MENUHIN COMPETITION LONDON 2016 7 - 17 April 2016
MENUHIN COMPETITION LONDON 2016 CELEBRATING YEHUDI MENUHIN’S CENTENARY 7 - 17 April 2016
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<strong>MENUHIN</strong> <strong>COMPETITION</strong><br />
<strong>LONDON</strong> <strong>2016</strong><br />
CELEBRATING YEHUDI <strong>MENUHIN</strong>’S CENTENARY<br />
7 - <strong>17</strong> <strong>April</strong> <strong>2016</strong>
Zamira Menuhin Benthall with<br />
Chad Hoopes, Junior Winner<br />
at the 2008 Competition<br />
DISCOVERING, ENCOURAGING, NURTURING AND INSPIRING<br />
Exceptionally talented young musicians from around the world to<br />
develop into the next generation of great artists<br />
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<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
WHO WE ARE AND WHAT WE DO<br />
The Menuhin Competition is the world’s leading International competition for<br />
young violinists and the focus of an 11 day festival celebrating the very best of<br />
the most challenging and rewarding of musical instruments – the violin.<br />
Yehudi Menuhin, aged 12<br />
Experience in excellence<br />
Founded in 1983 by Yehudi Menuhin, one of the<br />
greatest violinists of the 20th Century, the only<br />
event of its kind to take place in a different world<br />
city every two years for exceptionally talented<br />
young violinists under the age of 22. London<br />
will be the next host in <strong>2016</strong> for the elevenday<br />
festival of concerts and events with the<br />
Competition at its heart.<br />
The Menuhin Competition Jury – chosen from<br />
world-class musicians – takes an active part in the<br />
event, leading a series of chamber concerts and<br />
masterclasses alongside the young participants.<br />
The competition takes place in an exceptional<br />
atmosphere of learning and cultural exchange. It<br />
culminates in the selection of two rising stars who<br />
then perform in a glittering closing gala concert.<br />
The Competition is governed by a board of<br />
trustees, which includes Yehudi Menuhin’s<br />
grandson Aaron Menuhin. Former first prize<br />
winner Joji Hattori is President. Duncan Greenland<br />
chairs the Trust Board and its Executive<br />
Committee, on which Gordon Back is Artistic<br />
Director.<br />
Competition snapshot<br />
Attracting 60% more entries than other major<br />
international violin competitions, the Menuhin<br />
Competition attracts hundreds of applications<br />
from more than thirty countries around the world.<br />
Of these, forty two young players are selected<br />
to compete as Juniors (under 16) or Seniors<br />
(under 22).<br />
They perform a challenging repertoire before<br />
the high-profile Jury which, over the history of<br />
the Competition, has earned an impeccable<br />
reputation for fair judgement.<br />
“ Our young gifted violinists will<br />
be the ambassadors of goodwill,<br />
for they come with pure hearts<br />
and music in their souls. It is in<br />
these younger people that we<br />
invest our future.”<br />
YEHUDI <strong>MENUHIN</strong><br />
ONE OF THE GREATEST VIOLINISTS AND HUMANISTS<br />
OF THE 20TH CENTURY.<br />
FOUNDER OF THE <strong>MENUHIN</strong> <strong>COMPETITION</strong> IN 1983.<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
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THE <strong>COMPETITION</strong> IN <strong>LONDON</strong><br />
7-<strong>17</strong> APRIL <strong>2016</strong><br />
The United Kingdom does not currently host a world-class<br />
international violin competition. The celebration in <strong>2016</strong> of the 100th<br />
anniversary of Yehudi Menuhin’s birth presents the ideal opportunity<br />
to put that right and bring the Competition to London.<br />
Lord Menuhin lived much of his life in Britain and held British citizenship.<br />
As well as founding the Menuhin Competition, he also established the<br />
Yehudi Menuhin School and Live Music Now!<br />
We are delighted that the Menuhin Competition has been welcomed<br />
back to London and the UK for <strong>2016</strong> by the British government, and<br />
has also been given the full support of the Mayor of London and<br />
London & Partners.<br />
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<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
“ It is wonderful that the prestigious Menuhin Competition is coming<br />
back to London in <strong>2016</strong>, the centenary year of the great maestro.<br />
This exciting showcase of some of the best young violinists from<br />
across the globe will be a feast for music fans, which I hope will inspire<br />
other gifted young people in the capital and across the country.<br />
One of my ambitions is to see more young Londoners taking up<br />
a musical instrument, through the Mayor’s Music Fund and other<br />
initiatives, and any event that raises the profile of talented young<br />
musicians is to be welcomed.”<br />
MAJOR OF <strong>LONDON</strong>, BORIS JOHNSON<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
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“The meeting of young talent is an occasion for<br />
great stimulus, excitement and reward”<br />
Lord Menuhin, 1983<br />
Talking about the first competition<br />
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<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
<strong>LONDON</strong> LOVES THE ARTS<br />
CLASSICAL MUSIC AROUND TOWN<br />
For 8 out of 10 visitors to London - heritage and culture are the main reasons for their visit<br />
London is one of the most<br />
culturally vibrant cities in<br />
the World.<br />
London is one of the most culturally vibrant cities in the world<br />
Classical music plays an important part of the arts market in the UK<br />
£67M generated each year from classical music and musical theatre ticket sales to London tourists<br />
1.8M visitors are music tourists - London is the music capital of the United Kingdom<br />
Classical Music plays an<br />
important part of the arts<br />
market in the UK.<br />
Over <strong>17</strong>,000 music performances a year across London’s 300+ venues<br />
84% of Londoners think that the city’s cultural scene is important<br />
in ensuring a high quality of life. (GLA/ICM research)<br />
There are more than 300 languages spoken in London, more than in any other city in the world<br />
90% of classical music audiences are from the ABC1 households<br />
Over 8% of the UK population attended a live concert in the last year<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
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A UNIQUE 11 DAY FESTIVAL:<br />
A COLLABORATIVE APPROACH<br />
Our approach to staging the Menuhin Competition for Yehudi Menuhin’s <strong>2016</strong><br />
Centenary in London will:<br />
• Add to London’s reputation as a world centre for classical music<br />
• Further promote London as a host city for major international cultural festivals<br />
• Provide an opportunity for creative collaboration amongst leading UK arts organisations<br />
• Bring synergies and efficiencies through shared resources<br />
