MENUHIN COMPETITION LONDON 2016 7 - 17 April 2016

MENUHIN COMPETITION 

LONDON 2016 

CELEBRATING YEHUDI MENUHIN’S CENTENARY 

7 - 17 April 2016

Zamira Menuhin Benthall with 

Chad Hoopes, Junior Winner 

at the 2008 Competition 

DISCOVERING, ENCOURAGING, NURTURING AND INSPIRING 

Exceptionally talented young musicians from around the world to 

develop into the next generation of great artists 

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MENUHIN COMPETITION: LONDON 2016

WHO WE ARE AND WHAT WE DO 

The Menuhin Competition is the world’s leading International competition for 

young violinists and the focus of an 11 day festival celebrating the very best of 

the most challenging and rewarding of musical instruments – the violin. 

Yehudi Menuhin, aged 12 

Experience in excellence 

Founded in 1983 by Yehudi Menuhin, one of the 

greatest violinists of the 20th Century, the only 

event of its kind to take place in a different world 

city every two years for exceptionally talented 

young violinists under the age of 22. London 

will be the next host in 2016 for the elevenday 

festival of concerts and events with the 

Competition at its heart. 

The Menuhin Competition Jury – chosen from 

world-class musicians – takes an active part in the 

event, leading a series of chamber concerts and 

masterclasses alongside the young participants. 

The competition takes place in an exceptional 

atmosphere of learning and cultural exchange. It 

culminates in the selection of two rising stars who 

then perform in a glittering closing gala concert. 

The Competition is governed by a board of 

trustees, which includes Yehudi Menuhin’s 

grandson Aaron Menuhin. Former first prize 

winner Joji Hattori is President. Duncan Greenland 

chairs the Trust Board and its Executive 

Committee, on which Gordon Back is Artistic 

Director. 

Competition snapshot 

Attracting 60% more entries than other major 

international violin competitions, the Menuhin 

Competition attracts hundreds of applications 

from more than thirty countries around the world. 

Of these, forty two young players are selected 

to compete as Juniors (under 16) or Seniors 

(under 22). 

They perform a challenging repertoire before 

the high-profile Jury which, over the history of 

the Competition, has earned an impeccable 

reputation for fair judgement. 

“ Our young gifted violinists will 

be the ambassadors of goodwill, 

for they come with pure hearts 

and music in their souls. It is in 

these younger people that we 

invest our future.” 

YEHUDI MENUHIN 

ONE OF THE GREATEST VIOLINISTS AND HUMANISTS 

OF THE 20TH CENTURY. 

FOUNDER OF THE MENUHIN COMPETITION IN 1983. 

MENUHIN COMPETITION: LONDON 2016 

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THE COMPETITION IN LONDON 

7-17 APRIL 2016 

The United Kingdom does not currently host a world-class 

international violin competition. The celebration in 2016 of the 100th 

anniversary of Yehudi Menuhin’s birth presents the ideal opportunity 

to put that right and bring the Competition to London. 

Lord Menuhin lived much of his life in Britain and held British citizenship. 

As well as founding the Menuhin Competition, he also established the 

Yehudi Menuhin School and Live Music Now! 

We are delighted that the Menuhin Competition has been welcomed 

back to London and the UK for 2016 by the British government, and 

has also been given the full support of the Mayor of London and 

London & Partners. 

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“ It is wonderful that the prestigious Menuhin Competition is coming 

back to London in 2016, the centenary year of the great maestro. 

This exciting showcase of some of the best young violinists from 

across the globe will be a feast for music fans, which I hope will inspire 

other gifted young people in the capital and across the country. 

One of my ambitions is to see more young Londoners taking up 

a musical instrument, through the Mayor’s Music Fund and other 

initiatives, and any event that raises the profile of talented young 

musicians is to be welcomed.” 

MAJOR OF LONDON, BORIS JOHNSON 


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“The meeting of young talent is an occasion for 

great stimulus, excitement and reward” 

Lord Menuhin, 1983 

Talking about the first competition 

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LONDON LOVES THE ARTS 

CLASSICAL MUSIC AROUND TOWN 

For 8 out of 10 visitors to London - heritage and culture are the main reasons for their visit 

London is one of the most 

culturally vibrant cities in 

the World. 

London is one of the most culturally vibrant cities in the world 

Classical music plays an important part of the arts market in the UK 

£67M generated each year from classical music and musical theatre ticket sales to London tourists 

1.8M visitors are music tourists - London is the music capital of the United Kingdom 

Classical Music plays an 

important part of the arts 

market in the UK. 

Over 17,000 music performances a year across London’s 300+ venues 

84% of Londoners think that the city’s cultural scene is important 

in ensuring a high quality of life. (GLA/ICM research) 

There are more than 300 languages spoken in London, more than in any other city in the world 

90% of classical music audiences are from the ABC1 households 

Over 8% of the UK population attended a live concert in the last year 


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A UNIQUE 11 DAY FESTIVAL: 

A COLLABORATIVE APPROACH 

Our approach to staging the Menuhin Competition for Yehudi Menuhin’s 2016 

Centenary in London will: 

• Add to London’s reputation as a world centre for classical music 

• Further promote London as a host city for major international cultural festivals 

• Provide an opportunity for creative collaboration amongst leading UK arts organisations 

• Bring synergies and efficiencies through shared resources 

• Reach out to existing and new audiences through cross-promotion among partner 

organisations 

• Stimulate and strengthen outreach and education activities 

Live broadcasts 

All major concerts in the Competition will be broadcast live and presented in association 

with a major broadcaster. 

