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. . . Cable<br />
. . The<br />
SPRINGFIELD<br />
J^l Schwartz, manager of the Mahaiwe Theatre,<br />
Great Barrington. part of the 40-<br />
unit Interstate Theatres of New England<br />
circuit, is dramatically demonstrating the<br />
economic viability of a smalltown cinema's<br />
outlook by staging ""live" entertainment as<br />
supplement to continuing motion picture<br />
programs. The theatre was built in 1905.<br />
dropped its regular stage productions in<br />
1935. "What we need are more Al<br />
Schwartzes," muses circuit spokesman Chris<br />
Joyce, who has given the youthful Schwartz<br />
a free hand to revive "live" shows as part<br />
of regular operating policy.<br />
Premieres: 20th Century-Fox's "Race with<br />
the Devil." Academy of Music. Northampton;<br />
Agawam Twin, Agawam; Albano family's<br />
Allen & Cooley Cinemas II, Springfield:<br />
Springfield Twins, Springfield: and Airline<br />
Drive-In, Chicopee (latter on a triple bill<br />
with same distributor's "99 and 44% Dead"<br />
and "M*A*S*H," both reprise booT
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