Colour Chronicle - June 2013

TEXTILE
if only 25 per cent of all jeans worldwide
were manufactured according to the
ADVANCED DENIM process, water savings
would amount to some 62 billion litres per
year. This equals a water need of around
1.7 million people. Furthermore, the novel
technology prevents, according to Clariant’s
calculations, 8.3 billion litres of waste water
and saves around 220 million kilowatt hours
of energy, annually and the carbon footprint
of the industry in CO2 emissions reduced
accordingly. (Source: Denim Jeans -A Global
Strategic Business Report Card)
To this, added P. Rajasekaran, Head – Textile
Chemicals Business, Clariant Chemicals
(India) Ltd., “The processing and finishing
plays a very vital role in the manufacturing
of jeans. The recent developments in
technology and chemicals have helped to
create an inevitable shift in the processing
and finishing industry. All major denim
brands have acknowledged the role of
applying innovative processing and finishing
techniques to help them remain ahead in
today’s competitive markets and realize
better valuation for their products. Our
partners in the denim production chain
could benefit from our new process that
could fundamentally improve their own
environmental credentials and their ability to
promote and market them.”
He further stated that, “Clariant will be
investing more than ever in innovative
products for current and future megatrends.
ADVANCED DENIM by Clariant exhibits
the synergy between technology, ecology and
fashion. Clariant’s ADVANCED DENIM is
a remarkable illustration of the company’s
commitment to developing and introducing
solutions for a more sustainable textile
industry”.
The Clariant stall was inaugurated by four
dignitaries - Dr. Burak Akcapar, Ambassador
- Turkish Embassy, Caglar Goeksu,
Commercial Counsellor - Turkish Embassy,
S.N. Modani, MD – Sangam Group, P.G.
Niyogi, CEO - Oswal Denims.
Clariant’s breakthrough technology has been
honored by the prestigious 2012 Innovation
Awards organized by ICIS Chemical
Business magazine, as “overall winner” and
as “Innovation with Best Environmental
Benefit”. Clariant was also one of the first
companies to be awarded an EU Ecolabel
(Certificate Number: ES-CA/016/007) for
its ADVANCED DENIM jean illustration
collection, in recognition of the sustainability
benefits that can be achieved with the
technology.
The savings obtained by ADVANCED
DENIM is being noticed and implemented
by the industry professionals who care about
sustainability! So whether you make jean, sell
them or simply love wearing them, Clariant’s
ADVANCED DENIM will change the way
you think of them in ways you never thought
possible!
12 COLOUR CHRONICLE__JUNE 2013