• Reach out to existing and new audiences through cross-promotion among partner<br />
organisations<br />
• Stimulate and strengthen outreach and education activities<br />
Live broadcasts<br />
All major concerts in the Competition will be broadcast live and presented in association<br />
with a major broadcaster.<br />
All competition rounds are live web-streamed across the world.<br />
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<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
GOING PLACES:<br />
THE OLYMPICS OF THE VIOLIN<br />
“ I sat back and could only gasp<br />
with amazement... the technical<br />
capability of the contestants<br />
was phenomenal, far higher<br />
than you’d find in, say, the BBC<br />
Young Musician of the Year.”<br />
MICHAEL WHITE<br />
THE DAILY TELEGRAPH<br />
From Folkestone, a small seaside town in England in 1983, to the capital<br />
of China in 2012 and the United States in 2014, the Menuhin Competition<br />
has become the most sought-after world event for violin talent under the<br />
age of 22.<br />
The Competition continually attracts the interest of the world’s leaders. In<br />
2010 the King of Norway was royal patron of the Competition in Oslo. The<br />
2012 Competition in Beijing, was attended by the Vice President Xi Jinping<br />
and the prize-giving ceremony was hosted by the US Ambassador who<br />
announced that the 2014 Competition would be taking place in America<br />
and in 2014 the Mayor of London Boris Johnson welcomed the competition<br />
back and to the UK and London for <strong>2016</strong>.<br />
The entire competition is live web-streamed around the world and with<br />
national and international television broadcasts of concerts.<br />
Boulogne-sur-Mer 2006<br />
Oslo 2010<br />
Cardiff 2008<br />
Beijing 2012<br />
In <strong>2016</strong>, we celebrate Lord Menuhin’s Centenary by bringing the<br />
Competition to London for the first time since 2004 in partnership with the<br />
Royal Academy of Music, Southbank Centre, the Philharmonia Orchestra, the<br />
Yehudi Menuhin School and the National Youth Orchestra of Great Britain.<br />
Austin Texas 2014<br />
London <strong>2016</strong><br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
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PAST AND CURRENT JURORS<br />
The Menuhin Jury - selected from world-class musicians - takes an active part in<br />
the event unlike any other competition, leading a series of orchestral concerts and<br />
master classes alongside the young participants.<br />
The Jury has maintained an impeccable reputation for fairness and artistic<br />
integrity, combining tradition, innovation and creativity in the spirit of its founder.<br />
Maxim Vengerov<br />
Igor Oistrakh<br />
Wu Zuqiang<br />
Bruno Canino<br />
Kyoko Takezawa<br />
Hu Kun<br />
Dong-Suk Kang<br />
Donald Weilerstein<br />
Pamela Frank<br />
Yehudi Menuhin<br />
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<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
STAR VIOLINISTS OF TODAY<br />
OUR PREVIOUS PRIZE-WINNERS<br />
The Menuhin Competition has helped develop and launch the careers of<br />
many of today’s leading virtuoso violinists, including:<br />
Ray Chen<br />
Tasmin Little OBE<br />
Nikolaj Znaider<br />
Isabelle van Keulen<br />
Ilya Gringolts<br />
Julia Fischer<br />
Feng Ning<br />
Lara St John<br />
Chad Hoopes<br />
Jennifer Pike<br />
Daishin Kashimoto<br />
Alina Ibragimova<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
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“ London was Lord Menuhin’s home<br />
patch in his later years. Opening<br />
up the Royal Academy of Music<br />
as a host venue for the Menuhin<br />
Competition in <strong>2016</strong> seems<br />
especially appropriate given it’s<br />
the Centenary of Menuhin’s birth.“<br />
PROFESSOR JONATHAN FREEMAN ATTWOOD<br />
PRINCIPAL, ROYAL ACADEMY OF MUSIC<br />
“Lord Menuhin would have been delighted<br />
at the prospect of the Academy and the<br />
Competition in his name collaborating in<br />
a festival to nurture young talent and their<br />
collective artistic ambition, especially as we<br />
share a similarly wide international reach<br />
and reputation.”<br />
JONATHAN FREEMAN ATTWOOD<br />
PRINCIPAL, ROYAL ACADEMY OF MUSIC<br />
012 <strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
A COLLABORATIVE APPROACH:<br />
OUR CULTURAL PARTNERS<br />
“ The most educational and<br />
inclusive of competitions,<br />
and the best international<br />
forum for young violinists.”<br />
JOJI HATTORI, PRESIDENT, <strong>MENUHIN</strong> <strong>COMPETITION</strong><br />
(A JUNIOR PARTICIPANT AT THE VERY FIRST <strong>COMPETITION</strong> IN<br />
1983, A PARTICIPANT IN THE SENIOR <strong>COMPETITION</strong> IN 1987<br />
AND SENIOR FIRST PRIZEWINNER IN 1989)<br />
The Menuhin Competition Trust is lead organiser of the Competition<br />
bringing together key partners for London <strong>2016</strong> in a unique creative<br />
collaboration of world leading arts organisations.<br />
Royal Academy of Music<br />
Southbank Centre<br />
The Royal Academy of Music is one of the world’s<br />
greatest conservatoires and Britain’s oldest. It is<br />
committed to shaping the musical landscape<br />
through shaping contemporary musical life. The<br />
Academy also holds the Foyle Menuhin Archive.<br />
The world-famous Southbank Centre – home to<br />
the Royal Festival Hall – is one of Britain’s leading<br />
arts institutions. Located on the south bank of<br />
the River Thames, this vibrant centre offers a wide<br />
range of cultural events.<br />
Philharmonia Orchestra<br />
Yehudi Menuhin School<br />
The Philharmonia is one of the world’s great<br />
orchestras and a foremost musical pioneer.<br />
It brings together the world’s finest players,<br />
conductors and soloists to create truly inspiring<br />
musical performances.<br />
A centre of excellence for the performing arts,<br />
Yehudi Menuhin founded his famous school to<br />
provide the environment and tuition for musically<br />
gifted children to pursue their love of music and<br />
develop their potential.<br />
National Youth Orchestra<br />
of Great Britain (NYO)<br />
NYO offers a national platform for Britain’s<br />
brightest and best teenage musicians to come<br />
together to create performances that astound<br />
and inspire musicians and audiences alike.<br />
Live Music Now<br />
Live Music Now’s distinctive approach has been<br />
developed over 35 years, realising the vision of its<br />
founders, Yehudi Menuhin and Ian Stoutzker. LMN<br />
supports inspirational professional musicians to<br />
use their talents for the benefit of those who are<br />
otherwise excluded from the joy of experiencing<br />
live music.<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
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THE<br />
<strong>COMPETITION</strong><br />
ATTRACTS THE<br />
WORLD’S MOST<br />
GIFTED YOUNG<br />
VIOLINISTS<br />
“ The Menuhin Competition<br />
has been a life-changing<br />
experience for me.”<br />
CHAD HOOPES, WINNER OF THE <strong>MENUHIN</strong><br />
