Elyx 

Observe the work that goes into creating 

each individual and iconic Bevolo copper 

lamp while sipping the artisan Elyx vodka, 

crafted by hand in small batches in a 

vintage copper still. Pair your Elyx cocktail 

with authentic Swedish cuisine and 

heighten the experience with a nosing 

session with Per Hermansson, Absolut’s 

Head of Sensory Analysis. 

12:00 PM to 1:30 PM 

Enhance Your Craft With 

Truvia ® Cocktails 



Presented by Truvia ® 

Taste fresh, flavorful Truvia ® cocktails 

made with the Truvia ® . New York Citybased 

mixologist Anthony Caporale and 

a Truvia ® brand representative will be on 

hand to answer your question about the 

industry’s most exciting cocktail ingredient 

that has yet to be discovered. 

Tasting Rooms 

12:30 PM to 2:00 PM 

Journey to La Primavera 



Immerse yourself in the birthplace of Tequila 

Don Julio. Meet Master Distiller Enrique de 

Colsa and discover the legacy of Don Julio 

González. Get a taste of Blanco, Reposado, 

Añejo, Añejo Claro, 1942 and REAL. Sample 

classic Mexican drinks created by USBG 

mixologists from across the U.S. as part of 

the USBG Tequila Challenge. As a keepsake, 

you’ll get an authentic Jalisco memento. 

Wild Foraged Cocktails: 

The Canadian Shield 


Presented by Bittered Sling Extracts, 

Victoria Spirits, Pemberton Distillery, 

Collingwood Canadian Rye Whisky 

Canada’s vast forests, mountains, lakes 

and grasslands make it one of the most 

interesting places in the world to find and 

forage for wild products. Select Canadian 

small-batch distillers will be showcasing 

their distillates, while some of Canada’s 

best bartenders execute stunning 

cocktails surely to present flavors and 

ingredients you haven’t had before. 

Back to the Classics: Revisiting 

Cognac Classics 


Royal Sonesta 

Presented by BNIC 

Discover the history of cocktails from 

the 19 th century onwards through a 

gallery curated by the BNIC. This gallery 

will revisit the timeline of the American 


Tasting Rooms 

cocktail, with an emphasis on how 

Cognac was used as a base on what are 

now considered American classics, like 

the Julep and the Brandy Crusta. You’ll 

get to taste some cocktails based on 

those American classics brought to you by 

Marcos Tello, Chris Hannah and Jonathan 

Pogash. You’ll also get to taste a variety 

of Cognacs and go home with some 

pretty sweet swag! 

12:30 PM to 2:30 PM 

Irish Whiskey House 

Cane and Table, 1113 Decatur Street 

Presented by Jameson Irish Whiskey 

Watch cooper Ger Buckley bring a 

cooperage to life in the courtyard of Cane 

and Table, enjoy whiskey cocktails by 

Jack McGarry and Sean Muldoon, and 

join Gary Regan and Dave Wondrich 

for a taste of the best of the Jameson 

portfolio: Redbreast, Midleton, Powers 

and Jameson. And did we mention the 

pig roast 

1:00 PM to 2:30 PM 

ELYX Tasting Room 

Bevolo, 521 Conti Street 

Presented by Absolut Elyx 

Observe the work that goes into creating 

each individual and iconic Bevolo copper 

lamp while sipping the artisan vodka, 

crafted by hand in small batches in a 

vintage copper still. Pair your Elyx cocktail 

with authentic Swedish cuisine and 

heighten the experience with a nosing 

session with Per Hermansson, Absolut’s 

Head of Sensory Analysis. 


2:00 PM to 3:30 PM 

Pallini Snack Stand 



Presented by Pallini Limoncello 

Join Pallini Limoncello for a taste of 

delicious cocktails paired with a sweet, 

refreshing snack. 

2:00 PM to 3:30 PM 

Peter F. Heering Sling Award Global 

Competition: Semi Finals 

Latrobe’s on Royal, 403 Royal Street 

Presented by Cherry Heering 

CHERRY HEERING ® . the essential ingredient 

in the famous Singapore Sling, has 

challenged the world’s best bartenders 

with the 2013 Peter F. Heering SLING 

Award ® Competition. CHERRY HEERING ® 

has asked bartenders to create their own 

interpretations of the classic Singapore 

Sling. Twenty contestants will win an iPad 

mini and the possibility to be one of five 

finalists competing for the grand prize at 

the 2013 Heering Sling Award Competition 

during the BCB Bar Convent in Berlin 

in October. The 20 semi-finalist will have 

their Sling recipes presented at Tales of 

the Cocktail. 

2:30 PM to 4:00 PM 

A Brilliantly British Spirits Affair 


Presented by Broker’s Gin and Hood 

River Distillers 

Meet brothers Martin and Andy Dawson, 

the faces and personalities behind the 

fastest-growing gin in the U.S. Expect to 

see traditional British icons, such as a red 

telephone booth display, while getting a 

taste of British humor from Martin and 

Andy dressed in their usual attire—a suit 

and bowler hat. In addition, the four winning 

mixologists from the Broker’s Bowler 

Cup will be featured and guests will taste 

their signature cocktails. 

Spirit of Speyside Tasting Room 



Presented by Benromach 

Single Malt Scotch 

Experience a “Speyside distillery, distilled” 

at the Benromach Tasting Room. 

Sample three award-winning single 

malts from our craft distillery, along with 

cocktails made with the 2012 World 

Whisky Awards Best Whisky Liqueur, 

Dunkeld Atholl Brose. The room will have 

light Scottish fare, contemporary music 

and giveaways. 

DRAMBUIE ® Tales on Tap 

Royal Ballrooms C&D, 


Presented by DRAMBUIE ® 

Taste some of the best draft cocktails 

around as Tales of the Cocktail ® showcases 

the three finalists for its “Tales 

on Tap” contest. We’re offering more 

than $10,000 in prizes for the best draft 

cocktail recipes! The three finalists will 

compete head-to-head and will be evaluated 

by an independent judging panel. 

The grand-prize winner’s check will 

be presented by Tales of the Cocktail ® 

founder Ann Tuennerman.

Larceny Bourbon Street Activation 



Presented by Larceny 

Larceny Bourbon: A taste made famous 

by an infamous act. Larceny Bourbon 

has taken the cocktail world by storm. 

Experience the mystery and mythology 

surrounding John E. Fitzgerald and the 

act that established a legendary bourbon. 

Larceny will make a repeat offender of any 

drink slinger. Get caught up in the act. 

Tito’s DIY Infusions 



Presented by Tito’s Vodka 

Join Tito’s in learning how to make your 

own flavored vodka infusions using fresh 

spices, fruits and herbs! 

The Elegant Hour With Lady Lillet 


Presented by Lillet 

Pause for an hour or two of elegance with 

Amanda Boccato as she shows you her 

refined take on proper ladylike imbibing 

by enjoying an aperitif with emphasis on 

the joie de vivre! 

4:00 PM to 5:30 PM 

Knappogue Snack Stand 



Presented by Knappogue 

Stop by the Knappogue Castle Irish 

Whiskey snack stand for an end-of-day 

dram and a hearty bite. 

4:00 PM to 7:00 PM 

Meet the USBG Mixing Stars 



Meet the top national finalists from the 

Disaronno Mixing Star Final Cocktail Competition. 

Taste some of the best cocktails 

around as Disaronno showcases these 

outstanding star-quality cocktails. 

4:30 PM to 6:00 PM 

Journey to La Primavera 



Immerse yourself in the birthplace of 

Tequila Don Julio. Meet Master Distiller 

Enrique de Colsa and discover the 

legacy of Don Julio González. You’ll taste 

Blanco, Reposado, Añejo, Añejo Claro, 

1942 and REAL. Sample classic Mexican 

drinks created by USBG mixologists from 

across the U.S. as part of the USBG 

Tequila Challenge. As a keepsake, you’ll 

get an authentic Jalisco memento. 

Russian Drinking Places: 

“Party Booze a’la Russ” 


Presented by Smirnoff Vodka 

In the 16 th century “Kabak” became one 

of the first establishments in Russia to 

resemble the modern bar. In the 19 th 

century, the Russian version of “Bodega” 

opened, also known as “Pogrebok.” And 

in the early 20 th century, a drinking area in 

Russian restaurants was called “Buffet.” 

