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Sustainable security: The “We event” of the LB GmbH

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<strong>LB</strong>. Since <strong>the</strong> company had its origins in logistics<br />

and still includes a capable logistics service<br />

provider in Germany with <strong>the</strong> WM GROUP, it<br />

is obvious that <strong>the</strong> <strong>LB</strong> is a member <strong>of</strong> <strong>the</strong> LOG-<br />

IT Club, <strong>the</strong> sponsoring organisation <strong>of</strong> <strong>the</strong><br />

logistics cluster NRW. "An engaging exchange<br />

amongst logisticians, from which all sides can<br />

only pr<strong>of</strong>it, always takes place <strong>the</strong>re. <strong>The</strong> aim<br />

<strong>of</strong> this cluster is to turn North Rhine-Westphalia<br />

into <strong>the</strong> logistics location number 1,"<br />

Meyer explains. <strong>The</strong> two also regularly attend<br />

trade shows and roadshows - multidisciplinary<br />

and <strong>the</strong>refore with an eye on all divisions. "We<br />

try to always represent <strong>the</strong> extensive portfolio<br />

<strong>of</strong> our group, give talks and speak about <strong>the</strong><br />

group."<br />

Acquiring new customers and looking for<br />

new partners<br />

<strong>The</strong> acquisition <strong>of</strong> new customers and looking for new partners are some <strong>of</strong> <strong>the</strong> duties <strong>of</strong> central distribution<br />

Meyer and Mass currently look after several<br />

customers who are interested in <strong>the</strong> topic logistics<br />

mall. Meyer says: "We advise everybody:<br />

<strong>the</strong> smaller customer who is only interested<br />

in <strong>the</strong> area <strong>of</strong> eCommerce as well as <strong>the</strong> big<br />

transport service providers who want to use<br />

<strong>the</strong> mall extensively." <strong>The</strong>re are also customers<br />

who might want to handle <strong>the</strong>ir logistics<br />

through <strong>LB</strong> <strong>GmbH</strong> and are currently in a kind<br />

<strong>of</strong> partnership - also in <strong>the</strong> area <strong>of</strong> <strong>the</strong> mall<br />

by Logata. As an illustration, Logata's Björn<br />

Renzel demonstrated <strong>the</strong> logistics mall live.<br />

With <strong>the</strong> help <strong>of</strong> <strong>the</strong> Process Designer, <strong>the</strong> user<br />

can now utilise several products in <strong>the</strong> mall.<br />

"From now on, communication between <strong>the</strong><br />

individual apps is also possible. Toge<strong>the</strong>r with<br />

<strong>the</strong> customer, we create completely individual<br />

processes to suit <strong>the</strong> customer's requirements,"<br />

Björn Renzel explains. For instance, stock<br />

receipt, testing <strong>of</strong> certain, pre-determined<br />

characteristics and storage are examples from<br />

logistics. "In principle, this model can be used<br />

for all industries," according to Renzel. This is<br />

why <strong>the</strong> mall is so interesting for central distribution.<br />

A large number <strong>of</strong> talks have already<br />

been organised for <strong>the</strong> second quarter <strong>of</strong> <strong>the</strong><br />

year in which Michael Maas and Dirk Meyer<br />

will introduce <strong>the</strong> products <strong>of</strong> <strong>the</strong> <strong>LB</strong> <strong>GmbH</strong>.<br />

"Going for it with motivation"<br />

"An event like <strong>the</strong> Kick-<strong>of</strong>f is immensely<br />

valuable for us. We learn even more about<br />

<strong>the</strong> products <strong>of</strong> <strong>the</strong> group and we also get <strong>the</strong><br />

chance to connect faces to individual divisions<br />

and products. That is really nice", Dirk Meyer<br />

declares. You shouldn't hesitate to talk to <strong>the</strong><br />

two gentlemen if you have questions, suggestions<br />

or ideas. "We are always motivated when<br />

approaching things and want to convey this as<br />

well.“ ◀<br />

Dirk Meyer and Michael Maas (back left and right) look after <strong>the</strong> central distribution <strong>of</strong> <strong>the</strong> <strong>LB</strong> <strong>GmbH</strong><br />

7 | <strong>LB</strong> PLUS SPECIAL

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