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Trends in Union Corporate Campaigns - US Chamber of Commerce

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CORPORATE TARGETS<br />

<strong>Corporate</strong> campaigns are not isolated phenomena. A count <strong>of</strong><br />

these efforts from their <strong>in</strong>ception <strong>in</strong> 1974 through 1999, for<br />

example, identified approximately 200 such engagements, with<br />

the number <strong>in</strong>creas<strong>in</strong>g at an accelerat<strong>in</strong>g rate. 20 Not co<strong>in</strong>cidentally,<br />

AFL-CIO President John Sweeney promised dur<strong>in</strong>g his <strong>in</strong>augural<br />

address <strong>in</strong> 1995,<br />

We will use old-fashioned mass demonstrations, as well as<br />

sophisticated corporate campaigns, to make worker rights<br />

the civil rights issue <strong>of</strong> the 1990s. 21<br />

It is likely that the total number <strong>of</strong> such efforts is now approach<strong>in</strong>g<br />

300 or more. Table 2 lists a selection <strong>of</strong> companies targeted <strong>in</strong><br />

union or movement-wide corporate campaigns dur<strong>in</strong>g the period<br />

2000-2005. Some <strong>of</strong> these campaigns are still underway at this<br />

writ<strong>in</strong>g. A review <strong>of</strong> the list will show that companies are targeted<br />

without respect to their size, location, <strong>in</strong>dustry or prom<strong>in</strong>ence.<br />

<strong>Trends</strong> <strong>in</strong> <strong>Union</strong> <strong>Corporate</strong> <strong>Campaigns</strong><br />

27

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