Colour Chronicle - June 2013

TEXTILE
Clariant Showcases
Advanced Denim Technology
Clariant participated in the recent ‘Indigo
2013’ – Denim fair, in April 2013 at the
International Trade Expocentre, Noida,
India. Clariant showcased its ADVANCED
DENIM technology to a very large number
of denim professionals, denim technicians,
denim industry decision-makers, aspiring
students, all under one roof.
Clariant’s ADVANCED DENIM concept
sets a new benchmark in denim production
that unites technological and ecological
advances with new and exciting fashion
effects. Compared with conventional
denim production, Clariant’s unmatched
ADVANCED DENIM technology is simpler,
more versatile and opens the doorway to
undreamt opportunities. And when it comes
to environmental compatibility, Clariant’s
trailblazing new technology raises the bar
to a new level. Effectively, ADVANCED
DENIM combines the advantages of
unprecedented fashion flexibility with more
sustainable, eco-efficient manufacture to
create a win-win situation for producers and
consumers alike.
Nirmal Punjabi, Head – Business
Development & Competence Centre – Dyes,
Clariant Chemicals (India) Ltd, during his
presentation in the concurrent conference,
spoke on ADVANCED DENIM and
how it saves energy, water and time. The
production of denim fabric usually involves
huge quantities of water: 2900 gallons of
water are required to produce one pair of
blue jeans; to produce 2.000 million units of
denim garments, 40 billion litres of water
is necessary. (Source: April 2010 Issue –
National Geographic)
Mr. Punjabi said that, “Clariant has
developed an innovative process technology
for more environmentally sound jean
manufacturing. Clariant’s new ADVANCED
DENIM technology has simplified the
finishing and dyeing of a fabric that accounts
for some 14% of global cotton production.
In the conventional denim indigo dyeing
process, the fabric passes through a line of 10
to 14 vats, depending on the equipment used.
Clariant’s Denim-Ox process brings this
sequence down to four, and its Pad/Sizing
Ox reduces this further to just one vat. Both
methods utilize Clariant’s Diresul® RDT dyes,
which generate a broader spectrum of shades
than usually associated with conventional
indigo dyes but without its environmental
drawbacks”.
In contrast to the traditional production
methods, the new technology reduces the
water consumption by up to 92 per cent,
prevents approx. 63 per cent of cotton
waste and saves up to 30 per cent of the
required energy. Clariant estimated that,
11 COLOUR CHRONICLE__JUNE 2013