All competition rounds are live web-streamed across the world. 

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GOING PLACES: 

THE OLYMPICS OF THE VIOLIN 

“ I sat back and could only gasp 

with amazement... the technical 

capability of the contestants 

was phenomenal, far higher 

than you’d find in, say, the BBC 

Young Musician of the Year.” 

MICHAEL WHITE 

THE DAILY TELEGRAPH 

From Folkestone, a small seaside town in England in 1983, to the capital 

of China in 2012 and the United States in 2014, the Menuhin Competition 

has become the most sought-after world event for violin talent under the 

age of 22. 

The Competition continually attracts the interest of the world’s leaders. In 

2010 the King of Norway was royal patron of the Competition in Oslo. The 

2012 Competition in Beijing, was attended by the Vice President Xi Jinping 

and the prize-giving ceremony was hosted by the US Ambassador who 

announced that the 2014 Competition would be taking place in America 

and in 2014 the Mayor of London Boris Johnson welcomed the competition 

back and to the UK and London for 2016. 

The entire competition is live web-streamed around the world and with 

national and international television broadcasts of concerts. 

Boulogne-sur-Mer 2006 

Oslo 2010 

Cardiff 2008 

Beijing 2012 

In 2016, we celebrate Lord Menuhin’s Centenary by bringing the 

Competition to London for the first time since 2004 in partnership with the 

Royal Academy of Music, Southbank Centre, the Philharmonia Orchestra, the 

Yehudi Menuhin School and the National Youth Orchestra of Great Britain. 

Austin Texas 2014 

London 2016 


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PAST AND CURRENT JURORS 

The Menuhin Jury - selected from world-class musicians - takes an active part in 

the event unlike any other competition, leading a series of orchestral concerts and 

master classes alongside the young participants. 

The Jury has maintained an impeccable reputation for fairness and artistic 

integrity, combining tradition, innovation and creativity in the spirit of its founder. 

Maxim Vengerov 

Igor Oistrakh 

Wu Zuqiang 

Bruno Canino 

Kyoko Takezawa 

Hu Kun 

Dong-Suk Kang 

Donald Weilerstein 

Pamela Frank 

Yehudi Menuhin 

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STAR VIOLINISTS OF TODAY 

OUR PREVIOUS PRIZE-WINNERS 

The Menuhin Competition has helped develop and launch the careers of 

many of today’s leading virtuoso violinists, including: 

Ray Chen 

Tasmin Little OBE 

Nikolaj Znaider 

Isabelle van Keulen 

Ilya Gringolts 

Julia Fischer 

Feng Ning 

Lara St John 

Chad Hoopes 

Jennifer Pike 

Daishin Kashimoto 

Alina Ibragimova 


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“ London was Lord Menuhin’s home 

patch in his later years. Opening 

up the Royal Academy of Music 

as a host venue for the Menuhin 

Competition in 2016 seems 

especially appropriate given it’s 

the Centenary of Menuhin’s birth.“ 

PROFESSOR JONATHAN FREEMAN ATTWOOD 

PRINCIPAL, ROYAL ACADEMY OF MUSIC 

“Lord Menuhin would have been delighted 

at the prospect of the Academy and the 

Competition in his name collaborating in 

a festival to nurture young talent and their 

collective artistic ambition, especially as we 

share a similarly wide international reach 

and reputation.” 

JONATHAN FREEMAN ATTWOOD 

PRINCIPAL, ROYAL ACADEMY OF MUSIC 

012 MENUHIN COMPETITION: LONDON 2016

A COLLABORATIVE APPROACH: 

OUR CULTURAL PARTNERS 

“ The most educational and 

inclusive of competitions, 

and the best international 

forum for young violinists.” 

JOJI HATTORI, PRESIDENT, MENUHIN COMPETITION 

(A JUNIOR PARTICIPANT AT THE VERY FIRST COMPETITION IN 

1983, A PARTICIPANT IN THE SENIOR COMPETITION IN 1987 

AND SENIOR FIRST PRIZEWINNER IN 1989) 

The Menuhin Competition Trust is lead organiser of the Competition 

bringing together key partners for London 2016 in a unique creative 

collaboration of world leading arts organisations. 

Royal Academy of Music 

Southbank Centre 

The Royal Academy of Music is one of the world’s 

greatest conservatoires and Britain’s oldest. It is 

committed to shaping the musical landscape 

through shaping contemporary musical life. The 

Academy also holds the Foyle Menuhin Archive. 

The world-famous Southbank Centre – home to 

the Royal Festival Hall – is one of Britain’s leading 

arts institutions. Located on the south bank of 

the River Thames, this vibrant centre offers a wide 

range of cultural events. 

Philharmonia Orchestra 

Yehudi Menuhin School 

The Philharmonia is one of the world’s great 

orchestras and a foremost musical pioneer. 

It brings together the world’s finest players, 

conductors and soloists to create truly inspiring 

musical performances. 

A centre of excellence for the performing arts, 

Yehudi Menuhin founded his famous school to 

provide the environment and tuition for musically 

gifted children to pursue their love of music and 

develop their potential. 

National Youth Orchestra 

of Great Britain (NYO) 

NYO offers a national platform for Britain’s 

brightest and best teenage musicians to come 

together to create performances that astound 

and inspire musicians and audiences alike. 