Experience these establishments with Moscow 

bartenders while they put their twist 

on traditional mixed drinks and snacks. 

Tasting Rooms 

The Most Innovative Tequila Products 


Presented by Cámara Nacional de la 

Industria Tequilera 

Tequila has conquered the most demanding 

palates. Its versatile nature and rich 

organoleptic characteristics have attracted 

people around the world to use the spirit in 

cocktails. We invite you to experience true 

agave flavors and discover the trends and 

the most innovative and unique products 

available in the U.S. 

5:00 PM to 7:00 PM 

Angostura Orange Grove Pool Party 


Presented by Angostura 

Angostura ® is turning the Monteleone’s 

pool into its own orange grove for a laidback 

pool party. Leave your shoes at the 

door and join us poolside for Angostura ® 

orange bitters cocktails, food and fun. 


5:30 PM to 7:00 PM 

A Noble Experiment 

“Batch Aged Cocktail” 

Batch, Hyatt French Quarter, 

800 Iberville Street 

Presented by Batch Bar 

Taste your way through our own Noble 

Experiment as we tap into our newest 

barrel-aged cocktail. Taste a flight of our 

New Orleans cocktail aged in a 20-liter oak 

cask for two, six and eight weeks. Enjoy 

a flight of house-aged Bols Genever, matured 

for eight weeks in one-liter, five-liter, 

and 20-liter oak barrels. Barrel makers will 

demonstrate how to properly season and 

care for oak barrels, and a mixologist will 

answer questions about barrel-aging. 

6:00 PM to 7:30 PM 

Be Brazillian Be Leblon 

Street Side Boteco 



Presented by Leblon 

Celebrating the culture of Brazil, Leblon 

is debuting the “Be Brazillian Be Leblon” 

movement to bring the best of Brazil to 

the world. Enjoy delicious Leblon cocktails 

and Brazilian music and food streetside. 

Lucas Bols Creates the World’s 

Largest Pousse Café 

Street Side-Bienville St., 


Presented by Bols Liqueurs 

It is said that the Pousse Cafe made its 

U.S. debut in New Orleans. The team 

from the Bols Bartending Academy on 

Tour invites you to see them demonstrate 

the art of bartending on a massive scale 

as they create the world’s largest Pousse 

Cafe. We will also be inviting someone to 

join us and add the final layer. 

10:00 PM to 2:00 AM 




Presented by The American Still Life 

Collection 

No cocktail pilgrimage to New Orleans 

would be complete without a visit to 

Cure and Bellocq. Get there and back 

safely and comfortably, courtesy of The 

American Still Life Collection. A shuttle 

will run round-trip from Hotel Monteleone 

to Lee Circle (Bellocq) to Uptown (Cure) 

throughout prime bar-hopping hours on 

three consecutive nights. Onboard bar 

chefs Dan Searing and David Ortiz will 

offer fresh cocktails. 

12:00 AM to 2:00 AM 

Jacob’s Ghost 

Midnight “Ghost Bar” 


Presented by Jacob’s Ghost 

Grab a seat at the stroke of midnight, 

and you’ll get a nightcap poured by the 

ghost of Jim Beam’s founding distiller. 

Jacob Beam is coming back seven generations 

later to pour Jacob’s Ghost, 

the new aged white whiskey, in cocktails 

not typically made with whiskey. For 

the first time at Tales, you’ll interact in 

real-time with the ghostly hologram of 

Jacob Beam. 

Tasting Rooms 


8:30 AM to 10:30 AM 










8:30 AM to 10:30 AM 




Get your caffeine fix! We’ll be pouring 

espresso and coffee with the New Orleans 

Coffee Exchange. If you need something 

stronger, start your morning with Espresso 

Martinis and our Flat White cocktail. 

10:30 AM to 12:00 PM 

Shellback Rum Hut 


Presented by Shellback Rum 

Shellback Rum salutes those with the 

spirit of discovery. Reward yourself at the 

Hotel Monteleone with mixologist-created 

cocktails featuring Shellback Caribbean 

Spiced Rum and Shellback Caribbean 

Silver Rum at the Shellback Rum Hut. This 

engaging cocktail environment is designed 

to honor the Caribbean heritage of 

Shellback and immerse you in a nautical 

journey that celebrates achievements and 

handsomely rewards those found worthy. 


To Sous Vide or Not to Sous Vide 



Presented by Jim Beam & Distillery 209 

Imagine getting the same qualities found in 

a barrel-aged cocktail without the expense 

or time necessary to implement a barrelaging 

program at your bar. Sous vide 

cocktails with toasted barrel chips can let 

you do this and more. Taste the possibilities 

the sous vide cocktail offers. 

Spirit of New Orleans Tasting Room 


Presented by Sazerac 

Tour some of New Orleans traditions 

featuring Sazerac Rye, Peychaud’s Bitters, 

Legendre Herbsaint and Praline Liqueur. Sip 

cocktails as you dine on New Orleans delicacies 

and learn about the history of some of 

the richest and oldest brands in our city! 

12:00 PM to 1:30 PM 

Gubba Rum Snack Stand 



Presented by Gubba Rum 

Stop by for an afternoon taste of Gubba 

Rum, an organic, premium rum with a 

smooth, full-bodied flavor. 

12:30 PM to 2:00 PM 

Bittercube National Cocktail 

Competition Finals 


Presented by Bittercube 

Join six finalists from around the U.S. for 

an exiting cocktail competition. The grand 

prize includes collaborating on a batch of 

Bittercube Bitters with co-founders Nick 

Kosevich and Ira Koplowitz and sharing in 

the profits of the batch. The competition 

will focus on rum cocktails, as Bittercube 

has teamed up with Cane and Table to 

help judge. The winning cocktail will 

also be featured on the menu at Cane 

and Table. Attendees will vote for their 

favorite libation and sample each of the 

six cocktails in the finals. 

Amaro Cocktails: Classic Cocktails 

With an Italian Twist! 


Presented by Amaro Montenegro 

Rediscover the “classics” at Amaro 

Montenegro’ s virgin voyage at Tales 

of the Cocktail®. We’ll reinterpret 

classic cocktails with our 100-year-old 

award-winning classic amaro. Classics 

such as the Negroni, the Manhattan and 

Planter’s Punch will be revisited with the 

help of bartenders’ recipes from around 

the country. Stop by to try something 

uniquely Italian! 

Sidecar by Merlet Competition & 

Uncorked: Basically Everything 

Good to Drink 


Presented by Uncorked 

Distillerie Merlet will be hosting the annual 

Sidecar Cocktail Competition and its 

distributor, Uncorked, will be showcasing 

an array of brands, including Bittermens, 

Fentimans, Greenbar Collective, 

MontMartre, Siembra Azul, Sombra and 

Vendetta Spirits. 

Tasting Rooms 

12:30 PM to 3:30 PM 

A Tale(s) of Two Cities: 

Cannes Meets New Orleans 

Poolside 


Presented by by Chivas Regal 

This year, Chivas Regal sponsored the 

Festival de Cannes, bringing a new level 

of luxury to the celebration. Now, Chivas 

Regal and Global Brand Ambassador 

Max Warner will host a VIP experience 

for Tales attendees, serving the same 

Gatsby-era cocktails that took the 

world’s most prestigious film festival by 

storm. Enjoy punches and other libations 

with taking away gifts that harness the 

style, sophistication and glamour of 

Cannes. 

2:00 PM to 3:30 PM 

Contratto’s Cocktail Club: 

19 th -Century Amari Meets 

21 st -Century Mixology 



Presented by Contratto 

Vermouth & Co. 

Enjoy 150-year-old revived recipes 

from Northern Italy’s historic producer, 

Contratto—recipes that have been carefully 

resurrected by famous winemaker 

and farmer Giorgio Rivetti (of La Spinetta 

fame) and mixed into cocktails that will 

wow you! 


2:30 PM to 4:00 PM 

Rum’s White Knight: Plantation 3 

Stars White Rum 


Presented by Plantation Rum 

From Cognac Ferrand comes their 

first-ever white rum, Plantation 3 Stars. 

Meet Cognac Ferrand proprietor Alexandre 

Gabriel and our 3 Stars Bartender 

Stars—Ian Burrell, Matty Durgin and 

Rocky Yeh—each serving up their unique 

Plantation 3 Stars cocktails. 