<strong>COMPETITION</strong> AT THE AGE OF 13, HAS SINCE<br />
BECOME THE YOUNGEST VIOLIN SOLOIST<br />
EVER SIGNED BY IMG ARTISTS<br />
Pamela Frank, Chair of the Menuhin Competition Jury in <strong>2016</strong>, giving<br />
a masterclass<br />
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<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
“ The Menuhin Competition gave<br />
me an opportunity to make great<br />
friends. I learned many different<br />
cultures during this competition .”<br />
MORE THAN A <strong>COMPETITION</strong><br />
RENNOSUKE FUKUDA<br />
1ST PRIZE JUNIOR WINNER AUSTIN 2014<br />
True to Lord Menuhin’s vision the<br />
Menuhin Competition London <strong>2016</strong><br />
is far more than a competition.<br />
We provide opportunities for<br />
competitors to be mentored but<br />
also turn mentor themselves with<br />
our outreach programmes.<br />
During the Competition<br />
• Programme of musical outreach performance opportunities for participants<br />
who do not proceed into the final rounds of the Competition<br />
• A day of masterclasses given by each Jury Member to competitors and selected<br />
conservatory students from the host city<br />
• Exhibitions, lectures and discussions<br />
• Workshops for amateur violinists and challenges for violin makers<br />
• Performance projects with competitors and open rehearsals<br />
Working collaboratively with our<br />
partners the Competition Trust will<br />
also run a series of ancillary events<br />
linked to Lord Menuhin’s centenary,<br />
Supporting prizewinners after the Competition<br />
Close contact is maintained with prizewinners – the new ‘Menuhin Laureates’<br />
– as they start their performing careers, guiding them to suitable performing<br />
engagements as soloists and in private for Menuhin Competition patrons, as well<br />
as with major orchestras and at music festivals around the world.<br />
in cultural organisations across<br />
London in the months leading up to<br />
and during <strong>April</strong><br />
New for London <strong>2016</strong> - Menuhin’s Mentors<br />
To celebrate Yehudi Menuhin’s philosophy on education and for the first time in<br />
the competitions history - London <strong>2016</strong> will launch Menuhin’s Mentors. In addition<br />
to the 44 competitors taking part in the competition, several previous competitors<br />
will be joining us and become mentors to talented young applicants who have not<br />
made it through to the competition stages in London but who our pre-selection<br />
Jury feel show real promise and a love for music. The competition trust will bring<br />
these young mentees to London to experience the competition and participate in<br />
a series of workshops and cultural visits to nurture their potential.<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
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Kevin Zhu, Junior Winner,<br />
Beijing 2012<br />
<strong>LONDON</strong> <strong>2016</strong>:<br />
PROGRAMME AND ACTIVITIES<br />
The events, concerts and programme for the Menuhin Competition<br />
and Centenary celebrations are being developed in close collaboration<br />
with our major partners. Consistent with previous Competitions,<br />
London <strong>2016</strong> will be innovative and of outstanding artistic excellence.<br />
Each competitor stays for the entire eleven-day event, forging friendships<br />
with fellow musicians and having an opportunity to perform, learn from<br />
each other and from the maestros of the Jury, and give master classes in<br />
schools and the wider community. This activity will also inspire the rich<br />
Outreach and Education Programme.<br />
A number of world-class violinists have already agreed to serve on the<br />
Centenary Jury – including Julia Fischer, Ray Chen, Henning Kraggerud and<br />
Tasmin Little – all under the chairmanship of American violinist Pamela<br />
Frank. The full Jury will be announced in early 2015.<br />
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<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
Core programme for the eleven-day Competition<br />
DATE TIME EVENT VENUE<br />
Thursday 7 <strong>April</strong> Evening Opening Gala concert Southbank Centre:<br />
Royal Festival Hall<br />
Philharmonia Orchestra<br />
Friday 8 <strong>April</strong> 10:00-<strong>17</strong>:00 1. Round juniors – part 1 Royal Academy of Music<br />
Evening Concert with Chad Hoopes Royal Festival Hall National Youth Orchestra<br />
Saturday 9 <strong>April</strong> 10:00-<strong>17</strong>:00 1. Round juniors – part 2 Royal Academy of Music<br />
Evening Chamber music evening Royal Academy of Music<br />
Sunday 10 <strong>April</strong> 10:00-<strong>17</strong>:00 1. Round seniors – part 1 Royal Academy of Music<br />
Monday 11 <strong>April</strong> 10:00-<strong>17</strong>:00 1. Round seniors – part 2 Royal Academy of Music<br />
Tuesday 12 <strong>April</strong> 10:00-<strong>17</strong>:00 Junior semi-finals Royal Academy of Music<br />
Evening Chamber Music Concert with Jury Menuhin Concert Hall Menuhin School Orchestra<br />
Wednesday 13 <strong>April</strong> 10:00-<strong>17</strong>:00 Senior semi-finals Royal Academy of Music<br />
Thursday 14 <strong>April</strong> 10:00-<strong>17</strong>:00 Day of masterclasses Royal Academy of Music<br />
Evening Concert with Jury soloists Temple Church<br />
Friday 15 <strong>April</strong> Afternoon Junior finals – part 1 Royal Academy of Music<br />
Evening Junior finals – part 2 Royal Academy of Music Menuhin School Orchestra<br />
Saturday 16 <strong>April</strong> Daytime/afternoon Celebrating Menuhin Royal Festival Hall<br />
Evening Senior finals Royal Festival Hall<br />
Accompanying events<br />
In addition to the core Competition,<br />
a programme of additional events will be<br />
presented, including:<br />
• Concerts presented by Competition partners<br />
• Concerts with star Jury Members<br />
• Royal Academy of Music ‘open day’<br />
• Masterclasses<br />
• Exhibitions<br />
• Lectures and discussions<br />
• Competitors visit and work with local schools<br />
and music services<br />
• Performances involving gypsy, folk and jazz<br />
violin styles<br />
• Attending concert rehearsals<br />
• Workshops for amateur violinists<br />
• Youth Orchestra performances with<br />
competitors<br />
And much more...<br />
Sunday <strong>17</strong> <strong>April</strong> Daytime/afternoon Celebrating Menuhin Royal Festival Hall<br />
Evening Closing Gala Concert Royal Festival Hall Philharmonia Orchestra<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
<strong>17</strong>
65 Nationalities applied to take part Applications from over 45 Countries<br />
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<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
WORLD RECORD BREAKING<br />
VIOLIN EVENT<br />
World Record set in 2014 for applications to participate in a music competition<br />
Over 60% more entries than any other international music competition<br />
Children from 45 countries around the world apply to take part in each<br />
