Winter 2013 - Camarillo Chamber of Commerce

Creating strong bonds is an important
step in being successful in business
these days. There are innumerable
options out there for people to choose
from when looking to do business with
a company. Whether purchasing an item
or a service, business-to-business or
business-to-consumer, today’s customer
is an informed and discerning customer.
One of the ways the Camarillo
Chamber helps YOUR business stand
out in the minds of potential customers
is by helping you connect and build
strong working relationships with other
members. When a businessperson is
known by others on a slightly more
personal level, trust is built, and when
people trust you, they will not only use
your services themselves but refer their
friends and family to you as well.
According to a study by the Wharton
School of Business (UPenn), people
trust friends and family more than virtually
any other information source and
referred customers have
a 16 percent higher lifetime
value. Additionally,
research has shown that
customers are five times
more likely to trust peer
recommendations than
other forms of marketing.
Regular attendance
at the Camarillo Chamber’s
Business @ Breakfast
program is one of
the best ways a member
business can build these
important relationships.
The newly reformatted
program focuses more on
members than ever before,
including a Member
Spotlight, Member News
Share, New Member Welcome,
as well as the ever
popular 20 Seconds of
Fame portion of the program.
But there is more.
The morning breakfast
events will also feature
fun, structured, relationship
building exercises to
help everyone know one another better,
information on upcoming events and
programs for members to get more involved,
business tips and tricks from experts,
and slightly longer presentations
for the breakfast sponsors to let everyone
know who they are and what they
do.
With today’s numerous options it
is more important than ever to maintain
Events & Programs
Business @ Breakfast program connects members
and other businesses while offering tips & tricks
Daniel Wolowicz, Editor for the Camarillo
Acorn describes what a good
press release looks like in the eyes
of the press.
Above: Members listen as
the B@B sponsors (banner
also pictured) talk about
their businesses. All sponsors
get 7-10 minutes during
the program. to discuss
what they do
Above: Chamber
members
attend the B@B
breakfast program.
Above at right: Norman Beebe, (retired, Job &
Career Centers of Ventura County) describes the
business services his company offers to small and
medium sized businesses.
your relationships. It’s human nature,
what we see the most is remembered
first. If you don’t maintain a meaningful
relationship with your fellow business
members, don’t be surprised if they
don’t remember to refer to you.
Business @ Breakfast is the second
Friday each month, 7 - 9 a.m., at Spanish
Hills Country Club. register online
at CamarilloChamber.org or call 484-
4383.
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The Journal Winter 2013
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