Why children are getting and what UB is - University at Buffalo

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U n i v e r s i t y N e w s
‘Reaching others’ theme
of new initiative
UB has
launched a
communications
initiative,
“Reaching
Others,” to
increase public
awareness
about the university
and
showcase the
excellence of
its people and
programs.
The first
steps in the effort
include a
Web site that
tells six stories about how the work of faculty, staff and students is
making a difference locally and globally. These stories are being told in
television and radio commercials, including those broadcast nationally
on ESPN2 and ESPNU during telecasts of several Bulls football games
this past season.
To view the Reaching Others
television spots, go to www. “UB is an outstanding university, but research
suggests that many audiences aren’t
buffalo.edu/reachingothers/
fully aware of our academic excellence,” says
Joseph A. Brennan, PhD ’96 & MA ’88, associate vice president for
university communications. “We need to tell the world about all of the
good things going on here in Buffalo.”
The new Web site and commercials were developed by staff in the
Office of University Communications in conjunction with Partners +
Napier, a Rochester, NY–based communications agency. “We think
these are very powerful stories that convey the essence of UB,” says
Sharon Napier, president of Partners + Napier. “They express UB’s
distinctive essence as a model public research university that is positively
changing the world.”
U n i v e r s i t y N e w s
Feedback on UB
master plan
UB is seeking comments
from alumni on the draft
of a comprehensive
physical plan that would
dramatically redesign
and reconfigure UB’s
three campuses with
the goal of making UB
a great place to live,
learn and work.
The plan, which will be
finalized in April 2009
and is a component of UB
2020, would give each
of UB’s campuses a new
identity and purpose.
The North Campus is envisioned
as the academic
heart of the university,
home to UB’s College of
Arts and Sciences and
the School of Engineering
and Applied Sciences.
The South Campus will
become the center of
professional education in
law, executive education,
social work, and
architecture and planning.
A new Downtown Campus
will be the home of the
five health schools that
are part of UB’s Academic
Health Center.
As important as the
development of physical
landscapes, the plan also
addresses creation of
learning landscapes and
public realms, as well as
the issues of transportation
and energy use.
To review the various components
of the plan and
provide comments online
or privately, go to www.
buffalo.edu/ub2020/plan.
30
[states and territories
20,071 3,150
UB freshmen call home]
UB by the numbers
Class of 2012
30
35
[students selected]
statistics
[percentage of
[applicants]
students from
Western New York]
[SAT point increase
Source: Office of the Provost
over past five years]
6 UBTODAY Winter 2009 www.alumni.buffalo.edu