competition - USA, UK, Brazil, Korea, Philippines, China, Japan, Korea, Taiwan<br />
and right across Europe<br />
Applications received from over 27 different nationalities in 2014<br />
51/49% male/female split for applications to participate<br />
52/49% male/female split for Prize winners since 1983<br />
All placed prize winners since 1983 are still working as professional musicians today<br />
Austin 2014<br />
• 15,000 live audience attendance<br />
• <strong>17</strong>5,000 live web-stream viewers<br />
• 3 million website hits<br />
Beijing 2012<br />
• 18,000 live audience attendance<br />
• 90,000 website views of the live web-stream<br />
• 2.6 million website hits<br />
Oslo 2010<br />
• 12,000 live audience attendance<br />
• Over 43,000 people viewed live web-stream<br />
• Over 1.7 million website hits<br />
Over 700 music careers launched over 31 years<br />
Friendships and professional working relationships formed for life<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
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UNMISSABLE EXPOSURE<br />
The Menuhin Competition attracts worldwide media interest, not just from<br />
the arts press but the business and world news in print, online and broadcast<br />
mediums. The London competition is no exception with the <strong>2016</strong> Competition<br />
and centenary celebrations set to be the largest event to date already attracting<br />
worldwide media interest for features.<br />
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<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
Five hours per day of live web streaming across the 11 days with estimated<br />
audiences of 350,000 worldwide<br />
The celebration of Lord Menuhin’s centenary as the Competition returns to<br />
London for the first time in twelve years guarantees extensive coverage<br />
Six weeks of broadcast advertising coverage in the lead up to <strong>April</strong> <strong>2016</strong> to<br />
a UK audience in excess of 6 million via our broadcast partnership<br />
Advertising coverage across major commuter, business and leisure train<br />
travel lines into Central London<br />
Prominent visibility in a major international activation event beginning in<br />
February <strong>2016</strong>
MORE THAN 11 DAYS IN APRIL <strong>2016</strong><br />
It’s not just the 11 day competition festival in <strong>April</strong> <strong>2016</strong> that takes place<br />
there are a whole series of events and press launches during 2015.<br />
<strong>April</strong> 2015<br />
The Competition opens for entries<br />
October 2015<br />
The Competition closes for entries<br />
November 2015<br />
Pre-Selection Jury come to London to select 44<br />
Competitors The Menuhin Mentees are selected<br />
December 2015<br />
The selected 44 Competitors are formally invited<br />
The successful Menuhin Mentees are informed<br />
March <strong>2016</strong><br />
’Around Menuhin’s World in 100 Violins’<br />
opens across the world<br />
<strong>April</strong> <strong>2016</strong><br />
Jury and Competitors arrive in London<br />
Competition and centenary festival<br />
events across London<br />
Outreach and Education activities<br />
Auction of 100 violin artworks ‘Around<br />
Menuhin’s World in 100 Violins’<br />
“ The performing violinist<br />
continually reviews the hours,<br />
days and weeks preceding a<br />
performance, charting the many<br />
elements that will release his<br />
potential”<br />
YEHUDI <strong>MENUHIN</strong><br />
ONE OF THE GREATEST VIOLINISTS AND HUMANISTS<br />
OF THE 20TH CENTURY.<br />
FOUNDER OF THE <strong>MENUHIN</strong> <strong>COMPETITION</strong> IN 1983.<br />
January <strong>2016</strong><br />
Note by Note is launched<br />
The Competitors of the <strong>2016</strong> Competition<br />
are announced worldwide<br />
‘Around Menuhin’s World in 100 Violins’ launched<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
021
MASS ONLINE COMMUNITY<br />
AROUND THE WORLD<br />
The Menuhin Competition attracts international attention from a mass<br />
online community from across the world<br />
YouTube channel reaches over 110 countries<br />
Facebook reach across 45 countries<br />
Twitter followers<br />
Weibo reach of over 1.3 million through celebrity ambassadors<br />
Menuhin Competition Website - 6.5 million hits per year<br />
22<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
“ The Menuhin Competition<br />
has been a life-changing<br />
experience for me.”<br />
CHAD HOOPES, WINNER OF THE <strong>MENUHIN</strong><br />
<strong>COMPETITION</strong> AT THE AGE OF 13, HAS SINCE<br />
BECOME THE YOUNGEST VIOLIN SOLOIST<br />
EVER SIGNED BY IMG ARTISTS<br />
ENSURING CUT THROUGH<br />
Making the most of the Centenary Celebrations in London<br />
Global Advertising Campaign beginning <strong>April</strong> 2015 to over 46 countries<br />
PR and Media campaign beginning January 2015 with the launch of<br />
South Bank Centre’s 2015-16 season<br />
Social Media awareness campaign starting <strong>April</strong> 2015<br />
Digital activation beginning January 2015 - launch of the London <strong>2016</strong><br />
website Direct Marketing of the competition to a targeted audience in<br />
90 countries Activation Events in <strong>April</strong>, September 2015 and February <strong>2016</strong><br />
- the opening of the competition on Lord Menuhin’s 99th birthday on<br />
<strong>April</strong> 22, 2015<br />
Celebrity Ambassadors secured for <strong>2016</strong><br />
Political Endorsement from Mayor of London Boris Johnson and Deputy<br />
Prime Minister Nick Clegg and the Greater London Authority<br />
Media Partnerships with Classic FM and London & Partners<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
023
SPONSORSHIP<br />
OPPORTUNITIES<br />
LET YOUR BRAND PERFORM<br />
EXPERIENCE THE EXCITEMENT OF DISCOVERING, NURTURING<br />
AND LAUNCHING THE CAREERS OF FUTURE STARS<br />
Stella Chen, Senior 4th Prize, Cardiff 2008<br />
24<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
WE OFFER FOUR MAIN SPONSORSHIP<br />
PACKAGES FOR <strong>LONDON</strong> <strong>2016</strong><br />
WE WILL TAILOR YOUR<br />
SPONSORSHIP TO ENSURE<br />
THAT YOUR TARGET<br />
AUDIENCE ENGAGES WITH<br />
YOUR BRAND<br />
HEADLINE TITLE SPONSOR<br />
PRINCIPAL SPONSORS<br />
Junior Competition ◆ Senior Competition<br />
FESTIVAL SPONSORS<br />
Menuhin Mentors ◆ Individual Concerts<br />
Note by Note ◆ Around Menuhin’s World in 100 Violins ◆ Menuhin Weekend<br />
<strong>LONDON</strong> <strong>2016</strong> CENTENARY PARTNERS<br />
Accommodation ◆ Airline ◆ Travel ◆ Media ◆ IT ◆ Office<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
25
OUR APPROACH<br />
TO SPONSORSHIP<br />
We will tailor your sponsorship to ensure that we help you meet your aims<br />
and objectives<br />
HELPING YOUR COMPANY PERFORM<br />
We can gear your benefits more towards Clients, Employees or Brand Exposure or<br />
spread them across all three areas. As part of our personalised approach we will tailor<br />
your bespoke package to include the areas of most benefit to you.<br />
HELPING YOUR BRAND PERFORM<br />
We know that increasing your brand’s performance and delivering your vision to an<br />
