Sustainable security: The “We event” of the LB GmbH
The LB company magazine
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INTERVIEW<br />
" In line with <strong>the</strong><br />
"We" idea "<br />
<strong>LB</strong> Plus: At <strong>the</strong> end <strong>of</strong> March, <strong>the</strong> "We" event<br />
<strong>of</strong> <strong>the</strong> <strong>LB</strong> <strong>GmbH</strong> took place. Who is "We"?<br />
Karoline Wolf: "We" includes all employees <strong>of</strong><br />
<strong>the</strong> <strong>LB</strong> group which is composed <strong>of</strong> <strong>the</strong> divisions<br />
Logistics, IT, Production and Media as<br />
well as affiliated companies. We particularly<br />
invited sales-oriented employees to <strong>the</strong> event<br />
at that weekend. This includes sales representatives,<br />
technical support staff and apprentices.<br />
A total <strong>of</strong> 78 group employees attended<br />
<strong>the</strong> event.<br />
<strong>LB</strong> Plus: A large group with an extensive<br />
range. How were <strong>the</strong> participants acquainted<br />
with this?<br />
Karoline Wolf: <strong>The</strong> type and scope <strong>of</strong> <strong>the</strong> presentations<br />
were left to <strong>the</strong> individual speakers<br />
from <strong>the</strong> different companies. This is how<br />
for example a role play was incorporated to<br />
explain more difficult concepts such as <strong>the</strong><br />
"logistics mall" in a simple, effective manner.<br />
Of course, some companies opted for a nor-<br />
mal PowerPoint presentation which was most<br />
<strong>of</strong>ten presented by <strong>the</strong> team. Since <strong>the</strong> apprentices<br />
were also given <strong>the</strong> chance to explain<br />
<strong>the</strong>ir company's products and services, <strong>the</strong> fellow<br />
apprentices were integrated perfectly and<br />
"picked up".<br />
<strong>The</strong> Logistics division took us on an interesting<br />
journey through Germany and introduced<br />
us <strong>the</strong> services provided at each location (and<br />
which by far extend <strong>the</strong> simple storage <strong>of</strong> products).<br />
Finally, <strong>the</strong> Media division demonstrated<br />
<strong>the</strong>ir products from <strong>the</strong> Production, Print<br />
and Marketing areas using film clips. A broad<br />
product portfolio which was brought closer in<br />
an emotive way in animated (or "animating")<br />
images.<br />
<strong>LB</strong> Plus: Is everybody a salesperson after <strong>the</strong><br />
event? What were <strong>the</strong> goals?<br />
Karoline Wolf: In line with <strong>the</strong> "We" idea,<br />
we wanted to focus on <strong>the</strong> knowledge transfer<br />
and <strong>the</strong> communication between <strong>the</strong><br />
Karoline Wolf, Marketing director <strong>of</strong> <strong>the</strong> <strong>LB</strong> <strong>GmbH</strong>,<br />
was principal organiser <strong>of</strong> <strong>the</strong> "We event"