Trends in Union Corporate Campaigns - US Chamber of Commerce

nonunion employees are affirmatively interested in union
representation, many are not. In such circumstances, why would an
employer agree to card check and neutrality knowing that doing so
might well produce an outcome contrary to its own interests and/or
those of its employees? That is where the corporate campaign
comes into play. As a component of organizing strategy, the function
of the corporate campaign is to generate sufficient pressure on a
company, from the top down, to alter its assessment of the relative
costs and benefits of yielding to the demands of the union. In
theory, and often in practice, the reality of anti-corporate warfare,
and sometimes the mere threat of it, will make the company much
more responsive to the union’s demands.
Trends in Union Corporate Campaigns
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