Live Music Now 

Live Music Now’s distinctive approach has been 

developed over 35 years, realising the vision of its 

founders, Yehudi Menuhin and Ian Stoutzker. LMN 

supports inspirational professional musicians to 

use their talents for the benefit of those who are 

otherwise excluded from the joy of experiencing 

live music. 


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THE 

COMPETITION 

ATTRACTS THE 

WORLD’S MOST 

GIFTED YOUNG 

VIOLINISTS 

“ The Menuhin Competition 

has been a life-changing 

experience for me.” 

CHAD HOOPES, WINNER OF THE MENUHIN 

COMPETITION AT THE AGE OF 13, HAS SINCE 

BECOME THE YOUNGEST VIOLIN SOLOIST 

EVER SIGNED BY IMG ARTISTS 

Pamela Frank, Chair of the Menuhin Competition Jury in 2016, giving 

a masterclass 

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“ The Menuhin Competition gave 

me an opportunity to make great 

friends. I learned many different 

cultures during this competition .” 

MORE THAN A COMPETITION 

RENNOSUKE FUKUDA 

1ST PRIZE JUNIOR WINNER AUSTIN 2014 

True to Lord Menuhin’s vision the 

Menuhin Competition London 2016 

is far more than a competition. 

We provide opportunities for 

competitors to be mentored but 

also turn mentor themselves with 

our outreach programmes. 

During the Competition 

• Programme of musical outreach performance opportunities for participants 

who do not proceed into the final rounds of the Competition 

• A day of masterclasses given by each Jury Member to competitors and selected 

conservatory students from the host city 

• Exhibitions, lectures and discussions 

• Workshops for amateur violinists and challenges for violin makers 

• Performance projects with competitors and open rehearsals 

Working collaboratively with our 

partners the Competition Trust will 

also run a series of ancillary events 

linked to Lord Menuhin’s centenary, 

Supporting prizewinners after the Competition 

Close contact is maintained with prizewinners – the new ‘Menuhin Laureates’ 

– as they start their performing careers, guiding them to suitable performing 

engagements as soloists and in private for Menuhin Competition patrons, as well 

as with major orchestras and at music festivals around the world. 

in cultural organisations across 

London in the months leading up to 

and during April 

New for London 2016 - Menuhin’s Mentors 

To celebrate Yehudi Menuhin’s philosophy on education and for the first time in 

the competitions history - London 2016 will launch Menuhin’s Mentors. In addition 

to the 44 competitors taking part in the competition, several previous competitors 

will be joining us and become mentors to talented young applicants who have not 

made it through to the competition stages in London but who our pre-selection 

Jury feel show real promise and a love for music. The competition trust will bring 

these young mentees to London to experience the competition and participate in 

a series of workshops and cultural visits to nurture their potential. 


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Kevin Zhu, Junior Winner, 

Beijing 2012 

LONDON 2016: 

PROGRAMME AND ACTIVITIES 

The events, concerts and programme for the Menuhin Competition 

and Centenary celebrations are being developed in close collaboration 

with our major partners. Consistent with previous Competitions, 

London 2016 will be innovative and of outstanding artistic excellence. 

Each competitor stays for the entire eleven-day event, forging friendships 

with fellow musicians and having an opportunity to perform, learn from 

each other and from the maestros of the Jury, and give master classes in 

schools and the wider community. This activity will also inspire the rich 

Outreach and Education Programme. 

A number of world-class violinists have already agreed to serve on the 

Centenary Jury – including Julia Fischer, Ray Chen, Henning Kraggerud and 

Tasmin Little – all under the chairmanship of American violinist Pamela 

Frank. The full Jury will be announced in early 2015. 

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Core programme for the eleven-day Competition 

DATE TIME EVENT VENUE 

Thursday 7 April Evening Opening Gala concert Southbank Centre: 

Royal Festival Hall 

Philharmonia Orchestra 

Friday 8 April 10:00-17:00 1. Round juniors – part 1 Royal Academy of Music 

Evening Concert with Chad Hoopes Royal Festival Hall National Youth Orchestra 

Saturday 9 April 10:00-17:00 1. Round juniors – part 2 Royal Academy of Music 

Evening Chamber music evening Royal Academy of Music 

Sunday 10 April 10:00-17:00 1. Round seniors – part 1 Royal Academy of Music 

Monday 11 April 10:00-17:00 1. Round seniors – part 2 Royal Academy of Music 

Tuesday 12 April 10:00-17:00 Junior semi-finals Royal Academy of Music 

Evening Chamber Music Concert with Jury Menuhin Concert Hall Menuhin School Orchestra 

Wednesday 13 April 10:00-17:00 Senior semi-finals Royal Academy of Music 

Thursday 14 April 10:00-17:00 Day of masterclasses Royal Academy of Music 

Evening Concert with Jury soloists Temple Church 

Friday 15 April Afternoon Junior finals – part 1 Royal Academy of Music 

Evening Junior finals – part 2 Royal Academy of Music Menuhin School Orchestra 

Saturday 16 April Daytime/afternoon Celebrating Menuhin Royal Festival Hall 

Evening Senior finals Royal Festival Hall 

Accompanying events 

In addition to the core Competition, 

a programme of additional events will be 

presented, including: 

• Concerts presented by Competition partners 

• Concerts with star Jury Members 

• Royal Academy of Music ‘open day’ 

• Masterclasses 

• Exhibitions 

• Lectures and discussions 

• Competitors visit and work with local schools 

and music services 

• Performances involving gypsy, folk and jazz 

violin styles 

• Attending concert rehearsals 

• Workshops for amateur violinists 

• Youth Orchestra performances with 

competitors 

And much more... 

