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BILL MARTIN - Mendocino Art Center

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Another Cup....A Dream Of Home<br />

the <strong>Mendocino</strong> Coast captured<br />

his attention. One of his first<br />

shows was at the <strong>Mendocino</strong> <strong>Art</strong><br />

<strong>Center</strong>, where he hung examples<br />

of his painterly hand-manipulated<br />

Polaroids. Ever an activist, one of<br />

his proudest achievements came<br />

in his third Santa Cruz gallery,<br />

Abattoir, where he mounted illegal<br />

“Tattoo Me” shows that ultimately<br />

brought down the county’s blue<br />

laws against tattooing.<br />

Still inventing, Jeff’s striking<br />

Polaroids “are etched using the<br />

ignition key from a 1965 Mustang.”<br />

First shown at the MAC in 1980,<br />

these works continue to provide<br />

Jeff’s impressionistic canvas. His<br />

wonderment at the contradictions<br />

and surreal tensions within<br />

our culture can be seen in his<br />

“Expectation/Reality” series, begun<br />

in 1973 as 35mm Tri-X black<br />

and white images. A third series,<br />

“Industrial Strength,” continues<br />

the photojournalistic exploration<br />

of chaos in the world, giving Jeff a<br />

“political soapbox” for his strong<br />

anti-war emotions.<br />

Just Before The Frost....The Harvest<br />

Smooth Ride<br />

Jeff still shows in Chicago and elsewhere,<br />

but his Think Visual gallery<br />

at 215 Main Street in Point Arena<br />

is his home base. “I want to affect<br />

the community I live in. I’m not<br />

looking to be famous. I’m happy<br />

in my life, what I do, and who<br />

I am.” His tools evolve with the<br />

technology – he’s working with a<br />

digital camera now. “I get it right<br />

in the camera. I shoot digital just<br />

like I shot 35mm. I haven’t been<br />

in the darkroom for a couple of<br />

years,” Jeff says.<br />

Asked what makes a<br />

picture, Jeff is quick to<br />

reply, “Quality of light.<br />

Composition. Emotion: puzzlement,<br />

wonder. Steiglitz influences<br />

my language about art, and it’s his<br />

idea of ‘equivalents’ that moves<br />

my finger on the shutter button. A<br />

viewer looking at my work should<br />

experience emotion equivalent to<br />

mine when I took the photo.”<br />

13

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