Colour Chronicle - June 2013

GLEANINGS FROM THE PRESS
on the brand Vinegar’s USP. With a turnover
of ` 14-15 crores and expecting a Y-O-Y
growth of 25-30 per cent, the brand is all set
to expand its footprint in India and beyond.
“In retail, we plan to open 4-6 more stores
and penetrate further into European and
Asian markets. We have started shop-inshops
in Australia and plan to open stores
in Delhi, Hyderabad, Bangalore, and Pune
and later into Tier II, III cities through the
franchise route. Countries such as Singapore,
Australia, Dubai and other Middle-Eastern
countries such as Saudi Arabia and Kuwait
are also on the radar,” Bhawnani adds.
Vinegar, she says is a high fashion brand for
women, strictly creating designs and styles
that are imaginative, truly inspired and
radical. “Vinegar is positioned as a brand
that creates distinct, memorable fashion
statements that go against all conventional
and orthodox norms of fashion design. The
creations are made-up of color and vibrancy
and embellished with a bit of ‘the edge’ and
‘the out-there’ taking direct inspiration from
the free-spirited, fearless nature a woman
essentially needs to have,” she explains.
– fibre2fashion, April 10, 2013
TAI
Launches Website
The Textile Association (India), the
largest professional organisation having
more than 23,000 memberships with 27
affiliated chapters, is committed to promote
and protect trade & business and trading
activities in textile industry. During last
year, TAI has made significant progress and
increased its reach through re-designed
website. It is now planning to move a step
ahead and enable advertising opportunities
on its www.textileassociationindia.org to
interested industrialists and advertisers.
– Textile News, April 10, 2013
Stork Prints
Debuts NovaScreen® for
Textile Printing
The Netherlands-based textile and graphics
printing equipment supplier Stork Prints
BV has developed a new hybrid screen
for the textile printing market. The new
NovaScreen® 195-19% is a combination of the
existing open area NovaScreen 165 (mesh)
screen and the high-resolution NovaScreen
195 (mesh) screen. The hybrid screen offers
printers that require voluminous paste supply
a high-resolution option with improved paste
flow and printability.
Stork reports primary benefits of the new
screen include: high screen volume and
high printing resolution; improved surface
printing; and benefits in geometric printing.
– Textile News, March 26, 2013
Swedish apparel retailer H&M
Ready for launch in India
Hennes & Mauritz (H&M), the world’s
second-largest apparel retailer, has begun
process of filing its application with the
Government of India seeking permission to
open wholly-owned single-brand retail stores
in India.
H&M CEO, Karl Johan Persson, who met
India’s Commerce and Industry Minister
Anand Sharma in New Delhi, told reporters
after the meeting that the budget apparel
chain is currently in the application process,
according to fibre2fashion.
– Textile News, April 10, 2013
Aditya Birla Group
Increase in Production of
Linen Fabric
Aditya Birla group’s Jaya Shree Textiles has
plans to increase the production of linen
fabric in view of growing demand for the
texture in the domestic dress market, a senior
company official has said.
“We have plans to increase the production
of linen to cater to the growing demand
for our own branded Linen Club and for
other leading garment brands that bring out
ready-made wear using the fabric”, Textiles
Division, President, S. Krisnamoorthy said.
– Financial Express, March 9, 2013
Proline
Fitness clothing segment
Proline, India’s original sportswear brand is
all set to launch ‘Proline Active’ an exclusive
range of performance enhancing clothes
that help sportsmen and fitness enthusiasts
compete at the cutting edge of performance.
It is an exceptional range of fitness clothing
for both men and women who want to
look their best while working out and feel
comfortable.
‘Proline active’ is all about smart fitness.
The range is categorised into two categories
on the basis of its functionality for both
men and women - Active performance
and Active Fashion. Active performance
includes garments with properties like
moisture management, four way stretch,
odour reduction, temperature regulation,
shape retention and light weight that aids
the performance of the wearer. The Active
performance category offers an exclusive
collection of compression gear. There are
many possible mechanisms such as body
temperature regulation and seamless
construction via which the compression
gear enhances performance in power based
activities like sprinting, cycling, skating etc.
The range also introduces the first of its kind
‘Active Cotton’ range in the fitness clothing
category. Active cotton offers better breath
ability and the pro dry technique helps
reduce body temperature which improves
moisture evaporation.
– Fashion News, April 10, 2013
Decathalon
Auchan opens first retail store
French group Auchan has announced
opening of its first retail store, Decathalon,
in Bangalore, the first big-format niche retail
chain in India. The 43 billion euros (` 30,028
crores) French group’s venture is one of the
early bird licences under a new investment
policy which allows 100 per cent foreign
funding of single-brand retail stores.
Auchan’s proposal to invest ` 700 crores got
a nod on February 13, the same day that the
FIPB also cleared single-brand retail plans of
Promod SAS, Le Creuset and Fossil. Most of
Decathalon’s stores now sport an ‘open to all’
sign to indicate the change in its policy. The
company does not have a clear competitor as
the sports goods retail market in India. It has
been present in the wholesale market with
a cash-and-carry model for the past three
years. This would be the first test of big-
21 COLOUR CHRONICLE__JUNE 2013