Sunday 17 April Daytime/afternoon Celebrating Menuhin Royal Festival Hall 

Evening Closing Gala Concert Royal Festival Hall Philharmonia Orchestra 


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65 Nationalities applied to take part Applications from over 45 Countries 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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WORLD RECORD BREAKING 

VIOLIN EVENT 

World Record set in 2014 for applications to participate in a music competition 

Over 60% more entries than any other international music competition 

Children from 45 countries around the world apply to take part in each 

competition - USA, UK, Brazil, Korea, Philippines, China, Japan, Korea, Taiwan 

and right across Europe 

Applications received from over 27 different nationalities in 2014 

51/49% male/female split for applications to participate 

52/49% male/female split for Prize winners since 1983 

All placed prize winners since 1983 are still working as professional musicians today 

Austin 2014 

• 15,000 live audience attendance 

• 175,000 live web-stream viewers 

• 3 million website hits 

Beijing 2012 


• 90,000 website views of the live web-stream 

• 2.6 million website hits 

Oslo 2010 


• Over 43,000 people viewed live web-stream 

• Over 1.7 million website hits 

Over 700 music careers launched over 31 years 

Friendships and professional working relationships formed for life 


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UNMISSABLE EXPOSURE 

The Menuhin Competition attracts worldwide media interest, not just from 

the arts press but the business and world news in print, online and broadcast 

mediums. The London competition is no exception with the 2016 Competition 

and centenary celebrations set to be the largest event to date already attracting 

worldwide media interest for features. 

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Five hours per day of live web streaming across the 11 days with estimated 

audiences of 350,000 worldwide 

The celebration of Lord Menuhin’s centenary as the Competition returns to 

London for the first time in twelve years guarantees extensive coverage 

Six weeks of broadcast advertising coverage in the lead up to April 2016 to 

a UK audience in excess of 6 million via our broadcast partnership 

Advertising coverage across major commuter, business and leisure train 

travel lines into Central London 

Prominent visibility in a major international activation event beginning in 

February 2016

MORE THAN 11 DAYS IN APRIL 2016 

It’s not just the 11 day competition festival in April 2016 that takes place 

there are a whole series of events and press launches during 2015. 

April 2015 

The Competition opens for entries 

October 2015 

The Competition closes for entries 

November 2015 

Pre-Selection Jury come to London to select 44 

Competitors The Menuhin Mentees are selected 

December 2015 

The selected 44 Competitors are formally invited 

The successful Menuhin Mentees are informed 

March 2016 

’Around Menuhin’s World in 100 Violins’ 

opens across the world 

April 2016 

Jury and Competitors arrive in London 

Competition and centenary festival 

events across London 

Outreach and Education activities 

Auction of 100 violin artworks ‘Around 

Menuhin’s World in 100 Violins’ 

“ The performing violinist 

continually reviews the hours, 

days and weeks preceding a 

performance, charting the many 

elements that will release his 

potential” 

YEHUDI MENUHIN 

ONE OF THE GREATEST VIOLINISTS AND HUMANISTS 

OF THE 20TH CENTURY. 

FOUNDER OF THE MENUHIN COMPETITION IN 1983. 

January 2016 

Note by Note is launched 

The Competitors of the 2016 Competition 

are announced worldwide 

‘Around Menuhin’s World in 100 Violins’ launched 


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MASS ONLINE COMMUNITY 

AROUND THE WORLD 

The Menuhin Competition attracts international attention from a mass 

online community from across the world 

YouTube channel reaches over 110 countries 

Facebook reach across 45 countries 

Twitter followers 

Weibo reach of over 1.3 million through celebrity ambassadors 

Menuhin Competition Website - 6.5 million hits per year 

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ENSURING CUT THROUGH 

Making the most of the Centenary Celebrations in London 

Global Advertising Campaign beginning April 2015 to over 46 countries 

PR and Media campaign beginning January 2015 with the launch of 

South Bank Centre’s 2015-16 season 

Social Media awareness campaign starting April 2015 

Digital activation beginning January 2015 - launch of the London 2016 

website Direct Marketing of the competition to a targeted audience in 

90 countries Activation Events in April, September 2015 and February 2016 

- the opening of the competition on Lord Menuhin’s 99th birthday on 

April 22, 2015 

Celebrity Ambassadors secured for 2016 

Political Endorsement from Mayor of London Boris Johnson and Deputy 

Prime Minister Nick Clegg and the Greater London Authority 

Media Partnerships with Classic FM and London & Partners 


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SPONSORSHIP 

OPPORTUNITIES 

LET YOUR BRAND PERFORM 

EXPERIENCE THE EXCITEMENT OF DISCOVERING, NURTURING 

AND LAUNCHING THE CAREERS OF FUTURE STARS 

Stella Chen, Senior 4th Prize, Cardiff 2008 

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WE OFFER FOUR MAIN SPONSORSHIP 

PACKAGES FOR LONDON 2016 

WE WILL TAILOR YOUR 

SPONSORSHIP TO ENSURE 

THAT YOUR TARGET 

AUDIENCE ENGAGES WITH 

YOUR BRAND 

HEADLINE TITLE SPONSOR 

PRINCIPAL SPONSORS 

Junior Competition ◆ Senior Competition 

FESTIVAL SPONSORS 

Menuhin Mentors ◆ Individual Concerts 

Note by Note ◆ Around Menuhin’s World in 100 Violins ◆ Menuhin Weekend 

LONDON 2016 CENTENARY PARTNERS 

Accommodation ◆ Airline ◆ Travel ◆ Media ◆ IT ◆ Office 


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OUR APPROACH 

TO SPONSORSHIP 

We will tailor your sponsorship to ensure that we help you meet your aims 

and objectives 

HELPING YOUR COMPANY PERFORM 

We can gear your benefits more towards Clients, Employees or Brand Exposure or 

spread them across all three areas. As part of our personalised approach we will tailor 

your bespoke package to include the areas of most benefit to you. 

