MENUHIN COMPETITION LONDON 2016 7 - 17 April 2016
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“ The Menuhin Competition<br />
has been a life-changing<br />
experience for me.”<br />
CHAD HOOPES, WINNER OF THE <strong>MENUHIN</strong><br />
<strong>COMPETITION</strong> AT THE AGE OF 13, HAS SINCE<br />
BECOME THE YOUNGEST VIOLIN SOLOIST<br />
EVER SIGNED BY IMG ARTISTS<br />
ENSURING CUT THROUGH<br />
Making the most of the Centenary Celebrations in London<br />
Global Advertising Campaign beginning <strong>April</strong> 2015 to over 46 countries<br />
PR and Media campaign beginning January 2015 with the launch of<br />
South Bank Centre’s 2015-16 season<br />
Social Media awareness campaign starting <strong>April</strong> 2015<br />
Digital activation beginning January 2015 - launch of the London <strong>2016</strong><br />
website Direct Marketing of the competition to a targeted audience in<br />
90 countries Activation Events in <strong>April</strong>, September 2015 and February <strong>2016</strong><br />
- the opening of the competition on Lord Menuhin’s 99th birthday on<br />
<strong>April</strong> 22, 2015<br />
Celebrity Ambassadors secured for <strong>2016</strong><br />
Political Endorsement from Mayor of London Boris Johnson and Deputy<br />
Prime Minister Nick Clegg and the Greater London Authority<br />
Media Partnerships with Classic FM and London & Partners<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
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