A Quest To Find The Best: 

The Ultimate Blind Taste Challenge 



Presented by Purity Vodka 

In a crowded category, one will stand 

alone. Join Purity ® Vodka for the ultimate 

prize match to prove that vodka can 

indeed have character and taste. Step 

into the “ring” for this blind tasting that 

will show that all vodkas are not created 

equally. Don’t miss the chance to crown 

the taste champion and see what other 

surprises are in store. 

The Accent for Your Cocktail 


Presented by Cedilla 

Discover Cedilla Açai Liqueur and learn 

about the development of the product and 

unique production process from founder/ 

owner Steve Luttmann. Unique cocktails 

will showcase the versatility of Cedilla. 

With more than 500 hand-picked açai 

berries in each bottle, Cedilla adds a 

Brazilian accent to any cocktail. 

Midnight Moonshine 

Revenuer’s Roadblock 

Front Steps of the Supreme Courthouse, 

400 Royal Street 

Presented by Midnight Moon 

The revenuers set up a road block on the 

front steps of the Supreme Courthouse. 

Be there when they bust Midnight 

Moon for using Junior Johnson’s family 

moonshine recipe and hand-crafting it 

with honest-to-goodness fruit. We’ve got 

cocktails stashed in the trunk of Junior’s 

old 1940 Ford bootlegging car. Cochon 

will serve the best southern food you’ll 

ever taste. Listen to the finest jailhouse 

blues while getting your own mug shot. 

3:30 PM to 5:30 PM 

Drink Spontaneously With Averna 


Presented by Averna 

Savor AVERNA alongside the newest addition 

to the Averna family, AVERNA CREAM, 

the first cream amaro. Kick back with the 

Tippling Bros while tasting Italy’s favorite 

spirit. The Italian phrase “Il Gusto Pieno 

Della Vita” means The Full Taste of Life 

and expresses the AVERNA philosophy of 

embracing all that life has to offer. 

4:00 PM to 5:30 PM 

Cane to Cocktail Snack Stand 



Presented by Donner-Peltier Distilleries 

Experience a taste of Thibodaux, Louisiana. 

Try a new spin on the classic Rum Rickey 

with Donner-Peltier’s 101-proof rum. Also 

experience Rougaroux Full Moon Dark Rum, 

Tasting Rooms 

an oaky, rich liquor perfect over ice. Then 

sample Rougaroux 13 Pennies, a warm praline 

rum. Or take a sip of ORYZA, a smooth, 

pure vodka distilled from Acadian long-grain 

rice. Enjoy snacks while you discover how 

cane syrup is made, and meet master 

distiller John Couchot and owners Beth and 

Tom Donner and Jennifer and Henry Peltier. 

4:30 PM to 6:00 PM 

Legends of Rum Meet & Greet Tasting 


Presented by Legends of Rum 

Enjoy a unique rum tasting session with 

legendary figures of the world of rum. 

Meet the master distillers and blenders 

as you sample their finest spirits. You’ll 

receive a Legends Of Rum booklet with 

information about each of the master 

blenders in attendance. 

Taste of Jamaica With Appleton 

Estate Rums and a Band of MIXFITS 


Royal Sonesta 

Presented by Appleton Rum 

Join Will “Always” Shine of Appleton 

Estate Rum, Sean “MFn” Kenyon of 

William’s & Graham in Denver, John 

“Irie” Lermayer of the Gale in Miami, Dom 

“Black Beard” Venegas of the Nomad in 

New York, Andy “The Liquid Pimp” Seymour 

of Liquid Productions in New York 

and Justin “The Closer” Noel of Closing 

Time Cocktails in New York for trip into 

the flavors and rhythms of Jamaica via 

cocktails paired with good vibes, island 

tunes, Jamaican-inspired cuisine and 

some spontaneous antics. 


5:00 PM to 7:00 PM 

Pernod Pool Party 


Presented by Ricard 

Ricard Pastis is the aperitif embodied, and 

we’re pairing it with the Pool Party. Don 

your suits and join us for a light cocktail. 

6:00 PM to 7:30 PM 

Snow Day Street Bar by 

Breckenridge Distillery 

Street Side-Bienville St., Hotel Monteleone 

Presented by Breckenridge Distillery 

Experience a high-country cocktail at the 

biggest little snowball to hit the Big Easy. 

Breckenridge Distillery calls a “Snow 

Day” in front of the Hotel Monteleone with 

grown-up snow cone cocktails. 

Gator-Tailing With BAYOU RUM! 



Presented by Louisiana Spirits 

You won’t have to go far to check out 

Bayou Rum’s 1957 GMC Bayou Wagon 

featuring a tasting of Louisiana’s own 

Bayou Rum! The Bayou Rum team will be 

serving up tasters of Bayou Rum cocktails 

from the pirogue (pronounced “p-row”) bar 

behind the tailgate of the vintage truck. 

10:00 PM to 2:00 AM 




Presented by American Still Life Collection 

No modern cocktail pilgrimage to New 

Orleans would be complete without a 

visit to Cure and Bellocq. Get there and 

back safely and comfortably, courtesy 

of The American Still Life Collection. A 

shuttle will run round-trip from Hotel 

Monteleone to Bellocq to Cure on three 

consecutive nights. Onboard bar chefs 

Dan Searing and David Ortiz will offer 

fresh cocktails. 

Sunday, July 21 

11:00 AM to 1:00 PM 

The Solerno “Pre-Pool Party” 

Pool Party 


Presented by Solerno Blood Orange Liqueur 

Jackie Patterson and Solerno Blood 

Orange Liqueur have something extraspecial 

planned for you on Sunday 

before the epic Milagro pool party. 

Join us at the rooftop pool of the Hotel 

Monteleone at noon to find out what all 

the fuss is about. 

12:00 PM to 4:00 PM 

The Tales End Milagro Pool Party 


Presented by Milagro Tequila 

Dylan Best-Pool-Party-DJ-In-The-World 

Regan will bring the music, and Milagro 

will bring cocktails and tacos. Ladies 

and gentlemen, join us for an afternoon 

that will be not just agave-forward, but 

epic-forward! 

Tasting Rooms 

12:00 PM to 5:00 PM 

4th Annual Pig & Punch 

Washington Square Park 

Presented by Bon Vivants and Imbibe 

Pig & Punch is a festival within a festival— 

filled with pork, punch, music and games. 

In the spirit of Tales of the Cocktail ® ’s 

commitment to giving back, The Bon 

Vivants have partnered with New Orleans 

KIPP Charter Schools to donate their time 

and proceeds from Pig & Punch t-shirt 

sales. Entry is free, so buy a shirt and get 

your fill of good food, drinks and fun. 

10:00 PM to 2:00 AM 

Tales of the Cocktail Farewell 

With a Shot of Jägermeister 

Erin Rose Saloon, 811 Conti Street 

Presented by Jägermeister 

After five days of hard work and celebrating 

Tales, we’re saving the best shot for 

last. Join us outside Erin Rose where 

Ann and Paul Tunnerman will lead us in 

raising an ice-cold shot of Jägermeister to 

celebrate the strong bonds we created 

this year with our industry peers. 


Complimentary Events 


12:00 PM to 5:00 PM 

USBG Welcome Table 

Bourbon O Bar, 717 Orleans Street 

Presented by USBG 

Attention all USBG members and friends 

of the Guild! Come by the USBG Welcome 

Table, generously hosted by the 

Bourbon O Bar in the Bourbon Orleans 

Hotel. Shake hands with the USBG 

President, introduce a friend and find out 

about all of the exciting changes afoot 

in the USBG! 

Wednesday, July 17 

11:00 AM to 2:00 PM 

The Cocktail Kingdom Demo at 

Tales of the Cocktail ® 2013 


Presented by Cocktail Kingdom 

Cocktail Kingdom, the premier supplier of 

professional bar tools, will once again be 

presenting their annual pop-up shop at 

Tales of the Cocktail ® . This year’s pop-up 

will be located in the gift shop of the Hotel 

Monteleone, right off of the lobby and 

is not to be missed. Drop on by and see 

what’s new or stock up on old favorites. 