increasing number of potential clients is essential, with that in mind we are able to<br />
offer exposure for your company through print, online, social and broadcast media.<br />
Full details of our media reach can be found in each proposal outline.<br />
26<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
OUR APPROACH<br />
TO SPONSORSHIP<br />
CLIENT HOSPITALITY, CULTIVATION and STEWARDSHIP<br />
At the Menuhin Competition we all appreciate how important it is to look after<br />
clients throughout their relationship with you and what better way than to offer<br />
them money can’t buy experiences in the Arts with the Menuhin Competition<br />
London <strong>2016</strong>.<br />
EMPLOYEE ENGAGEMENT<br />
Maintaining a productive and happy work force is integral to any business’s<br />
ongoing success. With the ever growing demands on time and results delivery<br />
on employees, the ability to offer added benefits goes a long way to helping<br />
retain employees. Music is such an integral part of our everyday lives, most of us<br />
use this as form of relaxation and to help wind down from a busy often stressful<br />
work day even without realising. We can help impart Lord Menuhin’s philosophy<br />
that music unites and is good for the soul and our mental wellbeing.<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
27
HEADLINE SPONSOR<br />
STRUCTURE OVERVIEW<br />
Designation and Properties<br />
Branding and Advertising<br />
Hospitality<br />
Merchandise<br />
Proposal<br />
28<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
“ I think the exposure to all the great musicians in Oslo definitely changed<br />
my view of music-making today. It was the first time I participated in<br />
such a big festival of such high-level musicians. I also learned a lot from<br />
the comments I received from the judges following my performance.”<br />
Stephen Waarts - Junior 2nd Prize Winner , Oslo 2010<br />
WE CAN GEAR YOUR BENEFITS MORE<br />
TOWARDS CLIENTS, EMPLOYEES OR<br />
BRAND EXPOSURE OR SPREAD THEM<br />
ACROSS ALL THREE AREAS.<br />
AS PART OF OUR PERSONALISED<br />
APPROACH WE WILL TAILOR YOUR<br />
BESPOKE PACKAGE TO INCLUDING THE<br />
AREAS OF MOST BENEFIT TO YOU<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
29
DESIGNATION AND PROPERTIES<br />
“ I came with the hope of winning<br />
a prize and I went back with a lot<br />
more: an understanding of music<br />
at a different level, and friends<br />
from all over the world.”<br />
LAURE CHAN<br />
JUNIOR COMPETITOR 2010<br />
Title/Headline sponsorship of the Menuhin Competition London <strong>2016</strong> and<br />
associated events from January 2015<br />
Your Company name incorporated into the Competition title for London <strong>2016</strong><br />
Creation of a composite event logo that incorporates your brand into the<br />
Competitions logo/Brought to you by<br />
Exclusivity within the category of business and products<br />
A special Centenary Prize named after your company to be presented by one of<br />
your VIP’s at the closing gala, including the composite logo<br />
First refusal to sponsor of one of the competition winners for the 2 years<br />
following the competition<br />
50 x VIP tickets to the Opening Concert, Senior Final Concert and Closing Gala<br />
Concert<br />
20 tickets per day throughout the competition rounds<br />
Access to associated events/Menuhin Competition Trust charity activities<br />
Right for employees to volunteer across the 11 day festival<br />
50 VIP Hospitality Places and right to deliver own hospitality area at Southbank<br />
Centre, at the Opening Concert, and Menuhin Weekend<br />
(including Senior Final and Closing Gala)<br />
2 VIP’s in prize award presentation party<br />
Bespoke programme of pre-event promotion and hospitality<br />
30<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
BRANDING AND ADVERTISING<br />
We’ll Get Your Brand Performing<br />
Dominant, comprehensive branding<br />
Your logo carried on all Competition advertising, marketing and social<br />
media platforms<br />
Primary branding on the Competition’s official website with links to your<br />
website through till <strong>2016</strong><br />
Logo and boilerplate carried on Menuhin Competition press releases<br />
Branding carried on merchandise, team uniforms, banners that is produced<br />
Double page spread in each Competition’s Official Programme and back<br />
cover if available<br />
Right to use the Menuhin Competition London <strong>2016</strong> logo and identity<br />
across your sponsor-led sales and marketing campaigns<br />
Opportunity to rebrand the Menuhin Competition website incorporating a<br />
dedicated title sponsor site<br />
Let us help deliver your next advertising campaign by using our<br />
competitors to provide the music/ modelling /manpower for your<br />
campaign<br />
Official Press announcement in early 2015<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
31
HOSPITALITY:<br />
WITH A MUSICAL TWIST<br />
Help your Client Cultivation and Stewardship programmes with our VIP Hospitality<br />
and Concert Experiences<br />
Invites for eight executives to similarly experience the Menuhin Competitions in<br />
<strong>2016</strong>, concert tickets to all performances and four nights 5 – star accommodation in<br />
London each<br />
50 x VIP tickets to the Opening Concert, Final Concert and Closing Gala Concert<br />
20 tickets per day throughout the Competition Rounds<br />
Private Hospitality opportunities at each of the major concerts<br />
Concert, heats, rehearsals and ‘behind the scenes’ tickets and experiences for<br />
executives, staff members and clients<br />
Tickets for concerts featuring Competition Winners at concert halls in London from<br />
2015 - <strong>2016</strong><br />
Opportunities to meet Competition Winners and International Jury Members<br />
Opportunity to host a closed client event with a winner of the 2014 or <strong>2016</strong><br />
competition in 2015 or <strong>2016</strong> (musicians provided by the Menuhin Competition, all<br />
other costs to be met by the sponsor)<br />
Private Tour of the Foyle Menuhin Archive at the Royal Academy of Music for up to<br />
20 guests<br />
Title Sponsors of the Gala Concert in 2015 and 20 guests invited for dinner<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
032
“ The Menuhin Competition<br />
has been a life-changing<br />
experience for me.”<br />
MERCHANDISE:<br />
<strong>LONDON</strong> <strong>2016</strong><br />
CHAD HOOPES, WINNER OF THE <strong>MENUHIN</strong><br />
<strong>COMPETITION</strong> AT THE AGE OF 13, HAS SINCE<br />
BECOME THE YOUNGEST VIOLIN SOLOIST<br />
EVER SIGNED BY IMG ARTISTS<br />
Composite logo branding carried on any merchandise produced<br />
Right to produce one off products for the Menuhin Competition London <strong>2016</strong><br />
music<br />
connects<br />
16.–25 april<br />
Product Placement<br />
Option to include your products and information in the welcome pack for<br />
competitors<br />
Option to include your products and information in the welcome pack for the high<br />
profile Jury members<br />
