Agenda Package - City of Vernon

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The Rick Hansen 25th Anniversary Relay is an incredible journey
that will engage as many Canadians as possible over a nine
month period. Relay Communications will actively promote the
25rh Anniversary Relay through media outreach to generate news
coverage, produce online communications and create marketing
initiatives on a national and regional level. News stories wlll
focus on participants, communities and other compelling stortes
associated with the 25th Anniversary Relay.
Your Community Planning Team is encouraged to create and
implement their own unique communications plans around
your End of Day Celebration and the arrival of the Relay in your
community.
Relay communications looks forward to collaborating with your
community Planning Team to ensure that you have all the tools
required to help promote the Relay, build crowds and create
an overall atmosphere of enthusiasm and excitement' You will
be provided with basic communications guidelines, templated
press releases, speeches, graphic materials such as banners and
posters, advertisements, key messages and other tools as part of
our marketing and communications support for your community
Planning Team.
Please feel free
assistance with
to contact your
your media and
Relay R epresentative for
communications Plans.
Editorial Coverage
News media organizations are encouraged to and will be assisted
in covering the Rick Hansen 25th Anniversary Relay on an editorial
basis. These activities can significantly enhance efforts to raise
awareness of the 25th Anniversary Relay in communities
across Canada.
A local media organization that offers to provide you with
promotional advertisements or free of charge coverage for crowdbuilding
purposes may not have any official association with
the Relay.
COMMUNIlY PLANNING GUIDE
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