11:00 AM to 1:00 PM 

Inside New Orleans With Eric Asher 

Carousel Bar Alcove, Hotel Monteleone 

One of the most recognizable voices in 

New Orleans will be bringing the best of 

Tales to the airwaves all week. Eric Asher 

will be broadcasting live from the Hotel 

Monteleone, interviewing the biggest bar 

stars of this year’s festivities. Join Eric live 

on location or catch him on WGSO 990 

AM for more insights on all things cocktail. 

2:00 PM to 3:00 PM 

Toast to Tales of the Cocktail ® 

Front Steps, Hotel Monteleone 

Before we start drinking in all the week’s 

festivities, we’re going to kick off Tales of 

the Cocktail ® 2013 with Toast to Tales. 

We’ll share the ceremonial first toast and 

the first taste of this year’s official cocktail 

as we preview some of the week’s 

biggest events. And if you’re looking to 

try a good Sazerac while you’re in New 

Orleans, we’ll be announcing the latest 

bars to receive the Seal of the Sazerac. 

4:00 PM to 5:30 PM 

Chef and the Fatman 


Presented by Fee Brothers 

The Dynamic Duo of Delicious, Chef and 

the Fatman, are bringing their brand of 

culinary banter to Tales. Kevin Jenkins and 

Executive Chef Fred Genovese will broadcast 

live throughout the festival, talking to 

chefs and mixologists as they share their 

secrets to great meals and drinks. 



5:00 PM to 7:00 PM 

Heaven Hill Master Distiller Parker 

Beam’s ALS Promise of Hope 

Bourbon House, 144 Bourbon St 

Presented by Heaven Hill Distilleries 

After more than five decades of 

practicing the art of distilling, aging 

and selecting Heaven Hill Distilleries’ 

world-renowned Bourbons, legendary 

Master Distiller Parker Beam is facing 

a different kind of challenge—the 

diagnosis of ALS. Join Master Distiller 

Craig Beam and Whiskey Ambassador 

Bernie Lubbers to support Parker in his 

fight to raise awareness and funds for 

the ALS Association. Each evening of 

Tales, Bourbon House will serve Heaven 

Hill Bourbons, including Evan Williams 

Single Barrel, Elijah Craig Small Batch 

12 Year Old and Henry McKenna Single 

Barrel. Proceeds from each drink served 

will go toward the Parker Beam Promise 

of Hope fund. And with drink sold, 

supporters of Parker’s ALS campaign at 

Tales of the Cocktail ® will receive a shirt 

as a token of our appreciation. 


11:00 AM to 1:00 PM 




New Orleans will be bringing the best of 

Tales to the airwaves all week. Eric Asher 

will be broadcasting live from the Hotel 

Monteleone, interviewing the biggest bar 


stars of this year’s festivities. Join Eric live 

on location or catch him on WGSO 990 

AM for more insights on all things cocktail. 

4:00 PM to 5:30 PM 

Chef and the Fatman 


Presented by Fee Brothers 

The Dynamic Duo of Delicious, Chef 

and the Fatman, are bringing their 

brand of culinary banter to Tales of 

the Cocktail ® 2013. Kevin Jenkins 

and Executive Chef Fred Genovese will 

broadcast live throughout the festival, 

talking to chefs and master mixologists 

as they share their secrets to great 

meals and drinks. 

5:00 PM to 7:00 PM 



Bourbon House, 144 Bourbon Street 
























11:00 AM to 1:00 PM 




New Orleans will be bringing the best 

of Tales to the airwaves all week. Eric 

Asher will be broadcasting live from the 

Hotel Monteleone Thursday, July 18 

and Friday, July 19 from 11 AM-1 PM, 

interviewing the biggest bar stars of this 

year’s festivities. Join Eric live on location 

or catch him on WGSO 990 AM for 

more insights on all things cocktail. 

5:00 PM to 7:00 PM 













Bernie Lubbers to support Parker in his














5:00 PM to 6:30 PM 

Imbibe Magazine Happy Hour 

Arnaud’s French 75, 813 Bienville Street 

Presented by Imbibe Magazine and 

No. 3 London Dry Gin 

Imbibe’s Happy Hour is an annual tradition 

at Tales. Join Imbibe for a Saturdayafternoon 

cocktail break at the French 

75 Bar. Chris Hannah will be mixing up 

Summer 75 cocktails with No. 3 London 

Dry gin, Luxardo maraschino liqueur, 

raspberries, lemon juice and sparkling 

wine. Chat with Imbibe’s editors, sip a 

Summer 75 and check out one of New 

Orleans’ best spots. 

5:00 PM to 7:00 PM 




























4:00 PM to 5:00 PM 

Jade Liqueurs & Combier USA 

Present 179 Years of Distilling 

Excellence 

Windsor Court Hotel 

Presented by Viridian Spirits 

Join Jade Liqueurs and Combier USA as 

they continue what has become an annual 

tradition at the Windsor Court Hotel, 

featuring the acclaimed portfolio of Jade 

Liqueurs’ absinthes and Combier’s range 

of traditional liqueurs. 


Special Events 

Everyday 

4:00 PM to 5:30 PM 

New Orleans Cocktail Tour 


Led by Joe Gendusa 

Presented by St-Germain Elderflower 

Liqueur 

$40 

There’s a reason Tales of the Cocktail ® 

calls New Orleans home—the city’s legendary 

bars and bartenders helped shaped 

how Americans drink. Get a taste of our 

legendary cocktails and the history behind 

them on the New Orleans Cocktail Tour, a 

spirited romp through the French Quarter. 


9:00 AM to 5:00 PM 

BarSmarts Advanced New Orleans 



$75 

Announcing the first-ever National 

BarSmarts Advanced Class. Here’s your 

chance to participate in the leading spirits 

and mixology education course available 

anywhere in the country. This course is 

open to any working bartender that has 

not previously taken BarSmarts. 


10:00 AM to 1:00 PM 

The Best Field Trip Ever 


Led by Bob Songy 


$55 

Old New Orleans Rum is teaming up with 

Saint Arnold Brewing Company to open 

the doors of its distillery to guests— 

starting with a cocktail-outfitted bus 

ride. Guests will eat delicious Louisiana 

cuisine, enjoy rum from the oldest 

premium rum distillery in America, beer 

from Texas’ oldest craft brewery, and 

get a behind-the-scenes look at the rum 

distillation and beer brewing process from 

start to finish! A bus will pick you up from 

the front steps of the Hotel Monteleone. 

3:00 AM to 3:45 PM 

La Dolce Vita & the Art of the Apertivo 

Loft 523, 523 Gravier Street 

Led by Giuseppe Gallo 

Presented by Martini 

$40 

Join vermouth expert and Martini ambassador 

Giuseppe Gallo and a selection of 

Europe and America’s finest bartenders 

as you learn how to celebrate the moment 

with Italy’s wonderful aperitivo tradition 

and the spirits that have made it famous 

over the last 150 years. 

5:30 PM to 7:00 PM 

Gin & Tonic Is Only the Beginning 


Presented by Bittermens, Bluecoat Gin, 

Brooklyn Gin, Bulldog Gin, Citadelle Gin, 

Distillery No. 209 Gin, Edinburgh Gin, 

Farmer’s Gin, Fever-Tree, Fords Gin, 

G’Vine Gin, Golden Moon Gin, Greenhook 

Ginsmiths, Hayman’s Gin, Jensen’s Gin, 

Martin Miller’s Gin, No. 3 London Dry Gin, 

Oryza Gin, Rives, Tanqueray Gin, Uber Bar 

Tools and Victoria Gin 

$55 

The Gin & Tonic—such a perfectly simple 

drink but treated so poorly over the past 

50 years. At this event, bartenders from 

around the world will be mixing up Gin & 

Tonics and who knows what else to make 

delicious new creations of this classic drink. 


12:30 PM to 2:30 PM 

Dame Hall of Fame Luncheon 

Omni Royal Orleans, 621 Saint Louis Street 

Presented by Branca Distilleries, Bulleit 

Bourbon, Dorothy Parker Gin, Fonseca 

Porto, Hendrick’s Gin, Imbibe Magazine, 

Laird’s Applejack Brandy, Lillet, Michter’s 

Whiskey, Montanya Distillers, Solerno, 

Tres Agaves, Ty Ku and Zacapa Rum 

$65 

There was a time when women weren’t 

even allowed in bars. Now they’re shaking 

up the entire industry. Ladies United for 


the Preservation of Endangered Cocktails 

(LUPEC) will salute five women for their 

contributions to the cocktail arts as the 

newest inductees into the Dame Hall of 

Fame. Put on your finest hat and be part 

of this afternoon luncheon with cocktails 

prepared tableside by the ladies of LUPEC 

and a special Q&A with the honorees. 

