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Left Brain Right B - the DBS Vickers Securities Equities Research

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Regional Equity Strategy 4Q 2009<br />

Country Assessment<br />

Sector recommendation and stocks for Thailand<br />

SECTOR REMARKS STOCK SELECTION<br />

Energy<br />

Overweight<br />

Entertainment<br />

Underweight<br />

(Downgrade from Neutral)<br />

Property Development<br />

Overweight<br />

We expect crude oil price to remain volatile at around US$70, but should<br />

move upward towards year-end supported by seasonally stronger demand<br />

for heating oil in winter. Although refining margin has bottomed out,<br />

continued high inventory levels and new refining capacities should remain an<br />

overhang and cap refining margin gains. Refining margin bottomed out at<br />

US$2.4/bbl average in July, but has since recovered to US$3-4. We expect<br />

margins to hover at US$3-5 going forward.<br />

Refinery stocks strongly outperformed <strong>the</strong> SET and domestic and regional<br />

peers in 3Q09. This was fuelled by speculations about upcoming merger<br />

plans between PTT’s refinery and petrochemical affiliates. In our view,<br />

refinery share prices have risen ahead of a fundamental recovery. Therefore,<br />

we continue to favor upstream and integrated plays, like PTT Exploration &<br />

Production (PTTEP) and PTT, which are direct beneficiaries of rising crude oil<br />

price.<br />

Overall ad spending for 7M09 fell 4.3%, while TV ad spending for <strong>the</strong> same<br />

period softened only 1.0%. Despite minimal ad spending recovery currently,<br />

<strong>the</strong> dispute between Ch7 and Unilever has resulted in ad migration from Ch7<br />

to o<strong>the</strong>r channels, especially BEC’s Ch3 and MCOT’s Ch9. And with <strong>the</strong><br />

dispute expected to continue throughout <strong>the</strong> year, <strong>the</strong> ad migration will<br />

continue into 2H09. This, coupled with <strong>the</strong> recent recovery of overall ad<br />

spending, means BEC and MCOT will still enjoy strong loading even during<br />

<strong>the</strong> low season (August). Generally, ad income in 3Q is lower than 2Q, but<br />

now it seems 3Q09 ad income could buck <strong>the</strong> trend. We expect earnings to<br />

be relatively strong in 4Q09 for three reasons: (i) 4Q is a high season for ad<br />

spending in Thailand; (ii) <strong>the</strong> economy should have improved by <strong>the</strong>n; and (iii)<br />

positive impact of ad migration from Ch7 should continue into <strong>the</strong> quarter.<br />

We reiterate our BUY rating for BEC and MCOT. BEC remains our top pick in<br />

<strong>the</strong> sector.<br />

Thai Property sector reported 3% y-o-y and 22% q-o-q earnings growth in<br />

2Q09 led by (i) stronger sales, (ii) wider gross margins, and (iii) relatively flat<br />

SG&A expenses. Most property companies still have healthy balance sheets<br />

with average net gearing of 70% at end-2Q09. Prospects for <strong>the</strong> sector<br />

remain positive in 2H09, supported by (i) <strong>the</strong> low interest rates environment,<br />

(ii) rebounding consumer confidence, (iii) improving economy, and (iv) falling<br />

supply particularly from small & non-listed developers. Several companies<br />

have also secured large backlogs, which should ensure revenue streams this<br />

year and next. Major companies are also planning to launch more projects in<br />

2H09 and 2010, which should result in higher bookings and revenue.<br />

Share prices in <strong>the</strong> sector have risen 87% YTD, out-performing <strong>the</strong> SET<br />

Index’s 58% gain. But several stocks are still trading at below historical<br />

valuations while offering very generous dividend yields. We recommend<br />

investors focus on companies with strong balance sheets, large quality<br />

backlogs (implying clearer earnings visibility), diversified portfolios, and<br />

attractive valuations. Our top picks are Preuksa Real Estate (PS TB), Asian<br />

Property Development (AP TB) and Supalai (SPALI TB) for <strong>the</strong>ir large backlogs,<br />

attractive valuations and high dividend yields. Quality Houses (QH TB) is also<br />

rated a Buy for its attractive valuation and strong earnings growth next year<br />

due to condominium transfers.<br />

PTTEP and PTT<br />

BEC and MCOT<br />

PS, AP, SPALI and QH<br />

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