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SIGHTINGS<br />

It’s possible that, in <strong>the</strong> 15 years this Edi<strong>to</strong>r has<br />

reviewed <strong>the</strong> Sightings, we’ve received more<br />

Sightings than this issue, but we doubt it. Land<br />

Rover enthusiasts of all ages throughout North<br />

America kept a sharp eye out – or an ear cocked<br />

– for any use of a Land Rover <strong>to</strong> embellish a<br />

product or improve a sound. The result was <strong>the</strong><br />

largest number of Sightings ever.<br />

Once again <strong>the</strong>re are superb entries that<br />

warrant emptying more of <strong>the</strong> crockery cupboards<br />

at Rovers North. As always, it's helpful for<br />

rookies <strong>to</strong> review <strong>the</strong> rules for Sightings - and<br />

useful as a reminder for <strong>the</strong> grizzled Sighting veterans<br />

as well.<br />

Rule # 1 - All Sightings receive recognition<br />

and our appreciation, but not necessarily a mug.<br />

We reward only those Sightings that capture <strong>the</strong><br />

unique qualities of Land Rovers and <strong>the</strong>ir<br />

owners, and display <strong>the</strong>m in a distinctive way.<br />

Rule #2 - If your Sighting does not really<br />

surprise you, it won't surprise us, ei<strong>the</strong>r, and you<br />

won't get a mug. We're delighted, but not surprised,<br />

that Land Rovers appear in British television<br />

programmes, British publications, films<br />

with British <strong>the</strong>mes, and shows about African<br />

safaris. You shouldn't be surprised, ei<strong>the</strong>r, and<br />

should consider looking for o<strong>the</strong>r ways <strong>to</strong> get a<br />

coffee mug.<br />

Rule #3 - At an ever-changing date before<br />

publication we close off <strong>the</strong> Sightings. If we've<br />

mentioned <strong>the</strong> Sighting in an earlier issue, we<br />

won't mention it again. If you're new <strong>to</strong> <strong>the</strong><br />

family of Land Rover enthusiasts, you may not<br />

have seen your Sighting in an earlier issue.<br />

Rule #4 - We're not outfitting your kitchen.<br />

If you qualify, please remember - one mug per<br />

Sighting per issue.<br />

Rule #5- Sightings that are Land Rover<br />

references in books go <strong>to</strong> our Literary Land<br />

Rover edi<strong>to</strong>r for mention, but only when space<br />

permits.<br />

Rule #6 - Psst... if we can't read your name<br />

and address because of atrocious penmanship,<br />

we can't recognize your Sighting nor send you<br />

a mug. Psst...E-mail submissions - remember we<br />

can't send a mug by e-mail. Send us your real<br />

name and shipping address, <strong>to</strong>o.<br />

Rule #7 - Grudgingly, very grudgingly, <strong>the</strong><br />

Edi<strong>to</strong>r admits he might make an error. Let me<br />

know if you think you've been jobbed, but all<br />

decisions of <strong>the</strong> Edi<strong>to</strong>r are final.<br />

While <strong>the</strong> President believes that <strong>the</strong><br />

economic stimulus checks he authorized will<br />

send you in<strong>to</strong> a consumer frenzy, television<br />

advertisers know it takes a Land Rover <strong>to</strong><br />

stimulate sales. Transition lenses put a<br />

pho<strong>to</strong>grapher in <strong>the</strong>ir glasses on safari and threw<br />