The 3-Martini Lunch 

Bombay Club, 830 Conti Street 

Led by Raj Nagra and Douglass Miller 

with Dale DeGroff 

Presented by Bombay Gin and Martini 

$70 

Join us for the “3-Martini Lunch.” What 

better way to showcase this stage than 

in the layout of an actual power lunch, 

fortified with the tipples, tastes and sounds 

of that age. Your hosts will stir and indulge 

you in a light-hearted sensory journey 

into this flamboyant, colorful period of 

American history, during a re-created 

lunch—enjoying cocktails and food—while 

taking you through the curious imagery and 

anecdotes of the time. 

2:30 PM to 5:30 PM 

“Make Mine Meat” 

Bourbon & Butchery 


Presented by Maker’s Mark 

$65 

Get hog-wild with the expert butchers 

from Toups’ Meatery. Watch a whole hog 

butchering demo, including DIY tips on 

breaking down individual cuts of swine. 

You’ll also learn how to make your own riff 

on New Orleans-style andouille sausage 

and sample bourbon cocktails. 

5:30 PM to 7:00 PM 

The Finer Side of Mexico 


Presented by Cardinal, Corazon Tequila, 

Cruz Tequila, Del Maguey Mezcal, Don 

Julio Tequila, Dulce Vida Tequila, 

Excellia Tequila, Fidencio Mezcal, 

Fonseca Porto, Fortuna Mezcal, 

Herradura Tequila, La Nina del Mezcal, 

Lunazul Tequila, Mezcales de Leyenda, 

Mi Casa Tequila, Milagro Tequila, 

Montelobos Mezcal, Olmeca Altos 

Tequila, Piedre Almas Mezcal, Pueblo 

Viejo Tequila, Sombra Mezcal, Tequila 

Fortaleza, Tequila Interchange Project, 

Tequila Ocho, Tequila Siete Leguas, 

Tres Agaves and Uber Bar Tools 

$55 

Experience a curated collection of the 

world’s rarest blanco, reposado and añejo 

tequilas and mezcals, all served straight 

so you can get to know them in their 

purest form. No matter how well you think 

you know tequila and mezcal, we guarantee 

you’ve never tasted them like this. 

5:00 PM to 7:00 PM 

USS World Class Happy Hour 

Gallier Hall, 545 Saint Charles Avenue 


$55 

Diageo World Class U.S. invites you 

to honor the art of the cocktail while 

embarking on a voyage around the Mediterranean, 

as this year’s global final will 

take place on a five-day cruise along the 

French Riviera. Enjoy mixology creations 

from our World Class finalists and their 

bartender mentors as we raise a glass to 

the largest international cocktail program. 


8:00 PM to 11:00 PM 

Spirited Dinners ® 

Various Locations 

Presented by Absolut Elyx, Anchor 

Distilling, Angostura, Avion, Bacardi, 

Banks 5 Island Rum, Bittermens, 

Bushmills, Cruz Tequila, Tres Agaves, 

Trinchero Family Estates, Diageo, 

Diplomatico Rum, Domaine de Canton, El 

Dorado Rum, George Dickel, Hennessy, 

Highwest Distillery, Jim Beam, Johnnie 

Walker, Louisiana Spirits, Maker’s 

Mark, Montanya Distillers, Olmeca 

Altos Tequila, Papa’s Pilar Rum, Phenix 

Brands, Pisco Porton, Purple Valley 

Imports, Sandeman Port, Sidney Frank, 

Treaty Oak Distilling, Vendetta Spirits, 

Willett Distillery, William Grant & Sons 

and Zacapa Rum 

Price Various 

The Thursday night of Tales of the 

Cocktail ® , the legendary restaurants of 

New Orleans come alive with the Spirited 

Dinners ® . All the best of Tales will be 

on display as mixologists and distillers 

combine their talents with the best chef’s 

in New Orleans to create one-of-a-kind 

cocktail and cuisine experiences. 

10:00 PM to 1:00 AM 

Hennessy: Never Stop, Never Settle— 

The Return of Cognac Cocktails 

Generations Hall, 310 Andrew Higgins Drive 

Presented by Hennessy 

$55 

Explore the history of Cognac cocktails 

from the late 1800s through to modern 

day and experience a journey through 

Hennessy’s flavor and aroma profile in a 

late-night party environment. 




10:00 AM to 1:00 PM 

The Best Field Trip Ever 


Led by Bob Songy 


$55 

Old New Orleans Rum is teaming up with 

Saint Arnold Brewing Company to open 

the doors of its distillery to guests— 

starting with a cocktail-outfitted bus 

ride. Guests will eat delicious Louisiana 

cuisine, enjoy rum from the oldest 

premium rum distillery in America, beer 

from Texas’ oldest craft brewery, and 

get a behind-the-scenes look at the rum 

distillation and beer brewing process from 

start to finish! A bus will pick you up from 

the front steps of the Hotel Monteleone. 

10:30 AM to 11:15 AM 

Menu Magic: The Art of Seasonal, 

Successful and Profitable Menu 

Design 


Led by Colin Appiah and Ian McLaren 

Presented by Bacardi USA 

$40 

Join us as we showcase great bar menus 

from around the world as we seek to 

highlight lessons for today’s bars, no 

matter your style. Showcasing our favorite 

menus from dive bars, cocktail bars and 

everything in between, we will show that 

great menu design is truly an art. 


11:30 AM to 1:00 PM 

19 th -Century Ingredients and 

Flavor Profiles 

Irvin Mayfield’s Jazz Playhouse, Royal 

Sonesta 

Led by Robert Hess with Alexandre 

Gabriel, Audrey Saunders and David 

Wondrich 

Presented by Pierre Ferrand 

$55 

Learn about what products were like in 

the 1800s, how they differed from what’s 

available today, and how some bartenders 

and producers are looking toward the 

past to craft the products that will be on 

our shelves again. Learn how these times 

brought about changes in rum, Cognac, 

gin, as well as some liqueurs, and learn 

how bartenders might be able to get 

close to how those products would have 

tasted through infusions, aging and other 

means. You’ll get to taste samples of 

modern products that have reached back 

to 19 th -century recipes for inspiration, as 

well as cocktails that use them. 

1:00 PM to 1:45 PM 

The Good Books: The Cocktail Books 

Every Bartender Should Know 


Led by Jacob Briars and Ian McLaren 

Presented by Bénédictine 

$40 

Join us as we share our love for cocktail 

books old and new and uncover a few 

hidden secrets from one of the world’s 

largest archives of historical cocktail 

literature, and make a few cocktails fresh 

from their pages. 

3:00 PM to 4:30 PM 

Sporting Life III: 

Stories, Songs & Sketches 

Irvin Mayfield’s Jazz Playhouse, Royal 

Sonesta 

Led by Allen Katz with Dale DeGroff, 

Jeff Grdinich, Chris Hannah, Lynnette 

Marrero, Anne Louise Marquis, Chris 

McMillian, Kimberly Patton-Bragg, 

Gaz Regan and David Wondrich 

$55 

Hosted by Allen Katz, this show features 

an unparalleled cast of characters 

and brings you anecdotes, stories and 

sketches on the history of the cocktail, 

imbibing and related nonsense. Performances 

drawn on historical and original 

material will be paired with appropriate 

and thoughtful cocktails for further 

pleasure and excitement. 

3:30 PM to 4:15 PM 

How to Monetize Mixology 


Led by Adrian Biggs, Ben Carlotto and 

Scott Mayer 


$40 

Inside the hospitality business, few people 

understand the value of a craft cocktail 

program. From costing cocktails to valuing 

the artistry of a great bartender, this 

seminar will address the subject of making 

money and provide insights that lead 

to a profitable craft beverage program.

