Sustainable security: The “We event” of the LB GmbH

companies of the LB GmbH with respect to
marketing and sales campaigns. Within the
"We-group", we have already managed to
successfully tackle many projects together.
In order to extend this strength further, we
wanted to bring ourselves up-to-date about
the products and services of the affiliated
companies as well as cross-selling potentials
within the group. A particular goal was
the usage of synergies and appearance as an
All-In solution partner for our customers.
We fully achieved this because we have
already noticed that the individual participants
are active in sales cross-company
in their teams with an extended product
knowledge. We have built a "community" in
our own "online network" which facilitates
an active exchange. It is nice to see such a
positive response not only when it comes
to finding joint solutions for the customer
but also for the trust and solidarity amongst
each other.
LB Plus: This special edition of the LB Plus
exclusively deals with the event – what can
the reader expect?
Karoline Wolf: We will give an interesting review
of the event and a comprehensive insight
into the different companies, their employees,
products and services. It will also become
more obvious for some readers how a group
with many diverse areas can grow together.
LB Plus: Are further cross-division events
like this one planned?
Karoline Wolf: First of all, I am glad everything
went as smoothly as it did. This has been the
first cross-company event of this size for a long
time and therefore, the excitement and stress
to meet the expectations of the partners and
participants is high.
This also shows the capacity for teamwork of
the group. Everybody played their part in the
preparations, from prompt replies about participant
numbers to allow specific planning on
my part, to the delivery in time of presentations
for a test run or the support from wm.mediapro
for those who aren't quite as well-versed
with presentations and have more affinity for
other areas. And of course the professional
post-processing by the team of our Printing
division. You are currently holding the result
in your hands. One of many magazines we
produce with our publisher. I really enjoyed
the organisation of the event and was therefore
really pleased with the positive feedback which
I received in personal chats. I hope that I will
be allowed to plan another "We event" with just
as much commitment and enthusiasm!
LB Plus: Many thanks for the insights.
LB Plus: The venue was Wunderland Kalkar
and not a conference room at the company
site or the Open Innovation Center. Why did
you choose an external location?
Karoline Wolf: We specifically chose the detached
atmosphere away from the beautiful
Bocholt. Firstly, to loosen it up a little bit, but
also to avoid one or two people disappearing
off into their offices or making phone calls in
breaks. Everybody could focus on the topics
and get to know each other and exchange
opinions over dinner or a beer afterwards.
LB Plus: What do you want from the future?
Karoline Wolf: Personally, I hope that the
communication and exchange continues to be
as positive as we have already seen. This not
only strengthens the team concept and solidarity,
but also sustainably ensures, through more
joint projects, the company success of the
whole LB group. I would compare it to a football
team. Certainly, a trainer and a manager
are needed, as well as the eleven professional
players and those sitting on the bench who are
waiting to be used. It is essential to have a common
goal and a game plan which distinguishes
us from other teams and which allows us to
score points.
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