HELPING YOUR BRAND PERFORM 

We know that increasing your brand’s performance and delivering your vision to an 

increasing number of potential clients is essential, with that in mind we are able to 

offer exposure for your company through print, online, social and broadcast media. 

Full details of our media reach can be found in each proposal outline. 

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OUR APPROACH 

TO SPONSORSHIP 

CLIENT HOSPITALITY, CULTIVATION and STEWARDSHIP 

At the Menuhin Competition we all appreciate how important it is to look after 

clients throughout their relationship with you and what better way than to offer 

them money can’t buy experiences in the Arts with the Menuhin Competition 

London 2016. 

EMPLOYEE ENGAGEMENT 

Maintaining a productive and happy work force is integral to any business’s 

ongoing success. With the ever growing demands on time and results delivery 

on employees, the ability to offer added benefits goes a long way to helping 

retain employees. Music is such an integral part of our everyday lives, most of us 

use this as form of relaxation and to help wind down from a busy often stressful 

work day even without realising. We can help impart Lord Menuhin’s philosophy 

that music unites and is good for the soul and our mental wellbeing. 


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HEADLINE SPONSOR 

STRUCTURE OVERVIEW 

Designation and Properties 

Branding and Advertising 

Hospitality 

Merchandise 

Proposal 

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“ I think the exposure to all the great musicians in Oslo definitely changed 

my view of music-making today. It was the first time I participated in 

such a big festival of such high-level musicians. I also learned a lot from 

the comments I received from the judges following my performance.” 

Stephen Waarts - Junior 2nd Prize Winner , Oslo 2010 

WE CAN GEAR YOUR BENEFITS MORE 

TOWARDS CLIENTS, EMPLOYEES OR 

BRAND EXPOSURE OR SPREAD THEM 

ACROSS ALL THREE AREAS. 

AS PART OF OUR PERSONALISED 

APPROACH WE WILL TAILOR YOUR 

BESPOKE PACKAGE TO INCLUDING THE 

AREAS OF MOST BENEFIT TO YOU 


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DESIGNATION AND PROPERTIES 

“ I came with the hope of winning 

a prize and I went back with a lot 

more: an understanding of music 

at a different level, and friends 

from all over the world.” 

LAURE CHAN 

JUNIOR COMPETITOR 2010 

Title/Headline sponsorship of the Menuhin Competition London 2016 and 

associated events from January 2015 

Your Company name incorporated into the Competition title for London 2016 

Creation of a composite event logo that incorporates your brand into the 

Competitions logo/Brought to you by 

Exclusivity within the category of business and products 

A special Centenary Prize named after your company to be presented by one of 

your VIP’s at the closing gala, including the composite logo 

First refusal to sponsor of one of the competition winners for the 2 years 

following the competition 

50 x VIP tickets to the Opening Concert, Senior Final Concert and Closing Gala 

Concert 

20 tickets per day throughout the competition rounds 

Access to associated events/Menuhin Competition Trust charity activities 

Right for employees to volunteer across the 11 day festival 

50 VIP Hospitality Places and right to deliver own hospitality area at Southbank 

Centre, at the Opening Concert, and Menuhin Weekend 

(including Senior Final and Closing Gala) 

2 VIP’s in prize award presentation party 

Bespoke programme of pre-event promotion and hospitality 

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BRANDING AND ADVERTISING 

We’ll Get Your Brand Performing 

Dominant, comprehensive branding 

Your logo carried on all Competition advertising, marketing and social 

media platforms 

Primary branding on the Competition’s official website with links to your 

website through till 2016 

Logo and boilerplate carried on Menuhin Competition press releases 

Branding carried on merchandise, team uniforms, banners that is produced 

Double page spread in each Competition’s Official Programme and back 

cover if available 

Right to use the Menuhin Competition London 2016 logo and identity 

across your sponsor-led sales and marketing campaigns 

Opportunity to rebrand the Menuhin Competition website incorporating a 

dedicated title sponsor site 

Let us help deliver your next advertising campaign by using our 

competitors to provide the music/ modelling /manpower for your 

campaign 

Official Press announcement in early 2015 


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HOSPITALITY: 

WITH A MUSICAL TWIST 

Help your Client Cultivation and Stewardship programmes with our VIP Hospitality 

and Concert Experiences 

Invites for eight executives to similarly experience the Menuhin Competitions in 

2016, concert tickets to all performances and four nights 5 – star accommodation in 

London each 

50 x VIP tickets to the Opening Concert, Final Concert and Closing Gala Concert 

20 tickets per day throughout the Competition Rounds 

Private Hospitality opportunities at each of the major concerts 

Concert, heats, rehearsals and ‘behind the scenes’ tickets and experiences for 

executives, staff members and clients 

Tickets for concerts featuring Competition Winners at concert halls in London from 