5:30 PM to 7:00 PM 

Meet the Craft Distillers Tasting 


Presented by Anchor Distilling, 

Breckenridge Distillery, Cardinal, 

Citadelle Gin, Corsair Distillery, Crop 

Organic Vodka, Dancing Pines Distillery, 

Donner-Peltier Distillers, Few Spirits, 

Filibuster Bourbon, Finger Lakes 

Distilling, Golden Moon Distillery, Great 

Lakes Distillery, Highwest Distillery, 

Koval Distillery, Louisiana Spirits, Middle 

West Spirits, New Holland Artisan Spirits, 

Old New Orleans Rum, Philadelphia 

Distilling, Piedmont Distillers, Privateer 

Rum, Rhum Clement, St. George Spirits, 

Tuthilltown and Uber Bar Tools 

$55 

In the last decade, the number of small 

distillers in the U.S. has grown from a few 

dozen to more than 200. Over the years, 

these brands have become a big part 

of the spirits industry. Here, a group of 

America’s most renowned craft distillers 

will come together to sample and discuss 

their artisan whiskeys, brandies, vodkas, 

gins, liqueurs and more. 

7:30 PM to 10:00 PM 

A Shot and A Beer 

W Hotel New Orleans, 333 Poydras Street 

Presented by Bärenjäger Honey Liqueur, 

Bäska Snaps, Bols Genever, Dancing 

Pines Distillery, Drambuie, Fireball 

Cinnamon Whisky, George Dickel 

Tennessee Whisky, Hophead Vodka, 

Jägermeister, LA Craft Beer and Zwack 

$55 

Sometimes nothing beats the simple 

pleasure of a shot and a beer. We’ll be exploring 

the simpler side of bartending with 

potent pairings of premium spirit shots and 

craft beers. And if the strong flavors aren’t 

enough, we’ll be filling the air with the big, 

bold sounds of New Orleans brass. 

8:30 PM to 11:00 PM 

Most Imaginative Bartender 

All-Stars Competition 

House of Blues, 225 Decatur Street 

Presented by Bombay Sapphire East 

$55 

On your mark, get set, shake! Join 

BOMBAY SAPPHIRE ® EAST in pitting six 

of the world’s top bartenders in an all-out, 

all-STAR cocktail competition. Each 

bartender, having already competed in 

the USBG’s Most Imaginative Bartender 

Competition, will craft one drink featuring 

the new BOMBAY SAPPHIRE ® EAST gin. 

Guests will have the opportunity to not 

only sample the six contending cocktails, 

but vote for their favorite one. 

10:00 PM to 1:00 AM 

The New Orleans Bare-Knuckle 

Bar Fight 

Jackson Brewery Bistro Bar, 


Presented by 86 & Co. 

$55 

There will be disorder in the quarter as 

several bars from the U.S. compete in 

a cocktail combat mixing cocktails with 

Fords Gin, Tequila Cabeza, Caña Brava 

Rum, Del Maguay Vida and Aylesbury 

Duck Vodka. Bars will be judged on their 

ability to bang out quality classic drinks 

and be the instigators of creating a party. 


The winner will be crowned the heavyweight 

champion of the quarter and earn 

bragging rights over fellow competitors. 


10:30 AM to 11:15 AM 

The Golden Rules: How to Make Three 

Classic Cocktails Better Than Ever 


Led by Ben Carlotto and Ian McLaren 

Presented by Bacardi 

$40 

What is the best shaker, and shaking 

style, for a Daiquiri How many times 

should you stir a Martini to get it truly cold 

and yet not too diluted Does dry shaking 

add to the enjoyment of a Whisky Sour or 

detract from the pleasure Join us as we 

unlock the golden rules for several classic 

cocktails that will allow you to make great 

drinks every time. 

1:00 PM to 1:45 PM 

Bringing the Water of Life to Life 


Led by Dave Broom and Ian McLaren 

Presented by Aberfeldy 

$40 

Join celebrated Scotch expert Dave 

Broom, together with a panel of Scotch 

lovers (and actual Scots) as they demystify 

the world’s greatest spirit, showing 

you how to taste and appreciate Scotch 

as a drink and as a base for new and 

exciting cocktails and help you look at 

Scotch in a new light. 



3:30 PM to 4:15 PM 

In the Best Possible Taste 


Led by Ben Carlotto, Joe McCanta and 

Aaron Rodonis 


Each of us has a very specialized and 

personal taste profile, and in this interactive 

session, Grey Goose ambassador 

Joe McCanta will help you discover your 

own unique taste profile. In turn, you’ll 

learn about classic cocktails and new 

creations that will uniquely suit your 

personal palate. 

5:00 PM to 6:30 PM 

Imbibe Magazine Happy Hour 

Arnaud’s French 75, 813 Bienville Street 

Presented by Imbibe Magazine and 

No. 3 London Dry Gin 

Imbibe’s Happy Hour is an annual tradition 

at Tales. Join Imbibe at Arnaud’s 

French 75 bar for a Saturday-afternoon 

cocktail break. Bartender Chris Hannah 

will be mixing up Summer 75 cocktails 

with No. 3 London Dry gin, Luxardo 

maraschino liqueur, fresh raspberries, 

lemon juice and sparkling wine. Head 

over to have a drink with Imbibe’s editors, 

sip a Summer 75 and check out 

one of New Orleans’ best cocktail spots. 

7:00 PM to 11:30 PM 

Spirited Awards ® Ceremony 

Celestin Ballroom, Hyatt Regency 

New Orleans, 310 Loyola Avenue 

Presented by Presented by Bacardi USA, 

BarSmarts, Becherovka, Fontainebleau 

Miami Beach, Krug Champagne, Olmeca 

Altos Tequila, Tanqueray Gin and William 

Grant & Sons 

$72.50 

Most nights bartenders are recognized 

with generous tips. But one evening 

every year their talents are celebrated 

by the entire industry at Tales of the 

Cocktail ® ’s Spirited Awards ® . This 

summer, the most prestigious cocktail 

awards ceremony returns for its 7 th year 

to honor the world’s cocktail stars in 18 

categories. The event will feature the 

perfect mix of cuisine and cocktails all 

set to a Great Gatsby theme. So put on 

your best Roaring Twenties attire and 

join us as we honor the industry’s best. 


11:00 AM to 5:30 PM 

Tales of the Honey Island 



$85 

After five days of cocktail events, you 

could probably use a little tranquility. 

Tales of the Honey Island takes you beyond 

the city for a traditional South Louisiana 

swamp tour. Join us for an excursion 

through the lush Louisiana landscape, 

introducing you to the wildlife—including 

the world-famous gators—that call this 

home. 


Invitation-Only 


8:00 PM to 11:00 PM 

Grey Goose French Marché 

The Chicory, 610 South Peters Street 

Presented by Grey Goose Vodka 

Let us transport you to a classic French 

market, full of the world’s best produce, 

where you can craft a classic or truly 

exotic Pressé, celebrate an abundance of 

fresh tastes and take part in extraordinary 

cocktailing techniques. 

10:00 PM to 1:00 AM 

The 2nd Annual Ode to The Bowl 

Rock N’ Bowl, 3016 South 

Carrollton Avenue 

Presented by Pernod Ricard 

This event brings teams of proprietors 

and bartenders to compete in a bowling 

tournament. In addition to the camaraderie 

of friendly competition, you’ll enjoy a night 

of music, punch bowls and cocktails, plus 

food, prizes and surprises. 


12:30 PM to 2:30 PM 

Cognac: An American Cocktail Tradition 

Vieux Carre Room, Hotel Monteleone 

Presented by BNIC 

Cognac has been an important part of the 

American cocktail tradition. Rediscover and 

taste the spirit that inspired generations of 

bartenders from the 19 th century onward to 

create such American classics as the Mint 

Julep or the Brandy Crusta. 

4:00 PM to 4:45 PM 

La Dolce Vita and the 

Art of the Apertivo 



Join vermouth expert and Martini ambassador 

Giuseppe Gallo and a selection of 

Europe and America’s finest bartenders 

as we learn how to celebrate the moment 

with Italy’s wonderful aperitivo tradition 

and the spirits that have made it famous 

over the last 150 years. 

5:00 PM to 6:00 PM 

Martini Apertivo Hour 



Join us for antipasti and classic Italian 

aperitivi as we celebrate Martini’s 150 th 

anniversary with an all-star cast of bartenders 

from Italy and Little Italy. 