Opportunity to offer giveaways or include information in gift bags to audience<br />
members<br />
Option to provide key items within your brand to our jury and competitors to be<br />
worn and used throughout their time in London <strong>2016</strong> and while on camera<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
33
TITLE SPONSORSHIP PROPOSAL<br />
<strong>LONDON</strong> <strong>2016</strong> AND BEYOND<br />
“ The most educational and<br />
inclusive of competitions,<br />
and the best international<br />
forum for young violinists.”<br />
JOJI HATTORI, PRESIDENT, <strong>MENUHIN</strong> <strong>COMPETITION</strong><br />
(A JUNIOR PARTICIPANT AT THE VERY FIRST <strong>COMPETITION</strong> IN<br />
1983, A PARTICIPANT IN THE SENIOR <strong>COMPETITION</strong> IN 1987<br />
AND SENIOR FIRST PRIZEWINNER IN 1989)<br />
£500,000 for 2015-<strong>2016</strong> with two competition option to extend<br />
Start 1st <strong>April</strong> 2015<br />
Comprise the Menuhin Competition London <strong>2016</strong> with options for 2018 and 2020 in<br />
central Europe and central Asia<br />
Proposal back by February 2015<br />
Agreement and contracts exchanged in March 2015<br />
<strong>LONDON</strong> <strong>2016</strong> PRESS LAUNCH<br />
There is a unique opportunity for a formal press announcement of the Title Sponsorship at the Menuhin<br />
Competition’s Opening of the London <strong>2016</strong> competition, Press and VIP launch and reception on 22nd<br />
<strong>April</strong> 2015 - on the 99th Anniversary of Yehudi Menuhin’s birth.<br />
34<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
Callum Smart<br />
British Finalist in 2010<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
035
PRINCIPAL SPONSOR OPTIONS<br />
EXPERIENCE THE EXCITEMENT OF DISCOVERING, NURTURING<br />
AND LAUNCHING THE CAREERS OF FUTURE STARS<br />
WE ALL APPRECIATE HOW IMPORTANT<br />
IT IS TO LOOK AFTER CLIENTS<br />
THROUGHOUT THEIR RELATIONSHIP<br />
WITH YOU AND WHAT BETTER WAY TO<br />
DO SO THAN WITH MONEY CAN’T BUY<br />
EXPERIENCES IN THE ARTS<br />
36<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
PRINCIPAL SPONSOR<br />
STRUCTURE OVERVIEW<br />
Designation and Properties<br />
Branding and Advertising<br />
Hospitality<br />
Merchandise<br />
Proposal<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
37
DESIGNATION AND PROPERTIES<br />
“ I came with the hope of winning<br />
a prize and I went back with a lot<br />
more: an understanding of music<br />
at a different level, and friends<br />
from all over the world.”<br />
LAURE CHAN<br />
JUNIOR COMPETITOR 2010<br />
Your company name incorporated into the Junior or Senior Competition as its<br />
principal Sponsor<br />
Exclusivity within the category of business and products<br />
A 2nd Prize named after your company to be presented by one of your VIP’s at the<br />
award ceremony including the composite logo<br />
First refusal to sponsor of one of the Competition’s 2nd Prize winners for the 2 years<br />
following the Competition<br />
26 x VIP tickets to the Opening Concert, Senior Final Concert and Closing Gala<br />
Concert<br />
10 tickets per day throughout the competition rounds<br />
Access to associated events/Menuhin Competition Trust charity activities<br />
Right for employees to volunteer across the 11 day festival<br />
26 VIP Hospitality Places and right to deliver shared principal sponsor hospitality<br />
area at Southbank Centre, on Opening Concert, and Menuhin Weekend<br />
(including Senior Final and Closing Gala)<br />
1 VIP in prize award presentation party<br />
Bespoke Programme of pre-event promotion and hospitality<br />
38<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
BRANDING AND ADVERTISING<br />
We’ll Get Your Brand Performing<br />
Principal Sponsor branding - logo carried on all Competition advertising,<br />
marketing and social media platforms<br />
Headline Sponsor of the Senior Finals at the Royal Festival Hall or the Junior Finals<br />
with the Menuhin School Orchestra at the Royal Academy of Music.<br />
Your logo carried on all Competition advertising, marketing and social media<br />
platforms<br />
Logo carried on the Competition’s official website with links to your website<br />
through till <strong>2016</strong><br />
Company name carried on all press releases about the Competition to over<br />
46 global markets<br />
Full page advertisement/introductory page in the Competition Official<br />
Programme<br />
Right to use the Menuhin Competition London <strong>2016</strong> logo and identity across<br />
your sponsor-led sales and marketing campaigns<br />
Named 2nd Prize to be presented by one of your executives at the<br />
award ceremony<br />
Let us help deliver your next advertising campaign by using our competitors to<br />
provide the music/ modelling /manpower for your campaign at a significantly<br />
reduced rate<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
39
HOSPITALITY:<br />
WITH A MUSICAL TWIST<br />
Help your Client Cultivation and Stewardship programmes with our VIP<br />
Hospitality and Concert Experiences<br />
Invites for 4 executives to experience the Menuhin Competition London <strong>2016</strong>,<br />
concert tickets to all performances and four nights 4 -star accommodation in<br />
London each<br />
30 x VIP tickets to the Opening Concert, Final Concert and Closing Gala Concert<br />
10 tickets per day throughout the Competition Rounds<br />
Principal Sponsor Hospitality opportunities at the Junior and Senior Finals and<br />
at each of the major concerts<br />
Shared Principal Sponsor hospitality room at the Southbank Centre<br />
10 invited dinner guests to the Gala Concert in 2015<br />
Concert, heats, rehearsals and ‘behind the scenes’ tickets and experiences for<br />
executives, staff members and clients<br />
Opportunities to meet Competition Winners and International Jury Members<br />
Opportunity to host a closed client event using a prize winner of the 2014 or<br />
<strong>2016</strong> Competition<br />
40<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
MERCHANDISE<br />
Product Placement<br />
Option to include one product and information in the welcome pack for<br />
competitors<br />
Option to provide key items within your brand to our competitors to be worn/<br />
used throughout their time in London <strong>2016</strong> and while on camera. e.g. your<br />
latest watch, smart phone, tablet<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
41
PRINCIPAL SPONSOR PROPOSAL<br />
<strong>LONDON</strong> <strong>2016</strong><br />
£250,000 2015-<strong>2016</strong><br />
Start 1st <strong>April</strong> 2015<br />
“ I can’t wait for London <strong>2016</strong>”<br />
Tasmin Little OBE<br />
JURY MEMBER FOR <strong>2016</strong><br />
Comprise the Menuhin Competition London <strong>2016</strong><br />
Proposal back by February 2015<br />
Agreement and contracts exchanged in March 2015<br />
<strong>LONDON</strong> <strong>2016</strong> PRESS LAUNCH<br />
There is a unique opportunity for a formal press announcement of the<br />
Principal Sponsors at the Menuhin Competition’s Opening of the London<br />