2015 - 2016 

Opportunities to meet Competition Winners and International Jury Members 

Opportunity to host a closed client event with a winner of the 2014 or 2016 

competition in 2015 or 2016 (musicians provided by the Menuhin Competition, all 

other costs to be met by the sponsor) 

Private Tour of the Foyle Menuhin Archive at the Royal Academy of Music for up to 

20 guests 

Title Sponsors of the Gala Concert in 2015 and 20 guests invited for dinner 


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MERCHANDISE: 






Composite logo branding carried on any merchandise produced 

Right to produce one off products for the Menuhin Competition London 2016 

music 

connects 

16.–25 april 

Product Placement 

Option to include your products and information in the welcome pack for 

competitors 

Option to include your products and information in the welcome pack for the high 

profile Jury members 

Opportunity to offer giveaways or include information in gift bags to audience 

members 

Option to provide key items within your brand to our jury and competitors to be 

worn and used throughout their time in London 2016 and while on camera 


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TITLE SPONSORSHIP PROPOSAL 

LONDON 2016 AND BEYOND 

“ The most educational and 

inclusive of competitions, 

and the best international 

forum for young violinists.” 

JOJI HATTORI, PRESIDENT, MENUHIN COMPETITION 

(A JUNIOR PARTICIPANT AT THE VERY FIRST COMPETITION IN 

1983, A PARTICIPANT IN THE SENIOR COMPETITION IN 1987 

AND SENIOR FIRST PRIZEWINNER IN 1989) 

£500,000 for 2015-2016 with two competition option to extend 

Start 1st April 2015 

Comprise the Menuhin Competition London 2016 with options for 2018 and 2020 in 

central Europe and central Asia 

Proposal back by February 2015 

Agreement and contracts exchanged in March 2015 

LONDON 2016 PRESS LAUNCH 

There is a unique opportunity for a formal press announcement of the Title Sponsorship at the Menuhin 

Competition’s Opening of the London 2016 competition, Press and VIP launch and reception on 22nd 

April 2015 - on the 99th Anniversary of Yehudi Menuhin’s birth. 

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Callum Smart 

British Finalist in 2010 


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PRINCIPAL SPONSOR OPTIONS 

EXPERIENCE THE EXCITEMENT OF DISCOVERING, NURTURING 

AND LAUNCHING THE CAREERS OF FUTURE STARS 

WE ALL APPRECIATE HOW IMPORTANT 

IT IS TO LOOK AFTER CLIENTS 

THROUGHOUT THEIR RELATIONSHIP 

WITH YOU AND WHAT BETTER WAY TO 

DO SO THAN WITH MONEY CAN’T BUY 

EXPERIENCES IN THE ARTS 

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PRINCIPAL SPONSOR 




Hospitality 

Merchandise 

Proposal 


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LAURE CHAN 


Your company name incorporated into the Junior or Senior Competition as its 

principal Sponsor 

Exclusivity within the category of business and products 

A 2nd Prize named after your company to be presented by one of your VIP’s at the 

award ceremony including the composite logo 

First refusal to sponsor of one of the Competition’s 2nd Prize winners for the 2 years 

following the Competition 

26 x VIP tickets to the Opening Concert, Senior Final Concert and Closing Gala 

Concert 

10 tickets per day throughout the competition rounds 

Access to associated events/Menuhin Competition Trust charity activities 


26 VIP Hospitality Places and right to deliver shared principal sponsor hospitality 

area at Southbank Centre, on Opening Concert, and Menuhin Weekend 

(including Senior Final and Closing Gala) 

1 VIP in prize award presentation party 

Bespoke Programme of pre-event promotion and hospitality 

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We’ll Get Your Brand Performing 

Principal Sponsor branding - logo carried on all Competition advertising, 

marketing and social media platforms 

Headline Sponsor of the Senior Finals at the Royal Festival Hall or the Junior Finals 

with the Menuhin School Orchestra at the Royal Academy of Music. 

Your logo carried on all Competition advertising, marketing and social media 

platforms 

Logo carried on the Competition’s official website with links to your website 

through till 2016 

Company name carried on all press releases about the Competition to over 

46 global markets 

Full page advertisement/introductory page in the Competition Official 

Programme 

Right to use the Menuhin Competition London 2016 logo and identity across 

your sponsor-led sales and marketing campaigns 

Named 2nd Prize to be presented by one of your executives at the 

award ceremony 

Let us help deliver your next advertising campaign by using our competitors to 

provide the music/ modelling /manpower for your campaign at a significantly 

reduced rate 


39

HOSPITALITY: 


Help your Client Cultivation and Stewardship programmes with our VIP 

Hospitality and Concert Experiences 

Invites for 4 executives to experience the Menuhin Competition London 2016, 

concert tickets to all performances and four nights 4 -star accommodation in 

London each 

30 x VIP tickets to the Opening Concert, Final Concert and Closing Gala Concert 

10 tickets per day throughout the Competition Rounds 

Principal Sponsor Hospitality opportunities at the Junior and Senior Finals and 

at each of the major concerts 

Shared Principal Sponsor hospitality room at the Southbank Centre 

10 invited dinner guests to the Gala Concert in 2015 

Concert, heats, rehearsals and ‘behind the scenes’ tickets and experiences for 

executives, staff members and clients 

Opportunities to meet Competition Winners and International Jury Members 

Opportunity to host a closed client event using a prize winner of the 2014 or 

2016 Competition 

40 


MERCHANDISE 

Product Placement 

Option to include one product and information in the welcome pack for 

competitors 

Option to provide key items within your brand to our competitors to be worn/ 

used throughout their time in London 2016 and while on camera. e.g. your 

latest watch, smart phone, tablet 


41

PRINCIPAL SPONSOR PROPOSAL 


£250,000 2015-2016 


“ I can’t wait for London 2016” 

Tasmin Little OBE 

JURY MEMBER FOR 2016 

Comprise the Menuhin Competition London 2016 




There is a unique opportunity for a formal press announcement of the 

Principal Sponsors at the Menuhin Competition’s Opening of the London 

2016 competition, Press and VIP launch and reception on 22nd April 2015 - 

on the 99th Anniversary of Yehudi Menuhin’s birth. 