7:00 PM to 10:00 PM 

Absolut Welcome Reception 

Arnaud’s Restaurant, 813 Bienville Street 

Presented by Absolut 

Expect nothing less from an Absolut affair 

than the very essence of cocktail culture. 

Passion for the craft of mixology is our raison 

d’être, and this is where it all begins. 

Let the superior experience entice you with 

a taste of what’s to come. 

9:30 PM to 12:00 AM 

The William Grant & Sons 

Cocktails in Film Festival 

The Civic Theatre, 510 O’Keefe Street 


The ambassador team of William Grant 

& Sons hosts an extraordinary evening 

as two crafts become one, two arts born 

of raw production give way to elegant 

performance. 


8:30 AM to 10:30 AM 

The Perfect Respite 


Presented by Perfect Purée of Napa Valley 

Escape with The Perfect Purée of Napa 

Valley. Detox, refresh and take pause, 

replete with fresh juice mimosas, soothing 

hangover helpers, antioxidant nibbles, 

massage and yoga with Ms. Kitty Amann. 

10:00 AM to 6:00 PM 

Whisky and Whiskers: The 

Auchentoshan Pop-Up Barbershop 

Aidan Gill Barbershop, 550 Fulton St 

Presented by Auchentoshan 

Enjoy a badger brush lather followed by a 

straight razor shave, or let our masseuse 

massage away the aches and pains. Cocktails 

will be on hand, as well as drams of 

Auchentoshan. And let our pedicab take you 

for a round-trip from the Monteleone. Just 

look for the guy with the moustache. 



12:30 PM to 2:30 PM 

Relax and Recharge 

With Purity ® Vodka 


Presented by Purity Vodka 

Enjoy a quick massage and smorgasbordstyle 

foods paired with Purity ® Vodka libations 

while charging your mobile device, 

iPad or computer. 

3:00 PM to 6:00 PM 

Krug House 


Presented by Krug Champagne 

Enjoy an intimate tasting of some of the 

most elusive wines and Champagnes. 

4:00 PM to 5:00 PM 

USS World Class VIP Happy Hour 

Gallier Hall, 545 St Charles Avenue 


Diageo World Class U.S. invites you to 

honor the art of the cocktail while embarking 

on a voyage around the Mediterranean, 

as this year’s global final takes place on a 

cruise along the French Riviera. Sip cocktails 

from World Class finalists and their 

bartender mentors as we raise a glass to 

the largest international cocktail program. 

6:00 PM to 7:00 PM 

Bacardi Bar 



Enjoy the finest cocktails from Bacardí’s 

cocktail legacy and the Golden Age of the 

Cantineros, with drinks made by some of 

the finest modern Cantineros in the world. 


10:30 PM to 1:30 AM 

Bacardi Portfolio Party 

The Foundry, 333 St Joseph Street 


Take a tour through the great resorts of 

the 1950s and ‘60s and enjoy drinks 

from some of the finest bartenders in the 

world. Live the good life as your hosts 

serve up drinks from the beach, the 

country club and the pool bar. 


8:30 AM to 10:30 AM 

The Perfect Respite 


Presented by Perfect Purée of Napa Valley 

Escape with The Perfect Purée of Napa 

Valley. Detox, refresh and take pause, 

replete with fresh juice mimosas, 

soothing hangover helpers, antioxidant 

nibbles, massage and yoga with Ms. 

Kitty Amann. 

11:30 AM to 12:15 PM 

Menu Magic: The Art of Seasonal, 

Successful & Profitable Menu Design 


Led by Colin Appiah and Ian McLaren 

Presented by by Bacardi USA 

Showcasing our favorite menus from 

dive bars, cocktail bars and everything in 

between, we will show that great menu 

design is truly an art. 

12:30 PM to 2:30 PM 

Juleps & Southern Lunch 


Presented by Ruth’s Chris Steak House 

Enjoy a southern-style lunch while sipping 

juleps. Meet Tom Bulleit of Bulleit Distilling 

and Helen Mackey, Senior Director of Menu 

Strategy for Ruth’s Chris Steak House. 

1:00 PM to 1:45 PM 

The Good Books: The Cocktail Books 

Every Bartender Should Know 


Led by Jacob Briars and Ian McLaren 

Presented by Bénédictine 

Explore cocktail books old and new and 

uncover secrets from one of the largest 

archives of historical cocktail literature 

while sipping cocktails from their pages. 

3:00 PM to 6:00 PM 

Krug House 


Presented by Krug Champagne 

Enjoy an intimate tasting of some of the 

most elusive wines and Champagnes. 

3:30 PM to 4:15 PM 

How to Monetize Mixology 


Led by Adrian Biggs, Ben Carlotto and 

Scott Mayer 


This seminar will provide insights that 

lead to a profitable craft beverage 

program with illustrations from leading 

operators across the country, told through 

the delicious medium of cocktails.

6:00 PM to 7:00 PM 

Bombay Ginsanity 


Presented by Bombay Gin 

Enjoy bracing gins with tonic to cut 

through the humidity, classic cocktails 

from the Raj and around South Asia, and 

modern classics from some of our favorite 

bartenders. 


8:30 AM to 10:30 AM 

The Imperial Breakfast Featuring the 

3Cs with Mandarine Napoleon 


Presented by Mandarine Napoleon 

Marc De Kuyper and Mandarine Napoleon 

reuest your presence at the Imperial 

Breakfast featuring the 3Cs: cocktails, 

cooking and coffee all prepared with 

Mandarine Napoleon. Enjoy a breakfast fit 

for yhe emperor while learning about the 

current trends in coffee cocktails. 

11:30 AM to 12:15 PM 

The Golden Rules: How to Make Three 

Classic Cocktails Better Than Ever 


Led by Ben Carlotto and Ian McLaren 

Presented by Bacardi 

What is the best shaker and shaking style 

for a Daiquiri How many times should 

you stir a Martini to get it truly cold and 

yet not too diluted Join us as we unlock 

the golden rules for several classic 

cocktails. 

12:30 PM to 2:30 PM 

SAMOGON “Drink Like a Russian” 

Lunch/Tasting by Phenix Brands 


Presented by Samogon & Phenix Brands 

Join Leonid Krenshekov, Ryan Maybee 

(Imbibe’s Bartender of the Year) and Matt 

Seiter of Sanctuaria in a drink lab environment. 

You’ll taste an array of cocktails made 

with SAMOGON, plus SAMOGON infusions, 

and learn how barrel-aging SAMOGON 

can yield amazing drink options. Listen to 

Russian DJ “Vladimir”, dine on traditional 

Russian food, dance with Russian General 

Boris Kuznetsov. 

2:00 PM to 2:45 PM 

Bringing the Water of Life to Life 


Led by Dave Broom and Ian McLaren 

Presented by Aberfeldy 

Join Scotch expert Dave Broom and a 

panel of Scotch lovers as they demystify 

the world’s greatest spirit, showing you 

how to taste and appreciate Scotch as a 

drink and as a base for cocktails. 

3:30 PM to 4:15 PM 

In the Best Possible Taste 


Led by Ben Carlotto, Joe McCanta and 

Aaron Rodonis 


In this session, Grey Goose ambassador 

Joe McCanta will help you discover your 

own taste profile. In turn, you’ll learn about 

cocktails that will suit your palate. 


6:00 PM to 7:00 PM 

Cocktails and Drams 


Presented by Dewar’s Scotch and 

DRAMBUIE ® 

Celebrate the end of a wonderful week 

by joining our team as we showcase the 

versatility of Scotch whisky in cocktails. 

Enjoy a few special drams from our rare 

releases and toast the best in the industry 

before the Spirited Awards. 

11:30 PM to 2:00 AM 

Juniperlooza 

The Sugarmill, 1021 Convention Center 

Boulevard; Presented by Beefeater 24, 

Beefeater Dry and Plymouth Gin 

Join Plymouth Gin, Beefeater Dry and 

Beefeater 24 in a toast to the Tales experience 

as food trucks, live music and the top 

bartenders in the industry come together in 

a festival that is not to be missed. 


