Sustainable security: The “We event” of the LB GmbH
The LB company magazine
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Peter Wecking and his team from <strong>the</strong> production division: Torsten Hänsch, Niklas Bußmann, Frederik Syberg and Thomas Reiser<br />
<strong>of</strong> sectors: Hygiene and safety regulations for<br />
working with baked goods, machine operation<br />
in wood processing, and <strong>the</strong> individual<br />
processing steps involved in commissioning<br />
- "As you can see, <strong>the</strong> use <strong>of</strong> product video<br />
guides is completely flexible, and every<br />
company can only benefit from it," explains<br />
Ann-Kathrin Löhr. "Likewise with product<br />
films. In <strong>the</strong> age <strong>of</strong> Youtube and Facebook,<br />
<strong>the</strong> moving image is easy to memorise and<br />
spreads quickly." Visualisation and explanation<br />
<strong>of</strong> individual products - wm.mediapro<br />
<strong>GmbH</strong> can do that, too.<br />
High-quality print products<br />
During <strong>the</strong> kick-<strong>of</strong>f event, part <strong>of</strong> <strong>the</strong> wm.mediapro<br />
<strong>GmbH</strong> print team was also on-site to<br />
make a presentation. Part <strong>of</strong> <strong>the</strong> portfolio is <strong>the</strong><br />
monthly city magazine just.bocholt, which has<br />
a print run <strong>of</strong> 10,000 copies and deals with topics<br />
in and around Bocholt month after month.<br />
"<strong>The</strong> areas society, lifestyle and business always<br />
<strong>of</strong>fer a fitting frame for PR texts, adverts, <strong>the</strong><br />
popular flashbacks, inserts and o<strong>the</strong>r printed<br />
products," describes Ann-Kathrin Löhr.<br />
Since spring, <strong>the</strong> team also puts <strong>the</strong>ir creativity<br />
and know-how into <strong>the</strong> "just.classic"<br />
magazine, which is published quarterly and is<br />
clearly aimed at <strong>the</strong> more mature reader. And<br />
<strong>the</strong> <strong>LB</strong> Plus, which you hold in your hands, is<br />
ano<strong>the</strong>r product <strong>of</strong> <strong>the</strong> wm.mediapro print division:<br />
<strong>The</strong> team regularly summarises news,<br />
innovation and current issues from <strong>the</strong> group<br />
<strong>of</strong> companies.<br />
Collective strength across media<br />
Of course, wm.mediapro <strong>GmbH</strong> has a collective<br />
strength and also <strong>of</strong>fers individual<br />
cross media solutions. Entrepreneurs, small<br />
and medium-sized companies as well as big<br />
companies in all sectors are supported by <strong>the</strong><br />
media pr<strong>of</strong>essionals both locally and internationally<br />
through film, in combination with a<br />
tailor-made print product.<br />
And <strong>the</strong> way <strong>the</strong> collaboration works was<br />
demonstrated to <strong>the</strong> participants <strong>of</strong> <strong>the</strong> "We<br />
event" directly during <strong>the</strong> presentation. At<br />
<strong>the</strong> end, Matthias Löhr asked: "Did you notice?<br />
"Over night, <strong>the</strong> first flashback images<br />
from <strong>the</strong> previous night have found <strong>the</strong>ir way<br />
into <strong>the</strong> show reel."◀<br />
<strong>The</strong> team <strong>of</strong> <strong>the</strong> print division: Wilma Lüdiger, Louisa Kampsh<strong>of</strong>f, Ann-Kathrin Stahl, Lisa Fastring, Ann-Kathrin Löhr and Laura Telaak<br />
23 | <strong>LB</strong> PLUS SPECIAL