in a Land Rover for effect. It worked. D. Aaron<br />

Conway, St. Louis Park, MN, Ben Turover, New<br />

Castle, DE, Sherry Block, Hadlyme, CT, David<br />

Lane, Darien, CT, W. Prillaman, Irving<strong>to</strong>n, VA,<br />

Mary Jean Terrell, Glen Allen, VA, Josh<br />

McLain, Rochester, NH, Joey Boerner, Forest<br />

Grove, OR, Vincent Coratello, Elizabeth<strong>to</strong>wn,<br />

PA, Dean Minner, Carnation, WA and Robert<br />

Whitely [see Rule #6], all saw <strong>the</strong> ad.<br />

62<br />

Columbia Sportswear scored a hit with <strong>the</strong>ir<br />

ad featuring Ma Boyle and her Defender 110.<br />

Earning a mug were Greg Akin, Abilene, TX,<br />

Stephen Andrews, Eas<strong>to</strong>n, MD, Chandler<br />

Shepard, E. Sarasota, FL, Erin Corbett,<br />

Missoula, MT, Bill Tanner, Dawsonville, GA,<br />

Alex Ackermann, Chatham, NJ, Colin<br />

Spencer, Kodiak, AK, Allen Minner, Carnation,<br />

WA, Kevin Eyres, Beaver<strong>to</strong>n, OR, Graham<br />

Brizendine, Ft. Worth, TX, Pat Ingram,<br />

Madras, OR, Matt Joyce, Chester, MD, and<br />

Rudy Minar, Harvard, MA. James Dargan,<br />

Daniel Carradini, Mat<strong>the</strong>w Smith and Tony<br />

Sims [See Rule #6] also spotted <strong>the</strong> same ad.<br />

Old Navy knew it needed more than leggy<br />

models with sharp outfits <strong>to</strong> attract viewers so it<br />

threw a Defender 90 in<strong>to</strong> <strong>the</strong> ad. They hit a home<br />

run! Jorge Sheddon, Ft. Lauderdale, FL, reports<br />

that <strong>the</strong> ad was shot in Buenos Aires back in<br />

January 2008 [summertime <strong>the</strong>re]. John<br />

Russell, Saline, MI, Derek Leath, Frontenac,<br />

MO, Loic Fabro, Herndon, VA, Randy Kremer,<br />

Paramus, NJ, Rob<br />

Goodhall, Richmond,<br />

VA, Charles Af<strong>to</strong>mis,<br />

Greensburg, PA,<br />

Patricia Jansen,<br />

Leesburg, VA, Keith<br />

Allen, Collierville, TN,<br />

Blackhawk Aamodt,<br />

San Jose, CA, Martin<br />

& Dragan Tuip,<br />

Snoqualmie, WA and<br />

Jim Reichers, Niwot,<br />

CO, all spotted <strong>the</strong> ad<br />

and will receive mugs.<br />

So, <strong>to</strong>o, will Kevin<br />

Thayer, Abingdon, VA,<br />

David Rackich, Simi<br />

Valley, CA, John<br />

Franklin, Delaware,<br />

OH, Robert Alley,<br />

Kennesaw, GA, Greg<br />

Akin, Abilene, TX,<br />

Sean Gabeler, S<strong>to</strong>ne<br />

Ridge, VA, Mark<br />

Libby, Bux<strong>to</strong>n, ME,<br />

Ben Stauffer [age<br />

11], Lititz, PA, Josh<br />

McLain, Rochester,<br />

NH, Racquel Fredie,<br />

Dulles, VA. Rule #6<br />

affects Greg Toal,<br />

Pres<strong>to</strong>n Forshee,<br />

Jason Sheehy,<br />

Rebecca Huth, and<br />

Ben Bailey.<br />

Kohls teamed up<br />

with Ralph Lauren<br />

Chaps <strong>to</strong> sell more<br />

clo<strong>the</strong>s and <strong>the</strong> two<br />

companies again feature<br />

Land Rovers in<br />

<strong>the</strong>ir brochures and<br />

sales inserts. LCDR<br />

Mike Fredie, Dulles,<br />

VA, Jim Leach,<br />

Westbury, NY, Randy Kremer, Paramus, NJ,<br />

John Kostuch,N, Hunting<strong>to</strong>n, PA, Greg<br />

Coffman, Coshoc<strong>to</strong>n, OH, William Leek,<br />

Ola<strong>the</strong>, KS, and Deborah Stephenson all spotted<br />

<strong>the</strong> campaign.<br />

The J. L. Powell catalogue of adventure<br />

clo<strong>the</strong>s features a Defender 110 on expedition.<br />

Larry Golds<strong>to</strong>ck, Boca Ra<strong>to</strong>n, FL, Chuck<br />

Atchley, Sevierville, TN and Bernard<br />

McMahon, Washing<strong>to</strong>n, DC, all noted <strong>the</strong><br />

Defender. Mike McCarthy, Arcadia, FL, also<br />

sent in a Col. Little<strong>to</strong>n catalogue that featured a<br />

late IIA as well.<br />

The mini Boden catalogue also featured a<br />

<strong>to</strong>pless Series I. Steve Matt White, Lexing<strong>to</strong>n,<br />

KY, Jeff Briggs, Meadow Vista, CA, Randy<br />

Edgar, Lower Burrell, PA, Reuben Loewen,<br />

Kodiak, AK, all spotted <strong>the</strong> winner. The Babies R<br />

US catalogue includes a Koala Kids t-shirt with a<br />

Defender 110 embroidered in<strong>to</strong> <strong>the</strong> shirt,<br />

claimed John DeRosa, Fairfield, CT and Shawn<br />

Palmer, Cumming, GA – but it’s an emotional

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