MENUHIN COMPETITION LONDON 2016 7 - 17 April 2016

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MASS ONLINE COMMUNITY AROUND THE WORLD The Menuhin Competition attracts international attention from a mass online community from across the world YouTube channel reaches over 110 countries Facebook reach across 45 countries Twitter followers Weibo reach of over 1.3 million through celebrity ambassadors Menuhin Competition Website - 6.5 million hits per year 22 MENUHIN COMPETITION: LONDON 2016
“ The Menuhin Competition has been a life-changing experience for me.” CHAD HOOPES, WINNER OF THE MENUHIN COMPETITION AT THE AGE OF 13, HAS SINCE BECOME THE YOUNGEST VIOLIN SOLOIST EVER SIGNED BY IMG ARTISTS ENSURING CUT THROUGH Making the most of the Centenary Celebrations in London Global Advertising Campaign beginning April 2015 to over 46 countries PR and Media campaign beginning January 2015 with the launch of South Bank Centre’s 2015-16 season Social Media awareness campaign starting April 2015 Digital activation beginning January 2015 - launch of the London 2016 website Direct Marketing of the competition to a targeted audience in 90 countries Activation Events in April, September 2015 and February 2016 - the opening of the competition on Lord Menuhin’s 99th birthday on April 22, 2015 Celebrity Ambassadors secured for 2016 Political Endorsement from Mayor of London Boris Johnson and Deputy Prime Minister Nick Clegg and the Greater London Authority Media Partnerships with Classic FM and London & Partners MENUHIN COMPETITION: LONDON 2016 023
Page 1 and 2: MENUHIN COMPETITION LONDON 2016 CEL
Page 3 and 4: WHO WE ARE AND WHAT WE DO The Menuh
Page 5 and 6: “ It is wonderful that the presti
Page 7 and 8: LONDON LOVES THE ARTS CLASSICAL MUS
Page 9 and 10: GOING PLACES: THE OLYMPICS OF THE V
Page 11 and 12: STAR VIOLINISTS OF TODAY OUR PREVIO
Page 13 and 14: A COLLABORATIVE APPROACH: OUR CULTU
Page 15 and 16: “ The Menuhin Competition gave me
Page 17 and 18: Core programme for the eleven-day C
Page 19 and 20: WORLD RECORD BREAKING VIOLIN EVENT
Page 21: MORE THAN 11 DAYS IN APRIL 2016 It
Page 25 and 26: WE OFFER FOUR MAIN SPONSORSHIP PACK
Page 27 and 28: OUR APPROACH TO SPONSORSHIP CLIENT
Page 29 and 30: “ I think the exposure to all the
Page 31 and 32: BRANDING AND ADVERTISING We’ll Ge
Page 33 and 34: “ The Menuhin Competition has bee
Page 35 and 36: Callum Smart British Finalist in 20
Page 37 and 38: PRINCIPAL SPONSOR STRUCTURE OVERVIE
Page 39 and 40: BRANDING AND ADVERTISING We’ll Ge
Page 41 and 42: MERCHANDISE Product Placement Opti
Page 43 and 44: FESTIVAL SPONSORS TO THE WORLD’S
Page 45 and 46: “I entered the Menuhin Competitio
Page 47 and 48: “ The Menuhin Competition has bee
Page 49 and 50: MERCHANDISE Option to include the
Page 51 and 52: “ I am proud that the UK continue
Page 53 and 54: PARTNERS LONDON 2016 STRUCTURE OVER
Page 55 and 56: BRANDING AND ADVERTISING 1 page ad
Page 57 and 58: MERCHANDISE Right to supply promot
Page 59 and 60: WHAT YOUR SUPPORT WILL HELP US ACHI
Page 61 and 62: “It is uncompetitive in the sense

MENUHIN COMPETITION LONDON 2016 7 - 17 April 2016

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