<strong>2016</strong> competition, Press and VIP launch and reception on 22nd <strong>April</strong> 2015 -<br />
on the 99th Anniversary of Yehudi Menuhin’s birth.<br />
42<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
FESTIVAL<br />
SPONSORS<br />
TO THE WORLD’S<br />
MOST GIFTED<br />
YOUNG<br />
VIOLINISTS<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
43
FESTIVAL SPONSORS<br />
STRUCTURE AND OVERVIEW<br />
Designation and Properties<br />
Branding and Advertising<br />
Hospitality<br />
Merchandise<br />
Proposal<br />
44<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
“I entered the Menuhin<br />
Competition in a big part<br />
because of its reputation<br />
for fairness and relaxed<br />
atmosphere, in addition to the<br />
prestige and high level of the<br />
competition.”<br />
Stephen Waarts - Senior 1st Prize Winner,<br />
Austin 2014<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
45
DESIGNATION AND PROPERTIES<br />
Festival Sponsorship of the Menuhin Competition London <strong>2016</strong> and<br />
associated events from January 2015<br />
Packages will be tailored for Festival Sponsors, to incorporate the aims and<br />
objectives of the sponsor and cost value of the service provided.<br />
A typical package could include<br />
Allocated number of tickets to Opening Gala, Senior Finals, Closing Gala<br />
An allocation of tickets per day throughout the Competition Rounds<br />
Option for an executive to present the 3rd-5th Prize<br />
Right for employees to volunteer across the 11 day festival<br />
Additional ticket purchases guaranteed<br />
Bespoke programme of pre-event promotion and hospitality for each area<br />
46<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
“ The Menuhin Competition<br />
has been a life-changing<br />
experience for me.”<br />
CHAD HOOPES, WINNER OF THE <strong>MENUHIN</strong><br />
<strong>COMPETITION</strong> AT THE AGE OF 13, HAS SINCE<br />
BECOME THE YOUNGEST VIOLIN SOLOIST<br />
EVER SIGNED BY IMG ARTISTS<br />
BRANDING AND ADVERTISING<br />
1 page advertorial in the Competition’s official programme<br />
Sponsor’s logo and company information on the Competition’s<br />
website throughout 2015-16 with links to your sites<br />
Right to use the Menuhin Competition London <strong>2016</strong> logo and identity<br />
across sponsor-led sales and marketing campaigns<br />
Company name carried on all press releases<br />
Option to name a 3rd – 5th prize in Junior or Senior Sections<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
47
HOSPITALITY:<br />
WITH A MUSICAL TWIST<br />
10 x VIP tickets to the Opening Gala, Senior Final Concert and Closing<br />
Gala Concert at the Royal Festival Hall<br />
10 x VIP tickets to the Junior Final Concert at Dukes Hall at Royal<br />
Academy of Music<br />
An allocation of tickets per day throughout the Competition Rounds<br />
Festival Sponsors Room at the RFH Invitation to join events throughout<br />
2015<br />
Invitation to join the post-concert receptions in <strong>2016</strong><br />
Opportunity to meet Competition Winners and Jury Members<br />
Opportunity to host private concert with our previous prize winners for<br />
your clients/staff during 2015 (at your cost)<br />
48<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
MERCHANDISE<br />
Option to include the sponsor’s products and information in the<br />
Welcome Pack for Competitors<br />
Option to offer giveaways or include information in gift bags to<br />
audience members<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
49
FESTIVAL SPONSOR<br />
PROPOSAL <strong>LONDON</strong> <strong>2016</strong><br />
Start 1st <strong>April</strong> 2015<br />
Comprise the Menuhin Competition London <strong>2016</strong><br />
“ I came with the hope of winning<br />
a prize and I went back with a lot<br />
more: an understanding of music<br />
at a different level, and friends<br />
from all over the world.”<br />
LAURE CHAN<br />
JUNIOR COMPETITOR 2010<br />
Proposal back by February 2015<br />
Agreement and contracts exchanged in March 2015<br />
Around Menuhin’s World in 100 Violins x 1<br />
£150,000 in 2015<br />
Menuhin Mentors x 1<br />
£70,000 2015-<strong>2016</strong><br />
Menuhin Weekend x 1<br />
£70,000 in 2015<br />
Note by Note x 1<br />
£50,000 in 2015<br />
Concerts x 2 available<br />
£25,000 <strong>2016</strong><br />
<strong>LONDON</strong> <strong>2016</strong> PRESS LAUNCH<br />
There is a unique opportunity for a formal press announcement of the Official<br />
Sponsors at the Menuhin Competition’s Opening of Menuhin Competition<br />
London <strong>2016</strong>, press and VIP launch and reception on 22nd <strong>April</strong> 2015 - on the<br />
99th Anniversary of Yehudi Menuhin’s birth.<br />
50<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
“ I am proud that the UK continues<br />
to be the home of the Menuhin<br />
Competition and the driver of<br />
its international outreach. Both<br />
countries are the richer for it –<br />
as were we all.”<br />
JANE OWEN<br />
BRITISH AMBASSADOR TO NORWAY<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
51
CENTENARY<br />
PARTNERS<br />
TO THE WORLD’S<br />
MOST GIFTED<br />
YOUNG<br />
VIOLINISTS<br />
52<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
PARTNERS <strong>LONDON</strong> <strong>2016</strong><br />
STRUCTURE OVERVIEW<br />
Designation and Properties<br />
Branding and Advertising<br />
Hospitality<br />
Merchandise<br />
Proposal<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
53
<strong>MENUHIN</strong> <strong>COMPETITION</strong><br />
<strong>LONDON</strong><br />
Celebrating<br />
the Menuhin<br />
Centenary<br />
DESIGNATION AND PROPERTIES<br />
7 – <strong>17</strong> <strong>April</strong> <strong>2016</strong><br />
Play your part, join us now!<br />
Packages will be tailored for Centenary partners to incorporate the aims and objectives of the<br />
sponsor and cost value of the service provided<br />
A typical package could include<br />
Association as Centenary partners of the Menuhin Competition London <strong>2016</strong> and associated<br />
events from January 2015<br />
Allocated number of tickets to Opening Gala, Senior Finals, Closing Gala<br />
An allocation of tickets per day throughout the Competition Rounds<br />
Right for employees to volunteer across the 11day festival<br />
Bespoke programme of pre-event promotion and hospitality for each area<br />
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<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
BRANDING AND ADVERTISING<br />
1 page advertorial in the Competition’s official programme<br />
Sponsors logo and company information on the Competition’s website throughout 2015-16<br />
Link to own website from Menuhin Competition London <strong>2016</strong> website<br />
Right to use the Menuhin Competition London <strong>2016</strong> logo and identity across sponsor-led<br />
sales and marketing campaigns<br />
Company name carried on all press releases<br />
Inclusion in newsletters and sponsor-led social media campaign sent to event database<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