42 


FESTIVAL 

SPONSORS 

TO THE WORLD’S 

MOST GIFTED 

YOUNG 

VIOLINISTS 


43

FESTIVAL SPONSORS 

STRUCTURE AND OVERVIEW 



Hospitality 

Merchandise 

Proposal 

44 


“I entered the Menuhin 

Competition in a big part 

because of its reputation 

for fairness and relaxed 

atmosphere, in addition to the 

prestige and high level of the 

competition.” 

Stephen Waarts - Senior 1st Prize Winner, 

Austin 2014 


45


Festival Sponsorship of the Menuhin Competition London 2016 and 

associated events from January 2015 

Packages will be tailored for Festival Sponsors, to incorporate the aims and 

objectives of the sponsor and cost value of the service provided. 

A typical package could include 

Allocated number of tickets to Opening Gala, Senior Finals, Closing Gala 

An allocation of tickets per day throughout the Competition Rounds 

Option for an executive to present the 3rd-5th Prize 


Additional ticket purchases guaranteed 

Bespoke programme of pre-event promotion and hospitality for each area 

46 










1 page advertorial in the Competition’s official programme 

Sponsor’s logo and company information on the Competition’s 

website throughout 2015-16 with links to your sites 

Right to use the Menuhin Competition London 2016 logo and identity 

across sponsor-led sales and marketing campaigns 

Company name carried on all press releases 

Option to name a 3rd – 5th prize in Junior or Senior Sections 


47

HOSPITALITY: 


10 x VIP tickets to the Opening Gala, Senior Final Concert and Closing 

Gala Concert at the Royal Festival Hall 

10 x VIP tickets to the Junior Final Concert at Dukes Hall at Royal 

Academy of Music 


Festival Sponsors Room at the RFH Invitation to join events throughout 

2015 

Invitation to join the post-concert receptions in 2016 

Opportunity to meet Competition Winners and Jury Members 

Opportunity to host private concert with our previous prize winners for 

your clients/staff during 2015 (at your cost) 

48 


MERCHANDISE 

Option to include the sponsor’s products and information in the 

Welcome Pack for Competitors 

Option to offer giveaways or include information in gift bags to 

audience members 


49

FESTIVAL SPONSOR 

PROPOSAL LONDON 2016 


Comprise the Menuhin Competition London 2016 






LAURE CHAN 




Around Menuhin’s World in 100 Violins x 1 

£150,000 in 2015 

Menuhin Mentors x 1 

£70,000 2015-2016 

Menuhin Weekend x 1 

£70,000 in 2015 

Note by Note x 1 

£50,000 in 2015 

Concerts x 2 available 

£25,000 2016 


There is a unique opportunity for a formal press announcement of the Official 

Sponsors at the Menuhin Competition’s Opening of Menuhin Competition 

London 2016, press and VIP launch and reception on 22nd April 2015 - on the 

99th Anniversary of Yehudi Menuhin’s birth. 

50 


“ I am proud that the UK continues 

to be the home of the Menuhin 

Competition and the driver of 

its international outreach. Both 

countries are the richer for it – 

as were we all.” 

JANE OWEN 

BRITISH AMBASSADOR TO NORWAY 


51

CENTENARY 

PARTNERS 

TO THE WORLD’S 

MOST GIFTED 

YOUNG 

VIOLINISTS 

52 


PARTNERS LONDON 2016 




Hospitality 

Merchandise 

Proposal 


53

MENUHIN COMPETITION 

LONDON 

Celebrating 

the Menuhin 

Centenary 


7 – 17 April 2016 

Play your part, join us now! 

Packages will be tailored for Centenary partners to incorporate the aims and objectives of the 

sponsor and cost value of the service provided 

A typical package could include 

Association as Centenary partners of the Menuhin Competition London 2016 and associated 

events from January 2015 

Allocated number of tickets to Opening Gala, Senior Finals, Closing Gala 


Right for employees to volunteer across the 11day festival 

Bespoke programme of pre-event promotion and hospitality for each area 

54 



1 page advertorial in the Competition’s official programme 

Sponsors logo and company information on the Competition’s website throughout 2015-16 

Link to own website from Menuhin Competition London 2016 website 

Right to use the Menuhin Competition London 2016 logo and identity across sponsor-led 

sales and marketing campaigns 

Company name carried on all press releases 

Inclusion in newsletters and sponsor-led social media campaign sent to event database 


55

HOSPITALITY: 


8 x VIP tickets to the Opening Gala, Senior Final Concert and Closing Gala 

Concert at the Royal Festival Hall 

8 x VIP tickets to the Junior Final Concert at Dukes Hall at Royal Academy of 

Music 


Centenary Partners Sponsors Room at the RFH 

Invitation to join events throughout 2015 

Invitation to join the post-concert receptions in 2016 

Opportunity to meet Competition Winners and Jury Members 

Opportunity to host private concert with our previous prize winners for your 

clients/staff during 2015 (at your cost) 

56 


MERCHANDISE 

Right to supply promotional items to audiences at the Royal Academy of Music 

Product Placement and right to place items in event ‘goody bags’ 

Hosted by 

www.menuhincompetition.org 

The Yehudi Menuhin Young Violinists International Competition Trust 

Registered in England No. 01612181 Registered Charity No.284467 

To the best of our knowledge, the information in this brochure was correct at the time of publication. Details may be subject to change. 