10:30 AM to 1:30 PM 

Native Spirits Brunch with Mr. and 

Mrs. Cocktail 

Vieux Carre, Hotel Monteleone 

Presented by Hoosier Momma, Tito’s 

Vodka and Rouses 

Kickstart your Sunday with this brunch 

hosted by Mr. and Mrs. Cocktail. Savor 

freshly made Tito’s Vodka and Hoosier 

Momma Bloody Mary’s and dine on a brunch 

from Rouses as we share a little conversation 

and look forward to taking in the few hours 

that are left of Tales of the Cocktail ® . 


Tales of the Cocktail ® Salutes the Generos Spirit of Its Sponsors: 

1883, 360 Vodka, 42Below Vodka, 86 & Co., Absolut Elyx, Absolut Vodka, Amargo Chuncho Bitters from Peru, Amaro Montenegro, 

American Whiskies Collection, Anchor Distilling, Angel’s Envy, Angostura, Angostura Bitters, Appleton Estate, Arnauds, Aromatic Pimento 

Bitters, Arrogante Tequila, Atsby, Auchentoschen, Averna, Avion, Bacardi U.S.A. Inc, Bacardi Rum, Banks 5 Island Rum, Bardstown Barrel 

Selections, Barenjager, Barritt’s Ginger Beer, BarSmarts, Basement Bitters, Bäska Snaps, BATCH, Beefeater 24, Beefeater, Belvedere 

Vodka, Benedictine, Benromach Single Malt Scotch, Beverage Media, Bittercube, Bitter End Bitters, Bitter Tears, Bittered Sling, Bittermens, 

Bitters Old Men, Black Velvet Whiskey, Bluecoat Gin, BNIC, Boiron Freres, Bols, Bols Genever, Bombay, Bombay East, Borgne, Botran Rum, 

Boucherie,Boulard VSOP, Bourbon House, Bowmore Single Malt Scotch Whiskey, Branca Distilleries, Breckenridge Bitters, Breckenridge 

Distillery, Brooklyn Gin, Bruichladdich, Buffalo Trace Bourbon, Bulldog Gin, Bulleit Bourbon, Bushmills, CAMUS Cognac, Cane and Table, 

Caorunn Gin, Cardinal, Cathead Vodka, Cedilla, Chefwear, Cherry Heering, Chivas, Citadelle Gin, Cocchi Americano, Cocktail Kingdom, 

Cognac Ferrand, Cointreau, Contratto, Corazon Tequila, Corsair Distillery, Creole Queen, Crescent City School of Bartending, Criollo, 

Crop Organic Vodka, Cruz Tequila, D’Usse, Dancing Pines Distillery, Death’s Door Spirits, Degas House, Del Maguey Mezcal & Tequila 

Siete Leguas, Demitri’s Bloody Mary Mix, Dewar’s, Diageo, Diageo Scotch, Dickie Brennan’s Steakhouse, Diplomatico Rum, Dirty Sue, 

DiSaronno, Distillery No. 209 Gin, Domaine de Canton, Dominiques on Magazine, Don Julio Tequila, Don Q Rum, Donner-Peltier Distillers, 

Dorothy Parker Gin, Downtown Tattoo, Dos Maderas Rum, Dr. Elmegriab’s Bitters, Drambuie, Drinks International Magazine, Drinkupny. 

com, DRY Soda, Dulce Vida Tequila, Edinburgh Gin, El Dorado Rum, El Guapo Bitters, Emeril’s Delmonico, Excellia Tequila, Farmer’s Gin, 

Fee Brothers, Fernet, Fever-Tree, Few Spirits, Fidencio Mezcal, Filibuster Bourbon, Finger Lakes Distilling, Fireball Cinnamon Whisky, 

Fonseca Porto, Fontainebleau Miami Beach, Ford’s Gin, Fortuna Mezcal, Four Roses Bourbon, Fruitations, G’Vine Gin, Galliano, George 

Dickel, Glenfiddich, Golden Moon Gin, Grand Isle, Great Lakes Distillery, Greenhook Ginsmiths, Grey Goose, Gubba Rum, Hammer & 

Tongs and Cana’s Feast, Haus Alpenz, Hawaii Bitters, Hayman’s Gin, Hendrick’s Gin, Hennessy, Herradura Tequila, Highwest Distillery, 

Historic and Modern Milk Punches, Hood River Distillers, Hoosier Momma & Tito’s Vodka, HOPHEAD Vodka, Hudson Whiskey, Imbibe 

Magazine, Imbue Vermouth, Indie Spirits, Irish House, Jacob’s Ghost, Jägermeister, Jameson Irish Whiskey, Jensen’s Gin, Jim Beam, 

Johnnie Walker, June Liqueur, Kappa Pisco, Knappogue, Koval Distillery, Krug Champagne, LA Craft Beer, La Nina del Mezcal, La 

Quintinye Vermouth, Laird’s Applejack Brandy, Larceny , Leblon Cachaca, Lecompte 5yr, Legends of Rum Tasting, Licor 43, Lillet, Little 

Gem, London No.1 Gin, Louisiana Spirits, Lounge Attire, Lucid Absinthe, Lunazul Tequila, Luxardo, Maker’s Mark, Mandarine Napoleon, 

Martin Miller’s Gin, Martini, Martini & Rossi, Maurepas, Mezcales de Leyenda, Mezcal from Oaxaca, Mi Casa Tequila, Michter’s Whiskey, 

Middle West Spirits, Midnight Moon, Midori, Milagro Tequila, Mionetto USA, Monkey Shoulder Whisky, Montanya Distillers, Montelobos 

Mezcal, Mountain Valley Spring Water, Mutineer Magazine, New Holland Artisan Spirits, No. 3 London Dry Gin, NOLA.com, Nonino, Old 

New Orleans Rum, Ole Smoky Moonshine, Olmeca Altos Tequila, Oro Pisco, Oryza Gin, Oxley Gin, Pages, Pallini, PAMA, Papa’s Pilar 

Rum, Pere Magloire VSOP, Perfect Puree, Pernod Ricard, Pernod Absinthe, Perrier, Peychaud’s Bitters, Phenix Brands, Philadelphia 

Distilling, Piedmont Distillers, Pierde Almas Mezcal, Pierre Ferrand, Pierre Ferrand Dry Curacao, Pig and Punch, Pineau des Charentes, 

Pisco Pavilion, Pisco Porton, Plantation Rum, Plymouth Gin, Privateer Rum, Pueblo Viejo Tequila, Purity Vodka, Purple Valley Imports, 

Pusser’s Rum, Pyrat Rum, R’evolution, Ransom Wine Co. & Distillery, Ravifruit, Redemption Rye & Redemption High Rye Bourbon, Regal 

Rogue, Regans’ Bitters, Rhum Clement, Rhum JM, Ricard, Riedel, RioMar, River Parish Disposal, Rives, ROOT, Rouses, Russian Standard, 

Ruth’s Chris Steakhouse, Rx Bitters Co., Sailor Jerry Rum, Sainte Marie, Salu, Sandeman Port, Sandeman Sherry, Sazerac, Sazerac Rye 

Whiskey, Scrappy’s Bitters, SerendipiTea, Shellback Rum, Sidney Frank, Smirnoff Vodka, Sobou, Solerno, Sombra Mezcal, Sous Vide 

Tasting, Soho House, Solerno, Spare Room, Spirit France (Boulard VSOP, Pere Magloire VSOP, Lecompte 5yr), Spirit of Italy, Square One 

Spirits, St. George Spirits, St. Germain Elderflower Liqueur, Stolichnaya Vodka, Suntory, Sylvain, Tanqueray Gin, Tequila Fortaleza, Tequila 

Interchange Project, Tequila Ocho, The American Still Life Collection, The Pelican Club, Tito’s Vodka, Tivoli & Lee, Toups’ Meatery, Treaty 

Oak Distilling, Tres Agaves and Cruz Tequila, Truvia, Tullamore Dew, Tuthilltown, TYKU, Uber Bar Tools, Uncorked, Uncouth, Vendetta 

Spirits, Victoria Gin, Viridian Spirits, Vita Mix, VYA, Whisper Creek Tenessee Sipping Cream, Wild Turkey, Willet Distillery, William Grant & 

Sons, Williams & Humbert, Windsor Court, World Tour of Malt Whiskies, Zacapa Rum, Zico, Zubrowka Vodka, Zwack

2013 Event Guide - Tales of the Cocktail

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