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HOSPITALITY:<br />
WITH A MUSICAL TWIST<br />
8 x VIP tickets to the Opening Gala, Senior Final Concert and Closing Gala<br />
Concert at the Royal Festival Hall<br />
8 x VIP tickets to the Junior Final Concert at Dukes Hall at Royal Academy of<br />
Music<br />
An allocation of tickets per day throughout the Competition Rounds<br />
Centenary Partners Sponsors Room at the RFH<br />
Invitation to join events throughout 2015<br />
Invitation to join the post-concert receptions in <strong>2016</strong><br />
Opportunity to meet Competition Winners and Jury Members<br />
Opportunity to host private concert with our previous prize winners for your<br />
clients/staff during 2015 (at your cost)<br />
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<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
MERCHANDISE<br />
Right to supply promotional items to audiences at the Royal Academy of Music<br />
Product Placement and right to place items in event ‘goody bags’<br />
Hosted by<br />
www.menuhincompetition.org<br />
The Yehudi Menuhin Young Violinists International Competition Trust<br />
Registered in England No. 01612181 Registered Charity No.284467<br />
To the best of our knowledge, the information in this brochure was correct at the time of publication. Details may be subject to change.<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
57
CENTENARY PARTNER PROPOSAL<br />
Start 1st <strong>April</strong> 2015<br />
Comprise Menuhin Competition London <strong>2016</strong> with options for 2018 and<br />
2020 in Europe and Asia for accommodation and airline sponsors only<br />
Proposal back by 15th December 2014<br />
Agreement and contracts exchanged in March 2015<br />
Accommodation, Airline, Travel x 2<br />
Media x 2, IT, Office<br />
OPENING OF <strong>LONDON</strong> <strong>2016</strong> LAUNCH<br />
There is a unique opportunity for a formal press announcement of the<br />
Official Sponsors at the Menuhin Competition’s Opening of the London <strong>2016</strong><br />
competition, Press and VIP launch and reception on 22nd <strong>April</strong> 2015 - on the<br />
99th Anniversary of Yehudi Menuhin’s birth.<br />
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<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
WHAT YOUR SUPPORT<br />
WILL HELP US ACHIEVE<br />
With your support the Menuhin<br />
Competition Trust will be able<br />
to continue to plan, prepare and<br />
execute arrangements for the<br />
<strong>2016</strong> Competition on the 100th<br />
anniversary of Menuhin’s birth.<br />
Two years of careful preparation<br />
• Global marketing to conservatories and violin<br />
teachers around the world to continue to<br />
attract the finest entrants.<br />
• Selection of the Jury from among the world’s<br />
most distinguished violin soloists and teachers<br />
(all of whom will both perform and give a<br />
masterclass during the competition).<br />
• Planning the artistic programme in cooperation<br />
with the host organisations.<br />
• Pre-selection Jury meeting under the direction<br />
of the Artistic Director to choose forty four<br />
contestants from the hundreds of applications<br />
received.<br />
Delivery to the highest standards<br />
• Major professional orchestras, conductors,<br />
soloists for the Opening Concert (featuring past<br />
prizewinners) and the Closing Gala Concert<br />
(featuring as soloists the junior and senior first<br />
prizewinners).<br />
• Recitals and concerts featuring members<br />
of the Competition Jury.<br />
• Programme of musical outreach giving<br />
performance opportunities to participants<br />
who do not proceed into the final rounds<br />
of the Competition.<br />
• A day of masterclasses given by each Jury<br />
Member to competitors and selected<br />
conservatory students from the host city.<br />
• The Competition itself (with the first round<br />
and semi-finals leading into the junior and<br />
senior final).<br />
• Live web stream of the Competition around<br />
the world.<br />
Supporting prizewinners after<br />
the Competition<br />
Close contact is maintained with prizewinners –<br />
the new ‘Menuhin Laureates’ – as they start their<br />
performing careers, guiding them to suitable<br />
performing engagements as soloists and in<br />
private for Menuhin Competition patrons, as well<br />
as with major orchestras and at music festivals<br />
around the world.<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
59
SECURING THE FUTURE OF THIS UNIQUE<br />
EVENT FOR THE NEXT GENERATION<br />
PLAY YOUR PART<br />
CONTACT US NOW TO<br />
ARRANGE A MEETING<br />
AND DISCUSS YOUR<br />
REQUIREMENTS<br />
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<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong>
“It is uncompetitive in the sense that it is the direction and quality of<br />
growth and progress along the way which is recorded, a time when<br />
many changes may yet take place, halfway along the race-track,<br />
and it is not the end-winner who will be crowned. Thus, I anticipate<br />
a very happy occasion, heart-warming and instructive, valuable for<br />
youngsters and teachers alike.“<br />
Yehudi Menuhin - 1983, his words from the first competition<br />
“What counts today is no longer one or two brilliant performances but the<br />
depth of a musical nature, its foundation, its vigour and the sustained quality<br />
of its contribution to our musical life.<br />
Yehudi Menuhin - 1983, his words from the first competition<br />
<strong>MENUHIN</strong> <strong>COMPETITION</strong>: <strong>LONDON</strong> <strong>2016</strong><br />
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“ I am proud that the UK continues<br />
to be the home of the Menuhin<br />
Competition and the driver of<br />
its international outreach. Both<br />
countries are the richer for it –<br />
as were we all.”<br />
JANE OWEN<br />
BRITISH AMBASSADOR TO NORWAY<br />
Life Patron<br />
The Honourable Zamira Menuhin Benthall<br />
President<br />
Joji Hattori<br />
Trustees<br />
Duncan Greenland (Chair)<br />
Sir John Boyd KCMG (Vice Chair)<br />
Farad Azima<br />
H.S.H. Prince Etienne d’Arenberg<br />
Celia Blakey<br />
James Chau<br />
Aaron Menuhin<br />
Catriona Syed<br />
Artistic Director<br />
Gordon Back<br />
General Manager<br />
Susanne Barthelmes<br />
Development Director<br />
Caroline Smith MinstF (cert)<br />
Contact details<br />
Chair Duncan Greenland chairman@menuhincompetition.org +44 (0)7801 430 367<br />
General Manager Susanne Barthelmes office@menuhincompetition.org +44 (0)207 193 2528<br />
Development Director Caroline Smith development@menuhincompetition.org +44 (0)7557 756 093<br />
O ffi c e +44 (0)207 193 2528<br />
www.menuhincompetition.org<br />
www.youtube.com/MenuhinCompetition<br />
www.facebook.com/menuhincompetition<br />
twitter.com/MenuhinComp<br />
The Menuhin Competition Trust - Registered in England No. 01612181 - Registered Charity No. 284467<br />
To the best of our knowledge, the information in this brochure was correct at the time of publication. Details may be subject to change.