57

CENTENARY PARTNER PROPOSAL 


Comprise Menuhin Competition London 2016 with options for 2018 and 

2020 in Europe and Asia for accommodation and airline sponsors only 

Proposal back by 15th December 2014 


Accommodation, Airline, Travel x 2 

Media x 2, IT, Office 

OPENING OF LONDON 2016 LAUNCH 

There is a unique opportunity for a formal press announcement of the 

Official Sponsors at the Menuhin Competition’s Opening of the London 2016 

competition, Press and VIP launch and reception on 22nd April 2015 - on the 

99th Anniversary of Yehudi Menuhin’s birth. 

58 


WHAT YOUR SUPPORT 

WILL HELP US ACHIEVE 

With your support the Menuhin 

Competition Trust will be able 

to continue to plan, prepare and 

execute arrangements for the 

2016 Competition on the 100th 

anniversary of Menuhin’s birth. 

Two years of careful preparation 

• Global marketing to conservatories and violin 

teachers around the world to continue to 

attract the finest entrants. 

• Selection of the Jury from among the world’s 

most distinguished violin soloists and teachers 

(all of whom will both perform and give a 

masterclass during the competition). 

• Planning the artistic programme in cooperation 

with the host organisations. 

• Pre-selection Jury meeting under the direction 

of the Artistic Director to choose forty four 

contestants from the hundreds of applications 

received. 

Delivery to the highest standards 

• Major professional orchestras, conductors, 

soloists for the Opening Concert (featuring past 

prizewinners) and the Closing Gala Concert 

(featuring as soloists the junior and senior first 

prizewinners). 

• Recitals and concerts featuring members 

of the Competition Jury. 

• Programme of musical outreach giving 

performance opportunities to participants 

who do not proceed into the final rounds 

of the Competition. 

• A day of masterclasses given by each Jury 

Member to competitors and selected 

conservatory students from the host city. 

• The Competition itself (with the first round 

and semi-finals leading into the junior and 

senior final). 

• Live web stream of the Competition around 

the world. 

Supporting prizewinners after 

the Competition 

Close contact is maintained with prizewinners – 

the new ‘Menuhin Laureates’ – as they start their 

performing careers, guiding them to suitable 

performing engagements as soloists and in 

private for Menuhin Competition patrons, as well 

as with major orchestras and at music festivals 

around the world. 


59

SECURING THE FUTURE OF THIS UNIQUE 

EVENT FOR THE NEXT GENERATION 

PLAY YOUR PART 

CONTACT US NOW TO 

ARRANGE A MEETING 

AND DISCUSS YOUR 

REQUIREMENTS 

60 


“It is uncompetitive in the sense that it is the direction and quality of 

growth and progress along the way which is recorded, a time when 

many changes may yet take place, halfway along the race-track, 

and it is not the end-winner who will be crowned. Thus, I anticipate 

a very happy occasion, heart-warming and instructive, valuable for 

youngsters and teachers alike.“ 

Yehudi Menuhin - 1983, his words from the first competition 

“What counts today is no longer one or two brilliant performances but the 

depth of a musical nature, its foundation, its vigour and the sustained quality 

of its contribution to our musical life. 

Yehudi Menuhin - 1983, his words from the first competition 


61

“ I am proud that the UK continues 

to be the home of the Menuhin 

Competition and the driver of 

its international outreach. Both 

countries are the richer for it – 

as were we all.” 

JANE OWEN 

BRITISH AMBASSADOR TO NORWAY 

Life Patron 

The Honourable Zamira Menuhin Benthall 

President 

Joji Hattori 

Trustees 

Duncan Greenland (Chair) 

Sir John Boyd KCMG (Vice Chair) 

Farad Azima 

H.S.H. Prince Etienne d’Arenberg 

Celia Blakey 

James Chau 

Aaron Menuhin 

Catriona Syed 

Artistic Director 

Gordon Back 

General Manager 

Susanne Barthelmes 

Development Director 

Caroline Smith MinstF (cert) 

Contact details 

Chair Duncan Greenland chairman@menuhincompetition.org +44 (0)7801 430 367 

General Manager Susanne Barthelmes office@menuhincompetition.org +44 (0)207 193 2528 

Development Director Caroline Smith development@menuhincompetition.org +44 (0)7557 756 093 

O ffi c e +44 (0)207 193 2528 

www.menuhincompetition.org 

www.youtube.com/MenuhinCompetition 

www.facebook.com/menuhincompetition 

twitter.com/MenuhinComp 

The Menuhin Competition Trust - Registered in England No. 01612181 - Registered Charity No. 284467 

To the best of our knowledge, the information in this brochure was correct at the time of publication. Details may be subject to change.

MENUHIN COMPETITION LONDON 2016 7 - 17 April 2016

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